{"id":19016,"date":"2022-12-29T16:35:17","date_gmt":"2022-12-29T14:35:17","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19016\/"},"modified":"2022-12-29T16:35:17","modified_gmt":"2022-12-29T14:35:17","slug":"analytics-news-december-2022","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-december-2022\/","title":{"rendered":"Ak\u00fd bol z\u00e1ver roka 2022 v analytike?"},"content":{"rendered":"

Nov\u00e1 funkcia na monitorovanie API kv\u00f3t v Looker Studiu<\/h2>\n

Pred mesiacom n\u00e1s Google nepote\u0161il zaveden\u00edm API<\/a> kv\u00f3t pre pou\u017e\u00edvanie GA4 konektora v Looker Studiu. Radi by sme v\u00e1s informovali o tom, \u017ee t\u00e1to limit\u00e1cia bola zru\u0161en\u00e1 (alebo aspo\u0148 zmiernen\u00e1), \u017eia\u013e, tak\u00fdto viano\u010dn\u00fd dar\u010dek n\u00e1m Google pod strom\u010dek nezabalil. Odteraz v\u0161ak m\u00f4\u017eete monitorova\u0165 to, ako v\u00e1\u0161 dashboard nar\u00e1ba s kv\u00f3tami a prisp\u00f4sobi\u0165 tak va\u0161e spr\u00e1vanie pri vytv\u00e1ran\u00ed aj pou\u017e\u00edvan\u00ed dashboardu.<\/p>\n

\"api<\/p>\n

V re\u017eime \u00faprav kliknite prav\u00fdm tla\u010didlom my\u0161i na \u013eubovo\u013en\u00fd element vo va\u0161om dashboarde<\/a>, aby ste sa dostali do dial\u00f3gov\u00e9ho okna Google Analytics Token Usage. Tu sa v\u00e1m zobrazia podrobn\u00e9 inform\u00e1cie o tom, ko\u013eko tokenov potrebuj\u00fa jednotliv\u00e9 elementy na zobrazenie d\u00e1t a tie\u017e inform\u00e1ciu o zost\u00e1vaj\u00facom mno\u017estvo tokenov. Rok 2023 bude rokom \u0161etrenia, nebude tomu inak ani v Looker Studiu. Ost\u00e1va n\u00e1m zvykn\u00fa\u0165 si na nov\u00fd norm\u00e1l. Dr\u017eme si spolu v\u0161etci palce.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

N\u00e1stroj na migr\u00e1ciu publ\u00edk z Universal Analytics do Google Analytics 4<\/h2>\n

Google spr\u00edstupnil roz\u0161\u00edrenie do Google Sheets, ktor\u00e9 ti do istej miery zautomatizuje proces migr\u00e1cie publ\u00edk z UA do GA4. N\u00e1stroj najsk\u00f4r stiahne v\u0161etky vytvoren\u00e9 publik\u00e1 z UA do Google Sheets. N\u00e1sledne m\u00f4\u017eete publik\u00e1 upravi\u0165 tak, aby vyhovovali va\u0161im nov\u00fdm defin\u00edci\u00e1m vlastn\u00fdch dimenzi\u00ed a metr\u00edk a n\u00e1sledne ich cez tento tool jednoducho vytvor\u00edte v GA4.<\/p>\n

\"audience<\/p>\n

Ak niektor\u00e9 publikum nie je mo\u017en\u00e9 vytvori\u0165, v tabu\u013eke n\u00e1jdete bli\u017e\u0161ie inform\u00e1cie o d\u00f4vodoch. Ak by ste aj napriek tomu mali probl\u00e9m s vytvoren\u00edm va\u0161ich publ\u00edk, nev\u00e1hajte n\u00e1s kontaktova\u0165, radi v\u00e1m s t\u00fdm pom\u00f4\u017eeme.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Landing page report a dve nov\u00e9 metriky v GA4<\/h2>\n

Asi naj\u010dastej\u0161ia po\u017eiadavka aj od na\u0161ich klientov v s\u00favislosti s GA4 bol dopyt po landing page<\/a> reporte, na ktor\u00fd boli u\u017e\u00edvatelia zvyknut\u00fd z Universal Analyticsu. Tak\u00fdto report ste si doteraz vedeli vyklika\u0165 cez Explore<\/a>, Looker Studio, pr\u00edpadne v BigQuery z raw d\u00e1t. Google v\u00e1m to teraz u\u013eah\u010dil a landing page report pridal priamo medzi z\u00e1kladn\u00e9 preh\u013eady v GA4. Landing page report n\u00e1jdete v sekcii Engagement.<\/p>\n

\u010eal\u0161ou novinkou s\u00fa dve nov\u00e9 metriky v GA4, po\u010det zobrazen\u00ed na rel\u00e1ciu a priemern\u00e9 trvanie rel\u00e1cie. Tieto dve nov\u00e9 metriky vych\u00e1dzaj\u00fa taktie\u017e zo „star\u00e9ho“ Universalu. A ako ich hodnoty interpretova\u0165? Po\u010det zobrazen\u00ed na rel\u00e1ciu je po\u010det zobrazen\u00ed str\u00e1nok aplik\u00e1cie alebo webov\u00fdch str\u00e1nok, ktor\u00e9 si \u013eudia prezeraj\u00fa po\u010das jednej n\u00e1v\u0161tevy. Priemern\u00e9 trvanie rel\u00e1cie meria \u010das, ktor\u00fd pou\u017e\u00edvatelia str\u00e1via na webe po\u010das jednej rel\u00e1cie.<\/p>\n

Viac na: Google Support<\/a> a Search Engine Journal<\/a><\/p>\n

Analytick\u00e1 konferencia Superweek je op\u00e4\u0165 tu!<\/h2>\n

V d\u0148och 30. janu\u00e1ra a\u017e 3. febru\u00e1ra sa ne\u010faleko Budape\u0161ti bude kona\u0165 u\u017e 11. ro\u010dn\u00edk analytickej konferencie Superweek. Aj tento rok pris\u013e\u00fabili \u00fa\u010das\u0165 najv\u00e4\u010d\u0161ie analytick\u00e9 es\u00e1 z cel\u00e9ho sveta. Hlavn\u00fdmi t\u00e9mami tohto ro\u010dn\u00edka bude, ako inak, data privacy<\/a>, server-side tracking<\/a> a BigQuery<\/a>, teda t\u00e9my s ktor\u00fdmi aktu\u00e1lne z\u00e1pas\u00ed asi ka\u017ed\u00fd webov\u00fd analytik.<\/p>\n