{"id":18963,"date":"2022-12-01T10:57:47","date_gmt":"2022-12-01T08:57:47","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18963\/"},"modified":"2022-12-01T10:57:47","modified_gmt":"2022-12-01T08:57:47","slug":"aktivni-pouzivatelia-universal-analytics-vs-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/aktivni-pouzivatelia-universal-analytics-vs-google-analytics-4\/","title":{"rendered":"Akt\u00edvni pou\u017e\u00edvatelia &#8211; Universal Analytics vs. Google Analytics 4"},"content":{"rendered":"<p><strong>Google Analytics 4 so svoj\u00edm pr\u00edchodom priniesol viacer\u00e9 novinky. Niektor\u00e9 sa dotkli metr\u00edk a dimenzi\u00ed, ktor\u00e9 sme doteraz d\u00f4verne poznali z prostredia Universal Analytics.<\/strong><\/p>\n<p><strong>Podrobn\u00fd zoznam t\u00fdchto zmien sme v\u00e1m predstavili u\u017e minule v tomto <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/rozdiely-v-metrikach-universal-analytics-vs-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u010dl\u00e1nku<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Dnes sa zameriame len na jednu d\u00f4le\u017eit\u00fa metriku a to na metriku <\/span><b>Akt\u00edvni pou\u017e\u00edvatelia <\/b><span style=\"font-weight: 400;\">a a na to, ako sa men\u00ed jej v\u00fdznam medzi verziami Google Analytics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18988 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-23.png\" alt=\"Akt\u00edvni pou\u017e\u00edvatelia - univrsal analytics vs Google analytics 4\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-23.png 1200w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-23-300x157.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-23-1024x536.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-23-600x314.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Metrika <\/span><b>Pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\"> je jednou z prv\u00fdch, ak nie \u00faplne prvou metrikou, na ktor\u00fa sa v analytick\u00fdch preh\u013eadoch zameriavame. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1me pre to jednoduch\u00fd d\u00f4vod &#8211; chceme vedie\u0165 ko\u013eko \u013eud\u00ed smeruje na na\u0161u str\u00e1nku a v\u010faka tomu si vieme vyhodnoti\u0165 plnenie na\u0161ich cie\u013eov alebo n\u00e1js\u0165 slab\u0161ie alebo silnej\u0161ie miesta, kde by mala smerova\u0165 na\u0161a pozornos\u0165.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Akt\u00edvni pou\u017e\u00edvatelia<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>\u010co znamen\u00e1, ke\u010f s\u00fa pou\u017e\u00edvatelia akt\u00edvni?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Presn\u00e1 defin\u00edcia od Google je, \u017ee metrika <\/span><b>Akt\u00edvni pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\"> predstavuje po\u010det r\u00f4znych pou\u017e\u00edvate\u013eov, ktor\u00ed nav\u0161t\u00edvili n\u00e1\u0161 web alebo aplik\u00e1ciu. Akt\u00edvny pou\u017e\u00edvate\u013e je ka\u017ed\u00fd pou\u017e\u00edvate\u013e, ktor\u00fd m\u00e1 <\/span><b>rel\u00e1ciu s interakciou, <\/b><span style=\"font-weight: 400;\">alebo pri ktorom Analytics zaznamen\u00e1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">udalos\u0165 <\/span><strong>first_visit<\/strong><span style=\"font-weight: 400;\"> alebo parameter <\/span><strong>engagement_time_msec<\/strong><span style=\"font-weight: 400;\"> z webu,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">udalos\u0165 <\/span><strong>first_open<\/strong><span style=\"font-weight: 400;\"> alebo parameter <\/span><strong>engagement_time_msec<\/strong><span style=\"font-weight: 400;\"> z aplik\u00e1cie pre Android,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">udalos\u0165 <\/span><strong>first_open<\/strong><span style=\"font-weight: 400;\"> alebo <\/span><strong>user_engagement<\/strong><span style=\"font-weight: 400;\"> z aplik\u00e1cie pre iOS.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Rel\u00e1cie s interakciou<\/b><span style=\"font-weight: 400;\"> s\u00fa tak\u00e9, k<\/span><span style=\"font-weight: 400;\">tor\u00e9 trvali aspo\u0148 <strong>desa\u0165 sek\u00fand<\/strong>, pr\u00edpadne zaznamenali aspo\u0148 <strong>jednu konverzn\u00fa udalos\u0165<\/strong> alebo aspo\u0148 <strong>dve zobrazenia str\u00e1nky<\/strong> alebo obrazovky.<\/span><\/p>\n<ul>\n<li><strong>first_visit <\/strong><span style=\"font-weight: 400;\">nastane vtedy, ke\u010f pou\u017e\u00edvate\u013e prv\u00fdkr\u00e1t nav\u0161t\u00edvi web alebo spust\u00ed okam\u017eit\u00fa aplik\u00e1ciu Android s povolenou slu\u017ebou Analytics.<\/span><\/li>\n<li><strong>first_open <\/strong><span style=\"font-weight: 400;\">nastane pri prvom spusten\u00ed aplik\u00e1cie pou\u017e\u00edvate\u013eom po jej in\u0161tal\u00e1cii alebo prein\u0161talovan\u00ed.<\/span><\/li>\n<li><strong>user_engagement <\/strong><span style=\"font-weight: 400;\">nast\u00e1va vtedy, ke\u010f je webov\u00e1 str\u00e1nka akt\u00edvne otvoren\u00e1 aspo\u0148 jednu sekundu alebo ke\u010f je aplik\u00e1cia v popred\u00ed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u0161etky tri udalosti sa zbieraj\u00fa v Google Analytics 4 automaticky.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Metrika <\/span><b>Akt\u00edvni pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\"> je prim\u00e1rna pou\u017e\u00edvate\u013esk\u00e1 metrika pre GA4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To znamen\u00e1, \u017ee v\u017edy ke\u010f sa v GA4 preh\u013eadoch stretneme s metrikou <\/span><b>Pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\">, tak \u010d\u00edslo bude ozna\u010dova\u0165 pou\u017e\u00edvate\u013eov, ktor\u00ed sp\u013a\u0148aj\u00fa podmienky na to by\u0165 <\/span><b>Akt\u00edvni Pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Akt\u00edvni pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\"> v GA4 nie s\u00fa to ist\u00e9 ako <\/span><b>Pou\u017e\u00edvatelia v re\u00e1lnom \u010dase<\/b><span style=\"font-weight: 400;\"> (Realtime users), \u010do vie by\u0165 \u010dasto zamie\u0148an\u00e9.<\/span><\/p>\n<p><b>Pou\u017e\u00edvatelia v re\u00e1lnom \u010dase<\/b><span style=\"font-weight: 400;\"> s\u00fa pou\u017e\u00edvatelia, ktor\u00ed boli posledn\u00fdch 30 min\u00fat na na\u0161ej str\u00e1nke.<\/span><\/p>\n<p><b>Akt\u00edvni pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\"> s\u00fa naopak pou\u017e\u00edvatelia, ktor\u00ed interagovali s na\u0161ou str\u00e1nkou po\u010das ur\u010dit\u00e9ho \u010dasov\u00e9ho obdobia. <\/span><span style=\"font-weight: 400;\">V GA4 sa zameriavame na tri konkr\u00e9tne \u010dasov\u00e9 obdobia &#8211; <strong>1 de\u0148<\/strong>, <strong>7 dn\u00ed<\/strong> a <strong>30 dn\u00ed<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Universal Analytics vs. Google Analytics 4<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Universal Analytics vo v\u00e4\u010d\u0161ine reportov d\u00e1va do popredia metriku <\/span><b>Celkov\u00fd po\u010det pou\u017e\u00edvate\u013eov<\/b><span style=\"font-weight: 400;\"> &#8211; Total Users (zobrazuje ich ako <\/span><i><span style=\"font-weight: 400;\">Pou\u017e\u00edvate\u013eov<\/span><\/i><span style=\"font-weight: 400;\">), zatia\u013e \u010do GA4 sa zameriava na <\/span><b>Akt\u00edvnych pou\u017e\u00edvate\u013eov<\/b><span style=\"font-weight: 400;\"> &#8211; Active Users (tie\u017e ich zobrazuje ako <\/span><i><span style=\"font-weight: 400;\">Pou\u017e\u00edvate\u013eov<\/span><\/i><span style=\"font-weight: 400;\">). Hoci v\u00fdraz <\/span><b>Pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\"> znie rovnako, v\u00fdpo\u010det tejto metriky sa medzi slu\u017ebami UA a GA4 l\u00ed\u0161i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V z\u00e1vislosti od toho, ako \u010dasto sa na n\u00e1\u0161 web vracaj\u00fa pou\u017e\u00edvatelia, m\u00f4\u017ee by\u0165 metrika <\/span><b>Celkov\u00fd po\u010det pou\u017e\u00edvate\u013eov<\/b><span style=\"font-weight: 400;\"> v slu\u017ebe UA a metrika <\/span><b>Akt\u00edvni pou\u017e\u00edvatelia<\/b><span style=\"font-weight: 400;\"> v slu\u017ebe GA4 viac alebo menej podobn\u00e9.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Akt\u00edvni Pou\u017e\u00edvatelia v preh\u013eadoch\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">V z\u00e1kladn\u00fdch preh\u013eadoch Google Analytics 4 sa nenach\u00e1dza samostatn\u00fd preh\u013ead len pre <\/span><b>Akt\u00edvnych pou\u017e\u00edvate\u013eov<\/b><span style=\"font-weight: 400;\">, preto\u017ee tieto d\u00e1ta sa \u010diastkovo nach\u00e1dzaj\u00fa takmer v ka\u017edom reporte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Av\u0161ak v dvoch grafoch &#8211; <\/span><i><span style=\"font-weight: 400;\">Aktivita pou\u017e\u00edvate\u013eov v priebehu \u010dasu<\/span><\/i><span style=\"font-weight: 400;\"> a <\/span><i><span style=\"font-weight: 400;\">N\u00e1vratnos\u0165 pou\u017e\u00edvate\u013eov, <\/span><\/i><span style=\"font-weight: 400;\">vieme n\u00e1js\u0165 inform\u00e1cie, ktor\u00e9 metrike Akt\u00edvni pou\u017e\u00edvatelia priamo venuj\u00fa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tieto grafy sa nach\u00e1dzaj\u00fa v tabe <\/span><i><span style=\"font-weight: 400;\">Preh\u013eady<\/span><\/i><span style=\"font-weight: 400;\"> v \u010dasti <\/span><i><span style=\"font-weight: 400;\">Zapojenie (Engagement)<\/span><\/i><span style=\"font-weight: 400;\"> &gt; <\/span><i><span style=\"font-weight: 400;\">Engagement overview<\/span><\/i><span style=\"font-weight: 400;\">. Konkr\u00e9tne sa jedn\u00e1 o posledn\u00e9 dva grafy v tomto preh\u013eade.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Aktivita pou\u017e\u00edvate\u013eov v priebehu \u010dasu (User activity over time)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tento graf zobrazuje d\u00e1ta o udr\u017eiavan\u00ed pou\u017e\u00edvate\u013eov v troch \u010dasov\u00fdch horizontoch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>1-de\u0148<\/b><span style=\"font-weight: 400;\"> &#8211; predstavuje pou\u017e\u00edvate\u013eov, ktor\u00ed nav\u0161t\u00edvili na\u0161u str\u00e1nku za posledn\u00fd de\u0148 vr\u00e1tane (pod\u013ea pr\u00e1ve zvolen\u00e9ho \u010dasov\u00e9ho rozsahu v reporte)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>7-dn\u00ed<\/b><span style=\"font-weight: 400;\"> &#8211; predstavuje pou\u017e\u00edvate\u013eov, ktor\u00ed nav\u0161t\u00edvili na\u0161u str\u00e1nku po\u010das posledn\u00fdch 7 dn\u00ed vr\u00e1tane posledn\u00e9ho (pod\u013ea pr\u00e1ve zvolen\u00e9ho \u010dasov\u00e9ho rozsahu v reporte)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>30-dn\u00ed<\/b><span style=\"font-weight: 400;\"> &#8211; predstavuje pou\u017e\u00edvate\u013eov, ktor\u00ed nav\u0161t\u00edvili na\u0161u str\u00e1nku po\u010das posledn\u00fdch 30 dn\u00ed vr\u00e1tane posledn\u00e9ho (pod\u013ea pr\u00e1ve zvolen\u00e9ho \u010dasov\u00e9ho rozsahu v reporte)<br \/>\n<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-1.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18964 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-1.png\" alt=\"\" width=\"1116\" height=\"830\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-1.png 1116w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-1-300x223.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-1-1024x762.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-1-600x446.png 600w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">V\u010faka tomu, \u017ee Google rozde\u013euje na\u0161ich pou\u017e\u00edvate\u013eov do r\u00f4znych \u010dasov\u00fdch obdob\u00ed, tak m\u00e1me presn\u00fa predstavu ako \u010dasto sa pou\u017e\u00edvatelia vracaj\u00fa na na\u0161u str\u00e1nku a ako sa n\u00e1m ich dar\u00ed udr\u017ea\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokia\u013e n\u00e1jdete my\u0161ou (hover) cez jednu l\u00edniu v grafe, tak sa v\u00e1m uk\u00e1\u017ee konkr\u00e9tny d\u00e1tum a ko\u013eko pou\u017e\u00edvate\u013eov sa v jednotliv\u00fdch \u010dasov\u00fdch obdobiach vracalo nasp\u00e4\u0165 na na\u0161u str\u00e1nku. Tak\u00fdto druh grafu je vhodn\u00fd na porovn\u00e1vanie a na vyhodnotenie nov\u00fdch kampan\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>N\u00e1vratnos\u0165 pou\u017e\u00edvate\u013eov (User stickiness)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Druh\u00fd atrakt\u00edvny graf z poh\u013eadu <\/span><b>Akt\u00edvnych pou\u017e\u00edvate\u013eov<\/b><span style=\"font-weight: 400;\"> je <\/span><i><span style=\"font-weight: 400;\">N\u00e1vratnos\u0165 pou\u017e\u00edvate\u013eov<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><b>N\u00e1vratnos\u0165 pou\u017e\u00edvate\u013eov<\/b><span style=\"font-weight: 400;\"> je nov\u00e1 dimenzia, ktor\u00e1 bola predstaven\u00e1 v GA4 a zameriava sa na pou\u017e\u00edvate\u013eov na z\u00e1klade toho, ako \u010dasto prich\u00e1dzaj\u00fa na na\u0161u str\u00e1nku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento graf je znova rozdelen\u00fd na tri l\u00ednie, ktor\u00e9 zobrazuj\u00fa ko\u013eko pou\u017e\u00edvate\u013eov nav\u0161t\u00edvi na\u0161u str\u00e1nku denne, t\u00fd\u017edenne a mesa\u010dne. Na pravej strane ved\u013ea grafu sa nach\u00e1dzaj\u00fa <strong>3 pomery dan\u00fdch \u010dasov\u00fdch obdob\u00ed:<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Denn\u00ed Akt\u00edvni Pou\u017e\u00edvatelia (APD) \/ Mesa\u010dn\u00ed Akt\u00edvni Pou\u017e\u00edvatelia (APM)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Denn\u00ed Akt\u00edvni Pou\u017e\u00edvatelia (APD) \/ T\u00fd\u017edenn\u00ed Akt\u00edvni Pou\u017e\u00edvatelia (APT)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00fd\u017edenn\u00ed Akt\u00edvni Pou\u017e\u00edvatelia (APT) \/ Mesa\u010dn\u00ed Akt\u00edvni Pou\u017e\u00edvatelia (APM)<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-2.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18965 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-2.png\" alt=\"\" width=\"953\" height=\"825\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-2.png 953w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-2-300x260.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Users-2-600x519.png 600w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Podobne ako pri predo\u0161lom grafe, tak aj tu sa po n\u00e1jden\u00ed my\u0161ou (hover) cez jednu l\u00edniu zobrazia jednotliv\u00e9 pomery pre konkr\u00e9tny d\u00e1tum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cie\u013eom tohto \u010dl\u00e1nku, je da\u0165 do pozornosti skuto\u010dnos\u0165, \u017ee Google Analytics 4 men\u00ed v\u00fdznam aj t\u00fdch najz\u00e1kladnej\u0161\u00edch metr\u00edk a dimenzi\u00ed, na ktor\u00e9 sme boli doteraz zvyknut\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je d\u00f4le\u017eit\u00e9 uvedomi\u0165 si, \u017ee s bl\u00ed\u017eiacim sa koncom Universal Analytics a migr\u00e1ciou do Google Analytics 4, je \u00faplne v poriadku ak sa d\u00e1ta medzi t\u00fdmito dvoma verziami Analytics pre rovnak\u00fd web <strong>dokonale nezhoduj\u00fa<\/strong>, preto\u017ee aj ich v\u00fdpo\u010det je naprie\u010d verziami odli\u0161n\u00fd.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 so svoj\u00edm pr\u00edchodom priniesol viacer\u00e9 novinky. Niektor\u00e9 sa dotkli metr\u00edk a dimenzi\u00ed, ktor\u00e9 sme doteraz&#8230;<\/p>\n","protected":false},"author":76,"featured_media":18987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,637],"tags":[860,861,798,859,818],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18963"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18963"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18963\/revisions"}],"predecessor-version":[{"id":18989,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18963\/revisions\/18989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18987"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}