{"id":19148,"date":"2023-01-31T16:02:04","date_gmt":"2023-01-31T14:02:04","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19148\/"},"modified":"2023-01-31T16:02:04","modified_gmt":"2023-01-31T14:02:04","slug":"analytics-news-januar-2023","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-januar-2023\/","title":{"rendered":"Novoro\u010dn\u00e9 novinky z webovej analytiky"},"content":{"rendered":"<h2>Nov\u00e9 ecommerce dimenzie a metriky v Google Analytics 4<\/h2>\n<p>Za\u010diatkom janu\u00e1ra Google predstavil nov\u00e9 ecommercov\u00e9 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/dimenzia\/\">dimenzie<\/a> a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/metrika-metric\/\">metriky<\/a> v Google Analytics 4. Odteraz je mo\u017en\u00e9 ka\u017ed\u00fa metriku elektronick\u00e9ho obchodu zobrazi\u0165 ako item-scope a rovnako aj ako item-scope. To v\u00e1m otv\u00e1ra nov\u00e9 mo\u017enosti anal\u00fdzy d\u00e1t aj bez komplikovan\u00fdch prepo\u010dtov v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\">BigQuery<\/a>. M\u00f4\u017eete napr\u00edklad analyzova\u0165 to, ko\u013ekokr\u00e1t bol ktor\u00fd produkt zak\u00fapen\u00fd naprie\u010d krajinami, pr\u00edpadne ko\u013eko n\u00e1kupov bolo zaznamenan\u00fdch z ktorej krajiny.<\/p>\n<p>V sekcii <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/top-3-explore-reporty-v-ga4\/\">Explore<\/a> v GA4, ako aj v Data <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/api-application-programming-interfaces\/\">API<\/a> rozhran\u00ed odteraz n\u00e1jdete nasleduj\u00face dimenzie a metriky elektronick\u00e9ho obchodu:<\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\">\n<ul>\n<li>Item affiliation<\/li>\n<li>Item variant<\/li>\n<li>Items added to cart<\/li>\n<li>Items checked out<\/li>\n<li>Items clicked in list<\/li>\n<li>Items clicked in promotion<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-6\">\n<ul>\n<li>Items viewed<\/li>\n<li>Items viewed in list<\/li>\n<li>Items viewed in promotion<\/li>\n<li>Shipping amount<\/li>\n<li>Shipping tier<\/li>\n<li>Tax amount<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Okrem toho boli premenovan\u00e9 nasledovn\u00e9 metriky:<\/p>\n<ul>\n<li class=\"\" data-outlined=\"false\">Add to carts (predt\u00fdm nazvan\u00e9 Add-to-carts)<\/li>\n<li class=\"\" data-outlined=\"false\">Item-list click events (predt\u00fdm nazvan\u00e9 Item list clicks)<\/li>\n<li class=\"\" data-outlined=\"false\">Item-list view events (predt\u00fdm nazvan\u00e9 Item list views)<\/li>\n<li>Item view events (predt\u00fdm nazvan\u00e9 Item views)<\/li>\n<li class=\"\" data-outlined=\"false\">Items purchased (predt\u00fdm nazvan\u00e9 Item purchase quantity)<\/li>\n<li>Promotion clicks (predt\u00fdm nazvan\u00e9 Item promotion clicks)<\/li>\n<li>Promotion views (predt\u00fdm nazvan\u00e9 Item promotion views)<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/searchengineland.com\/12-new-google-analytics-4-ecommerce-dimensions-and-metrics-391251\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a><\/p>\n<h2>Google Optimize v septembri definit\u00edvne kon\u010d\u00ed<\/h2>\n<p>Ak ste pou\u017e\u00edvali na optimaliz\u00e1ciu v\u00e1\u0161ho webu n\u00e1stroj <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-optimize\/\">Google Optimize<\/a>, m\u00e1me pre v\u00e1s smutn\u00fa spr\u00e1vu: 30. septembra Google Optimize kon\u010d\u00ed. Tak trochu sa to dalo \u010daka\u0165, preto\u017ee integr\u00e1cia s Google Analytics 4 prakticky neexistovala. Google v\u0161ak jedn\u00fdm dychom dod\u00e1va, \u017ee pracuje na tom, aby bolo A\/B testovanie integrovan\u00e9 priamo do GA4. Nechajme sa prekvapi\u0165.<\/p>\n<p>V pr\u00edpade, \u017ee d\u00e1ta zo svojich <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/a-b-test\/\">A\/B testov<\/a> nem\u00e1te nijak\u00fdm sp\u00f4sobom z\u00e1lohovan\u00e9, odpor\u00fa\u010dame tak urobi\u0165 do 30. septembra 2023. Po ukon\u010den\u00ed podpory slu\u017eby u\u017e nebudete m\u00f4c\u0165 k t\u00fdmto d\u00e1tam pristupova\u0165. To plat\u00ed aj pre platiacich z\u00e1kazn\u00edkov Google Analytics 360 a Optimize 360.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/optimize\/answer\/12979939?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Google vylep\u0161il vyh\u013ead\u00e1vanie v GA4 aj v Looker Studiu<\/h2>\n<p>Ak vo svojom \u00fa\u010dte v Analyticse spravujete viacero <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\">GA4<\/a> vlastn\u00edctiev, t\u00e1to mal\u00e1 zmena v\u00e1s nielen pote\u0161\u00ed, ale v\u00e1m aj u\u0161etr\u00ed kopec \u010dasu a nervov. Odteraz je mo\u017en\u00e9 vyh\u013ead\u00e1va\u0165 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/vlastnictvo-property\/\">vlastn\u00edctvo<\/a> aj cez Measurement ID, identifik\u00e1tor, ktor\u00fd pou\u017e\u00edvate napr\u00edklad v GTM kontajneri. T\u00fato zmenu ur\u010dite radi priv\u00edtaj\u00fa analytici a market\u00e9ri v agent\u00farach, ktor\u00e9 spravuj\u00fa desiatky \u00fa\u010dtov.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-19158 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vyhladavanie-measurement-id.gif\" alt=\"measurement id search\" width=\"2502\" height=\"1376\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9357428#config\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<p>Inovovan\u00e9 bolo aj vyh\u013ead\u00e1vanie <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/dimenzia\/\">dimenzi\u00ed<\/a> a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/metrika-metric\/\">metr\u00edk<\/a> priamo v editore reportu v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-data-studio\/\">Looker Studiu<\/a>. Ak pomocou vyh\u013ead\u00e1vania vo va\u0161om d\u00e1tovom zdroji nen\u00e1jdete h\u013eadan\u00fa dimenziu, \u010di metriku, Looker Studio preh\u013ead\u00e1 aj ostatn\u00e9 pripojen\u00e9 d\u00e1tov\u00e9 zdroje. Ak sa v nich dan\u00e1 dimenzia, \u010di metrika nach\u00e1dza, pon\u00fakne v\u00e1m ju. \u0160ikovn\u00e9.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/11521624?hl=en&amp;ref_topic=6267740#jan-19-2023\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Migr\u00e1cia z UA na GA4 krok za krokom<\/h2>\n<p>Google pripravil <a href=\"https:\/\/support.google.com\/analytics\/answer\/10759417?hl=en&amp;ref_topic=10737980\" target=\"_blank\" rel=\"noopener noreferrer\">preh\u013eadn\u00fd checklist<\/a>, ktor\u00fd v\u00e1m pom\u00f4\u017ee s migr\u00e1ciou meran\u00ed zo star\u00e9ho Universal Analytics do novej Google Analytics 4. Ak sa v Google Analytics orientujete, migr\u00e1ciu aspo\u0148 v z\u00e1kladnom rozsahu ur\u010dite zvl\u00e1dnete. Ak by ste v\u0161ak potrebovali nastavi\u0165 komplexnej\u0161iu analytiku, vlastn\u00e9 konverzie, \u010di reporting na mieru, obr\u00e1\u0165te sa rad\u0161ej na profesion\u00e1lov. Z vlastnej sk\u00fasenosti vieme, \u017ee migr\u00e1cia nie je \u00faplne jednoduch\u00e1 z\u00e1le\u017eitos\u0165.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/10759417?hl=en&amp;ref_topic=10737980\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e9 ecommerce dimenzie a metriky v Google Analytics 4 Za\u010diatkom janu\u00e1ra Google predstavil nov\u00e9 ecommercov\u00e9 dimenzie a metriky&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,858],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19148"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19148"}],"version-history":[{"count":12,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19148\/revisions"}],"predecessor-version":[{"id":19161,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19148\/revisions\/19161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19162"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}