{"id":19114,"date":"2023-01-18T13:16:21","date_gmt":"2023-01-18T11:16:21","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19114\/"},"modified":"2023-01-18T13:17:33","modified_gmt":"2023-01-18T11:17:33","slug":"bigquery-ziadne-cookies-ziadny-problem-skoro","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/bigquery-ziadne-cookies-ziadny-problem-skoro\/","title":{"rendered":"BigQuery &#8211; \u017eiadne cookies, \u017eiadny probl\u00e9m&#8230; skoro"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cookie<\/a> Banner, <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/consent-mode\/\" target=\"_blank\" rel=\"noopener noreferrer\">Consent mode<\/a> \u010di <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/gdpr-general-data-protection-regulation\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR<\/a> &#8211; to s\u00fa stra\u0161iaky modern\u00fdch webov. Ka\u017ed\u00fd z n\u00e1s d\u00f4verne pozn\u00e1 r\u00f4zne vari\u00e1cie sl\u00e1vne nesl\u00e1vnej Cookie li\u0161ty, ktor\u00e1 n\u00e1m pon\u00faka mo\u017enos\u0165 ods\u00fahlasi\u0165 alebo zamietnu\u0165 ukladanie cookies do n\u00e1\u0161ho prehliada\u010da. <\/strong><strong>Ak m\u00e1te web ur\u010dite viete, \u017ee tento s\u00fahlas sa ob\u010das nepodar\u00ed z\u00edska\u0165.<\/strong><\/p>\n<p><strong>Rie\u0161enie m\u00f4\u017ee by\u0165 pr\u00e1ve BigQuery od Googlu.<\/strong><\/p>\n<p>Pokia\u013e m\u00e1me dobre nastaven\u00fa cookie li\u0161tu, tak aby bola v s\u00falade s GDPR, tak sa po zamietnut\u00ed neukladaj\u00fa <strong>\u017eiadne cookies<\/strong> a teda sa nezbieraj\u00fa \u017eiadne d\u00e1ta o danom n\u00e1v\u0161tevn\u00edkovi. Vtedy cel\u00fd marketingov\u00fd t\u00edm ticho zapla\u010de nad straten\u00fdmi d\u00e1tami o vplyve ich \u00faporn\u00e9ho sna\u017eenia.<\/p>\n<p>Tvrdenie, \u017ee bez s\u00fahlasu sa nesm\u00fa uklada\u0165 \u017eiadne d\u00e1ta o samotnom pou\u017e\u00edvate\u013eovi resp. sa v ich prehliada\u010di neukladaj\u00fa \u017eiadne cookies, je samozrejme pravdiv\u00e9. Av\u0161ak v\u010faka integr\u00e1cii <strong>Google Consent Mode<\/strong> je umo\u017enen\u00e9 Google tagom odosiela\u0165 aj hity v \u201ccookieless\u201d forme (neukladaj\u00fa a ne\u010d\u00edtaj\u00fa sa \u017eiadne cookies), ktor\u00e9 pou\u017e\u00edvate\u013e vykon\u00e1 aj ke\u010f n\u00e1m nedal svoj s\u00fahlas.<\/p>\n<p>V <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-consent-mode\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pe\u0165ovom \u010dl\u00e1nku<\/a>, alebo videu sa m\u00f4\u017eete o <strong>Google Consent Mode<\/strong> dozvedie\u0165 viac.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"\u010co je to Consent Mode od Googlu? | Pe\u0165ova Tabu\u013ea\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LGvbqr7ij90?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>V momente p\u00edsania tohto \u010dl\u00e1nku je Google Consent Mode st\u00e1le v beta verzii a preto sa jeho funkcionalita m\u00f4\u017ee st\u00e1le vyv\u00edja\u0165 a meni\u0165. Najaktu\u00e1lnej\u0161ie inform\u00e1cie v\u017edy n\u00e1jdete <a href=\"https:\/\/support.google.com\/analytics\/answer\/9976101?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">na str\u00e1nkach ofici\u00e1lnej Google dokument\u00e1cie venovanej Consent Mode<\/a>.<\/p>\n<p>Cookieless d\u00e1ta sa ukladaj\u00fa v takej forme, \u017ee k nim nie je priraden\u00e9 <strong>\u017eiadne ID<\/strong> pou\u017e\u00edvate\u013ea a <strong>ID rel\u00e1cie<\/strong>. Ostatn\u00e9 inform\u00e1cie ost\u00e1vaj\u00fa pribli\u017ene zachovan\u00e9 (<a href=\"https:\/\/support.google.com\/analytics\/answer\/9976101?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">viac v ofici\u00e1lnej dokument\u00e1cii<\/a>). Zost\u00e1va u\u017e len jedna nezodpovedan\u00e1 ot\u00e1zka.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ako sa k t\u00fdmto d\u00e1tam dosta\u0165?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Odpove\u010f je jednoduch\u00e1 &#8211; pomocou <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\" target=\"_blank\" rel=\"noopener noreferrer\">BigQuery<\/a>. Ak si e\u0161te nie ste ist\u00fd, \u010do to <strong>BigQuery<\/strong> je alebo \u010di je tento n\u00e1stroj pre V\u00e1s vhodn\u00fd, tak si ur\u010dite pre\u010d\u00edtajte <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/10-dovodov-preco-prepoji-google-analytics-4-s-bigquery-este-dnes\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u010dl\u00e1nok od Mareka<\/a>, kde vysvet\u013euje jeho hlavn\u00e9 v\u00fdhody.<\/p>\n<p>Najv\u00e4\u010d\u0161ou v\u00fdhodou <strong>BigQuery<\/strong> je, \u017ee po prepojen\u00ed s <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4<\/a> z\u00edskame pr\u00edstup k surov\u00fdm d\u00e1tam na \u00farovni hitu, ktor\u00e9 vieme n\u00e1sledne spracov\u00e1va\u0165.<\/p>\n<p>S t\u00fdm priamo s\u00favis\u00ed v\u00fdhoda, o ktorej ste mo\u017eno do \u010d\u00edtania tohto \u010dl\u00e1nku nevedeli &#8211; <strong>do BigQuery s\u00fa odosielan\u00e9 hity aj od pou\u017e\u00edvate\u013eov, ktor\u00ed neschv\u00e1lili cookies, v \u201ccookieless\u201d forme <\/strong>(bez ID u\u017e\u00edvate\u013ea a ID rel\u00e1cie). Pre mnoh\u00fdch mo\u017eno d\u00e1vno straten\u00e9 d\u00e1ta bez consentu nemusia by\u0165 odteraz a\u017e tak straten\u00e9.<\/p>\n<p>V nasleduj\u00facej \u010dasti si uk\u00e1\u017eeme ako tieto d\u00e1ta v BigQuery vyzeraj\u00fa.<\/p>\n<p>&nbsp;<\/p>\n<h2>D\u00e1ta odosielan\u00e9 do BigQuery<\/h2>\n<p>&nbsp;<\/p>\n<p>Pre n\u00e1zorn\u00fa uk\u00e1\u017eku ak\u00e9 d\u00e1ta sa posielaj\u00fa do BigQuery pri u\u017e\u00edvate\u013eovi, ktor\u00fd ods\u00fahlasil cookies a pri pou\u017e\u00edvate\u013eovi, ktor\u00fd nie, sme si na porovnanie vybrali rovnak\u00fa udalos\u0165 &#8211; <strong>session_start<\/strong> (za\u010diatok rel\u00e1cie).<\/p>\n<h3>BigQuery d\u00e1ta s ods\u00fahlasen\u00fdmi cookies<\/h3>\n<p>Prv\u00fd pou\u017e\u00edvate\u013e ods\u00fahlasil analytick\u00e9 cookies, ktor\u00e9 n\u00e1m umo\u017e\u0148uj\u00fa uklada\u0165 v prehliada\u010di d\u00e1t, ktor\u00e9 s\u00favisia s analytikou.<\/p>\n<p>To m\u00f4\u017eeme vidie\u0165 v zelenom obd\u013a\u017eniku ako parameter <strong>privacy_info.analytics_storage<\/strong> s hodnotou <strong>Yes<\/strong>. V\u010faka jeho s\u00fahlasu vid\u00edme, \u017ee t\u00e1to udalos\u0165 obsahuje inform\u00e1ciu o <strong>ID rel\u00e1cie (ga_session_id)<\/strong> ako aj o anonymn\u00e9 <strong>ID u\u017e\u00edvate\u013ea<\/strong> <strong>(user_pseudo_id)<\/strong> vyzna\u010den\u00e9 v modrom obd\u013a\u017eniku.<\/p>\n<p>V\u010faka t\u00fdmto inform\u00e1ci\u00e1m vieme sp\u00e1rova\u0165 v\u0161etky udalosti a v\u0161etky rel\u00e1cie s u\u017e\u00edvate\u013eom, ktor\u00fd ich vykonal.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-26.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19115 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-26.png\" alt=\"Obr\u00e1zok \u010d. 1 - BigQuery a ako uklada\u0165 d\u00e1ta bez cookies\" width=\"1760\" height=\"272\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-26.png 1760w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-26-300x46.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-26-1024x158.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-26-1536x237.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-26-600x93.png 600w\" sizes=\"(max-width: 1760px) 100vw, 1760px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>BigQuery d\u00e1ta so zamietnut\u00fdmi cookies<\/h3>\n<p>Druh\u00fd pou\u017e\u00edvate\u013e n\u00e1m svoj s\u00fahlas nedal a to m\u00f4\u017eeme vidie\u0165 v \u010dervenom obd\u013a\u017eniku ako parameter <strong>privacy_info.analytics_storage<\/strong> s hodnotou <strong>No<\/strong>.<\/p>\n<p>Ako m\u00f4\u017eeme vidie\u0165, tak pri tejto udalosti sa v\u00f4bec nenach\u00e1dza inform\u00e1cia o <strong>ID rel\u00e1cie (ga_session_id)<\/strong> a ani anonymn\u00e9 <strong>ID u\u017e\u00edvate\u013ea (user_pseudo_id)<\/strong> &#8211; vyzna\u010den\u00e9 v modrom obd\u013a\u017eniku s hodnotou <strong>null<\/strong>.<\/p>\n<p><strong>Kv\u00f4li tomu nem\u00f4\u017eeme ur\u010di\u0165 ani sp\u00e1rova\u0165 anonymn\u00e9ho u\u017e\u00edvate\u013ea \u010di rel\u00e1ciu s danou udalos\u0165ou. <\/strong><strong>Vieme iba to, \u017ee t\u00e1to udalos\u0165 bola vykonan\u00e1 a s ak\u00fdmi parametrami bola odoslan\u00e1.<\/strong><\/p>\n<p>Av\u0161ak aj v\u010faka tak\u00fdmto \u010diasto\u010dn\u00fdm d\u00e1tam vieme vyhodnoti\u0165 niektor\u00e9 z na\u0161ich vopred stanoven\u00fdch cie\u013eov <strong>a by\u0165 pritom st\u00e1le v s\u00falade s GDPR.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-25.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19116 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-25.png\" alt=\"Obr\u00e1zok \u010d. 2 - BigQuery a ako uklada\u0165 d\u00e1ta bez cookies\" width=\"1750\" height=\"236\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-25.png 1750w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-25-300x40.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-25-1024x138.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-25-1536x207.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-25-600x81.png 600w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>D\u00fafam, \u017ee V\u00e1m tento \u010dl\u00e1nok pomohol n\u00e1js\u0165 rie\u0161enie na \u010doraz \u010dastej\u0161\u00ed probl\u00e9m s ch\u00fdbaj\u00facimi d\u00e1tami od neconsentov\u00fdch u\u017e\u00edvate\u013eov a z\u00e1rove\u0148 predstavil \u010fal\u0161\u00ed d\u00f4vod pre\u010do za\u010da\u0165 pou\u017e\u00edva\u0165 BigQuery.<\/p>\n<p>Ak by ste chceli za\u010da\u0165 pou\u017e\u00edva\u0165 BigQuery, vieme v\u00e1m pom\u00f4c\u0165 s nastaven\u00edm. Nap\u00ed\u0161te n\u00e1m na <strong>michalekova@dase.sk<\/strong> a nie\u010do spolu vymysl\u00edme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cookie Banner, Consent mode \u010di GDPR &#8211; to s\u00fa stra\u0161iaky modern\u00fdch webov. Ka\u017ed\u00fd z n\u00e1s d\u00f4verne pozn\u00e1 r\u00f4zne&#8230;<\/p>\n","protected":false},"author":76,"featured_media":19127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[806,640],"tags":[868,673,822,869,604,870],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19114"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19114"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19114\/revisions"}],"predecessor-version":[{"id":19126,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19114\/revisions\/19126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19127"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}