{"id":19477,"date":"2023-08-23T11:36:53","date_gmt":"2023-08-23T09:36:53","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19477\/"},"modified":"2023-08-23T11:38:05","modified_gmt":"2023-08-23T09:38:05","slug":"ako-si-nastavit-cookie-listu-cez-google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-si-nastavit-cookie-listu-cez-google-tag-manager\/","title":{"rendered":"Ako si (spr\u00e1vne) nastavi\u0165 Cookie li\u0161tu cez Google Tag Manager"},"content":{"rendered":"<p><strong>Implement\u00e1cia cookie li\u0161ty cez Google Tag Manager\u00a0 je aktu\u00e1lne jednoduch\u00e1 a cenovo dostupn\u00e1.<\/strong> Neriskujte zbyto\u010dne v\u00fdzvy a mo\u017en\u00e9 pokuty zo strany \u00daradu na ochranu osobn\u00fdch \u00fadajov. Re\u0161pektujte rozhodnutie n\u00e1v\u0161tevn\u00edkov v\u00e1\u0161ho webu.<\/p>\n<p>V DASE sa t\u00e9me <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/ochrana-sukromia\/\" target=\"_blank\" rel=\"noopener\">Cookies venujeme u\u017e nieko\u013eko rokov<\/a>. Na\u0161im klientom, aj v\u00e1m akt\u00edvne t\u00fato t\u00e9mu komunikujeme. V \u010dl\u00e1nku si v kr\u00e1tkosti zhrnieme najd\u00f4le\u017eitej\u0161ie inform\u00e1cie za posledn\u00e9 roky. <strong>Zameriame sa v\u0161ak hlavne na Consent mode a jeho implement\u00e1ciu cez GTM.<\/strong><\/p>\n<h2><strong>Cookies v skratke<\/strong><\/h2>\n<p>S\u00fa to mal\u00e9 textov\u00e9 s\u00fabory, ktor\u00e9 si v\u00e1\u0161 prehliada\u010d vyp\u00fdta zo servera a ten mu ich n\u00e1sledne poskytne &#8211; k niektor\u00fdm s\u00faborom je v\u0161ak pod\u013ea z\u00e1kona <strong>potrebn\u00fd v\u00e1\u0161 s\u00fahlas<\/strong>.<\/p>\n<p>Viac o nich sa dozviete v \u010dl\u00e1nku <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/cookies-ako-funguju-a-co-znamena-ochrana-pred-sledovanim\/\" target=\"_blank\" rel=\"noopener\">Cookies! Ako funguj\u00fa a \u010do znamen\u00e1 ochrana pred sledovan\u00edm<\/a>.<\/p>\n<h2><strong>Ako by mala vyzera\u0165 cookie li\u0161ta<\/strong><\/h2>\n<p>Cookie li\u0161ta nem\u00e1 pou\u017e\u00edvate\u013eovi<strong> br\u00e1ni\u0165<\/strong> v prezeran\u00ed v\u00e1\u0161ho webu. Pou\u017e\u00edvate\u013e m\u00e1 ma\u0165 pr\u00e1vo <strong>odmietnu\u0165<\/strong> cookies, pri\u010dom tla\u010didlo odmietnutia m\u00e1 by\u0165 <strong>rovnocenn\u00e9<\/strong> so s\u00fahlasom (do \u00favahy sa dokonca berie farebnos\u0165, ve\u013ekos\u0165, umiestnenie tla\u010didla).<\/p>\n<p>V kr\u00e1tkom z\u00e1bavnom videu od kolegu Pe\u0165a sa dozviete, ktor\u00e9 li\u0161ty s\u00fa <strong>\u201cno go\u201d<\/strong>:<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=aHLWcSnoQbo&amp;list=PLauFu5nTU1VVlqVMVJM0SxRC9Dj2bN1A_&amp;index=5\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener\">5 naj\u010dastej\u0161\u00edch ch\u00fdb pri Cookie Banneroch | Pe\u0165ova Tabu\u013ea | DASE<\/a><\/p>\n<h2><strong>Google Consent Mode (GCM)<\/strong><\/h2>\n<p>Cookie li\u0161ta <strong>nesmie by\u0165<\/strong> iba na \u201cokrasu\u201d. Mala by skuto\u010dne <strong>re\u0161pektova\u0165 vyjadrenie<\/strong> n\u00e1v\u0161tevn\u00edka va\u0161ej web str\u00e1nky. Dizajn v s\u00falade GDPR a samotn\u00e9 texty s\u00fa tie\u017e ve\u013emi d\u00f4le\u017eit\u00e9, najm\u00e4 z poh\u013eadu interakci\u00ed, zv\u00fd\u0161enia opt-in rate. Skvel\u00fdm rie\u0161en\u00edm je implement\u00e1cia Google Consent mode.<\/p>\n<h3>Ten komunikuje s n\u00e1strojom Google Tag Manager (GTM) na z\u00e1klade <strong>piatich typov<\/strong> \u00falo\u017e\u00edsk:<\/h3>\n<ul>\n<li><strong>analytics_storage<\/strong> &#8211; GA4 a in\u00e9 analytick\u00e9 n\u00e1stroje<\/li>\n<li><strong>ad_storage<\/strong> &#8211; Facebook \/ Meta Ads, Google Ads a in\u00e9 reklamn\u00e9 n\u00e1stroje<\/li>\n<li><strong>functionality_storage<\/strong> &#8211; n\u00e1stroje, ktor\u00e9 ovplyv\u0148uj\u00fa funkcionalitu webu<\/li>\n<li><strong>personalization_storage<\/strong> &#8211; <a href=\"https:\/\/www.luigisbox.sk\/\">Luigi&#8217;s Box<\/a> a in\u00e9 n\u00e1stroje pre personaliz\u00e1ciu obsahu<\/li>\n<li><strong>security_storage<\/strong> &#8211; napr\u00edklad reCAPTCHA a in\u00e9 bezpe\u010dnostn\u00e9 n\u00e1stroje<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ve\u013ek\u00fdm l\u00e1kadlom je tie\u017e <a href=\"https:\/\/support.google.com\/analytics\/answer\/11161109?sk=en&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener\">behavior\u00e1lne modelovanie d\u00e1t<\/a>, ktor\u00e9 vyu\u017e\u00edva strojov\u00e9 u\u010denie. Ak tie\u017e pou\u017e\u00edvate <strong>BigQuery<\/strong>, uvid\u00edte v \u0148om neconsentov\u00e9 d\u00e1ta.<\/p>\n<p>Viac o consent d\u00e1tach v BigQuery si pre\u010d\u00edtajte v \u010dl\u00e1nku <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/bigquery-ziadne-cookies-ziadny-problem-skoro\/\" target=\"_blank\" rel=\"noopener\">BigQuery \u2013 \u017eiadne cookies, \u017eiadny probl\u00e9m\u2026 skoro<\/a>.<\/p>\n<h2><strong>Jednoduch\u00e1<\/strong> <strong>implement\u00e1cia cez GTM<\/strong><\/h2>\n<p>My v DASE pou\u017e\u00edvame rie\u0161enie od <a href=\"https:\/\/www.cookieyes.com\/pricing\/#pricing-comparison\" target=\"_blank\" rel=\"noopener\">CookieYes<\/a> &#8211; ceny s\u00fa f\u00e9rov\u00e9, najm\u00e4 kv\u00f4li ve\u013ekej konkurencii. Najdrah\u0161\u00ed pl\u00e1n v \u010dase p\u00edsania \u010dl\u00e1nku vych\u00e1dza na <strong>36\u20ac \/ mesiac<\/strong>, alebo <strong>360 \u20ac \/ rok<\/strong>. Pre v\u00e4\u010d\u0161inu e-shopov pravdepodobne bude posta\u010dova\u0165 rie\u0161enie za polovi\u010dn\u00fa cenu.<\/p>\n<p>Aktu\u00e1lne u\u017e pravdepodobne v\u0161etky zn\u00e1me Consent Management Platformy (CMP), pon\u00fakaj\u00fa Consent Mode a s\u00fa si ve\u013emi podobn\u00e9 aj \u010do sa t\u00fdka cien a postupu implement\u00e1cie.<\/p>\n<h3><strong>Postupujte nasledovne<\/strong>:<\/h3>\n<h4>1. V n\u00e1stroji GTM si vytvorte <strong>workspace<\/strong> s n\u00e1zvom <strong>\u201cConsent mode implement\u00e1cia\u201d<\/strong>. V \u0148om kliknite na <strong>pridanie nov\u00e9ho tagu \/ zna\u010dky.<\/strong><\/h4>\n<p><strong>TIP<\/strong>: Vytv\u00e1ranie separ\u00e1tnych workspace pri vykon\u00e1van\u00ed zmien v GTM je u n\u00e1s v DASE \u0161tandardom &#8211; odpor\u00fa\u010dame si tento \u201ckrok\u201d osvoji\u0165.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-32.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19478 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-32.png\" alt=\" - serverside GTM implementacia navod\" width=\"1440\" height=\"543\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-32.png 1440w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-32-300x113.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-32-1024x386.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-32-600x226.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h4>2. Kliknite na odkaz, ktor\u00fd v\u00e1s presmeruje do komunitnej <strong>gal\u00e9rie <\/strong>a vyh\u013eadajte Cookieyes.<\/h4>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-30.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19479 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-30.png\" alt=\" - serverside GTM implementacia navod\" width=\"894\" height=\"247\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-30.png 894w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-30-300x83.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-30-600x166.png 600w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/a><\/p>\n<h4>3. Prid\u00e1me si CookieYes CMP do n\u00e1\u0161ho workspace-u.<\/h4>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-24.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19480 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-24.png\" alt=\" - serverside GTM implementacia navod\" width=\"894\" height=\"264\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-24.png 894w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-24-300x89.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-24-600x177.png 600w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/a><\/p>\n<h4>4. Po \u00faspe\u0161nom pridan\u00ed CookieYes CMP do workspace-u prejdite do rozhrania CookieYes.<\/h4>\n<p>Na \u00favodnej str\u00e1nke v \u010dasti \u201c<strong>Get installation code<\/strong>\u201d &#8211; tu z\u00edskate <strong>Website Key<\/strong>, ktor\u00fd vlo\u017e\u00edte do GTM.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-22.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19481 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-22.png\" alt=\" - serverside GTM implementacia navod\" width=\"847\" height=\"257\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-22.png 847w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-22-300x91.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-22-600x182.png 600w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-17.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19482 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-17.png\" alt=\" - serverside GTM implementacia navod\" width=\"1105\" height=\"828\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-17.png 1105w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-17-300x225.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-17-1024x767.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-17-600x450.png 600w\" sizes=\"(max-width: 1105px) 100vw, 1105px\" \/><\/a><\/p>\n<h4>5. V sekcii Additional consent checks vyberte mo\u017enos\u0165 \u201c<strong>No additional consent required<\/strong>\u201d.<\/h4>\n<p><strong>T\u00e1to mo\u017enos\u0165 je d\u00f4le\u017eit\u00e1 <\/strong>&#8211; rovnak\u00fd krok je toti\u017e potrebn\u00e9 vykona\u0165 <strong>pri v\u0161etk\u00fdch tagoch<\/strong>, ktor\u00e9 maj\u00fa vstavan\u00fd consent &#8211; ten sa zobraz\u00ed v sekcii \u201c<strong>Built-in Consent Checks<\/strong>\u201d.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-13.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19483 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-13.png\" alt=\" - serverside GTM implementacia navod\" width=\"1123\" height=\"331\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-13.png 1123w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-13-300x88.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-13-1024x302.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-13-600x177.png 600w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/><\/a><\/p>\n<p>Ako trigger &#8211; sp\u00fa\u0161\u0165a\u010d si vyberte <strong>Consent Initialization &#8211; All Pages<\/strong>.<\/p>\n<h2><strong>Consent Overview<\/strong><\/h2>\n<p>Pre pohodlnej\u0161iu pr\u00e1cu si aktivujte funkciu consent overview v GTM -&gt; <strong>Admin -&gt; Container Settings -&gt; Enable consent overview<\/strong>.<\/p>\n<p>V\u010faka nej priamo v GTM uvid\u00edte, \u010di maj\u00fa v\u0161etky tagy nastaven\u00fd consent.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-9.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19484 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-9.png\" alt=\" - serverside GTM implementacia navod\" width=\"686\" height=\"330\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-9.png 686w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-9-300x144.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-9-600x289.png 600w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/a><\/p>\n<h3><strong>\u010co sa deje v Preview mode\u00a0 <\/strong><\/h3>\n<p>Ak ste si spr\u00e1vne nastavili trigger (krok \u010d.5 vy\u0161\u0161ie), po na\u010d\u00edtan\u00ed str\u00e1nky sa pri <strong>Consent Initialization<\/strong> <strong>&#8211; All Pages<\/strong> odp\u00e1li tag \u201cCookieYes CMP\u201d.<\/p>\n<p>N\u00e1sledne po \u0148om nast\u00e1va \u201cConsent\u201d, ktor\u00fd m\u00e1 v sebe zadefinovan\u00e9 <strong>v\u0161etky storages<\/strong>. Tie by mali ma\u0165 hodnotu \u201c<strong>denied<\/strong>\u201d do momentu, kedy u\u017e\u00edvate\u013e nedal s\u00fahlas pre v\u0161etky, alebo konkr\u00e9tne storages.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-7.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19485 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-7.png\" alt=\" - serverside GTM implementacia navod\" width=\"1048\" height=\"739\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-7.png 1048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-7-300x212.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-7-1024x722.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-7-600x423.png 600w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/a><\/p>\n<p>V momente, ako prijmeme v\u0161etky cookies, nast\u00e1va event <strong>cookie_consent_update.<\/strong><\/p>\n<p>Tento event sa odpaluje <strong>na ka\u017edej str\u00e1nke<\/strong> &#8211; je dr\u017eite\u013eom aktu\u00e1lneho stavu storages a vieme ho tie\u017e pou\u017ei\u0165 ako trigger, pre niektor\u00e9 tagy.<\/p>\n<p>Po prijat\u00fd v\u0161etk\u00fdch cookies sa hodnoty storages aktualizuj\u00fa na \u201c<strong>granted<\/strong>\u201d:<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-7.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19486 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-7.png\" alt=\" - serverside GTM implementacia navod\" width=\"627\" height=\"514\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-7.png 627w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-7-300x246.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-7-600x492.png 600w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/a><\/p>\n<h3><strong>Google Consent Status (gcs)<\/strong><\/h3>\n<p>V network tabe, alebo v ob\u013e\u00fabenom Chrome <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/analytics-debugger\/ilnpmccnfdjdjjikgkefkcegefikecdc\" target=\"_blank\" rel=\"noopener\">roz\u0161\u00edren\u00ed Analytics Debugger<\/a> n\u00e1jdete pri ka\u017edom evente (ak je consent mode akt\u00edvny) parameter \u201c<strong>gcs<\/strong>\u201d so \u0161pecifick\u00fdmi hodnotami:<\/p>\n<p><strong>G100<\/strong> &#8211; ad_storage aj analytics_storage s\u00fa zamietnut\u00e9<\/p>\n<p><strong>G110<\/strong> &#8211; ad_storage s\u00fa povolen\u00e9 a analytics_storage zamietnut\u00e9<\/p>\n<p><strong>G101<\/strong> &#8211; ad_storage s\u00fa odmietnut\u00e9 a analytics_storage povolen\u00e9<\/p>\n<p><strong>G111<\/strong> &#8211; predstavuje s\u00fahlas pre ad_storage aj analytics_storage<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/10-4.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19487 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/10-4.png\" alt=\" - serverside GTM implementacia navod\" width=\"1429\" height=\"629\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/10-4.png 1429w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/10-4-300x132.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/10-4-1024x451.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/10-4-600x264.png 600w\" sizes=\"(max-width: 1429px) 100vw, 1429px\" \/><\/a><\/p>\n<h2><strong>Pokro\u010dil\u00e9 funkcie v CookieYes<\/strong><\/h2>\n<p>K dispoz\u00edcii s\u00fa dve doplnkov\u00e9 nastavenia v GTM, v r\u00e1mci CookieYes CMP tagu:<\/p>\n<h3><strong>1. Pass ad click information through URLs<\/strong><\/h3>\n<p>Funkcia \u201cdekoruje\u201d intern\u00e9 URL adresy reklamn\u00fdmi identifik\u00e1tormi (napr\u00edklad gclid, gl a in\u00e9).<\/p>\n<p>Nev\u00fdhodou m\u00f4\u017ee by\u0165 zne\u010distenie intern\u00fdch URL adries &#8211; najm\u00e4 ak niektor\u00e1 funkcionalita webu m\u00e1 striktn\u00fa URL adresu. Tak\u00e9to nastavenie v\u0161ak pon\u00faka aj <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/7549390?hl=sk\" target=\"_blank\" rel=\"noopener\">Google Conversion Linker<\/a>, ktor\u00fd ve\u013emi pravdepodobne u\u017e pou\u017e\u00edvate.<\/p>\n<h3><strong>2. Redact ads data<\/strong><\/h3>\n<p>Ak povol\u00edte t\u00fato funkciu, reklamn\u00e9 tagy od Google odstr\u00e1nia z requestov v\u0161etky <strong>reklamn\u00e9 identifik\u00e1tory<\/strong> (napr\u00edklad gclid, gl a in\u00e9) a nasmeruj\u00fa n\u00e1v\u0161tevnos\u0165 cez dom\u00e9ny, ktor\u00e9 nepou\u017e\u00edvaj\u00fa s\u00fabory cookies.<\/p>\n<p>Av\u0161ak iba v pr\u00edpade, ak ad_storage m\u00e1 hodnotu \u201cdenied\u201d. Do Google Analytics od\u00edde \u201cping\u201d s celou URL adresou, aj klik identifik\u00e1torom.<\/p>\n<h2><strong>Kr\u00e1tky consent slovn\u00edk<\/strong><\/h2>\n<p>Slovo consent padlo v \u010dl\u00e1nku prive\u013ea kr\u00e1t &#x1f606; &#8211; zhrnme si teda <strong>d\u00f4le\u017eit\u00e9 v\u00fdrazy<\/strong>:<\/p>\n<p><strong>Google Consent Mode<\/strong> &#8211; umo\u017e\u0148uje prisp\u00f4sobenie spr\u00e1vania tagov v n\u00e1stroji GTM pod\u013ea hodn\u00f4t piatich storages. Napr. analytics_storage.<\/p>\n<p><strong>Google Consent Status<\/strong> &#8211; tagy \u010d\u00edtaj\u00fa hodnotu gcs parametra a pod\u013ea toho sa storages povo\u013euj\u00fa (granted), alebo zamietaj\u00fa (denied). Napr. gcs = \u201cG100\u201d.<\/p>\n<p><strong>Consent Overview <\/strong>&#8211; umo\u017e\u0148uje v n\u00e1stroji GTM pozrie\u0165 preh\u013ead v\u0161etk\u00fdch tagov, \u010di maj\u00fa nastaven\u00e9 storages &#8211; v r\u00e1tane \u201cno additional consent required\u201d.<\/p>\n<p><strong>Consent Update<\/strong> &#8211; event sa automaticky pushuje do dataLayera a je dr\u017eite\u013eom aktu\u00e1lneho stavu storages.<\/p>\n<h2><strong>Z\u00e1ver<\/strong><\/h2>\n<p>Nastavenie Consent mode p\u00f4sob\u00ed priamo\u010diaro a jednoducho. Pre pokro\u010dil\u00fdch u\u017e\u00edvate\u013eov tie\u017e pon\u00fakame rie\u0161enie na mieru &#8211; nemus\u00edte teda za nastavenie consent mode plati\u0165 tret\u00edm stran\u00e1m.<\/p>\n<p>Ak si v\u0161ak chcete by\u0165 naozaj ist\u00fd, \u010di v\u0161etko spr\u00e1vne funguje, sme tu pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implement\u00e1cia cookie li\u0161ty cez Google Tag Manager\u00a0 je aktu\u00e1lne jednoduch\u00e1 a cenovo dostupn\u00e1. Neriskujte zbyto\u010dne v\u00fdzvy a mo\u017en\u00e9&#8230;<\/p>\n","protected":false},"author":77,"featured_media":19490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[806,639],"tags":[914,920,918,604,808,919,917,807,915,916],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19477"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19477"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19477\/revisions"}],"predecessor-version":[{"id":19495,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19477\/revisions\/19495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19490"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}