{"id":19215,"date":"2023-03-01T10:21:33","date_gmt":"2023-03-01T08:21:33","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19215\/"},"modified":"2023-03-01T10:27:23","modified_gmt":"2023-03-01T08:27:23","slug":"analytics-news-februar-2023","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-februar-2023\/","title":{"rendered":"Febru\u00e1r v znamen\u00ed vzdel\u00e1vania. \u010c\u00edtajte najnov\u0161ie NEWS a zosta\u0148te v obraze"},"content":{"rendered":"<h2>Nov\u00e1 vzdel\u00e1vacia s\u00e9ria o GA4 od v\u00fdvoj\u00e1rov z Google<\/h2>\n<p>Ide do tuh\u00e9ho a zrejme si to uvedomuj\u00fa aj \u013eudia v Googli. Star\u00fd Google Analytics o 4 mesiace kon\u010d\u00ed a na ten nov\u00fd si \u013eudia zvykaj\u00fa len ve\u013emi pomaly. Asi aj preto vznikol na ofici\u00e1lnom YouTube kan\u00e1li Google Analytics nov\u00fd seri\u00e1l, ktor\u00fd vysvet\u013euje, ako Google Analytics 4 funguje a ako ho pou\u017e\u00edva\u0165. Zatia\u013e vy\u0161li tieto 4 \u010dasti:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=5QqiN59ArDM\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener noreferrer\">\u00davod do s\u00e9rie<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=65RRAlrjy3c\" data-rel=\"lightbox-video-1\" target=\"_blank\" rel=\"noopener noreferrer\">Zbieranie d\u00e1t pre weby a aplik\u00e1cie v Google Analytics 4<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=Pxxp6fKGfEc\" data-rel=\"lightbox-video-2\" target=\"_blank\" rel=\"noopener noreferrer\">Cross-platform merania a atrib\u00facia<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=QmEOPuJr05w&amp;t=94s\" data-rel=\"lightbox-video-3\" target=\"_blank\" rel=\"noopener noreferrer\">Vlastn\u00e9 eventy v Google Analytics 4<\/a><\/li>\n<\/ul>\n<p>Ak sa potrebujete zozn\u00e1mi\u0165 s Google Analytics 4 a preferujete obsah v sloven\u010dine, odpor\u00fa\u010dame n\u00e1\u0161 <a href=\"https:\/\/www.dase-analytics.com\/sk\/google-analytics-4-online-kurz\/\" target=\"_blank\" rel=\"noopener noreferrer\">online kurz o Google Analytics 4<\/a>. Dozviete sa v\u0161etko potrebn\u00e9 k tomu, aby ste GA4 mohli bez probl\u00e9mov za\u010da\u0165 pou\u017e\u00edva\u0165.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.youtube.com\/watch?v=oJx9DpXtmAE&amp;list=PLI5YfMzCfRtZ4bHJJDl_IJejxMwZFiBwz\" data-rel=\"lightbox-video-4\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/p>\n<h2>Nov\u00e1 \u00e9ra A\/B testov prich\u00e1dza! Optimizely ohl\u00e1sil partnerstvo s Google<\/h2>\n<p>Spolo\u010dnos\u0165 Optimizely, ktor\u00e1 vyv\u00edja rovnomenn\u00fd n\u00e1stroj na <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/a-b-test\/\">A\/B testovanie<\/a> a optimaliz\u00e1ciu webov, ozn\u00e1mila spolupr\u00e1cu na integr\u00e1cii Optimizely do Google Analytics 4. T\u00e1to spr\u00e1va pri\u0161la len p\u00e1r t\u00fd\u017ed\u0148ov potom, ako Google ohl\u00e1sil koniec svojho vlastn\u00e9ho n\u00e1stroja na A\/B testovanie, Google Optimize.<\/p>\n<p>Integr\u00e1cia Optimizely je skvel\u00e1 spr\u00e1va pre ka\u017ed\u00e9ho, kto to s optimaliz\u00e1ciou webu mysl\u00ed v\u00e1\u017ene. Spolo\u010dnos\u0165 zamestn\u00e1va 1500 \u013eud\u00ed po celom svete a v portf\u00f3liu m\u00e1 vy\u0161e 9000 svetov\u00fdch zna\u010diek (Toyota, eBay, KLM, \u010di Mazda), ktor\u00e9 v\u010faka n\u00e1stroju Optimizely zv\u00fd\u0161ili svoje pr\u00edjmy v minulom roku o <strong>viac ako miliardu dol\u00e1rov<\/strong>. Pre \u00faplnos\u0165 dopln\u00edme, \u017ee v roku 2021 premigroval Optimizely niektor\u00e9 svoje popredn\u00e9 experiment\u00e1lne rie\u0161enia do Google Cloud. Chystan\u00e1 inkl\u00fazia n\u00e1strojov Optimizely a Google Analytics 4 je znakom roz\u0161iruj\u00faceho sa partnerstva medzi oboma spolo\u010dnos\u0165ami.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.prnewswire.com\/news-releases\/optimizely-and-google-expand-strategic-partnership-to-collaborate-on-google-analytics-4-301745531.html\" target=\"_blank\" rel=\"noopener noreferrer\">PR Newswire<\/a><\/p>\n<h2>Super Bowl v \u010d\u00edslach<\/h2>\n<p>12. febru\u00e1ra sa na \u0161tadi\u00f3ne State Farm Stadium v Glendale v Arizona odohral 57. ro\u010dn\u00edk Super Bowl medzi Philadelphia Eagles a Kansas City Chief. Po zdrvuj\u00facom z\u00e1vere vyhral Kansas v pomere <strong>35:38<\/strong>. Ale pre\u010do o tom p\u00ed\u0161eme? Super Bowl je v posledn\u00fdch rokoch viac defil\u00e9 rekl\u00e1m ako samotn\u00fd \u0161portov\u00fd sviatok. Mili\u00f3ny div\u00e1kov v nap\u00e4t\u00ed o\u010dak\u00e1va, \u010do si pre nich market\u00e9ri svetov\u00fdch zna\u010diek pripravili. Po viano\u010dnej reklame pre obchodn\u00fd dom John Lewis je Super Bowl h\u00e1dam druh\u00fd najo\u010dak\u00e1vanej\u0161\u00ed d\u00e1tum v kalend\u00e1ri ka\u017ed\u00e9ho market\u00e9ra. Prin\u00e1\u0161ame v\u00e1m nieko\u013eko zauj\u00edmav\u00fdch \u010d\u00edsel, ktor\u00e9 Super Bowl priniesol:<\/p>\n<ul>\n<li>Super Bowl si tento rok pozrelo <strong>192,9 mili\u00f3na<\/strong> \u013eud\u00ed<\/li>\n<li>pre <strong>19%<\/strong> z nich boli hlavn\u00fdm l\u00e1kadlom pr\u00e1ve reklamn\u00e9 prest\u00e1vky<\/li>\n<li>zobrazen\u00fdch bolo <strong>51<\/strong> rekl\u00e1m od <strong>46<\/strong> unik\u00e1tnych inzerentov<\/li>\n<li>priemern\u00e1 cena 30-sekundov\u00e9ho spotu dosiahla cenu <strong>7 mili\u00f3nov<\/strong> dol\u00e1rov. To je <strong>o 7,7% viac<\/strong> ako minul\u00fd rok<\/li>\n<li>celkovo vynalo\u017eili inzerenti na n\u00e1kup reklamn\u00e9ho priestoru neuverite\u013en\u00fdch <strong>578,4 mili\u00f3na<\/strong> dol\u00e1rov<\/li>\n<li>najv\u00e4\u010d\u0161\u00ed po\u010det zobrazen\u00ed v Super Bowl t\u00fd\u017edni (8.-15. febru\u00e1r) dosiahla reklama od Bookingu &#8222;<a href=\"https:\/\/www.youtube.com\/watch?v=H-JoDQ0B3X4\" data-rel=\"lightbox-video-5\" target=\"_blank\" rel=\"noopener noreferrer\">Melissa McCarthy in \u2018Somewhere, Anywhere<\/a>&#8220; a to a\u017e <strong>128 mili\u00f3na<\/strong> zobrazen\u00ed<\/li>\n<li>neofici\u00e1lny titul najob\u013e\u00fabenej\u0161ej reklamy z\u00edskala reklama od T-mobile &#8222;New Year. New Neighbor&#8220;<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"New year. New neighbor. | 2023 Big Game Day Commercial | T-Mobile Home Internet\" src=\"https:\/\/www.youtube.com\/embed\/jSO-Whn2sCQ\" width=\"1128\" height=\"634\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li>najv\u00e4\u010d\u0161ie v\u00fddavky na reklamu, a\u017e <strong>32 mili\u00f3nov<\/strong> dol\u00e1rov, vynalo\u017eil Amazon<\/li>\n<li>pou\u017e\u00edvanie soci\u00e1lnych siet\u00ed vzr\u00e1stlo po\u010das z\u00e1pasu o <strong>15%<\/strong><\/li>\n<li>akt\u00edvnej\u0161\u00ed boli u\u017e\u00edvatelia iOS oproti u\u017e\u00edvate\u013eom s Androidom a to a\u017e o <strong>18%<\/strong><\/li>\n<li>a\u017e <strong>312.000-kr\u00e1t<\/strong> boli prezdie\u013ean\u00e9 reklamy zo Super Bowl na Twittri<\/li>\n<li>po\u010das fin\u00e1lov\u00e9ho z\u00e1pasu div\u00e1ci minuli priemerne <strong>$85,36<\/strong> na online n\u00e1kupy<\/li>\n<li>celkov\u00fd spend na online n\u00e1kupoch \u010dinil <strong>16,5 miliardy<\/strong> dol\u00e1rov<\/li>\n<li>v de\u0148 konania Super Bowl minuli Ameri\u010dania a\u017e <strong>1,3 miliardy<\/strong> dol\u00e1rov na pivo<\/li>\n<\/ul>\n<p>Aj v\u00e1m sa z t\u00fdch \u010d\u00edsel zato\u010dila hlava? Ak v\u00e1s t\u00e1to t\u00e9ma zaujala a chceli by ste sa do\u010d\u00edta\u0165 viac, pozrite si anal\u00fdzy na prilo\u017een\u00fdch odkazoch.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.marketingdive.com\/news\/by-the-numbers-super-bowl-lvii-2023\/642322\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Dive<\/a> | <a href=\"https:\/\/www.marketingcharts.com\/featured-228603\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Charts<\/a> | <a href=\"https:\/\/www.visionmonday.com\/scene-and-heard\/todays-read\/article\/fun-facts-about-the-super-bowl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vision Monday<\/a><\/p>\n<h2>Pre ve\u013ek\u00fd z\u00e1ujem zopakujeme GA4 workshop aj v marci<\/h2>\n<p>Koncom febru\u00e1ra sme zorganizovali workshop na ktorom si majitelia webov nastavili GA4 vlastn\u00edctvo a nau\u010dili sa pracova\u0165 s nov\u00fdm Google Analytics 4. Tento form\u00e1t ste si vy\u017eiadali vy, na\u0161i \u010ditatelia a 15 vstupeniek na\u0148 sa rozchytalo extr\u00e9mne r\u00fdchlo. Rozhodli sme sa preto, \u017ee workshop ku GA4 zopakujeme aj v marci.<\/p>\n<p><iframe loading=\"lazy\" title=\"Celodenn\u00e9 \u0161kolenie Google Analytics 4 od DASE\" src=\"https:\/\/www.youtube.com\/embed\/rYJw2VjC1nw\" width=\"1128\" height=\"634\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>\u010eal\u0161\u00ed term\u00edn workshopu je <strong>31. marca 2023<\/strong>. Miesta sa ale op\u00e4\u0165 r\u00fdchlo m\u00ed\u0148aj\u00fa, tak nev\u00e1hajte a kontaktujte n\u00e1s cez <a href=\"https:\/\/www.dase-analytics.com\/sk\/celodenne-skolenie-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">formul\u00e1r na tejto str\u00e1nke<\/a>.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.dase-analytics.com\/sk\/celodenne-skolenie-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">DASE web<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e1 vzdel\u00e1vacia s\u00e9ria o GA4 od v\u00fdvoj\u00e1rov z Google Ide do tuh\u00e9ho a zrejme si to uvedomuj\u00fa aj&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19215"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19215"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19215\/revisions"}],"predecessor-version":[{"id":19225,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19215\/revisions\/19225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19224"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}