{"id":19497,"date":"2023-08-31T10:10:53","date_gmt":"2023-08-31T08:10:53","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19497\/"},"modified":"2023-08-31T10:10:53","modified_gmt":"2023-08-31T08:10:53","slug":"analytics-news-august-2023","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-august-2023\/","title":{"rendered":"Letn\u00e9 novinky z Analyticsu, Looker Studia aj z Tag Managera"},"content":{"rendered":"

Modelovanie d\u00e1t u\u017e aj vo funnel reportoch<\/h2>\n

Google dlhodobo komunikuje, \u017ee jednou z najv\u00e4\u010d\u0161\u00edch dev\u00edz Google Analytics 4 je modelovanie d\u00e1t, to znamen\u00e1 dopo\u010d\u00edtavania inform\u00e1ci\u00ed o po\u010dte n\u00e1v\u0161tevn\u00edkov a rel\u00e1ci\u00ed z anonymizovan\u00fdch hitov posielan\u00fdch pri neods\u00fahlasen\u00ed cookies. Na toto modelovanie nem\u00e1me my ako u\u017e\u00edvatelia \u017eiaden dosah, mus\u00edme sa spolieha\u0165 na algoritmy Googlu. Behavior\u00e1lne modelovanie teda vyp\u013a\u0148a medzery v \u00fadajoch modelovan\u00edm spr\u00e1vania pou\u017e\u00edvate\u013eov, ktor\u00ed neods\u00fahlasili cookies, na z\u00e1klade spr\u00e1vania podobn\u00fdch pou\u017e\u00edvate\u013eov, ktor\u00ed ukladanie analytick\u00fdch s\u00faborov cookies potvrdili.<\/p>\n

Odteraz je modelovanie d\u00e1t dostupn\u00e9 vo viacer\u00fdch exploration reportoch, ako napr\u00edklad vo funnel reportoch, path exploration, alebo pri anal\u00fdzach n\u00e1kupnej cesty u\u017e\u00edvate\u013ea.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

\u0160peci\u00e1lne typy grafov v Looker Studiu a podpora n\u00e1h\u013eadov\u00e9ho obr\u00e1zku<\/h2>\n

Ak pou\u017e\u00edvate Looker Studio na zobrazovanie napr. finan\u010dn\u00fdch d\u00e1t, ur\u010dite v\u00e1s pote\u0161ia nov\u00e9 typy grafov – boxplot<\/a>, candlestick<\/a> a waterfall<\/a>. Nastavenie je trochu zlo\u017eitej\u0161ie, ale sk\u00fasen\u00ed pou\u017e\u00edvatelia Looker Studia si s t\u00fdm ur\u010dite hravo poradia.<\/p>\n

\"\"<\/p>\n

\u010eal\u0161ou novinkou je zobrazenie n\u00e1h\u013eadov\u00e9ho obr\u00e1zku pre v\u00e1\u0161 dashboard. Doteraz, ak ste dashboard zdie\u013eali cez soci\u00e1lne siete, alebo cez chatovaciu platformu, zobrazil sa len v\u00fdrez dashboardu vo ve\u013ekosti 320 x 240 pixelov, \u010do naozaj nevyzeralo dobre. Odteraz v\u00e1m Looker Studio zobraz\u00ed v n\u00e1h\u013eade cel\u00fa str\u00e1nku, alebo maxim\u00e1lny mo\u017en\u00fd rozmer v pomere 4:3. Ak chcete ma\u0165 istotu, \u017ee n\u00e1h\u013eadov\u00fd obr\u00e1zok bude dobre fungova\u0165, vytvorte str\u00e1nku dashboardu v pomere str\u00e1n 4:3. N\u00e1sledne pridajte na koniec URL pre zdie\u013eanie „\/thumbnail<\/em>“ a voil\u00e0, n\u00e1h\u013eadov\u00fd obr\u00e1zok je na svete.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

GA4 Configuration tag za\u010diatkom septembra zanikne<\/h2>\n

Mo\u017eno ste si aj vy v\u0161imli vo svojom GTM-ku t\u00fato hl\u00e1\u0161ku:<\/p>\n

\"\"<\/p>\n

\u010co to pre v\u00e1s znamen\u00e1? V z\u00e1sade ni\u010d. Konfigura\u010dn\u00fd tag bude nahraden\u00fd novou zna\u010dkou a v\u0161etky vlastn\u00e9 nastavenia sa prenes\u00fa do novej premennej. Je to podobn\u00fd model ako kedysi pre zna\u010dku Universal Analytics. Ak ste doteraz boli zvyknut\u00ed pri nastavovan\u00ed nov\u00e9ho merania na konfigura\u010dn\u00fd tag, od septembra ho u\u017e v GTM-ku nen\u00e1jdete.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

GA4 kone\u010dne podporuje regex<\/h2>\n

Neuverite\u013en\u00e9 sa stalo skuto\u010dnos\u0165ou! Vo filtroch v rozhran\u00ed Google Analytics 4 je kone\u010dne mo\u017en\u00e9 pou\u017e\u00edva\u0165 regex, konkr\u00e9tne je mo\u017en\u00e9 pou\u017e\u00edva\u0165 tieto typy zh\u00f4d:<\/p>\n