{"id":19434,"date":"2023-07-31T11:49:20","date_gmt":"2023-07-31T09:49:20","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19434\/"},"modified":"2023-07-31T11:50:09","modified_gmt":"2023-07-31T09:50:09","slug":"analytics-news-jul-2023","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jul-2023\/","title":{"rendered":"Uhorkov\u00e1 sez\u00f3na? Ani n\u00e1hodou. Pozrite sa na novinky v analytike"},"content":{"rendered":"<h2>Vyskladajte si vlastn\u00e9 ecommerce preh\u013eady v GA4<\/h2>\n<p>UA-\u010dkom rozmaznan\u00ed u\u017e\u00edvatelia ur\u010dite c\u00edtia sm\u00fatok, pr\u00edpadne aspo\u0148 nostalgiu za ecommerce preh\u013eadmi v starom analyticse. Odteraz si v\u0161ak m\u00f4\u017eete vysklada\u0165 vlastn\u00e9 ecommerce preh\u013eady. K dispoz\u00edcii m\u00e1te nasledovn\u00e9 dimenzie a metriky:<\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p><b>Dimenzie:<\/b><\/p>\n<ul>\n<li>Item affiliation<\/li>\n<li>Item brand<\/li>\n<li>Item category<\/li>\n<li>Item category 2<\/li>\n<li>Item category 3<\/li>\n<li>Item category 4<\/li>\n<li>Item category 5<\/li>\n<li>Item ID<\/li>\n<li>Item list ID<\/li>\n<li>Item list name<\/li>\n<li>Item list position<\/li>\n<li>Item location ID<\/li>\n<li>Item name<\/li>\n<li>Item promotion creative name<\/li>\n<li>Item promotion creative slot<\/li>\n<li>Item promotion name<\/li>\n<li>Item variant<\/li>\n<li>Shipping tier<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-6\">\n<p><b>Metriky:<\/b><\/p>\n<ul>\n<li>Gross item revenue<\/li>\n<li>Gross purchase revenue<\/li>\n<li>Item refund amount<\/li>\n<li>Item revenue<\/li>\n<li>Items added to cart<\/li>\n<li>Items checked out<\/li>\n<li>Items clicked in promotion<\/li>\n<li>Items purchased<\/li>\n<li>Items viewed<\/li>\n<li>Items viewed in list<\/li>\n<li>Items viewed in promotion<\/li>\n<li>Purchase revenue<\/li>\n<li>Refund amount<\/li>\n<li>Shipping amount<\/li>\n<li>Tax amount<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Ak v\u00e1m ani vlastn\u00e9 preh\u013eady v GA4 neposta\u010duj\u00fa na plnohodnotn\u00fa anal\u00fdzu ecommerce d\u00e1t, nev\u00e1hajte a oslovte n\u00e1s. Radi v\u00e1m vysklad\u00e1me ecommerce dashboard na mieru.<img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-19435\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-eec-dashboard-mini.png\" alt=\"\" width=\"1600\" height=\"954\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-eec-dashboard-mini.png 1600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-eec-dashboard-mini-300x179.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-eec-dashboard-mini-1024x611.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-eec-dashboard-mini-1536x916.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-eec-dashboard-mini-600x358.png 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#072023\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Zobrazenie intervalov v Looker Studiu<\/h2>\n<p>Zauj\u00edmav\u00fa novinku prinieslo aj Looker Studiu &#8211; mo\u017enos\u0165 zobrazenia intervalov pri \u010dasov\u00fdch grafoch. T\u00fato mo\u017enos\u0165 ur\u010dite ocenia v\u0161etci t\u00ed, ktor\u00ed potrebuj\u00fa vo svojich grafoch zn\u00e1zorni\u0165 napr. interval spo\u013eahlivosti. A kde intervaly nastav\u00edte? Na karte \u0160t\u00fdl v novej sekcii Intervaly.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-19440\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/intervaly-looker-studio.png\" alt=\"Intervaly Looker Studio\" width=\"1252\" height=\"660\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/intervaly-looker-studio.png 1252w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/intervaly-looker-studio-300x158.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/intervaly-looker-studio-1024x540.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/intervaly-looker-studio-600x316.png 600w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<p>K dispoz\u00edcii je nieko\u013eko typov intervalov &#8211; plo\u0161n\u00fd, st\u013apcov\u00fd, \u010diarov\u00fd, \u010di bodov\u00fd, pri\u010dom na jednom grafe m\u00f4\u017eete pou\u017ei\u0165 a\u017e \u0161tyri intervaly. Ka\u017ed\u00fd z nich m\u00e1 svoje \u0161pecifik\u00e1, ktor\u00e9 v\u0161ak presahuj\u00fa obsah tohto \u010dl\u00e1nku. Ak vo svojich grafoch potrebujete vykresli\u0165 \u0161tatistick\u00e9 \u00fadaje, ako napr\u00edklad interval spo\u013eahlivosti, \u0161tatistick\u00fa chybu, \u0161tatistick\u00fa odch\u00fdlku, \u010di rozsah \u00fadajov, t\u00e1to novinka v\u00e1m to kone\u010dne umo\u017en\u00ed.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/13789978?sjid=6939820309628948249-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Vylep\u0161enia referen\u010dn\u00fdch \u010diar v Looker Studiu<\/h2>\n<p>Nov\u00e9 vylep\u0161enia referen\u010dn\u00fdch \u010diar v\u00e1m umo\u017e\u0148uj\u00fa prisp\u00f4sobi\u0165 ich vzh\u013ead a funk\u010dnos\u0165, tak aby va\u0161e grafy boli e\u0161te \u010ditate\u013enej\u0161ie. Vylep\u0161enia zah\u0155\u0148aj\u00fa:<\/p>\n<ul>\n<li>podpora referen\u010dn\u00fdch p\u00e1siem, ktor\u00e9 v\u00e1m umo\u017e\u0148uj\u00fa porovn\u00e1va\u0165 \u00fadaje s rozsahom hodn\u00f4t vo va\u0161ich grafoch<\/li>\n<li>podpora vertik\u00e1lnej referen\u010dnej \u010diary pre \u010dasov\u00e9 grafy<\/li>\n<li>mo\u017enos\u0165 prisp\u00f4sobi\u0165 vzh\u013ead \u010diar v grafoch<\/li>\n<li>trendov\u00e1 \u010diara pre k\u013aza\u00fd priemer<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-19441\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reference-line-looker-studio.png\" alt=\"Looker Studio - referen\u010dn\u00e9 \u010diary\" width=\"1251\" height=\"733\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reference-line-looker-studio.png 1251w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reference-line-looker-studio-300x176.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reference-line-looker-studio-1024x600.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reference-line-looker-studio-600x352.png 600w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/11521624?hl=en&amp;ref_topic=6267740&amp;sjid=6939820309628948249-EU#jul-27-2023\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Measurecamp Bratislava sa bl\u00ed\u017ei. M\u00e1te u\u017e svoj l\u00edstok?<\/h2>\n<p>Po prvom bal\u00edku l\u00edstkov na Measurecamp Bratislava sa len tak zapr\u00e1\u0161ilo. Ak ste term\u00edn prep\u00e1sli, nez\u00fafajte. \u010eal\u0161\u00ed release je napl\u00e1novan\u00fd na 21. augusta o 13:00 hod. A \u010do v\u00e1s na Measurecampe \u010dak\u00e1? Kopec noviniek z oblasti webovej analytiky od profesion\u00e1lov z celej Eur\u00f3py, praktick\u00e9 case studies a, samozrejme, m\u00f4\u017eete sa tam zozn\u00e1mi\u0165 a podebatova\u0165 aj s analytikmi z DASE. Koho vid\u00edme 21. okt\u00f3bra v HubHube na Measurecamp Bratislava?<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.eventbrite.com\/e\/measurecamp-bratislava-6-2023-tickets-667340181447?xnpe_tifc=x.1pb._J4uH7h.HX4fUuhypZhfEWVjQsVuU_O94JEkeZRf3cVkUlhMP1hdJLRfXcbdiArF1lb.xX4fbXxdxphI1DxIHT&amp;utm_source=exponea&amp;utm_campaign=1st_Ticket_Release_2023&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\">Measurecamp Bratislava<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vyskladajte si vlastn\u00e9 ecommerce preh\u013eady v GA4 UA-\u010dkom rozmaznan\u00ed u\u017e\u00edvatelia ur\u010dite c\u00edtia sm\u00fatok, pr\u00edpadne aspo\u0148 nostalgiu za ecommerce&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,858],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19434"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19434"}],"version-history":[{"count":5,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19434\/revisions"}],"predecessor-version":[{"id":19439,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19434\/revisions\/19439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19442"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}