{"id":18855,"date":"2022-09-21T12:36:39","date_gmt":"2022-09-21T10:36:39","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18855\/"},"modified":"2022-09-21T12:37:12","modified_gmt":"2022-09-21T10:37:12","slug":"5-najcastejsich-chyb-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/5-najcastejsich-chyb-v-google-analytics-4\/","title":{"rendered":"5 naj\u010dastej\u0161\u00edch ch\u00fdb v Google Analytics 4"},"content":{"rendered":"<p><b>V DASE v\u017edy na za\u010diatku spolupr\u00e1ce urob\u00edme komplexn\u00fd audit, pri ktorom prech\u00e1dzame v\u0161etky nastavenia Google Analytics 4 \u00fa\u010dtu. <\/b><\/p>\n<p><b>V mnoh\u00fdch pr\u00edpadoch sa v\u0161ak opakuj\u00fa rovnak\u00e9 probl\u00e9my a nedostatky. <\/b>Tu je teda 5 naj\u010dastej\u0161\u00edch ch\u00fdb v GA4 a taktie\u017e tipy, ako ich odstr\u00e1ni\u0165.<strong> &#x270c;<\/strong><\/p>\n<h2><b>1. Odosielanie osobn\u00fdch \u00fadajov<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Odosielanie ak\u00fdchko\u013evek osobn\u00fdch \u00fadajov do GA4 o va\u0161ich pou\u017e\u00edvate\u013eov je zak\u00e1zan\u00e9 v podmienkach pou\u017e\u00edvania tohto produktu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak sa chcete vyhn\u00fa\u0165 zablkovaniu v\u00e1\u0161ho GA4 vlastn\u00edctva, alebo v hor\u0161om pr\u00edpade mastnej pokuty za nere\u0161pektovanie GDPR, mali by ste sa bli\u017e\u0161ie pozrie\u0165, \u010di sa tejto chyby nedop\u00fa\u0161\u0165ate vo va\u0161om \u00fa\u010dte tie\u017e. &#x1f447;<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Rob\u00edte t\u00fato chybu? Google v\u00e1m m\u00f4\u017ee zablokova\u0165 Analytics \u00fa\u010det | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VkwcbofZUDU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Naj\u010dastej\u0161\u00edm tak\u00fdmto osobn\u00fdm \u00fadajom, ktor\u00fd sa do GA4 dostane, je pravdepodobne emailov\u00e1 adresa.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Vo v\u00e4\u010d\u0161ine pr\u00edpadov o tom \u010dlovek, ktor\u00fd m\u00e1 merania na starosti o tom ani nemus\u00ed vedie\u0165.\u00a0 <strong>Emailov\u00e1 adresa (ale aj in\u00e9 osobn\u00e9 \u00fadaje) sa do GA4 dost\u00e1vaj\u00fa ako obsah URL parametra.<\/strong><\/span><\/p>\n<h3><strong>\u010co s t\u00fdm?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>V prvom rade je potrebn\u00e9 urobi\u0165 audit v\u00e1\u0161ho merania, resp. d\u00e1t, ktor\u00e9 sa aktu\u00e1lne zbieraj\u00fa.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">My v DASE sme vytvorili <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/report\/report-kontrola-kvality-dat\/\" target=\"_blank\" rel=\"noopener noreferrer\">bezplatn\u00fd report kvality d\u00e1t<\/a>, na ktor\u00fd si jednoducho napoj\u00edte svoj Analytics a uvid\u00edte, \u010di nejak\u00e9 osobn\u00e9 \u00fadaje <\/span><span style=\"font-weight: 400;\">odosielate do Analyticsu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak spozorujete parametre, ktor\u00e9 obsahuj\u00fa, alebo by v bud\u00facnosti mohli obsahova\u0165 osobn\u00e9 \u00fadaje, mus\u00edte zabezpe\u010di\u0165, aby sa tieto parametre do GA4 neodosielali.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">V Universal Analytics sme mohli filtrami tieto parametre odfiltrova\u0165 z reportov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tak\u00e9to rie\u0161enie zrejme tie\u017e nebolo v s\u00falade s GDPR, ke\u010f\u017ee parameter s osobn\u00fdm \u00fadajom u\u017e dorazil na servery Googlu a filtre boli aplikovan\u00e9, a\u017e ke\u010f sa d\u00e1ta spracov\u00e1vali do reportov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>V GA4 v\u0161ak tak\u00e9to filtre nen\u00e1jdeme<\/strong>, preto problematick\u00e9 parametre mus\u00edme odstr\u00e1ni\u0165 e\u0161te pred t\u00fdm, ako sa d\u00e1ta do GA4 v\u00f4bec odo\u0161l\u00fa &#8211; tzn. vytvori\u0165 logiku v Google Tag Manageri, ktor\u00fd tento parameter (alebo osobn\u00fd \u00fadaj) deteguje a z payloadu odstr\u00e1ni.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Unassigned v Default Channel Grouping-u<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">V GA4 (podobne ako v Universal Analytics) s\u00fa zdroje n\u00e1v\u0161tev na z\u00e1klade ist\u00fdch pravidiel, zoskupovan\u00e9 do <strong>Default Channel Groupingu<\/strong> (Zoskupenia kan\u00e1lov).<\/span><\/p>\n<p>To, ako v\u00e1m Channel Grouping dok\u00e1\u017ee u\u013eah\u010di\u0165 marketingov\u00e9 reporty si m\u00f4\u017eete pozrie\u0165 tu. &#x1f447;<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Channel Grouping - Zjednodu\u0161te si marketing reporty | Pe\u0165ova Tabu\u013ea\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TMQzzmtqk2Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Zatia\u013e \u010do v Universal Analytics ste si t\u00fato logiku mohli upravi\u0165 tak, aby sedela na v\u00e1\u0161 sp\u00f4sob tagovania kampan\u00ed, v GA4 tak\u00fato vo\u013enos\u0165 nem\u00e1te.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ak pou\u017e\u00edvate svoj vlastn\u00fd sp\u00f4sob pomenovania kan\u00e1lov, m\u00f4\u017ee sa v\u00e1m \u013eahko sta\u0165, \u017ee ve\u013ek\u00e1 \u010das\u0165 n\u00e1v\u0161tevnosti spadne pr\u00e1ve pod <strong>Unassigned<\/strong> kateg\u00f3riu.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-22.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18858 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-22.png\" alt=\"5 naj\u010dastejsich chyb v GA4\" width=\"523\" height=\"462\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-22.png 523w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-22-300x265.png 300w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Aby ste tento probl\u00e9m opravili, pozrite sa, ak\u00e9 kan\u00e1ly v\u00e1m pod Unassigned spadaj\u00fa (ak\u00e1 kombin\u00e1cia source \/ medium \/ campaign v tejto kateg\u00f3rii). Sna\u017ete sa dodr\u017eiava\u0165 <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9756891?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pravidl\u00e1 od Googlu<\/span><\/a><span style=\"font-weight: 400;\">, alebo si vytvorte vlastn\u00e9 defin\u00edcie pri spracovan\u00ed a vizualiz\u00e1ci\u00ed d\u00e1t.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3. (other) v \u0161tandardn\u00fdch reportoch<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ak v niektorom z va\u0161ich reportov vid\u00edte namiesto re\u00e1lnej hodnoty dimenzie hodnotu <strong>(other)<\/strong>, znamen\u00e1 to, \u017ee pod touto hodnotou sa zoskupilo ve\u013ea unik\u00e1tnych hodn\u00f4t. Hovor\u00edme, \u017ee tak\u00e1to dimenzia m\u00e1 vysok\u00fa <strong>kardinalitu. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00edkladom dimenzie s vysokou kardinalitou m\u00f4\u017ee by\u0165 <strong>Event ID<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predstavte si, \u017ee vytvor\u00edte vlastn\u00fa dimenziu Event ID, kde t\u00e1to hodnota bude ma\u0165 s ka\u017ed\u00fdm jedn\u00fdm odoslan\u00fdm eventom in\u00fa hodnotu. Tak\u00e1to dimenzia bude ma\u0165 <strong>extr\u00e9mne vysok\u00fa kardinalitu<\/strong> (ka\u017ed\u00fd event m\u00e1 unik\u00e1tne ID, unik\u00e1tnu hodnotu).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ak budete t\u00fato dimenziu pou\u017e\u00edva\u0165 vo va\u0161ich reportoch, je vysoko pravdepodobn\u00e9, \u017ee 99% jej hodn\u00f4t bude zoskupen\u00fdch pr\u00e1ve pod (other).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google pova\u017euje dimenziu za dimenziu s vysokou kardinalitou, ak pre tak\u00fato dimenziu zaregistruje <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9309767?hl=en#zippy=%2Cin-this-article\"><span style=\"font-weight: 400;\">500 unik\u00e1tnych hodn\u00f4t za de\u0148<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-20.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18859 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-20.png\" alt=\"5 naj\u010dastejsich chyb v GA4 2\" width=\"807\" height=\"138\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-20.png 807w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-20-300x51.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-20-600x103.png 600w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Z na\u0161ich sk\u00fasenost\u00ed sa v\u00e4\u010d\u0161inou stret\u00e1vame s hodnotou <strong>(other)<\/strong> pri v\u00e4\u010d\u0161\u00edch \u010d\u00edslach ako 500, ale je dobr\u00e9 ma\u0165 toto \u010d\u00edslo na pam\u00e4ti.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4. Data thresholding<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">V pr\u00edpade, \u017ee vo va\u0161om GA4 vlastn\u00edctve m\u00e1te aktivovan\u00e9 <strong>Google Signals<\/strong>, m\u00f4\u017eete narazi\u0165 na <a href=\"https:\/\/support.google.com\/analytics\/answer\/9383630?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Data thresholding.<\/a><\/span><\/p>\n<p><strong>Data thresholding<\/strong><span style=\"font-weight: 400;\"> zapr\u00ed\u010din\u00ed, \u017ee niektor\u00e9 d\u00e1ta, ktor\u00e9 ste do GA4 vlastn\u00edctva zbierali, sa nebud\u00fa zobrazova\u0165 vo va\u0161ich GA4 reportoch.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-16.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18860 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-16.png\" alt=\"5 naj\u010dastejsich chyb v GA4 3\" width=\"782\" height=\"348\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-16.png 782w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-16-300x134.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-16-600x267.png 600w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Data thresholding nast\u00e1va <strong>iba ak m\u00e1te v GA4 \u00fa\u010dte aktivovan\u00e9 Google Signals.<\/strong> Ak zmen\u00edte reporting identity na Device-only (Client ID), thresholding by mal zmizn\u00fa\u0165.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5. event_category, event_action, event_label<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Posledn\u00e1 chyba je trochu in\u00e9ho r\u00e1zu ako v\u0161etky predch\u00e1dzaj\u00face, preto\u017ee <strong>tejto sa \u010dasto klienti dop\u00fa\u0161\u0165aj\u00fa vedome.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri migrovan\u00ed udalost\u00ed z Universal Analytics po jeho vzore kop\u00edruj\u00fa dimenzie <strong>event_category<\/strong>, <strong>event_action<\/strong> a <strong>event_label<\/strong> aj do GA4. <\/span><\/p>\n<p><strong>Pros\u00edme, nerobte to.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">GA4 prich\u00e1dza s vo\u013enej\u0161ou \u0161trukt\u00farou v porovnan\u00ed s Universal Analytics, \u010do do istej miery predstavuje v\u00e4\u010d\u0161iu v\u00fdzvu, aby sa meranie nastavilo spr\u00e1vne (aj s v\u00fdh\u013eadom do bud\u00facnosti).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vyu\u017e\u00edvan\u00edm rovnak\u00fdch troch dimenzi\u00ed <strong>event_category<\/strong>, <strong>event_action<\/strong> a <strong>event_label<\/strong> si s\u00edce situ\u00e1ciu z\u013eah\u010dujete, ale t\u00e1 v\u00e1s dobehne v bud\u00facnosti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investujte \u010das do kvalitnej migr\u00e1cie a implement\u00e1cie meran\u00ed, <strong>v bud\u00facnosti si po\u010fakujete.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Navy\u0161e, tak\u00e1to implement\u00e1cia m\u00f4\u017ee sp\u00f4sobi\u0165, \u017ee pr\u00e1ve hodnoty t\u00fdchto troch dimenzi\u00ed bud\u00fa ma\u0165 vysok\u00fa kardinalitu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V DASE v\u017edy na za\u010diatku spolupr\u00e1ce urob\u00edme komplexn\u00fd audit, pri ktorom prech\u00e1dzame v\u0161etky nastavenia Google Analytics 4 \u00fa\u010dtu&#8230;.<\/p>\n","protected":false},"author":62,"featured_media":18862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,637],"tags":[840,841,799,798],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18855"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18855"}],"version-history":[{"count":5,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18855\/revisions"}],"predecessor-version":[{"id":18864,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18855\/revisions\/18864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18862"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}