{"id":19402,"date":"2023-06-30T16:21:13","date_gmt":"2023-06-30T14:21:13","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19402\/"},"modified":"2023-06-30T16:21:13","modified_gmt":"2023-06-30T14:21:13","slug":"analytics-news-jun-2023","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jun-2023\/","title":{"rendered":"Koniec Universal Analytics so sebou prin\u00e1\u0161a mno\u017estvo noviniek pre GA4"},"content":{"rendered":"

A\u017e 170 nov\u00fdch dimenzi\u00ed a metr\u00edk z GA4 v Looker Studiu<\/h2>\n

Najnov\u0161\u00ed update konektora pre Google Analytics 4<\/a> v Looker Studiu prin\u00e1\u0161a priame prepojenie t\u00fdchto dvoch n\u00e1strojov cez GA4 API. V\u00fdsledkom je okolo 170 nov\u00fdch dimenzi\u00ed<\/a> a metr\u00edk<\/a>, ktor\u00e9 ste doteraz v Looker Studiu pou\u017ei\u0165 nemohli. Aby ste mohli tieto nov\u00e9 polia pou\u017e\u00edva\u0165, mus\u00edte si obnovi\u0165 zdroj \u00fadajov<\/a>. Nemus\u00edte ma\u0165 v\u0161ak obavy, \u017ee v\u00e1\u0161 dashboard sa rozpadne ako dom\u010dek z kar\u00e1t, aktualiz\u00e1cia zdroja je toti\u017e sp\u00e4tne kompatibiln\u00e1. Obnoven\u00edm zdroja \u00fadajov slu\u017eby Google Analytics 4 sa zachov\u00e1 existuj\u00faca sch\u00e9ma a do zdroja \u00fadajov sa jednoducho pridaj\u00fa nov\u00e9 polia rozhrania GA4 API.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Z\u00e1plava noviniek v Google Analytics 4<\/h2>\n

V posledn\u00fdch d\u0148och pred sunsetom Universal Analytics sa v GA4 objavilo nieko\u013eko noviniek a zmien, o ktor\u00fdch by ste jednozna\u010dne mali vedie\u0165. Mno\u017estvo noviniek presahuje form\u00e1t na\u0161ich analytics news, preto v\u00e1m prin\u00e1\u0161ame ni\u017e\u0161ie zoznam t\u00fdchto zmien aj s odkazmi na bli\u017e\u0161ie inform\u00e1cie:<\/p>\n

    \n
  1. Nov\u00e1 kolekcia \u0161tandardn\u00fdch reportov<\/strong> – v kni\u017enici reportov pribudlo nieko\u013eko preh\u013eadov, ktor\u00fdmi si m\u00f4\u017eete obohati\u0165 va\u0161e GA4 rozhranie (viac na: Google Support<\/a>)<\/li>\n
  2. Nov\u00e9 dimenzie a metriky v n\u00e1stroji na vytv\u00e1ranie publ\u00edk<\/strong> – pri vytv\u00e1ran\u00ed publ\u00edk m\u00f4\u017eete pou\u017ei\u0165 nov\u00e9 dimenzie, ako napr. Country, UTM term, alebo New vs. Returning. Pribudla aj nov\u00e1 metrika, ktorou je session duration (viac na: Google Support<\/a>)<\/li>\n
  3. Roz\u0161\u00edren\u00e1 podpora analytics.js pre GA4 vlastn\u00edctva<\/strong> – ak pou\u017e\u00edvate (ste pou\u017e\u00edvali 😉) na trackovanie v Universal Analytics kni\u017enicu analytics.js, pre GA4 pribudla mo\u017enos\u0165 vyu\u017e\u00edva\u0165 p\u00f4vodn\u00e9 merania na zaznamen\u00e1vanie GA4 tagov (viac na: Google Support<\/a>)<\/li>\n
  4. Presnej\u0161ie nastavenie atrib\u00facie pri platen\u00fdch kampaniach<\/strong> – odteraz m\u00e1te mo\u017enos\u0165 nastavi\u0165, ktor\u00e9mu kan\u00e1lu m\u00e1 by\u0165 priraden\u00fd kredit za konverziu (viac na: Google Support<\/a>)<\/li>\n
  5. Predstavenie Google Analytics 4 Audience Export API<\/strong> – pomocou rozhrania tejto novej API m\u00f4\u017eete exportova\u0165 ID u\u017e\u00edvate\u013eov a ID zariaden\u00ed (viac na: Google Support<\/a>)<\/li>\n
  6. Nov\u00e9 odpor\u00fa\u010dania pre import konverzi\u00ed<\/strong> – pri prep\u00e1jan\u00ed \u00fa\u010dtu Google Ads v GA4 sa v\u00e1m m\u00f4\u017eu zobrazi\u0165 odpor\u00fa\u010dania pre import konverzi\u00ed pre presnej\u0161ie cielenie rekl\u00e1m (viac na: Google Support<\/a>)<\/li>\n<\/ol>\n

    D\u00f4le\u017eit\u00e9 aktualiz\u00e1cie serverov\u00e9ho GTM<\/h2>\n

    V\u00fdvoj\u00e1ri serverov\u00e9ho GTM<\/a> v j\u00fani predstavili viacero noviniek, o ktor\u00fdch by ka\u017ed\u00fd u\u017e\u00edvate\u013e SGTM mal ur\u010dite vedie\u0165. V serverovom GTM pribudla podpora Regex<\/a> Table Variable a tie\u017e regex Sandboxed JS APIs, a to konkr\u00e9tne createRegex a testRegex. T\u00e1to novinka funguje pre Docker image vo verzii 2.0.0, alebo nov\u0161ej.<\/p>\n

    \u010eal\u0161ou d\u00f4le\u017eitou novinkou je podpora novej funkcie, tzv. transform\u00e1ci\u00ed. Funkciu vyu\u017eijete najm\u00e4 pri manipul\u00e1cii s citliv\u00fdmi \u00fadajmi, ke\u010f\u017ee z\u00edskate v\u00e4\u010d\u0161iu kontrolu nad t\u00fdm, ako s\u00fa citliv\u00e9 \u00fadaje pou\u017e\u00edvane pre \u010fal\u0161ie reklamn\u00e9 n\u00e1stroje. D\u00f4le\u017eitou novinkou je aj podpora Google Signals, ktor\u00e1 doteraz v serverovom GTM ch\u00fdbala.<\/p>\n

    Viac na: Google Support<\/a><\/p>\n

    Hlb\u0161ia integr\u00e1cia GA4 s Google Search Console a Google AdSense<\/h2>\n

    Publisherov ur\u010dite pote\u0161\u00ed podpora integr\u00e1cie AdSense pre Google Analytics 4, konkr\u00e9tne ide o metriky ad_click, ad_impression a ad_query. Pozor, prepojenie neprebieha v rozhran\u00ed GA4, ale v Google AdSense, konkr\u00e9tne v sekcii: Account => Access and authorization => Google Analytics integration. D\u00e1ta zo slu\u017eby AdSense n\u00e1sledne n\u00e1jdete v GA4 reporte Monetization > Publisher ads.<\/p>\n

    Ak e\u0161te nem\u00e1te prepojen\u00fd Google Analytics 4 s Google Search Console<\/a>, m\u00f4\u017ee v\u00e1m by\u0165 v rozhran\u00ed GA4 zobrazen\u00e1 v\u00fdzva na prepojenie t\u00fdchto n\u00e1strojov. Prepojenie ur\u010dite odpor\u00fa\u010dame a ak to so SEO mysl\u00edte v\u00e1\u017ene, ur\u010dite v\u00e1m pom\u00f4\u017ee aj prepojenie Google Search Console s BigQuery. So z\u00e1lohou d\u00e1t v BigQuery v\u00e1m radi pom\u00f4\u017eeme.<\/p>\n

    Viac na: Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    A\u017e 170 nov\u00fdch dimenzi\u00ed a metr\u00edk z GA4 v Looker Studiu Najnov\u0161\u00ed update konektora pre Google Analytics 4…<\/p>\n","protected":false},"author":70,"featured_media":19408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,890],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19402"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19402"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19402\/revisions"}],"predecessor-version":[{"id":19409,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19402\/revisions\/19409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19408"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}