{"id":18993,"date":"2022-12-17T16:19:07","date_gmt":"2022-12-17T14:19:07","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18993\/"},"modified":"2023-01-12T10:03:21","modified_gmt":"2023-01-12T08:03:21","slug":"preco-odsuhlasit-cookies","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/preco-odsuhlasit-cookies\/","title":{"rendered":"Pre\u010do ods\u00fahlasi\u0165 Cookies? 5 d\u00f4vodov a odpor\u00fa\u010dan\u00ed"},"content":{"rendered":"

Na ka\u017edej str\u00e1nke by ste mali vidie\u0165 upozornenie oh\u013eadom pou\u017e\u00edvania cookies. T<\/strong>en v\u00e1s \u017eiada a ob\u010das aj n\u00fati, aby ste sa k nim vyjadrili. Trend je tak\u00fd, \u017ee majitelia webov doslova bojuj\u00fa, aby ste cookies prijali! Ve\u013ea t\u00fdchto rie\u0161en\u00ed v\u00f4bec nie je v s\u00falade s GDPR 🧐.<\/strong><\/p>\n

Mo\u017eno aj kv\u00f4li <\/span>otravn\u00fdm<\/b> cookie li\u0161t\u00e1m si s\u00fabory cookies z\u00edskali negat\u00edvnu poves\u0165. <\/span>Nepozerajte sa na ne ako na najv\u00e4\u010d\u0161ie zlo, ktor\u00fdm si n\u00e1s elity chc\u00fa zotro\u010di\u0165. Nie je to tak. <\/span>Schv\u00e1len\u00edm cookies <\/span>z\u00edskate<\/b> kvalitnej\u0161ie slu\u017eby a prev\u00e1dzkovate\u013e webu kvalitnej\u0161ie d\u00e1ta. Win-win<\/strong> za jeden jedin\u00fd klik.<\/span><\/p>\n

Ak sa v Cookies v\u00f4bec nevyzn\u00e1te, sk\u00faste najsk\u00f4r tento \u010dl\u00e1nok o z\u00e1kladoch 👉 <\/span>Cookies! Ako funguj\u00fa a \u010do znamen\u00e1 ochrana pred sledovan\u00edm<\/span><\/a>.<\/span><\/p>\n

1. Pom\u00f4\u017eete vlastn\u00edkom webov r\u00e1s\u0165 a zlep\u0161ova\u0165 sa<\/b><\/h2>\n

Ak web <\/span>spr\u00e1vne<\/b> vyu\u017e\u00edva d\u00e1ta, m\u00f4\u017ee na z\u00e1klade nich robi\u0165 <\/span>efekt\u00edvne rozhodnutia<\/span><\/a>. Najsk\u00f4r v\u0161ak na zber t\u00fdchto d\u00e1t potrebuje v\u00e1\u0161 <\/span>s\u00fahlas.<\/b>
\n<\/b>
\n<\/span>Bez s\u00fahlasu <\/span>aspo\u0148<\/b> analytick\u00fdch cookies n\u00e1stroje ako <\/span>Google Analytics 4<\/span><\/a>, <\/span>Microsoft Clarity<\/span><\/a>, alebo <\/span>Google Optimize<\/span><\/a> nem\u00f4\u017eu<\/b> fungova\u0165. Je <\/span>nevyhnutn\u00e9<\/b> ma\u0165 web v s\u00falade s GDPR, aby ste sa v bud\u00facnosti vyhli probl\u00e9mom.<\/span>
\n<\/span><\/p>\n

\"preco<\/a><\/p>\n

2. U\u017eite si pohodln\u00e9 n\u00e1kupy a r\u00f4zne vylep\u0161enia<\/b><\/h2>\n

Ak op\u00e4tovne nav\u0161t\u00edvite webov\u00fa str\u00e1nku, po schv\u00e1len\u00ed cookies si m\u00f4\u017ee str\u00e1nka <\/span>pam\u00e4ta\u0165<\/b> polo\u017eky n\u00e1kupn\u00e9ho ko\u0161\u00edka, ktor\u00e9 ste si e\u0161te nezak\u00fapili. Taktie\u017e si m\u00f4\u017ee pam\u00e4ta\u0165 va\u0161e <\/span>prihlasovacie \u00fadaje<\/b> a predvyplni\u0165 formul\u00e1re s va\u0161imi \u00fadajmi, \u010do v\u00e1m u\u0161etr\u00ed kopu \u010dasu.<\/span>
\n<\/span>
\n<\/span>Schv\u00e1len\u00edm analytick\u00fdch cookies umo\u017en\u00edte sp\u00fa\u0161\u0165anie Google Tag Managera a r\u00f4znych skriptov, ktor\u00e9 id\u00fa pr\u00e1ve cez GTM. Napr. <\/span>A\/B testy z Optimize,<\/span><\/a> alebo skvel\u00fd <\/span>Luigi\u2019s Box<\/span><\/a>.<\/span><\/p>\n

3. Personalizovan\u00e9 reklamy<\/b><\/h2>\n

<\/b>C<\/strong>ielen\u00e9<\/b> a r<\/strong>eklamn\u00e9<\/b>\u00a0cookies s\u00fa \u0161peci\u00e1lne navrhnut\u00e9 tak, aby v\u00e1m zobrazovali <\/span>relevantn\u00e9<\/b> reklamy na z\u00e1klade t\u00e9m, ktor\u00e9 v\u00e1s zauj\u00edmaj\u00fa.<\/span>
\n<\/span>
\n<\/span>T\u00fdm, \u017ee sa jedn\u00e1 takmer v\u017edy o cookies tret\u00edch str\u00e1n, dok\u00e1\u017eu v\u00e1s sledova\u0165 aj pri n\u00e1v\u0161teve in\u00fdch webov\u00fdch str\u00e1nok. <\/span>Ak sa rozhodnete tak\u00e9to cookies prija\u0165, mali by ste vidie\u0165 reklamy na produkty a slu\u017eby, o ktor\u00e9 ste <\/span>prejavili z\u00e1ujem<\/b>. <\/span>
\n<\/span>
\n<\/span>Pekn\u00fdm pr\u00edkladom s\u00fa cookies, ktor\u00e9 sleduj\u00fa pou\u017e\u00edvate\u013eov na webe a na z\u00e1klade prezeran\u00fdch produktov potom zobrazuj\u00fa reklamy a\u017e na soci\u00e1lnych sie\u0165ach.<\/span><\/p>\n

4. Personalizovan\u00fd obsah<\/b><\/h2>\n

<\/b>Nie s\u00fa to len reklamy a pohodlnej\u0161ie n\u00e1kupy. V\u010faka cookies si m\u00f4\u017eete <\/span>u\u017e\u00edva\u0165<\/b> predvolen\u00e9 nastavenia, pod\u013ea ktor\u00fdch ste si va\u0161u ob\u013e\u00faben\u00fa str\u00e1nku v minulosti\u00a0 <\/span>prisp\u00f4sobili<\/b>. Napr\u00edklad:<\/span><\/p>\n