{"id":18616,"date":"2022-06-30T11:24:21","date_gmt":"2022-06-30T09:24:21","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18616\/"},"modified":"2022-06-30T15:31:38","modified_gmt":"2022-06-30T13:31:38","slug":"youtube-analytics","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/youtube-analytics\/","title":{"rendered":"YouTube Analytics: Vyu\u017eite d\u00e1ta na r\u00fdchlej\u0161\u00ed rast v\u00e1\u0161ho kan\u00e1la"},"content":{"rendered":"<p><strong>Spolo\u010dnos\u0165 Google okrem n\u00e1stroja <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> pon\u00faka aj analytick\u00e9 rozhranie pre <a href=\"https:\/\/www.youtube.com\/channel\/UCtKWR8buDu6uxRwdmoU04sA\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>. Celosvetovo zn\u00e1ma a bezplatn\u00e1 slu\u017eba m\u00e1 denne viac ako 122 mili\u00f3nov akt\u00edvnych pou\u017e\u00edvate\u013eov a ka\u017ed\u00fd de\u0148 sa na celom svete prehr\u00e1 1 miliarda hod\u00edn obsahu.<\/strong><\/p>\n<p>Popri blogovan\u00ed je skvel\u00fdm n\u00e1strojom pre komunik\u00e1ciu s va\u0161im publikom. Ak teda prem\u00fd\u0161\u013eate nad kari\u00e9rou YouTubera, alebo chcete pom\u00f4c\u0165 v\u00e1\u0161mu biznisu r\u00e1s\u0165, pokojne sa <a href=\"https:\/\/www.youtube.com\/channel\/UCtKWR8buDu6uxRwdmoU04sA?view_as=subscriber\" target=\"_blank\" rel=\"noopener noreferrer\">in\u0161pirujte na\u0161im kan\u00e1lom<\/a> &#x1f609;.<\/p>\n<p>Tak ako plat\u00ed pri webovej analytike, tu v\u010faka nej lep\u0161ie porozumiete v\u00fdkonnosti va\u0161ich vide\u00ed a spr\u00e1vaniu sledovate\u013eov. YouTube je tie\u017e d\u00f4le\u017eitou s\u00fa\u010das\u0165ou marketingovej strat\u00e9gie, aby v\u0161ak v\u00e1\u0161 kan\u00e1l efekt\u00edvne napredoval, je d\u00f4le\u017eit\u00e9 sledova\u0165 k\u013e\u00fa\u010dov\u00e9 metriky a rozumie\u0165 im.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Analytick\u00e9 rozhranie \u0161t\u00fadia YouTube<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ke\u010f sa ponor\u00edte do \u010d\u00edsel, odhal\u00edte neuverite\u013en\u00e9 mno\u017estvo inform\u00e1ci\u00ed v podobe r\u00f4znych metr\u00edk a dimenzi\u00ed. Rozhranie m\u00f4\u017ee by\u0165 spo\u010diatku m\u00e4t\u00face a upravova\u0165 sa, \u017eia\u013e, ned\u00e1. Ak v\u00e1m teda aj \u010dasom pr\u00edde nepreh\u013eadn\u00e9, pou\u017ei\u0165 m\u00f4\u017eete <strong>n\u00e1\u0161 YouTube Analytics dashboard<\/strong>. Vytvorili sme ho v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-data-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Data Studiu<\/a> \u0161peci\u00e1lne pre n\u00e1\u0161ho v\u0161estrann\u00e9ho market\u00e9ra Borisa. <strong>Viac si o \u0148om povieme ni\u017e\u0161ie v \u010dl\u00e1nku.<\/strong> (o dashboarde, nie o Borisovi &#x1f604;)<\/p>\n<p>Prejdime k zobrazeniu rozhrania slu\u017eby YouTube Analytics:<\/p>\n<ol>\n<li><strong>Prihl\u00e1ste sa<\/strong> do <a href=\"https:\/\/studio.youtube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0160t\u00fadia YouTube<\/a>, alebo kliknite vo va\u0161om YouTube profile v pravej hornej \u010dasti \u0160t\u00fadio YouTube.<\/li>\n<li>V \u013eavom postrannom panely kliknite na z\u00e1lo\u017eku <strong>Analytika<\/strong>. Zobraz\u00ed sa v\u00e1m z\u00e1kladn\u00fd preh\u013ead na \u00farovni v\u00e1\u0161ho kan\u00e1la. Ak V\u00e1s zauj\u00edmaj\u00fa preh\u013eady na \u00farovni <strong>konkr\u00e9tneho<\/strong> videa, kliknite v rovnakom paneli na z\u00e1lo\u017eku Obsah a n\u00e1sledne kurzorom zvo\u013ete mo\u017enos\u0165 Analytika.<\/li>\n<\/ol>\n<p><strong><u>Z\u00e1kladn\u00e9<\/u><\/strong> zobrazenie pon\u00faka tieto <strong>\u0161tyri<\/strong> karty:<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/j.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18620 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/j.png\" alt=\"YOUTUBE ANALYTIKA 1\" width=\"876\" height=\"141\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/j.png 876w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/j-300x48.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/j-600x97.png 600w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/a><\/p>\n<ul>\n<li><strong>Preh\u013ead<\/strong> &#8211; s\u00fahrn v\u00fdkonnosti v\u00e1\u0161ho kan\u00e1la a vide\u00ed. Metriky zobrazuj\u00fa zhliadnutia, celkov\u00fa dobu pozerania a po\u010det odberate\u013eov.<\/li>\n<li><strong>Obsah<\/strong> &#8211; s\u00fahrn inform\u00e1ci\u00ed o tom, \u010do va\u0161e publikum pozer\u00e1. Ako nach\u00e1dza v\u00e1\u0161 obsah a ako s n\u00edm interaguje. Na \u010fal\u0161\u00edch kart\u00e1ch V\u0161etko, Vide\u00e1, Shorts, Priame prenosy a Pr\u00edspevky si m\u00f4\u017eete pozrie\u0165 r\u00f4zne preh\u013eady dosahu a interakci\u00ed.<\/li>\n<li><strong>Publikum<\/strong> &#8211; s\u00fahrn typov div\u00e1kov, ktor\u00ed sleduj\u00fa va\u0161e vide\u00e1. Na karte k\u013e\u00fa\u010dov\u00fdch metr\u00edk sa uv\u00e1dza po\u010det va\u0161ich vracaj\u00facich sa a nov\u00fdch div\u00e1kov, jedine\u010dn\u00fdch div\u00e1kov a odberate\u013eov, ako aj celkov\u00fd po\u010det \u010dlenov.<\/li>\n<li><strong>Prieskum<\/strong> &#8211; s\u00fahrn toho, \u010do va\u0161e publikum a div\u00e1ci h\u013eadaj\u00fa na YouTube.<\/li>\n<\/ul>\n<p><strong>Pokro\u010dil\u00e9 zobrazenie<\/strong> pon\u00faka mno\u017estvo dodato\u010dn\u00fdch inform\u00e1ci\u00ed a funkci\u00ed. Napr\u00edklad si viete porovna\u0165 v\u00fdkonnos\u0165 v\u00e1\u0161ho kan\u00e1la medziro\u010dne, alebo \u00fadaje exportova\u0165. Sta\u010d\u00ed ak kliknete na ZOBRAZI\u0164 VIAC, alebo ROZ\u0160\u00cdREN\u00dd RE\u017dIM.<\/p>\n<p><strong>Odpor\u00fa\u010dame<\/strong> si tie\u017e pre\u010d\u00edta\u0165 detailn\u00fa <a href=\"https:\/\/support.google.com\/youtube\/answer\/9002587?hl=sk&amp;co=GENIE.Platform%3DDesktop&amp;oco=1\" target=\"_blank\" rel=\"noopener noreferrer\">dokument\u00e1ciu<\/a> priamo od Google. N\u00e1jdete v nej v\u0161etky \u010fal\u0161ie inform\u00e1cie o preh\u013eadoch a metrik\u00e1ch.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Kr\u00e1tky s\u00fahrn d\u00f4le\u017eit\u00fdch metr\u00edk<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>V preh\u013eadoch sa nach\u00e1dza obrovsk\u00e9 <strong>mno\u017estvo d\u00e1t<\/strong>. Od demografick\u00fdch \u00fadajov o publiku cez zdroje n\u00e1v\u0161tevnosti, a\u017e po k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 \u013eudia pou\u017e\u00edvaj\u00fa na n\u00e1jdenie va\u0161ich vide\u00ed. V\u0161etky tieto \u00fadaje v\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 <strong>zlep\u0161i\u0165<\/strong> <strong>obsahov\u00fa<\/strong> <strong>strat\u00e9giu.<\/strong> Napr\u00edklad t\u00fdm, \u017ee budete vytv\u00e1ra\u0165 vide\u00e1, ktor\u00e9 motivuj\u00fa sledovate\u013eov, aby pokra\u010dovali v pozeran\u00ed vide\u00ed.<\/p>\n<p>Ak m\u00e1te v metrik\u00e1ch <strong>chaos<\/strong>, sledovan\u00edm t\u00fdchto z\u00edskate dostato\u010dn\u00fd preh\u013ead o va\u0161om kan\u00e1li.<\/p>\n<ul>\n<li><strong>Zhliadnutia<\/strong> &#8211; Po\u010det zhliadnut\u00ed pre va\u0161e kan\u00e1ly, alebo vide\u00e1.<\/li>\n<li><strong>Celkov\u00e1 doba pozerania (hodiny)<\/strong> &#8211; Ako dlho div\u00e1ci pozerali va\u0161e video.<\/li>\n<li><strong>Odberatelia<\/strong> &#8211; Po\u010det div\u00e1kov, ktor\u00ed sa prihl\u00e1sili na odber v\u00e1\u0161ho kan\u00e1la.<\/li>\n<li><strong>Odhadovan\u00e9 v\u00fdnosy<\/strong> &#8211; Celkov\u00e9 odhadovan\u00e9 v\u00fdnosy (\u010dist\u00e9) zo v\u0161etk\u00fdch rekl\u00e1m predan\u00fdch Googlom a z transakci\u00ed vo vybranom obdob\u00ed a oblasti.<\/li>\n<li><strong>Priemern\u00e1 doba pozerania<\/strong> &#8211; Odhad priemern\u00e9ho \u010dasu pozerania pri jednom zhliadnut\u00ed, pre vybrat\u00e9 video a obdobie.<\/li>\n<li><strong>Zobrazenia<\/strong> &#8211; Ko\u013ekokr\u00e1t sa div\u00e1kom na YouTube zobrazia va\u0161e miniat\u00fary prostredn\u00edctvom registrovan\u00fdch zobrazen\u00ed.<\/li>\n<li><strong>Miera prekliknut\u00ed zobrazen\u00ed<\/strong> &#8211; Ako \u010dasto si div\u00e1ci pozreli video po tom, \u010do videli miniat\u00faru.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Vytvorte si bezplatne vlastn\u00fd preh\u013ead v Google Data Studiu<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ako som u\u017e spomenul vy\u0161\u0161ie v \u010dl\u00e1nku, analytick\u00e9 rozhranie YouTube nemus\u00ed vyhovova\u0165 ka\u017ed\u00e9mu. Ke\u010f\u017ee sa ned\u00e1 upravi\u0165, rie\u0161en\u00edm je vytvori\u0165 si <strong>vlastn\u00fd dashboard<\/strong> v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-data-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDS<\/a>. Tento n\u00e1stroj pou\u017e\u00edvame v DASE \u010dasto, pre n\u00e1s a pre na\u0161ich klientov. Ak v\u00e1s zauj\u00edma, nap\u00edsali sme o \u0148om u\u017e <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-data-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">mno\u017estvo \u010dl\u00e1nkov<\/a>.<\/p>\n<p>Jeden z mnoh\u00fdch konektorov v GDS je aj <strong>bezplatn\u00fd<\/strong> konektor YouTube Analytics. Ten umo\u017e\u0148uje <strong>prepoji\u0165<\/strong> GDS s \u00fadajmi z v\u00e1\u0161ho YouTube kan\u00e1la, tie n\u00e1sledne m\u00f4\u017eete vizualizova\u0165 pod\u013ea seba.<\/p>\n<p>Pre prepojenie <strong>postupujte nasledovne<\/strong>:<\/p>\n<ol>\n<li>Prihl\u00e1ste sa do GDS na <a href=\"https:\/\/datastudio.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">tomto odkaze<\/a>.<\/li>\n<li>V novom preh\u013eade kliknite na <strong>Prida\u0165 \u00fadaje<\/strong>.<\/li>\n<li>Do vyh\u013ead\u00e1vania zadajte <strong>youtube<\/strong>. Zvo\u013ete si ten zo sekcie Google Connectors, k dispoz\u00edcii tu tie\u017e m\u00e1te platen\u00e9 partnersk\u00e9 konektory v sekcii Partner connectors.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-17.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18618 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-17.png\" alt=\"YOUTUBE ANALYTIKA 2\" width=\"494\" height=\"359\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-17.png 494w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-17-300x218.png 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/a><\/p>\n<ol>\n<li>Kliknite na <strong>Autorizova\u0165<\/strong>. D\u00e1tov\u00e9 \u0161t\u00fadio toti\u017e vy\u017eaduje povolenie na pripojenie k va\u0161im anal\u00fdzam slu\u017eby YouTube. M\u00f4\u017eete ju v\u0161ak kedyko\u013evek zru\u0161i\u0165.<\/li>\n<li>Vyberte si v\u00e1\u0161 \u00fa\u010det a pokra\u010dujte kliknut\u00edm na tla\u010didlo <strong>Prida\u0165<\/strong>.<\/li>\n<li>V okne op\u00e4\u0165 kliknite na <strong>Prida\u0165 do preh\u013eadu<\/strong>. Tu si m\u00f4\u017eete nastavi\u0165, aby sa v\u00e1m v bud\u00facnosti u\u017e toto okno nezobrazovalo.<\/li>\n<li><strong>Hotovo<\/strong>, zobraz\u00ed sa v\u00e1m automaticky vygenerovan\u00e1 tabu\u013eka s pripojen\u00edm zdrojom \u00fadajov.<\/li>\n<\/ol>\n<p><strong>Vizualiz\u00e1cia d\u00e1t, v\u00fdber spr\u00e1vnych metr\u00edk a ich kombin\u00e1cia zaberie mno\u017estvo \u010dasu.<\/strong> Ak sa v\u00e1m to nechce cel\u00e9 vyklik\u00e1va\u0165, ale chceli by ste pekn\u00fd a preh\u013eadn\u00fd YouTube report\u00a0 &#x1f449;\u00a0 <a href=\"https:\/\/bymarketers.co\/product\/basic-youtube-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">TU SI HO MO\u017dETE K\u00daPI\u0164<\/a>\u00a0 &#x1f448; za 24 eur.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Marek-youtube1-100x100-1.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-18628 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Marek-youtube1-100x100-1-1024x706.png\" alt=\"\" width=\"1024\" height=\"706\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Marek-youtube1-100x100-1-1024x706.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Marek-youtube1-100x100-1-300x207.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Marek-youtube1-100x100-1-600x414.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Marek-youtube1-100x100-1.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spolo\u010dnos\u0165 Google okrem n\u00e1stroja Google Analytics pon\u00faka aj analytick\u00e9 rozhranie pre YouTube. Celosvetovo zn\u00e1ma a bezplatn\u00e1 slu\u017eba m\u00e1&#8230;<\/p>\n","protected":false},"author":77,"featured_media":18627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637,639],"tags":[668,805,824,823],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18616"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18616"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18616\/revisions"}],"predecessor-version":[{"id":18624,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18616\/revisions\/18624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18627"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}