{"id":18928,"date":"2022-11-02T14:09:44","date_gmt":"2022-11-02T12:09:44","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18928\/"},"modified":"2022-11-02T14:09:44","modified_gmt":"2022-11-02T12:09:44","slug":"ako-neprist-o-cenne-data-z-vianoc","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-neprist-o-cenne-data-z-vianoc\/","title":{"rendered":"Ako nepr\u00eds\u0165 o cenn\u00e9 d\u00e1ta z Vianoc?"},"content":{"rendered":"

Universal Analytics (GA3) kon\u010d\u00ed 1. J\u00fala 2023. Nahr\u00e1dza ho nov\u0161ia verzia Google Analytics 4 (GA4), ktor\u00e1 je u\u017e lep\u0161ie pripraven\u00e1 na bud\u00facnos\u0165.<\/p>\n

V \u010dl\u00e1nku od Pe\u0165a sa dozviete, \u010do mus\u00edte stihn\u00fa\u0165 a kde za\u010da\u0165<\/a>.<\/p>\n

 <\/p>\n

1. Uvedomenie si, \u017ee o 2 mesiace u\u017e bude neskoro<\/strong><\/h2>\n

 <\/p>\n

\u010c\u00edm sk\u00f4r si GA4 zalo\u017e\u00edte, t\u00fdm sk\u00f4r sa v\u00e1m bud\u00fa zbiera\u0165 cenn\u00e9 d\u00e1ta,<\/strong> na medziro\u010dn\u00e9 porovnanie. Obdobie \u0161ialen\u00fdch n\u00e1kupov u\u017e toti\u017e za\u010dalo 🎄. Nebojte sa<\/strong>, Google Analytics 4 aj 3 m\u00f4\u017eu koexistova\u0165, a\u017e k\u00fdm sa GA3 \u00faplne nevypne.<\/p>\n

Ak pou\u017e\u00edvate<\/strong> Google Tag Manager (GTM), pomocou ktor\u00e9ho rie\u0161ite odosielanie d\u00e1t do GA3, m\u00f4\u017eete pou\u017ei\u0165 rovnak\u00fd<\/strong> GTM kontajner, aj pre GA4.<\/p>\n

Ak GTM nepou\u017e\u00edvate, je \u010das to zmeni\u0165\u00a0 👉 Pozrite si kr\u00e1tke video, ako ho nain\u0161talova\u0165<\/a>.<\/p>\n

 <\/p>\n

2. Vytvorte si vlastn\u00edctvo GA4<\/strong><\/h2>\n

 <\/p>\n

    \n
  1. Prejdite do \u010dasti Spr\u00e1vca<\/strong> (Admin).<\/li>\n
  2. V st\u013apci Vlastn\u00edctvo<\/strong> (Property) kliknite na prv\u00fa mo\u017enos\u0165 \u2192 Asistent nastavenia vlastn\u00edctva GA4<\/strong>.<\/li>\n
  3. Sta\u010d\u00ed iba nasledova\u0165 intuit\u00edvneho sprievodcu (je potrebn\u00e9 ma\u0165 v \u00fa\u010dte povolenia na \u00fapravy).<\/li>\n<\/ol>\n

     <\/p>\n

    \"Ako<\/a><\/p>\n

    <\/h3>\n

    Poriadne si skontrolujte nastavenia GA3<\/strong><\/h3>\n

    Hlavnou filozofiou<\/strong> migr\u00e1cie na GA4 je, \u017ee nesmiete slepo migrova\u0165 v\u0161etko z GA3.<\/p>\n

    GA4 je zalo\u017een\u00e1 na udalostiach (event). Ak\u00fako\u013evek interakciu pou\u017e\u00edvate\u013ea so str\u00e1nkou m\u00f4\u017eete zaznamena\u0165 ako udalos\u0165. A tie\u017e ju jednoducho ozna\u010di\u0165 ako konverzn\u00fa<\/a>, priamo v rozhran\u00ed GA4.<\/p>\n

    Toto je va\u0161a \u0161anca urobi\u0165 to poriadne !<\/strong><\/p>\n

    Merajte len to, na \u010dom v\u00e1m naozaj z\u00e1le\u017e\u00ed. Ak pracujete v t\u00edme, pora\u010fte sa<\/strong> s kolegami, so \u0161\u00e9fom. Zistite, \u010do je pre v\u00e1\u0161 biznis d\u00f4le\u017eit\u00e9.<\/p>\n

    Vytvorte si tabu\u013eku:<\/strong><\/p>\n

    Najlep\u0161ie je si cel\u00fd proces d\u00f4kladne zdokumentova\u0165. Google Sheets, Excel, je to na v\u00e1s. Prejdite do v\u00e1\u0161ho vlastn\u00edctva v GA3.<\/p>\n

    V \u010dasti Spr\u00e1vanie<\/strong> \u2192 Udalosti<\/strong> \u2192 Naj\u010dastej\u0161ie udalosti<\/strong> si vyexportujte v\u0161etky udalosti za tento rok.<\/p>\n

    \"Ako<\/a><\/p>\n

    <\/h2>\n

    3. Vytvorte si migra\u010dn\u00fd pl\u00e1n<\/strong><\/h2>\n

     <\/p>\n

    \u0160trukt\u00fara udalost\u00ed v Google Analytics 4 je odli\u0161n\u00e1<\/strong> v porovnan\u00ed s GA3.<\/p>\n

    V GA4 je na rozdiel od GA3 hlavn\u00fdm parametrom event_name<\/strong>, teda n\u00e1zov udalosti. V\u0161etko ostatn\u00e9 je dodato\u010dn\u00e9.<\/p>\n

    Pr\u00edklad z GA3:<\/strong><\/p>\n