{"id":19164,"date":"2023-02-01T16:37:13","date_gmt":"2023-02-01T14:37:13","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19164\/"},"modified":"2023-02-01T16:38:27","modified_gmt":"2023-02-01T14:38:27","slug":"ako-funguje-analytika-pre-mobilne-aplikacie","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-funguje-analytika-pre-mobilne-aplikacie\/","title":{"rendered":"Analytika pre mobiln\u00e9 aplik\u00e1cie &#8211; ako funguje a \u010do dok\u00e1\u017ee?"},"content":{"rendered":"<p><strong>Pokro\u010dil\u00e9 meranie webov je \u010doraz popul\u00e1rnej\u0161ie aj u n\u00e1s. V roku 2022 bolo a\u017e 60% na\u0161ich klientov zo Slovenska. Zvy\u0161ok tvorili zahrani\u010dn\u00ed klienti, s ktor\u00fdmi m\u00e1me dlhodob\u00e9 spolu.<\/strong><\/p>\n<p><strong>Dnes ale vynech\u00e1me webov\u00fa analytiku a venova\u0165 sa budeme analytike mobiln\u00fdch aplik\u00e1ci\u00ed, ktor\u00e9 za\u017e\u00edvaj\u00fa celosvetovo boom. &#x1f4a5;<\/strong><\/p>\n<p>Predikcia je, \u017ee v roku 2023 vygeneruj\u00fa pr\u00edjmy vo v\u00fd\u0161ke viac ako <strong>935 mili\u00e1rd dol\u00e1rov<\/strong>. <strong>Zop\u00e1r zauj\u00edmav\u00fdch <a href=\"https:\/\/buildfire.com\/app-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">faktov<\/a><\/strong>:<\/p>\n<ul>\n<li>Apple App Store m\u00e1 k dispoz\u00edcii na stiahnutie <strong>1,96 mili\u00f3na<\/strong> aplik\u00e1ci\u00ed.<\/li>\n<li>V obchode Google Play je k dispoz\u00edcii na stiahnutie <strong>2,87 mili\u00f3na<\/strong> aplik\u00e1ci\u00ed.<\/li>\n<li>21 % mileni\u00e1lov otvor\u00ed aplik\u00e1ciu viac ako <strong>50-kr\u00e1t za de\u0148<\/strong>.<\/li>\n<li>49 % \u013eud\u00ed otvor\u00ed aplik\u00e1ciu viac ako <strong>11-kr\u00e1t denne<\/strong>.<\/li>\n<li><strong>70 % v\u0161etk\u00e9ho \u010dasu<\/strong> digit\u00e1lnych m\u00e9di\u00ed v USA poch\u00e1dza z mobiln\u00fdch aplik\u00e1ci\u00ed.<\/li>\n<li>Majitelia smartf\u00f3nov v priemere pou\u017e\u00edvaj\u00fa 10 aplik\u00e1ci\u00ed denne a <strong>30 aplik\u00e1ci\u00ed<\/strong> mesa\u010dne.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\u010c\u00edm je analytika appiek tak\u00e1 z\u00e1hadn\u00e1 ?<\/strong><\/h2>\n<p><strong><br \/>\n<\/strong><br \/>\nPravdepodobne t\u00fdm, \u017ee v\u00e4\u010d\u0161ina webov sa <strong>sna\u017e\u00ed prisp\u00f4sobi\u0165<\/strong> trendu ma\u0165 svoju vlastn\u00fa aplik\u00e1ciu. Mnoh\u00ed pritom zab\u00fadaj\u00fa na d\u00f4le\u017eit\u00fa vec &#8211;\u00a0 <strong>analytiku<\/strong>. Alebo, mo\u017eno ani nevedia, \u017ee sa appky <strong>mera\u0165 daj\u00fa<\/strong> &#x1f914;.<\/p>\n<p>Pou\u017e\u00edvanie n\u00e1strojov <a href=\"https:\/\/www.dase-analytics.com\/sk\/nastavenie-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4<\/a> (GA4), <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?s=Big+query\" target=\"_blank\" rel=\"noopener noreferrer\">BigQuery<\/a> a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/gtm-novinka-sever-side-tagging\/\" target=\"_blank\" rel=\"noopener noreferrer\">Server-side GTM<\/a> jasne definuje <strong>analytick\u00fa vyspelos\u0165 va\u0161ej firmy<\/strong>.<\/p>\n<p>Do tejto rodiny pokro\u010dil\u00fdch n\u00e1strojov patr\u00ed aj <strong>Firebase od Google.<\/strong> Platforma sl\u00fa\u017ei na v\u00fdvoj, analytiku a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/a-b-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testovanie<\/a> mobiln\u00fdch aplik\u00e1ci\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19166 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/giphy-1.gif\" alt=\"\" width=\"480\" height=\"400\" \/><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><strong>Vy\u017em\u00fdkajte z va\u0161ej appky maximum<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ak u\u017e m\u00e1te svoju mobiln\u00fa appku predpoklad\u00e1me, \u017ee va\u0161\u00edm hlavn\u00fdm cie\u013eom je, aby bola \u00faspe\u0161n\u00e1.<\/p>\n<p>Jedn\u00fdm z najlep\u0161\u00edch sp\u00f4sobov, ako to dosiahnu\u0165, je <strong>pravideln\u00e9 sledovanie<\/strong> jej v\u00fdkonnosti.<\/p>\n<p>Iba v\u010faka cenn\u00fdm d\u00e1tam o pou\u017e\u00edvate\u013eoch appky ju toti\u017e viete optimalizova\u0165 tak, aby naozaj <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ake-kpi-sledovat-v-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">plnila va\u0161e KPIs<\/a>.<\/p>\n<p><strong>Firebase<\/strong> pon\u00faka pre v\u00fdvoj\u00e1rov <a href=\"https:\/\/firebase.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">mno\u017estvo profesion\u00e1lnych rie\u0161en\u00ed<\/a>. Jedn\u00fdm z nich je mo\u017enos\u0165 prepoji\u0165 va\u0161u existuj\u00facu appku s touto platformou.<\/p>\n<p>N\u00e1sledne, Firebase vieme prepoji\u0165 s <strong>GA4<\/strong> a <strong>BigQuery<\/strong>. D\u00e1ta z webu aj appky m\u00f4\u017eete ma\u0165 pekne <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/vlastnictvo-property\/\" target=\"_blank\" rel=\"noopener noreferrer\">v jednom vlastn\u00edctve<\/a>. Tie sa daj\u00fa n\u00e1sledne filtrova\u0165 a vizualizova\u0165 napr\u00edklad v<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-data-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Looker Studiu<\/a> (kedysi Data Studio).<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u010co v\u0161etko vieme mera\u0165 ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Cel\u00fa cestu<\/strong> pou\u017e\u00edvate\u013ea. Tu je zop\u00e1r <strong>pr\u00edkladov:<\/strong><\/p>\n<ul>\n<li>ko\u013eko pou\u017e\u00edvate\u013eov si nain\u0161talovalo aplik\u00e1ciu<\/li>\n<li>ak\u00e9 funkcie aplik\u00e1cie \u013eudia pou\u017e\u00edvaj\u00fa naj\u010dastej\u0161ie, a ktor\u00e9 naopak ignoruj\u00fa<\/li>\n<li>ako pou\u017e\u00edvatelia interaguj\u00fa s aplik\u00e1ciou<\/li>\n<li>ko\u013eko pou\u017e\u00edvate\u013eov je akt\u00edvnych<\/li>\n<li>detekcia ch\u00fdb<\/li>\n<li>n\u00e1kupn\u00fd proces a lievik (podobne ako pri GA4)<\/li>\n<li>interakcia s reklamn\u00fdmi bannermi<\/li>\n<li>r\u00f4zne pokro\u010dil\u00e9 merania, ako napr. predikcie n\u00e1kupov<\/li>\n<li>merania \u0161it\u00e9 na mieru pre v\u00e1\u0161 biznis<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Na z\u00e1klade presn\u00fdch d\u00e1t m\u00f4\u017eete vykon\u00e1va\u0165 <strong>relevantn\u00e9 zmeny<\/strong> a <strong>aktualiz\u00e1cie<\/strong> va\u0161ej appky.<\/p>\n<p>Lep\u0161\u00ed z\u00e1\u017eitok s pou\u017e\u00edvania (UX) = spokojn\u00ed n\u00e1v\u0161tevn\u00edk = vy\u0161\u0161ia miera konverzie.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>V\u00fdvoj\u00e1ri hraj\u00fa ve\u013emi d\u00f4le\u017eit\u00fa \u00falohu<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>(n\u00e1\u0161) Postup vyzer\u00e1 <strong>pribli\u017ene takto:<\/strong><\/p>\n<ol>\n<li>Dohodneme sa na jednotliv\u00fdch meraniach. Najlep\u0161ie sa n\u00e1m pracuje, ak pozn\u00e1me va\u0161u <strong>aplik\u00e1ciu<\/strong>, <strong>biznis<\/strong> a <strong>ciele<\/strong>. v\u00e1m pom\u00f4\u017eeme nie len s technickou implement\u00e1ciu, ale aj s ur\u010den\u00edm t\u00fdch spr\u00e1vnych metr\u00edk a cie\u013eov.<\/li>\n<li>Priprav\u00edme <strong>implementa\u010dn\u00fd dokument<\/strong> pre va\u0161ich developerov, pod\u013ea dohodnut\u00fdch meran\u00ed.<\/li>\n<li>Vytvor\u00edme <strong>d\u00e1tov\u00fd tok<\/strong> pre appku v Google Analytics 4 a tie\u017e v\u00e1m porad\u00edme s vytvoren\u00edm Firebase projektu.<\/li>\n<li>Po implement\u00e1cii prebieha <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/debugging\/\" target=\"_blank\" rel=\"noopener noreferrer\">testovanie &#8211; debugovanie<\/a>. Developerom poskytneme sp\u00e4tn\u00fa v\u00e4zbu k jednotliv\u00fdm meraniam.<\/li>\n<li>Vytvor\u00edme <strong>z\u00e1kladn\u00fd report<\/strong> v Looker Studio, ktor\u00fd vieme do bud\u00facna roz\u0161irova\u0165.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><strong>Z\u00e1ver<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Bez kvalitnej analytiky s\u00fa v\u0161etky zmeny vo va\u0161ej aplik\u00e1cii len v\u00fdstrelmi napr\u00e1zdno. V\u010faka d\u00e1tam ju viete optimalizova\u0165, aby za\u010dala plni\u0165 va\u0161e ciele. Tie si najsk\u00f4r mus\u00edte stanovi\u0165. Ako na to sa dozviete <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ake-kpi-sledovat-v-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">v u\u017e spom\u00ednanom tomto \u010dl\u00e1nku o KPIs.<\/a><\/p>\n<p>Ver\u00edm, \u017ee v\u00e1m tento \u010dl\u00e1nok objasnil z\u00e1hady o analytike v mobiln\u00fdch aplik\u00e1ci\u00e1ch.<\/p>\n<p>Tento proces technicky n\u00e1ro\u010dn\u00fd. Ak by ste potrebovali pom\u00f4c\u0165, ve\u013emi radi v\u00e1m pom\u00f4\u017eeme. Pozrite si <a href=\"https:\/\/www.dase-analytics.com\/sk\/analytika-pre-mobilne-aplikacie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analytiku pre mobiln\u00e9 aplik\u00e1cie<\/a> na na\u0161om webe, alebo nap\u00ed\u0161te na michalekova@dase.sk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokro\u010dil\u00e9 meranie webov je \u010doraz popul\u00e1rnej\u0161ie aj u n\u00e1s. V roku 2022 bolo a\u017e 60% na\u0161ich klientov zo&#8230;<\/p>\n","protected":false},"author":77,"featured_media":19173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637,640],"tags":[871,873,872],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19164"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19164"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19164\/revisions"}],"predecessor-version":[{"id":19176,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19164\/revisions\/19176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19173"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}