{"id":19508,"date":"2023-09-07T10:48:42","date_gmt":"2023-09-07T08:48:42","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19508\/"},"modified":"2023-09-13T08:25:39","modified_gmt":"2023-09-13T06:25:39","slug":"co-je-to-datalayer-a-ako-funguje","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/co-je-to-datalayer-a-ako-funguje\/","title":{"rendered":"\u010co je to dataLayer a ako funguje?"},"content":{"rendered":"

Ako funguje dataLayer?<\/strong><\/h2>\n

Polo\u017eili ste si niekedy ot\u00e1zku ako sa v\u0161etky \u00fadaje o tom, \u010do robia va\u0161i n\u00e1v\u0161tevn\u00edci na webe dostan\u00fa do Google Analytics alebo Facebook Pixel?<\/strong><\/p>\n

Stoj\u00ed za t\u00fdm dataLayer. <\/strong>Jednoduch\u00fd, no ve\u013emi \u00fa\u010dinn\u00fd koncept d\u00e1tovej vrstvy, o ktorom sa do\u010d\u00edtate v tomto \u010dl\u00e1nku.<\/strong><\/p>\n

\u010co je dataLayer?<\/strong><\/h2>\n

V\u0161eobecne povedan\u00e9 dataLayer, alebo d\u00e1tov\u00e1 vrstva je iba k\u00fasok k\u00f3du, ktor\u00fd pren\u00e1\u0161a inform\u00e1cie medzi webovou str\u00e1nkou a r\u00f4znymi analytick\u00fdmi a marketingov\u00fdmi n\u00e1strojmi.<\/p>\n

Technicky je to JavaScriptov\u00fd objekt pou\u017e\u00edvan\u00fd n\u00e1strojom na spr\u00e1vu zna\u010diek ako je Google Tag Manager. Obsahuje v \u0161trukt\u00farovanej podobe d\u00e1ta o prvkoch, udalostiach na str\u00e1nke, interakci\u00e1ch pou\u017e\u00edvate\u013eov a mnohom \u010fal\u0161om.<\/p>\n

\"dase<\/p>\n

Jeho ve\u013ekou prednos\u0165ou je, \u017ee d\u00e1ta s\u00fa usporiadan\u00e9 v \u0161tandardizovanom form\u00e1te<\/strong>, s\u00fa preh\u013eadn\u00e9 a dobre \u010ditate\u013en\u00e9 aj pre \u010dloveka, nielen pre po\u010d\u00edta\u010dov\u00e9 programy. Okrem toho u\u013eah\u010duje pr\u00e1cu pri nasadzovan\u00ed nov\u00fdch meran\u00ed a eliminuje riziko nekonzistentnosti \u00fadajov, ktor\u00e9 m\u00f4\u017ee vyplyn\u00fa\u0165 z pou\u017eitia viacer\u00fdch n\u00e1strojov zbieraj\u00facich d\u00e1ta.<\/p>\n

Ak\u00e9 d\u00e1ta m\u00f4\u017ee dataLayer obsahova\u0165?<\/strong><\/h2>\n

Jednoduch\u00e1 odpove\u010f znie, ak\u00e9 budete chcie\u0165. Treba v\u0161ak bra\u0165 do \u00favahy, \u017ee analytick\u00e9 n\u00e1stroje maj\u00fa definovan\u00fa maxim\u00e1lnu ve\u013ekos\u0165 d\u00e1t, ktor\u00e9 dok\u00e1\u017eu na jeden kr\u00e1t spracova\u0165. Okrem toho by mohol pr\u00edli\u0161 ve\u013ek\u00fd a neoptimalizovan\u00fd dataLayer spoma\u013eova\u0165 na\u010d\u00edtavanie str\u00e1nky.<\/p>\n

Aby ste si to vedeli lep\u0161ie predstavi\u0165, takto vyzer\u00e1 jednoduch\u00fd dataLayer po vykonan\u00ed objedn\u00e1vky \u010derven\u00e9ho tri\u010dka zna\u010dky Flexigen<\/em> za 16 dol\u00e1rov<\/em> z testovacieho eshopu spolo\u010dnosti Google<\/em>. https:\/\/enhancedecommerce.appspot.com\/<\/a><\/p>\n

\"dase<\/a><\/p>\n

Naj\u010dastej\u0161ie typy \u00fadajov, s ktor\u00fdmi sa v dataLayeri stretnete:<\/p>\n