{"id":19320,"date":"2023-05-04T13:51:07","date_gmt":"2023-05-04T11:51:07","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19320\/"},"modified":"2026-06-22T18:29:58","modified_gmt":"2026-06-22T16:29:58","slug":"9-dovodov-preco-mat-serverside-uz-dnes","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/9-dovodov-preco-mat-serverside-uz-dnes\/","title":{"rendered":"9 d\u00f4vodov, pre\u010do ma\u0165 Server-Side u\u017e dnes!"},"content":{"rendered":"

Server-side tagging bol predstaven\u00fd u\u017e v roku 2021. \u010cas plynie a my postupne nadob\u00fadame st\u00e1le viac sk\u00fasenost\u00ed. Pribudla tie\u017e novinka, v\u010faka ktorej je pou\u017e\u00edvanie server-side e\u0161te dostupnej\u0161ie.<\/strong><\/p>\n

V \u010dl\u00e1nku si povieme, ak\u00fdm n\u00e1strah\u00e1m \u010delia va\u0161e d\u00e1ta a ako m\u00f4\u017eete zo server-side benefitova\u0165 aj vy, alebo va\u0161a firma .<\/strong><\/p>\n

1. Server-side v skratke<\/b><\/h2>\n

Ak pou\u017e\u00edvate\u013e interaguje s va\u0161ou str\u00e1nkou, inform\u00e1cie sa najsk\u00f4r odosielaj\u00fa na<\/span> v\u00e1\u0161 server.<\/b> A a\u017e n\u00e1sledne z v\u00e1\u0161ho servera ich posielate do Google Analytics 4, Google rekl\u00e1m, Facebooku a in\u00fdch n\u00e1strojov. <\/span>
\n<\/span>
\n<\/span>Ako server-side GTM kontajner detailne funguje, sp\u00edsal kolega Peter aj v \u010dl\u00e1nku <\/span>GTM novinka: Server-side tagging<\/span><\/a>.<\/span><\/p>\n

<\/b>2. Modern\u00e9 prehliada\u010de jedia kvalitu d\u00e1t na ra\u0148ajky<\/b><\/h2>\n

V DASE sa v tip-top nastavenej analytike vy\u017e\u00edvame. Rob\u00edme v\u0161etko pre to, aby d\u00e1ta, na ktor\u00e9 sa pozer\u00e1te, boli \u010do naj\u010distej\u0161ie. A hlavne v s\u00falade s GDPR.<\/span><\/p>\n

V\u017edy v\u0161ak plat\u00ed: <\/span>Nikdy<\/b> nebudete ma\u0165 k dispoz\u00edcii 100% d\u00e1t<\/b><\/p>\n

\u017dijeme toti\u017e v dobe modern\u00fdch prehliada\u010dov, Adblockerov a spr\u00e1vne nastaven\u00fdch cookie l\u00ed\u0161t. K dispoz\u00edcii m\u00e1me pribli\u017ene <\/span>60-85 %<\/b>*<\/b> d\u00e1t na anal\u00fdzu. <\/span>Na tie sa st\u00e1le <\/span>m\u00f4\u017eete spo\u013eahn\u00fa\u0165 ! <\/b>Teda<\/span> za predpokladu, \u017ee je va\u0161a <\/span>analytika nastaven\u00e1 spr\u00e1vne<\/span><\/a> .<\/span>
\n<\/span>
\n<\/span>*<\/i><\/b> 85% v pr\u00edpade, <\/span><\/i>ak pou\u017e\u00edvate server-side tagging a va\u0161a cookieli\u0161ta je spr\u00e1vne nastaven\u00e1 s 85% opt-in rate (teda 85% u\u017e\u00edvate\u013eov v\u00e1m dalo s\u00fahlas so zberom analytick\u00fdch a reklamn\u00fdch d\u00e1t).<\/span><\/i><\/p>\n

3. Server-side patr\u00ed medzi najpokro\u010dilej\u0161ie rie\u0161enia<\/b>
\n<\/span><\/h2>\n

Iba v\u010faka nemu z\u00edskate <\/span>najpresnej\u0161ie<\/b> a najcennej\u0161ie d\u00e1ta pre kvalitn\u00fa reklamu a reporting z Google Analytics 4 a BigQuery.<\/span><\/p>\n

Reklamn\u00e9 platformy bud\u00fa ma\u0165 pr\u00edstup (ak im to dovol\u00edte) k presn\u00fdm \u00fadajom zo server-side trackovania. Pripravte sa na <\/span>efekt\u00edvnej\u0161ie v\u00fdsledky <\/b>kampan\u00ed .<\/span><\/p>\n

4. Google Ads Enhanced Conversions <\/b><\/h2>\n

Pri server-side m\u00f4\u017eete zdie\u013ea\u0165 citliv\u00e9 \u00fadaje pou\u017e\u00edvate\u013eov s reklamn\u00fdmi platformami. Napr\u00edklad pre vyu\u017e\u00edvanie <\/span>Google Ads Enhanced Conversions<\/span><\/a>.<\/span>
\n<\/span>
\n<\/span>Nedoch\u00e1dza tu k \u00faniku<\/span> citliv\u00fdch d\u00e1t<\/b> (PII). Server komunikuje so serverom – \u00fadaje s\u00fa tak v bezpe\u010d\u00ed a do Google Ads sa posielaj\u00fa automaticky za\u0161ifrovan\u00e9.<\/span><\/p>\n

5. Presnej\u0161ia atrib\u00facia<\/b><\/h2>\n

Server-side sa spolieha na 1st party cookies, pre zabezpe\u010denie presn\u00e9ho trackovania konverzi\u00ed.<\/span>
\n<\/span>
\n<\/span>Tie\u017e m\u00e1te mo\u017enos\u0165 skry\u0165 sa pred AdBlockermi \u26d4 a r\u00f4znymi mechanizmami, ktor\u00e9 sl\u00fa\u017eia ako <\/span>prevencia <\/b>pred sledovan\u00edm.<\/span>
\n<\/span>
\n<\/span>Najzn\u00e1mej\u0161\u00ed mechanizmus <\/b>je <\/span>ITP<\/span><\/a> v prehliada\u010di Safari od Apple (vz\u0165ahuje sa aj na v\u0161etky ostatn\u00e9 prehliada\u010de, ktor\u00e9 be\u017eia na opera\u010dnom <\/span>syst\u00e9me iOS<\/b>).\u00a0<\/span><\/p>\n

Od 3. apr\u00edla 2023 dokonca Safari obmedzuje \u017eivotnos\u0165 s\u00faborov cookie <\/span>na maxim\u00e1lne 7 dn\u00ed<\/b> (u\u017e aj pri server-side). Rie\u0161enie tu samozrejme je, za n\u00e1s v\u0161ak ned\u00e1va zmysel preteka\u0165 sa s Apple. Ostatn\u00fdch prehliada\u010dov sa t\u00e1to zmena (zatia\u013e) net\u00fdka. Tie\u017e nespia a tie\u017e predstavili svoje <\/span>ITP alternat\u00edvy<\/b>, ktor\u00e9 ale nie s\u00fa a\u017e tak pokro\u010dil\u00e9.<\/span><\/p>\n

6. Pokro\u010dil\u00e9 meranie konverzi\u00ed pre Facebook (CAPI)<\/b><\/h2>\n

Facebook Conversions API <\/b>je zalo\u017een\u00e1 na najkvalitnej\u0161\u00edch d\u00e1tach, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165 na <\/span>pokro\u010dil\u00fd remarketing<\/b>, alebo Lookalike a custom publik\u00e1.<\/span>
\n<\/span>
\n<\/span>Taktie\u017e pom\u00e1ha zlep\u0161i\u0165 konektivitu (v\u010faka 1st party cookies). V\u00fdsledkom je zn\u00ed\u017eenie cost per result. Odomyk\u00e1 tie\u017e mno\u017estvo pokro\u010dil\u00fdch rie\u0161en\u00ed, ktor\u00e9 ocen\u00ed ka\u017ed\u00fd FB Ads \u0160pecialista.<\/span><\/p>\n

7. Budete<\/b> kamar\u00e1ti s GDPR<\/b><\/h2>\n

D\u00e1ta sa sprac\u00favaj\u00fa na va\u0161om serveri, ide\u00e1lne v E\u00da <\/span><\/b>. Ten je pravidelne aktualizovan\u00fd a <\/span>zabezpe\u010den\u00fd<\/b> pred mo\u017en\u00fdmi \u00fatokmi a zneu\u017eit\u00edm.<\/span><\/p>\n

Riziko straty, alebo \u00faniku citliv\u00fdch d\u00e1t va\u0161ich n\u00e1v\u0161tevn\u00edkov sa tak <\/span>minimalizuje<\/b>. Z\u00e1rove\u0148 sa zv\u00fd\u0161i <\/span>d\u00f4vera z\u00e1kazn\u00edkov<\/b> v ochranu ich s\u00fakromia a citliv\u00fdch d\u00e1t.<\/span>
\n<\/span>
\n<\/span>Server si viete prenaja\u0165 cez <\/span>Google Cloud Platform (GCP)<\/span><\/a>.<\/span><\/p>\n

8. Zr\u00fdchlenie na\u010d\u00edtania v\u00e1\u0161ho webu<\/b><\/h2>\n

Na\u010d\u00edtavanie Google Tag Manager (gtm.js) a ve\u013ek\u00fdch <\/span>JavaScript<\/span><\/a> (.js) s\u00faborov z v\u00e1\u0161ho servera v\u00fdrazne <\/span>odbreme\u0148uje<\/b> webov\u00e9 prehliada\u010de.<\/span><\/p>\n

V\u00fdsledkom je <\/span>ve\u013emi pozit\u00edvny<\/b> vplyv na r\u00fdchlos\u0165 na\u010d\u00edtania va\u0161ej webstr\u00e1nky. Zr\u00fdchlenie vedie k lep\u0161iemu <\/span>z\u00e1\u017eitku<\/b> z prehliadania a zlep\u0161eniu <\/span>poz\u00edcie<\/b> va\u0161ej str\u00e1nky vo vyh\u013ead\u00e1va\u010di Google.<\/span><\/p>\n

Pr\u00edklad<\/b>:<\/span><\/p>\n

Na\u0161e GTM malo <\/span>pred nasaden\u00edm<\/b> server-side 290.5 KiB (kibibajtov) (1 KB = 0.9765625 KiB).<\/span>
\n<\/span><\/p>\n

Po nasaden\u00ed<\/b> server-side (prebieha kompresia) je to iba 88.2 KiB. U\u0161etrili sme pribli\u017ene 200 KiB. Kompresia sa tie\u017e d\u00e1 aplikova\u0165 na GA4 d\u00e1tov\u00fd stream. Skvel\u00fd v\u00fdsledok .\u00a0 <\/span>
\n<\/span>
\n<\/span>\"serverside<\/a><\/span>
\n<\/span><\/b><\/p>\n

9. Objav\u00edte svet super pokro\u010dilej analytiky<\/b><\/h2>\n

Od streamovania d\u00e1t zo server-side do <\/span>BigQuery<\/b> cez obohacovanie<\/span> d\u00e1t z <\/span>Cloud Firestore<\/b>, a\u017e po vyu\u017e\u00edvanie strojov\u00e9ho u\u010denia – ML. Cloud v\u00e1m pon\u00faka nekone\u010dn\u00e9 mo\u017enosti.<\/span><\/p>\n

Po novom dokonca m\u00f4\u017eete vyu\u017ei\u0165 <\/span>Google Cloud Run <\/b>(GCR)<\/span> pre hos\u0165ovanie v\u00e1\u0161ho serverov\u00e9ho GTM na Google Cloud Platform.<\/span><\/p>\n

Mesa\u010dn\u00e9 v\u00fddavky sa v\u00e1m oproti automatickej prev\u00e1dzke cez Google App Engine zn\u00ed\u017eia<\/span> a\u017e o 40-50%<\/b>. Pri malom webe migr\u00e1cia vyzer\u00e1 takto :<\/span>
\n<\/span>
\n<\/span>\"serverside<\/a><\/span><\/p>\n

Z\u00e1ver<\/b><\/h2>\n

Server-side tagging je najlep\u0161\u00ed sp\u00f4sob, ako pozdvihn\u00fa\u0165 zber d\u00e1t na najvy\u0161\u0161iu mo\u017en\u00fa \u00farove\u0148. Ak ste u\u017e investovali do kvalitnej analytiky, je najvy\u0161\u0161\u00ed \u010das na jeho implement\u00e1ciu.<\/span><\/p>\n

Pridan\u00e1 hodnota mnohon\u00e1sobne prevy\u0161uje n\u00e1klady za implement\u00e1ciu a po novom aj ve\u013emi n\u00edzke mesa\u010dn\u00e9 v\u00fddavky.<\/span><\/p>\n

V pr\u00edpade ot\u00e1zok oh\u013eadom ceny a postupu implement\u00e1cie n\u00e1s nev\u00e1hajte kontaktova\u0165 na hamrak@dase.sk<\/strong>. Ve\u013emi radi v\u00e1m s implement\u00e1ciou pom\u00f4\u017eeme.<\/span><\/p>\n

Ak e\u0161te va\u0161a spolo\u010dnos\u0165 analytiku nerie\u0161i, <\/span>popon\u00e1h\u013eajte sa<\/b><\/a>. Je rok 2023, v ktorom umel\u00fa inteligenciu data-driven podniky mas\u00edvne aplikuj\u00fa na svoje d\u00e1ta, \u010d\u00edm z\u00edskavaj\u00fa obrovsk\u00fd n\u00e1skok pred konkurenciou.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Server-side tagging bol predstaven\u00fd u\u017e v roku 2021. \u010cas plynie a my postupne nadob\u00fadame st\u00e1le viac sk\u00fasenost\u00ed. Pribudla…<\/p>\n","protected":false},"author":77,"featured_media":19325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[809,640],"tags":[602,663,890,889,891],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19320"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19320"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19320\/revisions"}],"predecessor-version":[{"id":21536,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19320\/revisions\/21536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19325"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}