{"id":18720,"date":"2022-07-27T17:12:00","date_gmt":"2022-07-27T15:12:00","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18720\/"},"modified":"2022-07-27T17:43:41","modified_gmt":"2022-07-27T15:43:41","slug":"5-veci-kym-som-zacal-s-digitalnou-analytikou","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/5-veci-kym-som-zacal-s-digitalnou-analytikou\/","title":{"rendered":"5 vec\u00ed, ktor\u00e9 by som r\u00e1d vedel k\u00fdm som za\u010dal s Digit\u00e1lnou analytikou"},"content":{"rendered":"<p><strong>Posledn\u00e9 t\u00fd\u017edne v DASE boli super intenz\u00edvne &#x1f92f;. <\/strong><\/p>\n<p><strong>Pr\u00e1ca na ve\u013ek\u00fdch zahrani\u010dn\u00fdch projektoch, ve\u013ea u\u010denia, sk\u00fa\u0161ania, aj ch\u00fdb. Neust\u00e1le obklopen\u00fd analytick\u00fdmi nad\u0161encami, \u010di u\u017e v na\u0161om office, alebo na ned\u00e1vnej akad\u00e9mii v Holandsku a Nemecku. <\/strong>(Te\u0161te sa na samostatn\u00fd \u010dl\u00e1nok).<\/p>\n<p>Udialo sa toho za tak kr\u00e1tky \u010das neuverite\u013ene ve\u013ea.<\/p>\n<p>Ako to v\u0161ak b\u00fdva pri za\u010diatkoch, ka\u017ed\u00fd m\u00e1me nejak\u00e9 o\u010dak\u00e1vania. Sp\u00edsal som preto kr\u00e1tky <strong>zoznam piatich vec\u00ed, ktor\u00e9 by som r\u00e1d vedel e\u0161te predt\u00fdm, ako som s analytikou v\u00f4bec za\u010dal<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Digit\u00e1lna Analytika je k\u013eukat\u00e1 cesta<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Chce to \u010das, ve\u013ea \u010dasu. K tomu trpezlivos\u0165 a tie\u017e podporu od sk\u00fasenej\u0161\u00edch kolegov. <strong>Nesta\u010d\u00ed<\/strong> si pozrie\u0165 jeden 4 hodinov\u00fd kurz Google Analytics a o\u010dak\u00e1va\u0165, \u017ee u\u017e som automaticky junior.<\/p>\n<p>A to ani ke\u010f je kurz v sloven\u010dine a tak bombov\u00fd, ako ten n\u00e1\u0161 &#x1f449;\u00a0 <a href=\"https:\/\/www.dase-analytics.com\/sk\/google-analytics-4-online-kurz\/\">Kliknite tu, ak aj vy chcete ma\u0165 pevn\u00e9 z\u00e1klady analytiky<\/a> &#x1f64f;&#x1f3fb;<\/p>\n<p>\u00c1no, na za\u010diatok je kurz super a nevyhnutn\u00fd, ve\u010f treba niekde za\u010da\u0165. Z\u00edskame preh\u013ead, aj z\u00e1klady.<\/p>\n<p>Nespravte v\u0161ak <strong>chybu, <\/strong>\u017ee sa zacykl\u00edte pozeran\u00edm r\u00f4znych online kurzov. Bude v\u00e1s to st\u00e1\u0165 ve\u013ea \u010dasu aj pe\u0148az\u00ed a progress bude pravdepodobne minim\u00e1lny.<\/p>\n<p><strong>Najlep\u0161ie je ihne\u010f nadobudnut\u00e9 vedomosti aplikova\u0165 do praxe.<\/strong><\/p>\n<p>Sk\u00faste si preto vytvori\u0165 vlastn\u00fa webstr\u00e1nku, alebo oslovte nejak\u00fd v\u00e1\u0161 ob\u013e\u00faben\u00fd e-shop. <strong>Poprem\u00fd\u0161\u013eajte<\/strong>. Mo\u017eno v\u00e1\u0161 kamar\u00e1t, alebo kamar\u00e1tov kamar\u00e1t u\u017e nejak\u00fd vlastn\u00ed. On dostane pomoc zadarmo a vy sa posuniete \u010falej. Najide\u00e1lnej\u0161ia <a href=\"https:\/\/sk.wikipedia.org\/wiki\/Strat%C3%A9gia_v%C3%BDhra-v%C3%BDhra\">Win-win<\/a> situ\u00e1cia.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Nikdy sa neprestanem u\u010di\u0165<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Digit\u00e1lna analytika je <strong>neust\u00e1le<\/strong> vyv\u00edjaj\u00faca sa veda. Je to IT odvetvie a v\u017edy pr\u00edde nie\u010do nov\u00e9, lep\u0161ie a r\u00fdchlej\u0161ie.<\/p>\n<p>Aktu\u00e1lne je napr\u00edklad <strong>hor\u00facou t\u00e9mou<\/strong> prechod na <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/novy-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4<\/a> a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/cookies-gdpr-a-analytika\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR v spojitosti s ochranou s\u00fakromia na webe<\/a>.<\/p>\n<p>By\u0165 pripraven\u00fd na zmeny a ma\u0165 spr\u00e1vny <strong>mindset<\/strong> je ve\u013emi d\u00f4le\u017eit\u00e9. V\u010faka tomu dok\u00e1\u017eeme st\u00e1le dr\u017ea\u0165 krok a by\u0165 v pohode.<\/p>\n<p>Okrem n\u00e1s <strong>sledujte<\/strong> aj tieto zahrani\u010dn\u00e9 str\u00e1nky a budete st\u00e1le v obraze:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.simoahava.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.simoahava.com\/<\/a><\/li>\n<li><a href=\"https:\/\/www.analyticsmania.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.analyticsmania.com\/blog\/<\/a><\/li>\n<li><a href=\"https:\/\/www.lovesdata.com\/blog-welcome\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.lovesdata.com\/blog-welcome\/<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><strong>3. Svet analytiky sa neto\u010d\u00ed iba okolo Google Analytics<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Na za\u010diatku som si to naozaj <strong>myslel<\/strong>. Iba si otvor\u00edm Google Analytics, z\u00e1kazn\u00edk si vlo\u017e\u00ed k\u00f3d na str\u00e1nku (alebo mu to sprav\u00edm ja za poplatok) a na druh\u00fd de\u0148 u\u017e zo z\u00edskan\u00fdch d\u00e1t vy\u0165ahujem r\u00f4zne hypot\u00e9zy a z\u00e1kazn\u00edk je nimi oh\u00faren\u00fd&#x1f605;. No jasn\u00e9\u2026<\/p>\n<p>Ako digit\u00e1lny analytik naraz\u00edte na <strong>mno\u017estvo <\/strong>\u010fal\u0161\u00edch a e\u0161te komplikovanej\u0161\u00edch n\u00e1strojov ako je Google Analytics.<\/p>\n<p>Naj\u010dastej\u0161ie s\u00fa to:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Manager<\/a><\/li>\n<li><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-data-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Data Studio<\/a><\/li>\n<li><a href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a><\/li>\n<li>Google Sheets<\/li>\n<\/ul>\n<p>Alebo tie\u017e programovacie <strong>jazyky<\/strong> HTML, CSS, JavaScript a pri v\u00e4\u010d\u0161\u00edch projektoch aj SQL \/ <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\" target=\"_blank\" rel=\"noopener noreferrer\">BigQuery<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. D\u00f4le\u017eit\u00e9 nie s\u00fa iba hard skills<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>V preklade tvrd\u00e9 zru\u010dnosti, teda technick\u00e9 a odborn\u00e9, tieto z\u00edskavame <strong>praxou<\/strong>.<\/p>\n<p>Nepodce\u0148ujme ale <strong>soft skills<\/strong>, to s\u00fa m\u00e4kk\u00e9 zru\u010dnosti. Aktu\u00e1lne sa na ne kladie ve\u013ek\u00fd d\u00f4raz. S\u00fa toti\u017e ve\u013emi pr\u00ednosn\u00e9, ak chceme by\u0165 v analytike aj v \u017eivote <strong>\u00faspe\u0161nej\u0161\u00ed<\/strong>.<\/p>\n<p>V analytike \u010dasto <strong>komunikujeme<\/strong> s klientami (naj\u010dastej\u015bie online) a kolegami.<\/p>\n<p>Ak to rob\u00edme spr\u00e1vne, u\u013eah\u010duje to pr\u00e1cu ka\u017ed\u00e9mu. Chceme toti\u017e robi\u0165 efekt\u00edvne rozhodnutia a <strong>prezentova\u0165 sa<\/strong> v \u010do najlep\u0161om svetle.<\/p>\n<p>Najm\u00e4 klienti s\u00fa \u010dasto \u013eudia z in\u00e9ho odvetvia a nie matematick\u00ed geeks &#x1f913;. \u010c\u00edsla, grafy a anal\u00fdzy preto musia by\u0165 zrozumite\u013en\u00e9 a pekne odprezentovan\u00e9.<\/p>\n<p><strong>Niekedy m\u00e1 komunik\u00e1cia v\u00e4\u010d\u0161iu hodnotu, ako samotn\u00e1 anal\u00fdza, alebo implement\u00e1cia.<\/strong><\/p>\n<p>Zoberme si e\u0161te ako pr\u00edklad skvel\u00e9 <strong>benefity <\/strong>ak\u00fdmi s\u00fa home-office a flexibiln\u00fd pracovn\u00fd \u010das. Ak nedok\u00e1\u017eeme efekt\u00edvne mana\u017eova\u0165 svoj \u010das a komunikova\u0165, nikdy z nich nevy\u0165a\u017e\u00edme <strong>maximum<\/strong>. Niekedy sa dokonca m\u00f4\u017eeme c\u00edti\u0165 zm\u00e4tene.<\/p>\n<p><strong>No ale ako ich teda zlep\u0161i\u0165<\/strong> <strong>? <\/strong>Na t\u00fato t\u00e9mu u\u017e bolo nap\u00edsan\u00fdch mno\u017estvo \u010dl\u00e1nkov aj r\u00f4znych kn\u00edh. <a href=\"https:\/\/www.google.com\/search?q=ako+zlepsit+soft+skills&amp;oq=ako+zlep%C5%A1i%C5%A5+sof&amp;aqs=chrome.1.69i57j0i22i30l2.5384j0j7&amp;sourceid=chrome&amp;ie=UTF-8\">Sta\u010d\u00ed pogoogli\u0165<\/a> &#x1f50e; a vybra\u0165 si.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Sp\u00e4tn\u00e1 v\u00e4zba a kladenie si spr\u00e1vnych ot\u00e1zok s\u00fa d\u00f4le\u017eit\u00e9<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>S\u00fa\u010das\u0165ou ka\u017ed\u00e9ho prebiehaj\u00faceho procesu je sp\u00e4tn\u00e1 v\u00e4zba.<\/p>\n<p>Aby sme sa mohli prirodzene pos\u00fava\u0165 vpred, je d\u00f4le\u017eit\u00e9 sp\u00e4tn\u00fa v\u00e4zbu prija\u0165, vyhodnoti\u0165 a <strong>aplikova\u0165<\/strong>.<\/p>\n<p>M\u00f4\u017ee pr\u00eds\u0165 od klienta, kolegu, nadriaden\u00e9ho, ale aj <strong>od seba sam\u00e9ho\/samej.<\/strong><\/p>\n<p>Viem, \u017ee som \u00faplne na za\u010diatku a ako juniora ma toho \u010dak\u00e1 e\u0161te ve\u013ea. <strong>V praxi mi v\u0161ak pom\u00e1haj\u00fa tieto ot\u00e1zky:<\/strong><\/p>\n<ul>\n<li>Na\u0161iel som viacero sp\u00f4sobov anal\u00fdzy poklesu konverzie.<br \/>\n<strong>Ktor\u00e1 z nich je t\u00e1 najlep\u0161ia a pre\u010do ?<\/strong> <strong><strong><strong>Ako ju odprezentova\u0165 klientovi ?<\/p>\n<p><\/strong><\/strong><\/strong>Mo\u017eno trochu \u010dudn\u00fd pr\u00edklad, ale ide o ten <strong>mindset<\/strong>. \u010c\u00edm sk\u00f4r si ho osvoj\u00edte, t\u00fdm lep\u0161ie v\u00e1m to p\u00f4jde.<\/li>\n<li><strong><strong>Mohol by som by\u0165 pri tomto tasku efekt\u00edvnej\u0161\u00ed ?\n<p><\/strong><\/strong>Pred t\u00fdm ne\u017e za\u010dnete, poprem\u00fd\u0161\u013eajte ako budete postupova\u0165.Spravte si n\u00e1\u010drt, alebo si sp\u00ed\u0161te zoznam krokov. Myslite na pr\u00edpadn\u00e9 chyby, aby ste neohrozili kvalitu svojej pr\u00e1ce. \u010casom sa samozrejme zlep\u0161\u00edte.<\/li>\n<li><strong><strong><strong>Som s v\u00fdsledkom mojej pr\u00e1ce spokojn\u00fd ?\n<p><\/strong><\/strong><\/strong>Je fajn nad t\u00fdmto poprem\u00fd\u0161\u013ea\u0165, niekedy pred\u010d\u00edme aj o\u010dak\u00e1vania klienta, alebo nadriaden\u00e9ho, ale sami sme st\u00e1le nespokojn\u00ed. Sk\u00fasme na tom popracova\u0165 &#8211; knihy, \u010dl\u00e1nky u\u017e na t\u00fato t\u00e9mu s\u00fa, tipy m\u00e1 pre n\u00e1s <a href=\"https:\/\/www.google.com\/search?q=how+to+be+satisfied+with+your+work&amp;oq=how+to+be+satis&amp;aqs=chrome.2.69i57j0i512l5j0i22i30l4.3583j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">op\u00e4\u0165 Google<\/a>.<\/li>\n<li><strong><strong><strong>Spravil som chybu, st\u00e1la ma ve\u013ea \u010dasu, ako sa jej v bud\u00facnosti vyhn\u00fa\u0165 ?\n<p><\/strong><\/strong><\/strong>Existuje nejak\u00e1 medzera v mojich vedomostiach, kv\u00f4li ktor\u00fdm <strong>nastala<\/strong> t\u00e1to chyba ? V\u017edy sa toti\u017e d\u00e1 nie\u010do nov\u00e9 nau\u010di\u0165, \u010di u\u017e je to nov\u00fd programovac\u00ed jazyk, mana\u017ement \u010dasu, pr\u00edpadne in\u00fd soft skill. Samozrejme, nezab\u00fadajme pritom na work-life balance.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>P\u00e1r slov na z\u00e1ver<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ak ste boli iba zvedav\u00ed, alebo prem\u00fd\u0161\u013eate nad pr\u00e1cou digit\u00e1lneho analytika, ver\u00edm som v\u00e1m pomohol <strong>objasni\u0165<\/strong> niektor\u00e9 z\u00e1hady a neodradil v\u00e1s &#x1f60a;.<\/p>\n<p>Ak u\u017e pracujete v tomto odvetv\u00ed pre niektor\u00fa z agent\u00far, alebo ste freelancer, <strong>pode\u013ete sa<\/strong> dolu v koment\u00e1roch o svoje sk\u00fasenosti.<\/p>\n<p>Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, nezabudnite ho zdie\u013ea\u0165, urob\u00ed n\u00e1m to rados\u0165. &#x2764;<\/p>\n<p>Okrem blogu tvor\u00edme pravidelne ve\u013ea obsahu aj na <a href=\"https:\/\/www.youtube.com\/channel\/UCtKWR8buDu6uxRwdmoU04sA\" target=\"_blank\" rel=\"noopener noreferrer\">YOUTUBE<\/a>, alebo po novom aj <a href=\"https:\/\/www.linkedin.com\/company\/dase-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIne.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posledn\u00e9 t\u00fd\u017edne v DASE boli super intenz\u00edvne &#x1f92f;. Pr\u00e1ca na ve\u013ek\u00fdch zahrani\u010dn\u00fdch projektoch, ve\u013ea u\u010denia, sk\u00fa\u0161ania, aj ch\u00fdb&#8230;.<\/p>\n","protected":false},"author":77,"featured_media":18723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[638,637],"tags":[827,828,820],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18720"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18720"}],"version-history":[{"count":13,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18720\/revisions"}],"predecessor-version":[{"id":18735,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18720\/revisions\/18735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18723"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}