{"id":18494,"date":"2022-05-18T13:17:28","date_gmt":"2022-05-18T11:17:28","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18494\/"},"modified":"2022-05-18T13:57:04","modified_gmt":"2022-05-18T11:57:04","slug":"rozdiely-v-metrikach-universal-analytics-vs-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/rozdiely-v-metrikach-universal-analytics-vs-google-analytics-4\/","title":{"rendered":"Rozdiely v metrik\u00e1ch: Universal Analytics vs. Google Analytics 4"},"content":{"rendered":"

S bl\u00ed\u017eiacim sa koncom Universal Analytics a prechodom na Google Analytics 4 je d\u00f4le\u017eit\u00e9 spomen\u00fa\u0165, ako sa niektor\u00e9 metriky menia naprie\u010d t\u00fdmito verziami. Niektor\u00e9 z nich zanikaj\u00fa, niektor\u00e9 sa do\u010dkali zmeny a niektor\u00e9 s\u00fa nahraden\u00e9 \u00faplne nov\u00fdmi metrikami. <\/strong><\/p>\n

Pri prechode na Google Analytics 4 je d\u00f4le\u017eit\u00e9 uvedomi\u0165 si fakt, \u017ee tak\u00e9to zmeny nast\u00e1vaj\u00fa a nie je mo\u017en\u00e9 dokonalo porovn\u00e1va\u0165 d\u00e1ta z \u201crovnak\u00fdch\u201d metr\u00edk, preto\u017ee ich v\u00fdznam sa medzi verziami men\u00ed.<\/p>\n

Pou\u017e\u00edvatelia (Users)<\/strong><\/h2>\n

Zatia\u013e \u010do v Universal Analytics m\u00e1me dve metriky – <\/span>V\u0161etci pou\u017e\u00edvatelia<\/b> a <\/span>Nov\u00ed pou\u017e\u00edvatelia<\/b>, tak v Google Analytics 4 pribudla k dvom e\u0161te tretia metrika s n\u00e1zvom <\/span>Akt\u00edvni pou\u017e\u00edvatelia<\/b>. <\/span><\/p>\n

Zmeny, ku ktor\u00fdm pri\u0161lo medzi verziami, s\u00fa obsiahnut\u00e9 v nasleduj\u00facej tabu\u013eke.\u00a0<\/span><\/p>\n\n\n\n\n\n\n
Metrika<\/b><\/td>\nUniversal Analytics<\/b><\/td>\nGoogle Analytics 4<\/b><\/td>\n<\/tr>\n
V\u0161etci pou\u017e\u00edvatelia<\/b> (Total Users)<\/span><\/td>\n\n
    \n
  • Prim\u00e1rna metrika oh\u013eadom pou\u017e\u00edvate\u013eov v UA<\/li>\n
  • Celkov\u00fd po\u010det pou\u017e\u00edvate\u013eov<\/span><\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • Celkov\u00fd po\u010det pou\u017e\u00edvate\u013eov<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Nov\u00ed pou\u017e\u00edvatelia<\/b> (New Users)<\/span><\/td>\n\n
    \n
  • Po\u010det pou\u017e\u00edvate\u013eov, ktor\u00ed prv\u00fdkr\u00e1t interagovali s va\u0161ou str\u00e1nkou<\/span><\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • Po\u010det pou\u017e\u00edvate\u013eov, ktor\u00ed prv\u00fd kr\u00e1t interagovali s va\u0161ou str\u00e1nkou, alebo spustili va\u0161u aplik\u00e1ciu a odp\u00e1lili udalos\u0165 <\/span>first_open<\/strong><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Akt\u00edvni pou\u017e\u00edvatelia<\/b> (Active Users)<\/span><\/td>\n <\/p>\n

X<\/td>\n

\n
    \n
  • Prim\u00e1rna metrika oh\u013eadom pou\u017e\u00edvate\u013eov v GA4<\/b><\/li>\n
  • Po\u010det pou\u017e\u00edvate\u013eov, ktor\u00ed boli akt\u00edvni po\u010das 28 dn\u00ed<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    Zobrazenia str\u00e1nok (Pageviews)<\/strong><\/h2>\n

    Universal Analytics sleduje zobrazenia obrazovky v samostatnom vlastn\u00edctve pre web a v samostatnom vlastn\u00edctve pre aplik\u00e1cie, zatia\u013e \u010do GA4 kombinuje \u00fadaje z webu a aplik\u00e1cie v tom istom vlastn\u00edctve.<\/span><\/p>\n\n\n\n\n\n
    Metrika<\/b><\/td>\nUniversal Analytics<\/b><\/td>\nGoogle Analytics 4<\/b><\/td>\n<\/tr>\n
    Zobrazenie str\u00e1nky<\/b> (Pageview)<\/span><\/td>\n\n
      \n
    • Celkov\u00fd po\u010det zobrazen\u00fdch str\u00e1nok, kde sa po\u010d\u00edtaj\u00fa aj opakovan\u00e9 zobrazenia jednej str\u00e1nky<\/span><\/li>\n<\/ul>\n<\/td>\n
    		\n
      \n
    • Inak naz\u00fdvan\u00e1 aj ako Zobrazenia<\/strong> (Views)<\/span><\/li>\n
    • Celkov\u00fd po\u010det viden\u00ed webov\u00fdch str\u00e1nok a\/alebo obrazoviek v aplik\u00e1cii, kde sa po\u010d\u00edtaj\u00fa aj opakovan\u00e9 zobrazenia jednej obrazovky, alebo str\u00e1nky<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    Unik\u00e1tne zobrazenie str\u00e1nky<\/b> (Unique Pageview)<\/span><\/td>\n\n
      \n
    • Celkov\u00fd po\u010det zobrazen\u00fdch str\u00e1nok bez zapo\u010d\u00edtania duplik\u00e1tov<\/span><\/li>\n<\/ul>\n<\/td>\n
    		 <\/p>\n

    X<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    N\u00e1kupy (Purchases)<\/strong><\/h2>\n

    Po\u010det udalost\u00ed <\/span>N\u00e1kupu<\/b> sa v UA a GA4 po\u010d\u00edta ve\u013emi podobne (aj ke\u010f s\u00fa tam men\u0161ie rozdiely, ktor\u00e9 s\u00fa spomenut\u00e9 v tabu\u013eke), a preto by sa mal po\u010det udalost\u00ed pri porovn\u00e1van\u00ed d\u00e1t z UA a z GA4 takmer zhodova\u0165.<\/span><\/p>\n\n\n\n\n
    Metrika<\/b><\/td>\nUniversal Analytics<\/b><\/td>\nGoogle Analytics 4<\/b><\/td>\n<\/tr>\n
    N\u00e1kupy<\/b> (Purchases)<\/span><\/td>\n\n
      \n
    • Udalosti <\/span>purchase <\/strong>sa sp\u00fa\u0161\u0165aj\u00fa v r\u00e1mci modelu roz\u0161\u00edren\u00e9ho elektronick\u00e9ho obchodu (Enhanced Ecommerce)<\/span><\/li>\n
    • \u00dadaje sa z\u00edskavaj\u00fa z po\u013ea <\/span>products<\/strong> prostredn\u00edctvom JavaScriptu a zhroma\u017e\u010fuj\u00fa sa v udalosti <\/span>purchase <\/strong>vtedy, ke\u010f sa rozhodnete t\u00fato udalos\u0165 odosla\u0165<\/span><\/li>\n<\/ul>\n<\/td>\n
    		\n
      \n
    • Je odpor\u00fa\u010dan\u00e9 pou\u017e\u00edvanie udalost\u00ed <\/span>purchase <\/strong>a \u00fadaje sa zhroma\u017e\u010fuj\u00fa podobn\u00fdm sp\u00f4sobom ako v UA<\/span><\/li>\n
    • Neposkytuje sa dodato\u010dn\u00fd JavaScript na zhroma\u017e\u010fovanie po\u013ea ale o\u010dak\u00e1va, \u017ee pole <\/span>items<\/strong> pri zhroma\u017e\u010fovan\u00ed udalosti <\/span>purchase <\/strong>dod\u00e1te vy sami<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

       <\/p>\n

      Rel\u00e1cie (Sessions)<\/strong><\/h2>\n

      Rozdiel v po\u010dte <\/span>Rel\u00e1ci\u00ed<\/b> medzi UA a GA4 sa m\u00f4\u017ee l\u00ed\u0161i\u0165 medzi jednotliv\u00fdmi biznismi v z\u00e1vislosti od r\u00f4znych faktorov, ako napr\u00edklad od geografickej polohy podniku, pou\u017e\u00edvania UTM, alebo pou\u017e\u00edvania filtrov.<\/span><\/p>\n\n\n\n\n
      Metrika<\/b><\/td>\nUniversal Analytics<\/b><\/td>\nGoogle Analytics 4<\/b><\/td>\n<\/tr>\n
      Rel\u00e1cia<\/b> (Session)<\/span><\/td>\n\n
        \n
      • Obdobie, po\u010das ktor\u00e9ho pou\u017e\u00edvate\u013e akt\u00edvne interaguje s va\u0161ou webovou str\u00e1nkou, alebo aplik\u00e1ciou<\/span><\/li>\n
      • M\u00e1 definovan\u00e9 parametre, ktor\u00e9 m\u00f4\u017eu sp\u00f4sobi\u0165 jej ukon\u010denie<\/span><\/li>\n
      • Nov\u00e1 rel\u00e1cia sa spust\u00ed, ak sa pou\u017e\u00edvate\u013e vr\u00e1ti po uplynut\u00ed \u010dasov\u00e9ho limitu rel\u00e1cie<\/span><\/li>\n
      • Nov\u00e1 rel\u00e1cia sa spust\u00ed, ak je pou\u017e\u00edvate\u013e na webovej str\u00e1nke, ke\u010f pr\u00edde polnoc<\/span><\/li>\n
      • Nov\u00e1 rel\u00e1cia sa spust\u00ed, ak si pou\u017e\u00edvate\u013e na webe vyberie nov\u00e9 parametre kampane\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n
      		\n