{"id":18822,"date":"2022-09-05T11:54:30","date_gmt":"2022-09-05T09:54:30","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18822\/"},"modified":"2022-09-05T11:54:30","modified_gmt":"2022-09-05T09:54:30","slug":"news-08-2022","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/news-08-2022\/","title":{"rendered":"Augustov\u00e1 z\u00e1plava analytick\u00fdch noviniek"},"content":{"rendered":"<h2>Automatick\u00e9 trackovanie formul\u00e1rov v GA4<\/h2>\n<p>Jednou z v\u00fdhod nov\u00e9ho <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\">Google Analytics 4<\/a> oproti p\u00f4vodnej verzii <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/universal-analytics\/\">Universal Analytics<\/a> je enhanced measurement &#8211; mo\u017enos\u0165 automatick\u00e9ho trackovania udalost\u00ed na str\u00e1nke bez toho, aby u\u017e\u00edvate\u013e musel nastavova\u0165 meranie cez Google Tag Manager. Najnov\u0161\u00edm pr\u00edrastkom v enhanced measurement je meranie formul\u00e1rov, a to konkr\u00e9tne udalosti <strong>form_start<\/strong> a <strong>form_submit<\/strong>. Pribudlo tie\u017e 7 nov\u00fdch parametrov: first_field_id, first_field_name, first_field_position, first_field_type, form_destination, form_id a form_length.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-18823\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/form_interaction.png\" alt=\"form interaction\" width=\"1920\" height=\"1030\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/form_interaction.png 1920w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/form_interaction-300x161.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/form_interaction-1024x549.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/form_interaction-1536x824.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/form_interaction-600x322.png 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Trackovanie formul\u00e1rov m\u00e1 v\u0161ak svoje \u00faskalia a tento automatick\u00fd sp\u00f4sob ur\u010dite nie je v\u0161emoh\u00faci. Ur\u010dite v\u0161ak pom\u00f4\u017ee majite\u013eom mnoh\u00fdch men\u0161\u00edch webstr\u00e1nok k z\u00edskaniu kvalitnej\u0161\u00edch d\u00e1t, ku ktor\u00fdm by sa inak len \u0165a\u017eko sami dostali.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/twitter.com\/zambros_it\/status\/1561654366112710656\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter (Matteo Zambon)<\/a><\/p>\n<h2>Tag Coverage Summary &#8211; r\u00fdchla kontrola implement\u00e1cie GTM<\/h2>\n<p>V admin rozhran\u00ed Google Tag Managera pribudla nov\u00e1 funkcionalita &#8211; preh\u013ead str\u00e1nok, na ktor\u00fdch bol zaznamenan\u00fd GTM kontajner. Ak m\u00e1te podozrenie, \u017ee niektor\u00e1 zo str\u00e1nok na va\u0161om webe nie je odtrackovan\u00e1, tento preh\u013ead v\u00e1m d\u00e1 odpove\u010f. Preh\u013ead str\u00e1nok v r\u00e1mci Tag Coverage m\u00e1 limit 10.000 str\u00e1nok a str\u00e1nky s\u00fa rozdelen\u00e9 do troch kateg\u00f3ri\u00ed:<\/p>\n<ul>\n<li>Not tagged: str\u00e1nky na ktor\u00fdch nebol nikdy zaznamenan\u00fd v\u00e1\u0161 GTM kontajner<\/li>\n<li>No recent activity: str\u00e1nky, na ktor\u00fdch bol v minulosti detekovan\u00fd GTM kontajner, ale v posledn\u00fdch 30 d\u0148och nebola zaznamenan\u00e1 \u017eiadna aktivita<\/li>\n<li>Tagged: str\u00e1nky, na ktor\u00fdch bol v ostatn\u00fdch 30 d\u0148och na\u010d\u00edtan\u00fd GTM kontajner<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-18829\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tag-coverage.png\" alt=\"tag coverage\" width=\"1789\" height=\"838\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tag-coverage.png 1789w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tag-coverage-300x141.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tag-coverage-1024x480.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tag-coverage-1536x719.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tag-coverage-600x281.png 600w\" sizes=\"(max-width: 1789px) 100vw, 1789px\" \/><\/p>\n<p>K preh\u013eadu sa dostanete v admin rozhran\u00ed GTM managera pod novou sekciou Tag Coverage. Funkcionalita je dostupn\u00e1 aj v n\u00e1strojoch Google Analytics a Google Ads.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/12270036\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Zmeny v data-driven atrib\u00facii<\/h2>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/data-driven\/\">Data-driven<\/a> atrib\u00facia, ktor\u00e1 je od minul\u00e9ho mesiaca z\u00e1kladn\u00fdm typom <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/atribucny-model-attribution-model\/\">atribu\u010dn\u00e9ho modelu<\/a> vo v\u0161etk\u00fdch vlastn\u00edctvach Google Analytics pre\u0161la v uplynul\u00fdch d\u0148och zmenou. Odteraz je data-driven atrib\u00facia presnej\u0161ia aj pre vlastn\u00edctva s n\u00edzkym objemom konverzi\u00ed. V d\u00f4sledku toho bud\u00fa \u010diastkov\u00e9 konverzie prira\u010fovan\u00e9 viacer\u00fdm typom konverzi\u00ed. Zmena je automatick\u00e1 a od vlastn\u00edkov \u00fa\u010dtov sa nevy\u017eaduje \u017eiadna akcia.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#081622&amp;zippy=%2Creleases\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Measurecamp Bratislava sa bl\u00ed\u017ei<\/h2>\n<p>Najv\u00e4\u010d\u0161ia analytick\u00e1 akcia roka je tu! V sobotu 24. septembra sa otvoria dvere HubHubu na Niv\u00e1ch pre v\u0161etk\u00fdch zanieten\u00fdch webov\u00fdch analytikov. Ak v\u00e1s zauj\u00edmaj\u00fa najnov\u0161ie trendy v analytike, ur\u010dite by ste na Measurecampe nemali ch\u00fdba\u0165.<\/p>\n<p>Nadupan\u00e9 predn\u00e1\u0161ky v podan\u00ed skvel\u00fdch speakrov, ale aj bohat\u00fd catering, mo\u017enos\u0165 networkingu so slovensk\u00fdmi aj zahrani\u010dn\u00fdmi analytick\u00fdmi esami a v neposlednom rade legend\u00e1rna afterparty. Na to v\u0161etko sa m\u00f4\u017eete te\u0161i\u0165 na Measurecamp Bratislava u\u017e koncom septembra. Nezabudnite sa <a href=\"https:\/\/www.eventbrite.com\/e\/measurecamp-bratislava-5-2022-tickets-391744015897\" target=\"_blank\" rel=\"noopener noreferrer\">bezplatne zaregistrova\u0165<\/a>, po\u010det l\u00edstkov je limitovan\u00fd.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.eventbrite.com\/e\/measurecamp-bratislava-5-2022-tickets-391744015897\" target=\"_blank\" rel=\"noopener noreferrer\">Measurecamp Bratislava<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatick\u00e9 trackovanie formul\u00e1rov v GA4 Jednou z v\u00fdhod nov\u00e9ho Google Analytics 4 oproti p\u00f4vodnej verzii Universal Analytics je&#8230;<\/p>\n","protected":false},"author":70,"featured_media":18833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18822"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18822"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18822\/revisions"}],"predecessor-version":[{"id":18834,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18822\/revisions\/18834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18833"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}