{"id":18595,"date":"2022-06-17T11:29:39","date_gmt":"2022-06-17T09:29:39","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18595\/"},"modified":"2022-06-17T15:30:00","modified_gmt":"2022-06-17T13:30:00","slug":"ako-funguje-modelovanie-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-funguje-modelovanie-v-google-analytics-4\/","title":{"rendered":"Ako funguje nov\u00e9 modelovanie konverzi\u00ed a spr\u00e1vania v Google Analytics 4?"},"content":{"rendered":"

Google pred p\u00e1r mesiacmi predstavil Google Consent Mode.<\/strong><\/p>\n

O tom, \u010do Consent Mode vlastne je a ako funguje si m\u00f4\u017eete pre\u010d\u00edta\u0165 v tomto \u010dl\u00e1nku<\/a>.<\/strong><\/p>\n

V skratke, Google Consent Mode integr\u00e1cia umo\u017e\u0148uje Google tagom posiela\u0165 d\u00e1ta v cookieless forme (neukladaj\u00fa a ne\u010d\u00edtaj\u00fa sa \u017eiadne cookies) ak pou\u017e\u00edvate\u013e nes\u00fahlas\u00ed s vyu\u017e\u00edvan\u00edm \u00falo\u017eiska na analytick\u00e9, alebo marketingov\u00e9 \u00fa\u010dely.<\/strong><\/p>\n

Tieto \u2018cookieless\u2019 hity v\u0161ak neboli v \u0161tandardnom rozhran\u00ed pr\u00edstupn\u00e9, a tak prirodzene po integrovan\u00ed Google Consent Mode-u ve\u013ea \u00fa\u010dtov zaznamenalo pokles naprie\u010d v\u0161etk\u00fdmi metrikami v Google Analytics \u00fa\u010dtoch (interakcie pou\u017e\u00edvate\u013eov, ktor\u00ed nes\u00fahlasili s pr\u00edstupom k analytick\u00fdm cookies nie s\u00fa v GA4 property zahrnut\u00e9). Samozrejme, tento prepad je priamo \u00famern\u00fd po\u010dtu pou\u017e\u00edvate\u013eov, ktor\u00ed tieto cookies zamietli. <\/span><\/p>\n

Modelovanie spr\u00e1vania v Google Analytics 4 sl\u00fa\u017ei pr\u00e1ve na to, aby t\u00fato medzeru vo va\u0161ich d\u00e1tach vyplnilo. <\/strong><\/p>\n

Google Analytics 4 vyu\u017e\u00edva d\u00e1ta od pou\u017e\u00edvate\u013eov, ktor\u00ed poskytli pln\u00fd s\u00fahlas, aby vytvoril tr\u00e9novac\u00ed dataset. Na z\u00e1klade tejto tr\u00e9novacej mno\u017einy potom identifikuje podobn\u00fdch pou\u017e\u00edvate\u013eov, ktor\u00ed pr\u00edstup neposkytli a sna\u017e\u00ed sa na z\u00e1klade tr\u00e9novacej mno\u017einy modelova\u0165 spr\u00e1vanie a tak dopo\u010d\u00edta\u0165 niektor\u00e9 metriky.<\/span><\/p>\n

Je celkom zauj\u00edmav\u00e9, ako modelovanie funguje. <\/strong><\/p>\n

Modelovan\u00e9 (alebo odhadovan\u00e9) d\u00e1ta s\u00fa porovn\u00e1van\u00e9 s d\u00e1tami od pou\u017e\u00edvate\u013eov s pln\u00fdm s\u00fahlasom, ktor\u00e9 neboli za\u010dlenen\u00e9 v tr\u00e9novacej mno\u017eine. T\u00fdm dok\u00e1\u017ee Google upravova\u0165 premenn\u00e9 v modeli a zabezpe\u010di\u0165 v\u00e4\u010d\u0161iu presnos\u0165. Je tie\u017e zauj\u00edmav\u00e9, \u017ee modelovan\u00e9 d\u00e1ta nie s\u00fa v\u017edy zahrnut\u00e9 v GA4 reportoch – modelovan\u00e9 d\u00e1ta s\u00fa zahrnut\u00e9 len vtedy, ak model dosiahne vysok\u00fa \u00faspe\u0161nos\u0165 a modelovan\u00e9 d\u00e1ta vykazuj\u00fa vysok\u00fa \u00farove\u0148 d\u00f4veryhodnosti. <\/span><\/p>\n

Treba si v\u0161ak uvedomi\u0165, \u017ee toto modelovanie zost\u00e1va do ve\u013ekej miery „Black Box“ rie\u0161enie, \u010do znamen\u00e1, \u017ee sme \u00faplne odk\u00e1zan\u00ed na Google a jeho pr\u00edstup, bez mo\u017enosti ak\u00e9hoko\u013evek zasahovania do procesu.<\/span><\/p>\n

Ako zist\u00edm, \u010di sa pozer\u00e1m na modelovan\u00e9 d\u00e1ta?<\/b><\/h2>\n

Modelovan\u00e9 d\u00e1ta m\u00f4\u017eu by\u0165 s\u00fa\u010das\u0165ou va\u0161ich \u0161tandardn\u00fdch reportov v GA4. To, \u010di dan\u00fd report obsahuje modelovan\u00e9 d\u00e1ta zist\u00edte po kliknut\u00ed na ikonu v hornej \u010dasti reportu (hne\u010f ved\u013ea n\u00e1zvu reportu).<\/span><\/p>\n

\"modelovanie<\/p>\n

 <\/p>\n

Ak\u00e9 s\u00fa \u010fal\u0161ie predpoklady?<\/b><\/h3>\n

Na to, aby ste modelovanie spr\u00e1vania v GA4 mohli vyu\u017e\u00edva\u0165, potrebujete splni\u0165 tieto predpoklady:<\/span><\/p>\n

    \n
  • Mus\u00edte ma\u0165 integrovan\u00fd Google Consent Mode naprie\u010d v\u0161etk\u00fdmi str\u00e1nkami na va\u0161ej str\u00e1nke,<\/span><\/li>\n<\/ul>\n
      \n
    • V GA4 property, kde chcete modelovanie vyu\u017e\u00edva\u0165 mus\u00edte zaznamena\u0165 aspo\u0148 1000 udalost\u00ed denne s analytics_storage=\u2019denied\u2019<\/strong> a to po dobu aspo\u0148 7 dn\u00ed,<\/span><\/li>\n
    • Na vytvorenie tr\u00e9novacej mno\u017einy potrebujete aspo\u0148 1000 pou\u017e\u00edvate\u013eov posielaj\u00facich udalosti s analytics_storage=\u2019granted\u2019<\/strong> a to aspo\u0148 za 7 dn\u00ed v posledn\u00fdch 28 d\u0148och.<\/span><\/li>\n<\/ul>\n

      \u010co prinesie bud\u00facnos\u0165?<\/b><\/h3>\n

      Je zauj\u00edmav\u00e9 sledova\u0165, ak\u00fdm smerom sa vyv\u00edja sp\u00f4sob ako a s ak\u00fdmi d\u00e1tami pracujeme. <\/span><\/p>\n

      Len pred p\u00e1r rokmi bolo pomerne jednoduch\u00e9 dosahova\u0165 pomerne vysok\u00e9 percento presnosti (samozrejme, st\u00e1le sme mali probl\u00e9mi s cross-device atrib\u00faciou, at\u010f, ale predsa len svet pred GDPR, kde v\u00e4\u010d\u0161ina cookie bannerov bola len \u201cna okrasu\u201d, bol z tohto poh\u013eadu o dos\u0165 jednoduch\u0161\u00ed). <\/span><\/p>\n

      Toto sa v\u0161ak men\u00ed a so silnej\u00facou diskusiou o ochrane \u00fadajov v online svete sa aj men\u00ed sp\u00f4sob, s ak\u00fdmi d\u00e1tami pracujeme.<\/strong><\/span><\/p>\n

      Modelovanie spr\u00e1vania je ur\u010dite zauj\u00edmav\u00fdm krokom, ot\u00e1zkou v\u0161ak st\u00e1le zost\u00e1va, ak\u00fa reput\u00e1ciu si tento syst\u00e9m vybuduje v analytickej komunite a \u010di bude pova\u017eovan\u00fd za nov\u00fd \u0161tandard pri pr\u00e1ci s GA4 d\u00e1tami. Alternat\u00edvou je akceptovanie ch\u00fdbaj\u00facich d\u00e1t a pr\u00e1ca len s d\u00e1tami, ktor\u00e9 boli zbieran\u00e9 po z\u00edskan\u00ed pln\u00e9ho s\u00fahlasu. <\/span><\/p>\n

      V takom pr\u00edpade ale treba po\u010d\u00edta\u0165 s t\u00fdm, \u017ee t\u00e1to medzera sa bude do bud\u00facnosti zv\u00e4\u010d\u0161ova\u0165.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Google pred p\u00e1r mesiacmi predstavil Google Consent Mode. O tom, \u010do Consent Mode vlastne je a ako funguje…<\/p>\n","protected":false},"author":62,"featured_media":18598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,669],"tags":[822,799,798,810,821],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18595"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18595"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18595\/revisions"}],"predecessor-version":[{"id":18614,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18595\/revisions\/18614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18598"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}