{"id":19445,"date":"2023-08-03T11:24:59","date_gmt":"2023-08-03T09:24:59","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19445\/"},"modified":"2023-08-03T11:24:59","modified_gmt":"2023-08-03T09:24:59","slug":"ako-si-upratat-query-parametre-v-google-tag-manageri","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-si-upratat-query-parametre-v-google-tag-manageri\/","title":{"rendered":"Ako si uprata\u0165 query parametre v Google Tag Manageri"},"content":{"rendered":"

\u010co je to query parameter?<\/h2>\n

Ak \u010dasto pou\u017e\u00edvate reporty pages and screens v GA4 mo\u017eno ste si u\u017e v\u0161mili v riadkoch zobrazen\u00fdch str\u00e1nok zvl\u00e1\u0161tny ot\u00e1znik sprev\u00e1dzan\u00fd re\u0165azou \u0161ifrovan\u00fdch znakov alebo aspo\u0148 d\u00f4verne zn\u00e1mych parametrov utm_source<\/strong> alebo utm_medium<\/strong>.<\/p>\n

Query parametre sa pou\u017e\u00edvaj\u00fa na prenos inform\u00e1ci\u00ed pridan\u00fdch na koniec URL adresy. Prehliada\u010de ich pou\u017e\u00edvaj\u00fa be\u017ene, napr\u00edklad na zobrazenie preddefinovan\u00e9ho obsahu ako je jazyk str\u00e1nky, v\u00fdber kateg\u00f3ri\u00ed alebo autentifika\u010dn\u00e9 \u00fadaje po prihl\u00e1sen\u00ed.<\/p>\n

Okrem pou\u017e\u00edvate\u013esk\u00e9ho vyu\u017eitia v\u0161ak v\u010faka nim vieme ozna\u010di\u0165 str\u00e1nky pomocou \u0161pecifick\u00fdch identifik\u00e1torov.<\/p>\n

Ak vyu\u017e\u00edvate utm tagovanie na ozna\u010denie va\u0161ich kampan\u00ed, tak ur\u010dite pozn\u00e1te princ\u00edp ako sa prid\u00e1vaj\u00fa query parametre do URL adresy pre va\u0161u landing page. Technicky sta\u010d\u00ed na koniec URL adresy prida\u0165 symbol „?“<\/strong>\u00a0po ktorom m\u00f4\u017ee nasledova\u0165 re\u0165az parametrov spojen\u00fdch symbolom „&“<\/strong>, v pr\u00edpade \u017ee ich posielame viacero naraz.<\/p>\n

Pre\u010do s\u00fa query parametre tak\u00fd probl\u00e9m?<\/h2>\n

Query parametre \u010dasto ukladaj\u00fa u\u017eito\u010dn\u00e9 \u010dasti inform\u00e1cie pri prechode cez r\u00f4zne str\u00e1nky. Pom\u00e1haj\u00fa n\u00e1m pos\u00fava\u0165 inform\u00e1cie z predo\u0161l\u00fdch pou\u017e\u00edvate\u013esk\u00fdch aktiv\u00edt a\u017e do cie\u013eovej konverzie. Query parametre v\u0161ak vedia narobi\u0165 v reportoch aj poriadny neporiadok.<\/p>\n

Probl\u00e9m vznik\u00e1 v momente ke\u010f v zozname webov\u00fdch str\u00e1nok nach\u00e1dzame t\u00fa ist\u00fa str\u00e1nku viackr\u00e1t, v\u017edy doplnen\u00fa o \u010fal\u0161\u00ed unik\u00e1tny identifik\u00e1tor alebo ich kombin\u00e1ciu. T\u00fdmto sp\u00f4sobom sa jedna a ten ist\u00e1 str\u00e1nka rozde\u013euje, rozb\u00edja, na viacero z\u00e1znamov so spolo\u010dn\u00fdm obsahom ale rozdielnou URL adresou.<\/p>\n

https:\/\/example.com\/path<\/strong> 400 page_views
\nhttps:\/\/example.com\/path?fbclid=SbdahbSNDJSANn<\/strong> ▶ 300 page_views
\nhttps:\/\/example.com\/path?source=google&medium=cpc<\/strong> ▶ 200 page_views
\nhttps:\/\/example.com\/path?lang=sk&clid=123MGHts<\/strong> ▶ 100 page_views<\/p>\n

V na\u0161om pr\u00edklade m\u00e1me 1000 kr\u00e1t<\/strong> zobrazen\u00fa jednu a t\u00fa ist\u00fa str\u00e1nku. Kv\u00f4li pou\u017eit\u00fdm query parametrom je ka\u017ed\u00fd riadok jedni\u010dn\u00fdm z\u00e1znamom v zozbieran\u00fdch d\u00e1tach a zobrazuje s\u00favisiace metriky samostatne, aj ke\u010f to nie je potrebn\u00e9.<\/p>\n

Tak\u00e9to jedine\u010dn\u00e9 hodnoty navy\u0161e m\u00f4\u017eu sp\u00f4sobi\u0165 aj probl\u00e9m v zobrazovan\u00ed d\u00e1t v reportoch, ke\u010f sa kv\u00f4li vysok\u00e9mu po\u010dtu r\u00f4znych verzi\u00ed tej istej dimenzie zlo\u017eia v\u0161etky zaznamenan\u00e9 metriky do jedn\u00e9ho riadku s n\u00e1zvom (other)<\/strong>.<\/p>\n

O tomto probl\u00e9me sa m\u00f4\u017eete dozvedie\u0165 viac v na\u0161om \u010dl\u00e1nku o naj\u010dastej\u0161\u00edch chyb\u00e1ch v nastaven\u00ed Google Analytics 4<\/a>.<\/p>\n

Ale ako to m\u00e1m potom vyrie\u0161i\u0165?<\/h2>\n

Aj ke\u010f sa jedn\u00e1 o pomerne roz\u0161\u00edren\u00fd probl\u00e9m, aktu\u00e1lne nastavenie Google Analytics 4 nepon\u00faka rie\u0161enie priamo. Preto potrebujeme najprv identifikova\u0165 naj\u010dastej\u0161ie query parametre vyskytuj\u00face sa v na\u0161ich URL a n\u00e1sledne prida\u0165 cez GTM vlastn\u00fa \u0161abl\u00f3nu (template) variabilnej ktor\u00e1 odstr\u00e1ni ne\u017eiaduce query parametre z URL.<\/p>\n

N\u00e1vod na pridanie variable template do GTM – trim query<\/h2>\n
    \n
  1. V Google tag manageri prejdeme do sekcie Templates<\/strong>. V spodnej \u010dasti str\u00e1nky n\u00e1jdeme panel pre \u0161abl\u00f3ny premenn\u00fdch (Variable Templates) kde klikneme na tla\u010didlo \u201csearch gallery<\/strong>\u201d\"Ako<\/a><\/li>\n
  2. Ke\u010f sa otvor\u00ed nov\u00e9 okno na pravej strane so zoznamom premenn\u00fdch, nap\u00ed\u0161eme do vyh\u013ead\u00e1vania n\u00e1zov \u0161abl\u00f3ny \u201ctrim query<\/strong>\u201d. Potom klikneme na riadok so \u0161\u00edpkou.\"Ako<\/a><\/li>\n
  3. N\u00e1sledne sa otvor\u00ed nov\u00e9 okno s preh\u013eadom povolen\u00ed a popisom premennej ako aj inform\u00e1ciami o tvorcovi. Ke\u010f sme si ist\u00fd, \u017ee m\u00f4\u017eeme pokra\u010dova\u0165 klineme na tla\u010didlo \u201cadd to workspace<\/strong>\u201d\"Ako<\/a><\/li>\n
  4. Google tag manager sa na op\u00fdta, \u010di sme si naozaj ist\u00fd pridan\u00edm variable templatu, ke\u010f\u017ee je to extra javascript z verejnej kni\u017enice. Preto odpor\u00fa\u010dam si v\u017edy preveri\u0165 d\u00f4veryhodnos\u0165 autora tagu alebo premennej.<\/strong><\/strong>Ke\u010f sme si ist\u00fd, tak m\u00f4\u017eeme klin\u00fa\u0165 na tla\u010didlo \u201cadd<\/strong>\u201d.\"Ako<\/a><\/li>\n
  5. Nov\u00e1 premenn\u00e1 sa teraz objav\u00ed v zozname Variable Templates<\/strong> spolu s upozornen\u00edm \u00faspe\u0161n\u00e9ho pridania v \u013eavej \u010dasti obrazovky\"Ako<\/a><\/li>\n
  6. Potom prejdeme do sekcie Variables<\/strong> (premenn\u00e9) kde uvid\u00edme v\u0161etky dostupn\u00e9 premenn\u00e9 vr\u00e1mci Google Tag Managera.\"Ako<\/a><\/li>\n
  7. Zoskrolujeme na str\u00e1nke ni\u017e\u0161ie do \u010dasti vlastn\u00fdch premenn\u00fdch a klikneme na text \u201cnew<\/strong>\u201d\"Ako<\/a><\/li>\n
  8. Otvor\u00ed sa n\u00e1m okno s novou premennou kde klikneme na bielu plochu konfigur\u00e1cie s ikonou kocky.\"Ako<\/a><\/li>\n
  9. V pravej \u010dasti obrazovky sa otvor\u00ed nov\u00e1 li\u0161ta so zoznamom typov premenn\u00fdch. Hne\u010f v prvom riadku m\u00e1me na\u0161u \u0161abl\u00f3nu (variable template) s n\u00e1zvom \u201cTrim query<\/strong>\u201d na ktor\u00fd klikneme.\"Ako<\/a><\/li>\n
  10. Ke\u010f vyberieme typ premennej trim query prejdeme do jej konfigur\u00e1cie. Po pridan\u00ed by sme mali ma\u0165 automaticky ozna\u010den\u00e9 pole \u201cQueries<\/strong>\u201d. Premenn\u00fa si pomenujeme napr. CV – Trim query\"Ako<\/a><\/li>\n
  11. Najprv vyberieme input na\u0161ej premennej. To by mala by\u0165 cel\u00e1 neupraven\u00e1 URL adresa ktor\u00fa zaznamen\u00e1va Google tag manager. Kliknime preto na li\u0161tu pod n\u00e1zvom \u201ctarget URL<\/strong>\u201d kde sa n\u00e1m otvor\u00ed zoznam premenn\u00fdch z ktor\u00e9ho vyberieme premenn\u00fa \u201cPage URL<\/strong>\u201d.\"Ako<\/a><\/li>\n
  12. N\u00e1sledne skontrolujeme \u010di m\u00e1me ozna\u010den\u00fd v\u00fdber na\u0161ich query parametrov z URL adresy. Pole \u201cQueries<\/strong>\u201d by malo by\u0165 v tomto pr\u00edpade ozna\u010den\u00e9. Prid\u00e1me k nemu tzv. \u201cBlack list<\/strong>\u201d query parametrov ktor\u00e9 chceme odstr\u00e1ni\u0165 pokia\u013e sa vyskytn\u00fa v URL adrese.\"Ako<\/a><\/li>\n
  13. Ke\u010f m\u00e1me zap\u00edsan\u00e9 query parametre ktor\u00e9 sa maj\u00fa odstr\u00e1ni\u0165 z URL, v na\u0161om pr\u00edpade som pou\u017eil naj\u010dastej\u0161ie pou\u017e\u00edvan\u00e9 parametre \u201cfbclid<\/strong>\u201d pre facebook a \u201cmsclid<\/strong>\u201d pre vyh\u013ead\u00e1va\u010d bing, m\u00f4\u017eeme ulo\u017ei\u0165 aktu\u00e1lne nastavenie premennej tla\u010didlom \u201csave<\/strong>\u201d.\"Ako<\/a><\/li>\n
  14. Ak m\u00e1me ulo\u017een\u00fa v GTM premenn\u00fa \u201cCV – Trim query<\/strong>\u201d prejdeme do sekcie \u201cTags<\/strong>\u201d alebo zna\u010dky kde vyberieme konkr\u00e9tny tag, ktor\u00fd m\u00e1 na starosti odosielanie zobrazen\u00ed str\u00e1nok. V na\u0161om pr\u00edpade ide o vlastn\u00fd tag s n\u00e1zvom GA4 – page_view<\/strong>, ale rovnak\u00e9 nastavenie m\u00f4\u017eete pou\u017ei\u0165 aj pre GA4 Konfigura\u010dn\u00fa zna\u010dku.\"Ako<\/a><\/li>\n
  15. V nastaven\u00ed pre zna\u010dku klikneme na li\u0161tu \u201cfields to set<\/strong>\u201d alebo \u201cevent parameters<\/strong>\u201d kde sa n\u00e1m zobraz\u00ed mo\u017enos\u0165 prida\u0165 nov\u00fd riadok v p\u00e1re \u201cparameter name<\/strong>\u201d a \u201cvalue<\/strong>\u201d. Vypln\u00edme n\u00e1zov parametru textom \u201cpage_location<\/strong>\u201d a prid\u00e1me alebo vymen\u00edme jej \u201cvalue<\/strong>\u201d za premenn\u00fa CV – Trim query.\"Ako<\/a><\/li>\n
  16. Na z\u00e1ver si ulo\u017e\u00edme zmeny v tagu a prejdeme do tag assitantu aby sme skontrolovali nastavenie premennej v tagu.\"Ako<\/a><\/li>\n
  17. Po tom ako sa n\u00e1m otvor\u00ed prepojenie v tag assistant pre GTM m\u00f4\u017eeme doplni\u0165 pr\u00edklad query parametrov. V Na\u0161om pr\u00edklade som za URL adresu dop\u00edsal text: \u201c?fbclid=helloThis_is_a_test123&msclid=IamAlsoAtest<\/strong>\u201d.\"Ako<\/a><\/li>\n
  18. Ke\u010f klikneme na tla\u010didlo \u201cconnect<\/strong>\u201d tag assistant automaticky otvor\u00ed nov\u00fa str\u00e1nku aj s testovac\u00edmi query parametrami.\"Ako<\/a><\/li>\n
  19. Vrat\u00edme sa preto do okna, alebo karty kde je n\u00e1h\u013ead pre n\u00e1stroj tag assistant. Na \u013eavej strane n\u00e1jdeme udalos\u0165 pri ktorej sa odpa\u013euje udalos\u0165 zobrazenia str\u00e1nky a skontrolujeme odoslanie n\u00e1\u0161ho tagu. Naj\u010dastej\u0161ie to bude riadok s n\u00e1zvom \u201cContainer Loaded<\/strong>\u201d,\u201dWindow Loaded<\/strong>\u201d pr\u00edpadne \u201cConsent<\/strong>\u201d ak pou\u017e\u00edvate cookie li\u0161tu.\"Ako<\/a><\/li>\n
  20. Pri kliknut\u00ed na z\u00e1lo\u017eku \u201cvariables<\/strong>\u201d v pravej strane obrazovky sa zobraz\u00ed zoznam v\u0161etk\u00fdch premenn\u00fdch kde si m\u00f4\u017eete overi\u0165 \u010di p\u00f4vodn\u00e1 premenn\u00e1 \u201cPage URL<\/strong>\u201d zaznamenala cel\u00fa adresu a na\u0161a premenn\u00e1 \u201cCV – Trim query<\/strong>\u201d upravila t\u00fato adresu tak aby z nej odstranila query parametre \u201cfbclid<\/strong>\u201d a \u201cmsclid<\/strong>\u201d.\"Ako<\/a>\"Ako<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u010co je to query parameter? Ak \u010dasto pou\u017e\u00edvate reporty pages and screens v GA4 mo\u017eno ste si u\u017e…<\/p>\n","protected":false},"author":71,"featured_media":19469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[809,637],"tags":[911,602,663,257,912,913],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19445"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19445"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19445\/revisions"}],"predecessor-version":[{"id":19475,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19445\/revisions\/19475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19469"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}