{"id":18737,"date":"2022-08-01T08:07:56","date_gmt":"2022-08-01T06:07:56","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18737\/"},"modified":"2022-08-01T08:07:56","modified_gmt":"2022-08-01T06:07:56","slug":"analytics-news-jul-2022","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jul-2022\/","title":{"rendered":"Letn\u00e9 analytick\u00e9 novinky. \u010co priniesol j\u00fal?"},"content":{"rendered":"<h2>Bounce rate je sp\u00e4\u0165! \u017dia\u013e&#8230;<\/h2>\n<p>Je to smutn\u00e9, ale je to tak &#8211; <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bounce-rate\/\">bounce rate<\/a> op\u00e4\u0165 uzrel svetlo sveta. Technicky ide o komplement\u00e1rnu hodnotu k <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/engaged-session\/\">engaged session<\/a>, tak\u017ee t\u00e1to staronov\u00e1 metrika v z\u00e1sade nem\u00e1 pre u\u017e\u00edvate\u013ea \u017eiadnu pridan\u00fa hodnotu. Do Google Analytics 4 v\u0161ak pribudli aj \u010fal\u0161ie dimenzie a metriky, s ktor\u00fdmi to nebude a\u017e tak z\u00fafal\u00e9. K dispoz\u00edcii odteraz m\u00e1te aj:<\/p>\n<ul>\n<li>UTM term (utm_term)<\/li>\n<li>UTM ad content (utm_content)<\/li>\n<li>Conversion rate<\/li>\n<\/ul>\n<p>Vy\u0161\u0161ie spomenut\u00e9 dimenzie aj metrika conversion rate maj\u00fa svoje user aj session <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/uroven-scope\/\">scope<\/a> varianty. O vyu\u017eit\u00ed miery konverzie m\u00f4\u017eeme taktie\u017e polemizova\u0165, ke\u010f\u017ee hodnoty sa prepo\u010d\u00edtavaj\u00fa pre v\u0161etky konverzie a nie pre jednotliv\u00e9 z nich, ako to bolo v pr\u00edpade cie\u013eov v Universal Analytics.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#072222&amp;zippy=%2Creleases\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>D\u00e1ta z GA4 u\u017e aj v Search Console<\/h2>\n<p>Prepojenie Google Analytics 4 a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-search-console\/\">Search Console<\/a> je dokonan\u00e9. Odteraz m\u00e1te mo\u017enos\u0165 si pozrie\u0165 z\u00e1kladn\u00e9 metriky z Google Analyticsu aj v Search Console. Tieto d\u00e1ta n\u00e1jdete v sekcii <a href=\"https:\/\/search.google.com\/search-console\/insights\" target=\"_blank\" rel=\"noopener noreferrer\">Insights<\/a>. Mus\u00edm oceni\u0165 jednoduchos\u0165 a preh\u013eadnos\u0165 reportov. Ur\u010dite bud\u00fa posta\u010dova\u0165 mnoh\u00fdm pou\u017e\u00edvate\u013eom n\u00e1stroja Search Console, ktor\u00ed by si tieto d\u00e1ta len \u0165a\u017eko h\u013eadali cez rozhranie Google Analytics 4, cez Exploration, <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\">BigQuery<\/a>, \u010di Data Studio.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-18741 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-insights.png\" alt=\"search console insights\" width=\"630\" height=\"658\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-insights.png 760w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-insights-287x300.png 287w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-insights-600x627.png 600w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/searchengineland.com\/google-search-console-insights-now-supports-google-analytics-4-386264\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a><\/p>\n<h2>S\u00fabory cookies tret\u00edch str\u00e1n ostan\u00fa v Google Chrome minim\u00e1lne do roku 2024<\/h2>\n<p>Ako sme v\u00e1s u\u017e d\u00e1vnej\u0161ie informovali, Google mal v roku 2023 vypn\u00fa\u0165 podporu <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/cookie\/\">cookies<\/a> vo svojom prehliada\u010di Google Chrome. Pl\u00e1ny sa menia &#8211; pod\u013ea najnov\u0161\u00edch inform\u00e1ci\u00ed sa s\u00fabory cookies tret\u00edch str\u00e1n za\u010dn\u00fa odstra\u0148ova\u0165 najsk\u00f4r v druhej polovici roka 2024.<\/p>\n<p>Pre\u010do sa term\u00edn pos\u00fava? Google tvrd\u00ed, \u017ee d\u00f4vodom je &#8222;<em>konzistentn\u00e1 sp\u00e4tn\u00e1 v\u00e4zba<\/em>&#8220; od v\u00fdvoj\u00e1rov reklamn\u00fdch syst\u00e9mov a inzerentov. T\u00ed potrebuj\u00fa viac \u010dasu na testovanie nov\u00fdch syst\u00e9mov zalo\u017een\u00fdch na Privacy Sandbox API, ktor\u00e9 nahradia s\u00fabory cookies. Prv\u00e9 sk\u00fa\u0161obn\u00e9 verzie t\u00fdchto syst\u00e9mov bud\u00fa zverejnen\u00e9 za\u010diatkom augusta, kedy bud\u00fa z\u00e1rove\u0148 uvo\u013enen\u00e9 pre mili\u00f3ny pou\u017e\u00edvate\u013eov na celom svete. A\u017e po \u00faspe\u0161nej testovacej f\u00e1ze pr\u00edde na rad samotn\u00e9 odstr\u00e1nenie podpory s\u00faborov cookies v prehliada\u010doch. Testovanie nov\u00fdch syst\u00e9mov bude prebieha\u0165 minim\u00e1lne rok. Nechajme sa prekvapi\u0165, \u010di sa term\u00edn op\u00e4\u0165 posunie, alebo leto 2024 bude naozaj v znamen\u00ed konca cookies.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/searchengineland.com\/google-cookies-will-remain-active-on-chrome-until-2024-386766?utm_source=SearchHerald&amp;utm_medium=Link&amp;utm_campaign=SearchHerald&amp;utm_content=Feed\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a><\/p>\n<h2>Data driven atrib\u00facia v Google Ads sa st\u00e1va \u0161tandardom<\/h2>\n<p>Google v uplynul\u00fdch d\u0148och informoval inzerentov, \u017ee pre niektor\u00e9 typy konverzn\u00fdch akci\u00ed za\u010dne pou\u017e\u00edva\u0165 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/data-driven\/\">data-driven<\/a> atrib\u00faciu. Nie je to ni\u010d nov\u00e9, podobn\u00e9 maily obdr\u017eali inzerenti u\u017e aj v minulosti. Google postupne nasadzuje data-driven <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/atribucia-attribution\/\">atrib\u00faciu<\/a> do v\u00e4\u010d\u0161ieho mno\u017estva kampan\u00ed. Atrib\u00facia sa zmen\u00ed na data-driven v\u0161etk\u00fdm inzerentom, ktor\u00ed do 24. augusta nezareaguj\u00fa na spom\u00ednan\u00fd e-mail.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-18745 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven-attribution-mail.png\" alt=\"data driven atrib\u00facia mail\" width=\"497\" height=\"526\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven-attribution-mail.png 768w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven-attribution-mail-283x300.png 283w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven-attribution-mail-600x635.png 600w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/p>\n<p>Atrib\u00facia typu data-driven pripisuje z\u00e1sluhy za konverzie na z\u00e1klade toho, ako \u013eudia interaguj\u00fa s va\u0161imi reklamami. Pou\u017e\u00edva \u00fadaje z v\u00e1\u0161ho \u00fa\u010dtu na ur\u010denie, ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, reklamy a kampane maj\u00fa najv\u00e4\u010d\u0161\u00ed vplyv na va\u0161e obchodn\u00e9 ciele. Data-driven atrib\u00facia sa zameriava na konverzie webu, n\u00e1v\u0161tevy elektronick\u00e9ho obchodu, konverzie v slu\u017ebe Google Analytics, a to z rekl\u00e1m vo vyh\u013ead\u00e1vacej sieti (vr\u00e1tane n\u00e1kupov), YouTube a obsahov\u00fdch rekl\u00e1m.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.seroundtable.com\/google-ads-switch-conversion-actions-to-data-driven-attribution-33815.html?utm_source=SearchHerald&amp;utm_medium=Link&amp;utm_campaign=SearchHerald&amp;utm_content=Feed\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Roundtable<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bounce rate je sp\u00e4\u0165! \u017dia\u013e&#8230; Je to smutn\u00e9, ale je to tak &#8211; bounce rate op\u00e4\u0165 uzrel svetlo&#8230;<\/p>\n","protected":false},"author":70,"featured_media":18747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18737"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18737"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18737\/revisions"}],"predecessor-version":[{"id":18746,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18737\/revisions\/18746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18747"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}