{"id":19044,"date":"2023-01-04T16:34:22","date_gmt":"2023-01-04T14:34:22","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19044\/"},"modified":"2023-01-04T18:44:16","modified_gmt":"2023-01-04T16:44:16","slug":"ake-kpi-sledovat-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ake-kpi-sledovat-v-google-analytics-4\/","title":{"rendered":"Ak\u00e9 KPI sledova\u0165 v Google Analytics 4?"},"content":{"rendered":"<p><b>Key Performance Indicators<\/b><span style=\"font-weight: 400;\">\u00a0 (KPI) alebo po slovensky <\/span><b>K\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti<\/b><span style=\"font-weight: 400;\"> sme V\u00e1m u\u017e predstavili <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/5-dolezitych-ukazovatelov-kpi-v-sluzbe-google-analytics\/\"><span style=\"font-weight: 400;\">minule<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Tam ste sa mohli dozvedie\u0165 ako si spr\u00e1vne definova\u0165 ciele a ako sledova\u0165 ich plnenie <strong>v prostred\u00ed s\u00fa\u0161asn\u00e9ho Universal Analytics.<\/strong> Ten ale o p\u00e1r mesiacov vypn\u00fa&#x2757;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preto sa v tomto \u010dl\u00e1nku budeme venova\u0165 KPIs, ktor\u00e9 vieme sledova\u0165 v <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\"><span style=\"font-weight: 400;\">Google Analytics 4 (GA4)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Na za\u010diatok si r\u00fdchlo pripome\u0148me, \u017ee KPI s\u00fa metriky, ktor\u00e9 poukazuj\u00fa na v\u00fdkonnos\u0165 jednotlivca, alebo firmy pri dosahovan\u00ed cie\u013eov.<\/strong> S\u00fa to merate\u013en\u00e9 hodnoty, ktor\u00e9 predstavuj\u00fa plnenie vopred ur\u010den\u00fdch cie\u013eov. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V tomto \u010dl\u00e1nku V\u00e1m predstav\u00edme <strong>9 KPI metr\u00edk<\/strong>, na ktor\u00e9 m\u00e1 v GA4 zmysel sa zamera\u0165:<\/span><\/p>\n<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/div>\n\n<h2><span id=\"1_Pouzivatelia_Users\"><strong>1. Pou\u017e\u00edvatelia (Users)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00e1to metrika je pre n\u00e1s zauj\u00edmav\u00e1 najm\u00e4 vtedy, ke\u010f sme si zadefinovali za cie\u013e pril\u00e1ka\u0165 viac n\u00e1v\u0161tevn\u00edkov a roz\u0161\u00edri\u0165 povedomie o na\u0161ej zna\u010dke. <\/span><span style=\"font-weight: 400;\">Vtedy si vieme pozrie\u0165 d\u00e1ta pred za\u010dat\u00edm kampane a po\u010das nej a tak porovna\u0165 ako sa n\u00e1m podarilo dan\u00fd cie\u013e splni\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri tejto metrike stoj\u00ed za to spomen\u00fa\u0165 z\u00e1rove\u0148 aj dimenziu <\/span><b>Predvolen\u00e1 skupina kan\u00e1lov<\/b><span style=\"font-weight: 400;\"> (Custom channel grouping), ktor\u00e1 n\u00e1m vrav\u00ed z ak\u00fdch kan\u00e1lov pou\u017e\u00edvatelia pri\u0161li a teda, ktor\u00e1 forma propag\u00e1cie bola pre dan\u00fd cie\u013e naj\u00faspe\u0161nej\u0161ia.<\/span><\/p>\n<p>\u010co je to Channel Grouping? &#x1f449; <a href=\"https:\/\/youtu.be\/TMQzzmtqk2Q\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener noreferrer\">Pozrite si video.<\/a><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">V rozhran\u00ed Google Analytics 4 si viete d\u00e1ta k tejto metrike pozrie\u0165 touto cestou:<br \/>\n<strong>Preh\u013eady &gt; Akviz\u00edcia &gt; Acquisition overview<\/strong><\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-25.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19045 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-25.png\" alt=\"ake KPI sledovat v Google Analytics 4?\" width=\"2048\" height=\"850\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-25.png 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-25-300x125.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-25-1024x425.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-25-1536x638.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-25-600x249.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n<h2><span id=\"2_Relacie_Sessions\"><strong>2. Rel\u00e1cie (Sessions)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Druh\u00fd k\u013e\u00fa\u010dov\u00fd indik\u00e1tor v\u00fdkonnosti s\u00fa <\/span><b>Rel\u00e1cie <\/b><span style=\"font-weight: 400;\">resp.<\/span><b> Po\u010det rel\u00e1ci\u00ed<\/b><span style=\"font-weight: 400;\">, ktor\u00e9 za\u010dali na na\u0161ej str\u00e1nke, alebo v aplik\u00e1cii. Metrika Rel\u00e1cie predstavuje interakciu pou\u017e\u00edvate\u013eov s na\u0161ou str\u00e1nkou.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V Google Analytics 4 sa vieme stretn\u00fa\u0165 s dvoma typmi rel\u00e1cii &#8211; s <\/span><b>Rel\u00e1ciami<\/b><span style=\"font-weight: 400;\"> (Sessions) a s <\/span><b>Rel\u00e1ciami s interakciou<\/b><span style=\"font-weight: 400;\"> (Engaged sessions). <\/span><b>Rel\u00e1cie s interakciou<\/b> sa od klasick\u00fdch rel\u00e1ci\u00ed l\u00ed\u0161ia t\u00fdm, \u017ee musia sp\u013a\u0148a\u0165<strong> aspo\u0148 jednu z t\u00fdchto troch<\/strong> podmienok:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>rel\u00e1cia trvala aspo\u0148 10 sek\u00fand,<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>po\u010das rel\u00e1cie sa zaznamenala aspo\u0148 1 konverzn\u00e1 udalos\u0165,<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>po\u010das rel\u00e1cie zaznamenali aspo\u0148 dve zobrazenia str\u00e1nky\/obrazovky.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zameran\u00edm sa na t\u00fato metriku vieme vyhodnoti\u0165 n\u00e1v\u0161tevnos\u0165 a atraktivitu na\u0161ich str\u00e1nok, ktor\u00e9 zaznamen\u00e1vaj\u00fa najviac interakci\u00ed.<\/span><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">K preh\u013eadu s d\u00e1tami o rel\u00e1ci\u00e1ch sa dostanete takto:<br \/>\n<strong>Preh\u013eady &gt; Akviz\u00edcia &gt; Akviz\u00edcia n\u00e1v\u0161tevnosti<\/strong><\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-24.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19046 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-24-1024x966.png\" alt=\"ake KPI sledovat v Google Analytics 4? 2\" width=\"1024\" height=\"966\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-24-1024x966.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-24-300x283.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-24-600x566.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-24.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><span id=\"3_Miera_zapojenia_Engagement_rate\"><strong>3. Miera zapojenia (Engagement rate)<\/strong><\/span><\/h2>\n<p><b>Miera zapojenia,<\/b><span style=\"font-weight: 400;\"> naz\u00fdvan\u00e1 aj ako <\/span><b>Miera interakci\u00ed na str\u00e1nke<\/b><span style=\"font-weight: 400;\"> priamo s\u00favis\u00ed s predo\u0161lou metrikou, preto\u017ee predstavuje mieru interakci\u00ed s obsahom na\u0161ej str\u00e1nky. Google Analytics ju vypo\u010d\u00edtava pomocou jednoduch\u00e9ho vzorca ako <\/span><strong><i>Rel\u00e1cie s interakciou \/ Rel\u00e1cie<\/i>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">V\u010faka tejto metrike vieme \u010diasto\u010dne pochopi\u0165 pou\u017e\u00edvate\u013esk\u00fa cestu na str\u00e1nke a t\u00fdm p\u00e1dom ju vieme na z\u00e1klade t\u00fdchto inform\u00e1ci\u00ed zlep\u0161ova\u0165. Taktie\u017e n\u00e1m vie pom\u00f4c\u0165 zisti\u0165 \u010di je obsah na\u0161ej str\u00e1nky dostato\u010dne zauj\u00edmav\u00fd pre pou\u017e\u00edvate\u013eov.<\/span><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">K inform\u00e1cii o tejto metrike sa dostanete touto cestou:<br \/>\n<strong>Preh\u013eady &gt; Akviz\u00edcia &gt; Akviz\u00edcia n\u00e1v\u0161tevnosti<\/strong><\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-20.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19047 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-20-850x1024.png\" alt=\"ake KPI sledovat v Google Analytics 4? 3\" width=\"850\" height=\"1024\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-20-850x1024.png 850w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-20-249x300.png 249w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-20-600x723.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-20.png 974w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2><span id=\"4_Priemerny_cas_interakcie_Average_Engagement_Time\"><strong>4. Priemern\u00fd \u010das interakcie (Average Engagement Time)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Podobn\u00e1 metrika ako predo\u0161l\u00e1, je <\/span><b>Priemern\u00fd \u010das interakcie<\/b><span style=\"font-weight: 400;\">. Je to \u010das, po\u010das ktor\u00e9ho sa pou\u017e\u00edvatelia <strong>plne<\/strong> s\u00fastredili na na\u0161u str\u00e1nku. <\/span><span style=\"font-weight: 400;\">Priemern\u00fd \u010das interakcie sa vypo\u010d\u00edta ako <strong>s\u00fa\u010det trvania interakcie pou\u017e\u00edvate\u013eov na akt\u00edvneho pou\u017e\u00edvate\u013ea.\u00a0<\/strong><\/span><span style=\"font-weight: 400;\">Pomocou tejto metriky dok\u00e1\u017eeme vyhodnoti\u0165 r\u00f4zne aspekty na\u0161ej webovej str\u00e1nky, ako napr\u00edklad:<\/span><\/p>\n<ul>\n<li><strong>r\u00fdchlos\u0165 na\u010d\u00edtania<\/strong><\/li>\n<li><strong>chyby na str\u00e1nke<\/strong><\/li>\n<li><strong>intuit\u00edvnos\u0165 rozhrania<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tie predstavuj\u00fa rozhoduj\u00face faktory akt\u00edvneho zapojenia pou\u017e\u00edvate\u013eov.<\/span><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">T\u00fato metriku v Google Analytics 4 n\u00e1jdete napr\u00edklad v preh\u013eade tu:<br \/>\n<strong>Preh\u013eady &gt; Akviz\u00edcia &gt; Akviz\u00edcia n\u00e1v\u0161tevnosti<\/strong><\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-18.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19048 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-18-848x1024.png\" alt=\"ake KPI sledovat v Google Analytics 4? 4\" width=\"848\" height=\"1024\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-18-848x1024.png 848w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-18-248x300.png 248w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-18-600x724.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-18.png 984w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/a><\/p>\n<h2><span id=\"5_Zobrazenia_Views\"><strong>5. Zobrazenia (Views)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ob\u013e\u00faben\u00e1 a z\u00e1rove\u0148 tie\u017e smerodajn\u00e1 metrika je metrika s n\u00e1zvom <\/span><b>Zobrazenia<\/b><span style=\"font-weight: 400;\">. Ako n\u00e1zov napoved\u00e1, tak t\u00e1to metrika jednoducho predstavuje po\u010det zobrazen\u00ed webovej str\u00e1nky, alebo obrazovky aplik\u00e1cie pou\u017e\u00edvate\u013emi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Anal\u00fdzou a vyhodnoten\u00edm po\u010dtu zobrazen\u00ed vieme napr\u00edklad zisti\u0165 ako n\u00e1js\u0165 vhodn\u00fa SEO strat\u00e9giu pre na\u0161u str\u00e1nku.<\/strong> T\u00e1to metrika dok\u00e1\u017ee pom\u00f4c\u0165 identifikova\u0165 v\u00fdkonnos\u0165 webovej str\u00e1nky a ako m\u00f4\u017eu zmeny webovej lokality ovplyvni\u0165 spr\u00e1vanie pou\u017e\u00edvate\u013eov.<\/span><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">Preh\u013ead v Google Analytics 4 zobrazuj\u00faci d\u00e1ta o Zobrazeniach n\u00e1jdete napr\u00edklad takto:<br \/>\n<strong>Preh\u013eady &gt; Zapojenie &gt; Str\u00e1nky a obrazovky<\/strong><\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-13.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19049 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-13-964x1024.png\" alt=\"ake KPI sledovat v Google Analytics 4? 5\" width=\"964\" height=\"1024\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-13-964x1024.png 964w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-13-282x300.png 282w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-13-600x638.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-13.png 990w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/a><\/p>\n<h2><span id=\"6_Pocet_udalosti_Event_count\"><strong>6. Po\u010det udalost\u00ed (Event count)<\/strong><\/span><\/h2>\n<p><b>Po\u010det udalost\u00ed<\/b><span style=\"font-weight: 400;\"> v GA4 n\u00e1m vyjadruje, ko\u013ekokr\u00e1t na\u0161i pou\u017e\u00edvatelia spustili ur\u010dit\u00fa udalos\u0165. Pod\u013ea nastavenia n\u00e1\u0161ho vlastn\u00edctva <strong>Google Analytics 4<\/strong> a <strong>Google Tag Managera<\/strong> z\u00e1vis\u00ed, ak\u00e9 udalosti m\u00f4\u017eeme pomocou tejto metriky sledova\u0165 a vyhodnocova\u0165. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokia\u013e m\u00e1me v GA4 zapnut\u00e9 aspo\u0148 <\/span><b>Roz\u0161\u00edren\u00e9 merania<\/b><span style=\"font-weight: 400;\"> (Enhanced measurement), tak vieme bez n\u00e1mahy sledova\u0165 be\u017en\u00e9 akcie, ktor\u00e9 m\u00f4\u017ee u\u017e\u00edvate\u013e na str\u00e1nke vykon\u00e1va\u0165, ako napr\u00edklad<\/span><\/p>\n<ul>\n<li><strong>scrollovanie na str\u00e1nke<\/strong><\/li>\n<li><strong>odch\u00e1dzaj\u00face kliknutia<\/strong><\/li>\n<li><strong>stiahnutia s\u00faborov<\/strong><\/li>\n<li><strong>interakcie s videom<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u010faka meraniu udalost\u00ed vieme hlb\u0161ie porozumie\u0165 svojim pou\u017e\u00edvate\u013eom a lep\u0161ie upravova\u0165 str\u00e1nku aby vyhovovala ich potreb\u00e1m a t\u00fa\u017ebam.\u00a0<\/span><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">V GA4 je tejto metrike venovan\u00fd preh\u013ead, ku ktor\u00e9mu sa vieme dosta\u0165 touto cestou:<br \/>\n<strong>Preh\u013eady &gt; Zapojenie &gt; Events: Event name<\/strong>\n<\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-9.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19050 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-9.png\" alt=\"ake KPI sledovat v Google Analytics 4? 6\" width=\"782\" height=\"982\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-9.png 782w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-9-239x300.png 239w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-9-600x753.png 600w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/a><\/p>\n<h2><span id=\"7_Konverzie_Conversions\"><strong>7. Konverzie (Conversions)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Podobne s\u00fa na tom aj <\/span><b>Konverzie<\/b><span style=\"font-weight: 400;\">, ktor\u00e9 sa od be\u017en\u00fdch udalost\u00ed odli\u0161uj\u00fa t\u00fdm, \u017ee maj\u00fa pre n\u00e1\u0161 biznis ur\u010dit\u00fa pe\u0148a\u017en\u00fa hodnotu, alebo sa jedn\u00e1 o d\u00f4le\u017eit\u00fa akciu vykonan\u00fa na str\u00e1nke.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konverzie tak pri spr\u00e1vnom definovan\u00ed predstavuj\u00fa mo\u017eno <strong>najd\u00f4le\u017eitej\u0161\u00ed<\/strong> ukazovate\u013e v\u00fdkonnosti na\u0161ej str\u00e1nky, preto\u017ee zaznamen\u00e1vaj\u00fa najpodstatnej\u0161ie meran\u00e9 udalosti.\u00a0 <\/span><span style=\"font-weight: 400;\">V\u010faka sledovaniu konverzi\u00ed vieme identifikova\u0165 optim\u00e1lne sp\u00f4soby ako zlep\u0161i\u0165 n\u00e1vratnos\u0165 na\u0161ich invest\u00edci\u00ed, ale z\u00e1rove\u0148 aj v\u00fdkonnos\u0165 a efekt\u00edvnos\u0165 na\u0161ich kampan\u00ed.<\/span><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">V rozhran\u00ed GA4 viete n\u00e1js\u0165 preh\u013ead zameran\u00fd priamo na Konverzie tu:<br \/>\n<strong>Preh\u013eady &gt; Zapojenie &gt; Konverzie<\/strong><\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-5.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19051 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-5.png\" alt=\"ake KPI sledovat v Google Analytics 4? 7\" width=\"1016\" height=\"888\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-5.png 1016w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-5-300x262.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-5-600x524.png 600w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/a><\/p>\n<h2><span id=\"8_Hodnota_zivotnosti_Lifetime_Value\"><strong>8. Hodnota \u017eivotnosti (Lifetime Value)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Metrika <\/span><b>Hodnota \u017eivotnosti<\/b><span style=\"font-weight: 400;\"> nie je mo\u017eno zn\u00e1ma, ale m\u00e1 svoj v\u00fdznam pre\u010do sme ju zaradili medzi <strong>d\u00f4le\u017eit\u00e9<\/strong>\u00a0<strong>KPIs<\/strong>. Pom\u00e1ha n\u00e1m toti\u017e pochopi\u0165, ak\u00fa hodnotu maj\u00fa pou\u017e\u00edvatelia pre na\u0161u firmu na z\u00e1klade <strong>celo\u017eivotnej v\u00fdkonnosti.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anal\u00fdzou Hodnoty \u017eivotnosti v GA4 vieme napr\u00edklad zisti\u0165, ktor\u00e9 met\u00f3dy n\u00e1m prin\u00e1\u0161aj\u00fa najviac pou\u017e\u00edvate\u013eov na vysokej \u00farovni a taktie\u017e n\u00e1m vedia pom\u00f4c\u0165 n\u00e1js\u0165 primeran\u00fd odhad, ko\u013eko pe\u0148az\u00ed m\u00f4\u017eete min\u00fa\u0165 na z\u00edskanie nov\u00e9ho z\u00e1kazn\u00edka.\u00a0<\/span><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">V Google Analytics 4 je pre metriky oh\u013eadom Hodnoty \u017eivotnosti najlep\u0161ie vytvori\u0165 svoj vlastn\u00fd preh\u013ead tu:<br \/>\n<strong>Presk\u00fama\u0165 &gt; Vo\u013en\u00fd form\u00e1t<\/strong><\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-3.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19052 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-3-1024x599.png\" alt=\"ake KPI sledovat v Google Analytics 4? 8\" width=\"1024\" height=\"599\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-3-1024x599.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-3-300x176.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-3-600x351.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/8-3.png 1182w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><span id=\"9_Celkovy_vynos_Total_Revenue\"><strong>9. Celkov\u00fd v\u00fdnos (Total Revenue)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Metrika <\/span><b>Celkov\u00fd v\u00fdnos<\/b><span style=\"font-weight: 400;\"> vyjadruje s\u00fa\u010det v\u00fdnosov zo v\u0161etk\u00fdch n\u00e1kupov, odberov a rekl\u00e1m a teda n\u00e1m pom\u00e1ha vyhodnoti\u0165 pr\u00edjem na\u0161ej firmy v porovnan\u00ed s na\u010drtnut\u00fdmi cie\u013emi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri poh\u013eade na tieto \u010d\u00edsla vieme sledova\u0165 dynamiku predaja a v pr\u00edpade potreby vykon\u00e1va\u0165 \u00fapravy. Metrika celkov\u00fdch v\u00fdnosov n\u00e1m navy\u0161e m\u00f4\u017ee pom\u00f4c\u0165 sledova\u0165 priebeh predaja v ur\u010ditom \u010dasovom obdob\u00ed a tak n\u00e1s prin\u00fati\u0165 rozm\u00fd\u0161\u013ea\u0165 o mo\u017en\u00fdch rie\u0161eniach na generovanie vy\u0161\u0161\u00edch v\u00fdnosov.<\/span><\/p>\n<div style=\"background: #edeeef; padding: 20px 25px; border: 1px solid #ccc;\">V GA4 preh\u013eadoch d\u00e1ta o tejto metrike n\u00e1jdete tu:<br \/>\n<strong>Preh\u013eady &gt; Spe\u0148a\u017eovanie &gt; S\u00fahrn spe\u0148a\u017eovania<\/strong><\/div>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-3.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19053 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-3.png\" alt=\"ake KPI sledovat v Google Analytics 4? 9\" width=\"2048\" height=\"851\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-3.png 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-3-300x125.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-3-1024x426.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-3-1536x638.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/9-3-600x249.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tento \u010dl\u00e1nok predstavuje tie najbe\u017enej\u0161ie ukazovatele, ktor\u00e9 vieme v Google Analytics 4 pohodlne sledova\u0165. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Je to v\u0161ak len pom\u00f4cka<\/strong> a v\u017edy je na zv\u00e1\u017eenie od konkr\u00e9tneho typu podnikania, ktor\u00e9 metriky maj\u00fa pre V\u00e1s ten najv\u00e4\u010d\u0161\u00ed v\u00fdznam a pod\u013ea toho si vybra\u0165 tie, ktor\u00e9 chcete sledova\u0165 a n\u00e1sledne vyhodnocova\u0165 na z\u00e1klade Va\u0161ich podnikate\u013esk\u00fdch \u010di osobn\u00fdch cie\u013eov.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Performance Indicators\u00a0 (KPI) alebo po slovensky K\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti sme V\u00e1m u\u017e predstavili minule. Tam ste sa&#8230;<\/p>\n","protected":false},"author":76,"featured_media":19064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640,637],"tags":[865,866,799,798,867,611,864,813],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19044"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19044"}],"version-history":[{"count":21,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19044\/revisions"}],"predecessor-version":[{"id":19077,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19044\/revisions\/19077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19064"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}