{"id":18836,"date":"2022-09-08T16:54:19","date_gmt":"2022-09-08T14:54:19","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18836\/"},"modified":"2022-12-28T15:12:14","modified_gmt":"2022-12-28T13:12:14","slug":"clarity-perfektny-doplnok-pre-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/clarity-perfektny-doplnok-pre-google-analytics-4\/","title":{"rendered":"Microsoft Clarity &#8211; perfektn\u00fd doplnok pre Google Analytics 4"},"content":{"rendered":"<p><strong>Ako som <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/5-veci-kym-som-zacal-s-digitalnou-analytikou\/\" target=\"_blank\" rel=\"noopener noreferrer\">minule spomenul<\/a><\/strong><strong>, svet analytiky sa neto\u010d\u00ed iba okolo Google Analytics. Pom\u00e1hame v\u00e1m neust\u00e1le sa zlep\u0161ova\u0165 a r\u00e1s\u0165 pomocou r\u00f4znych n\u00e1strojov. Jedn\u00fdm z nich je <\/strong><a href=\"https:\/\/clarity.microsoft.com\/case-studies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Microsoft Clarity<\/strong><\/a><strong>. <\/strong><\/p>\n<p><strong>Zistite, pre\u010do je tento n\u00e1stroj podobn\u00fd Hotjaru tak skvel\u00fd. Plus na z\u00e1ver m\u00e1m pre v\u00e1s bonus, ktor\u00fd v\u00e1m u\u0161etr\u00ed mno\u017estvo \u010dasu.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Microsoft Clarity a Google Analytics 4 | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kXRfqbp1-L8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>1. Clarity perfektne dop\u013a\u0148a Google Analytics 4<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ich prepojenie v\u00e1m otv\u00e1ra <strong>\u00faplne nov\u00e9 mo\u017enosti<\/strong>, ako maximalizova\u0165 svoje poznatky o n\u00e1v\u0161tevn\u00edkoch.<\/p>\n<p>Jeho najsilnej\u0161ou str\u00e1nkou je schopnos\u0165 pekne vizu\u00e1lne zn\u00e1zorni\u0165 spr\u00e1vanie na str\u00e1nke a to vo forme nahr\u00e1vok a \u0161peci\u00e1lnych &#8222;teplotn\u00fdch m\u00e1p&#8220; (heatmaps).<\/p>\n<p>Pon\u00faka tie\u017e ve\u013emi zauj\u00edmav\u00e9 metriky, v\u010faka ktor\u00fdm sa \u013eahko <strong>vc\u00edtite <\/strong>do va\u0161ich n\u00e1v\u0161tevn\u00edkov.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18839 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-21.png\" alt=\"clarity v google analytics\" width=\"574\" height=\"252\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-21.png 574w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-21-300x132.png 300w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Zadarmo pon\u00faka premakan\u00e9 funkcie<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Na \u00favod v\u00e1s priv\u00edta jednoduch\u00fd a dizajnov\u00fd dashboard<strong>. &#x1f447;<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dashboard-fotka.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18845 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dashboard-fotka.png\" alt=\"dashboard clarityfotka\" width=\"1638\" height=\"970\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dashboard-fotka.png 1638w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dashboard-fotka-300x178.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dashboard-fotka-1024x606.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dashboard-fotka-1536x910.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dashboard-fotka-600x355.png 600w\" sizes=\"(max-width: 1638px) 100vw, 1638px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Tu uvid\u00edte nie\u010do, \u010do ste pravdepodobne <strong>nikde inde <\/strong>nevideli.<\/p>\n<p><strong>\u0160tyri<\/strong> ve\u013emi zauj\u00edmav\u00e9, nazvem ich \u201c<strong>frustra\u010dn\u00e9 metriky\u201d. <\/strong>Vyjadruj\u00fa n\u00e1m frustr\u00e1ciu u\u017e\u00edvate\u013ea po\u010das <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/relacia-session\/\" target=\"_blank\" rel=\"noopener noreferrer\">session<\/a>. Clarity ich automaticky vyfiltruje, s preklikom na konkr\u00e9tne nahr\u00e1vky (Recordings).<\/p>\n<ul>\n<li><strong>Dead clicks<\/strong> &#8211; kliknutia na pr\u00e1zdne miesto na str\u00e1nke, alebo kliknutia na prvok. Pou\u017e\u00edvate\u013e si asi mysl\u00ed, \u017ee je prvok tla\u010didlom, ale v skuto\u010dnosti n\u00edm nie je.<\/li>\n<li><strong>Rage clicks <\/strong>&#8211; nahnevan\u00e9 kliknutia nast\u00e1vaj\u00fa v pr\u00edpade, ak u\u017e\u00edvate\u013e ve\u013emi r\u00fdchlo a nieko\u013ekokr\u00e1t klikol na tla\u010didlo.<\/li>\n<li><strong>Quick backs <\/strong>&#8211; u\u017e\u00edvate\u013e sa preklikol na str\u00e1nku, av\u0161ak ihne\u010f sa vr\u00e1til na t\u00fa predch\u00e1dzaj\u00facu. Asi na \u0148u klikol omylom, alebo sa mu str\u00e1nka nep\u00e1\u010dila.<\/li>\n<li><strong>Excessive scrolling<\/strong> &#8211; u\u017e\u00edvate\u013e zm\u00e4tene a r\u00fdchlo scrolluje. Toto m\u00f4\u017ee indikova\u0165 irelevantn\u00fd, nezauj\u00edmav\u00fd, alebo zle \u010ditate\u013en\u00fd obsah.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-19.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18840 size-medium\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-19-300x276.png\" alt=\"dead clicks v google clarity\" width=\"300\" height=\"276\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-19-300x276.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-19.png 539w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. Z\u00edskate \u00faplne in\u00fd poh\u013ead na va\u0161e d\u00e1ta<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>K dispoz\u00edcii m\u00e1te r\u00f4zne formy zobrazenia, pokro\u010dil\u00e9ho filtrovania a segmentovania. Najzauj\u00edmavej\u0161ie s\u00fa ur\u010dite <strong>nahr\u00e1vky<\/strong>.<\/p>\n<p>Pr\u00e1ve v\u010faka nim bude implement\u00e1cia tohto n\u00e1stroja pre v\u00e1s <strong>obrovsk\u00fdm pr\u00ednosom<\/strong>. Uvid\u00edte, ako pred vami d\u00e1ta doslova <strong>o\u017e\u00edvaj\u00fa<\/strong>.<\/p>\n<p><strong>\u010co v\u0161etko n\u00e1jdete v takejto nahr\u00e1vke?<\/strong><\/p>\n<ul>\n<li>Ako u\u017e\u00edvate\u013e pohybuje kurzorom my\u0161i a kam klik\u00e1.<\/li>\n<li>Ako dlho trv\u00e1 aktu\u00e1lna rel\u00e1cia (session).<\/li>\n<li>\u010casov\u00fa os, na ktorej s\u00fa zaznamenan\u00e9 kliknutia na r\u00f4zne prvky na str\u00e1nke.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Nahr\u00e1vku m\u00f4\u017eete zr\u00fdchli\u0165, aj vynecha\u0165 \u010das\u0165 kedy bol u\u017e\u00edvate\u013e po\u010das rel\u00e1cie neakt\u00edvny. Nech\u00fdba ani mo\u017enos\u0165 nahr\u00e1vku priamo zdie\u013ea\u0165.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Tieto 3 mo\u017enosti pon\u00faka heatmapa:<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Kam u\u017e\u00edvatelia na str\u00e1nke klikaj\u00fa.<\/strong> Tu si tie\u017e m\u00f4\u017eete kliknutia vyfiltrova\u0165, pod\u013ea spomenut\u00fdch frustra\u010dn\u00fdch metr\u00edk<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-13.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18842 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-13.png\" alt=\"heat mapa clarity od googlu\" width=\"980\" height=\"71\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-13.png 980w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-13-300x22.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-13-600x43.png 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-12.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18843 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-12.png\" alt=\"heat mapa clarity od googlu\" width=\"980\" height=\"71\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-12.png 980w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-12-300x22.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-12-600x43.png 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Na ak\u00e9 elementy klikaj\u00fa.<\/strong> Tieto si viete manu\u00e1lne vyklika\u0165. Tak\u017ee sa v\u00e1m zobrazia iba tie, ktor\u00e9 v\u00e1s naozaj zauj\u00edmaj\u00fa.<\/li>\n<li><strong>Ako \u010faleko pou\u017e\u00edvatelia zoscrollovali na va\u0161ej str\u00e1nke v\u00e1m povie scroll mapa.<\/strong> Je to v podstate metrika <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/scroll-depth\/\" target=\"_blank\" rel=\"noopener noreferrer\">scroll depth<\/a>, ktor\u00e1 tu o\u017e\u00edva. Ni\u017e\u0161ie na obr\u00e1zku m\u00f4\u017eete vidie\u0165, ko\u013eko % userov sa dostalo na ponuku na\u0161ich slu\u017eieb na hlavnej str\u00e1nke. &#x1f447;<\/li>\n<\/ul>\n<p><strong> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18844 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-8.png\" alt=\"google clarity- scroll depth\" width=\"983\" height=\"478\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-8.png 983w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-8-300x146.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-8-600x292.png 600w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>V tejto sekcii m\u00f4\u017eeme porovn\u00e1va\u0165 dve r\u00f4zne heatmapy a exportova\u0165 ich do <strong>PNG<\/strong>, alebo <strong>CSV<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Dajte si pozor na GDPR<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Aby ste sa vyhli komplik\u00e1ci\u00e1m, implement\u00e1cia mus\u00ed by\u0165 v s\u00falade s <strong>GDPR<\/strong>. Spr\u00e1vne <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/cookies-gdpr-a-analytika\/\" target=\"_blank\" rel=\"noopener noreferrer\">nastavenie cookiebanera je preto nevyhnutn\u00e9<\/a>. Z\u00e1kazn\u00edk v\u00e1m najsk\u00f4r mus\u00ed da\u0165 <strong>s\u00fahlas <\/strong>(consent) na zber analytick\u00fdch d\u00e1t, a\u017e potom m\u00f4\u017eete Clarity spusti\u0165.<\/p>\n<p>Samotn\u00fd n\u00e1stroj <strong>sp\u013a\u0148a<\/strong> nariadenia E\u00da.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>BONUS<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Vy\u0165a\u017ei\u0165 z nahr\u00e1vok maximum si vy\u017eaduje ur\u010dit\u00fa d\u00e1vku zru\u010dnost\u00ed a najm\u00e4 mno\u017estvo <strong>drahocenn\u00e9ho \u010dasu<\/strong>.<\/p>\n<p>My v DASE m\u00e1me v\u0161etky potrebn\u00e9 <strong>sk\u00fasenosti<\/strong> s implement\u00e1ciou aj anal\u00fdzou. Ozvite sa a ve\u013emi radi v\u00e1m pom\u00f4\u017eeme.<\/p>\n<p>A ak v\u00e1s zauj\u00edma aj celkov\u00fd stav meran\u00ed va\u0161ej str\u00e1nky, dvere do skuto\u010dnej a pravdivej analytiky v\u00e1m otvor\u00ed\u00a0<a href=\"https:\/\/www.dase-analytics.com\/sk\/analyticky-audit\/\">n\u00e1\u0161 ultim\u00e1tny audit.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako som minule spomenul, svet analytiky sa neto\u010d\u00ed iba okolo Google Analytics. Pom\u00e1hame v\u00e1m neust\u00e1le sa zlep\u0161ova\u0165 a&#8230;<\/p>\n","protected":false},"author":77,"featured_media":18846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637,803],"tags":[837,836,835,798,838],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18836"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18836"}],"version-history":[{"count":5,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18836\/revisions"}],"predecessor-version":[{"id":19012,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18836\/revisions\/19012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18846"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}