{"id":18421,"date":"2022-04-21T10:56:38","date_gmt":"2022-04-21T08:56:38","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18421\/"},"modified":"2022-04-21T10:56:38","modified_gmt":"2022-04-21T08:56:38","slug":"ako-uchovat-universal-analytics-data","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-uchovat-universal-analytics-data\/","title":{"rendered":"Ako si uchova\u0165 d\u00e1ta z Universal Analytics?"},"content":{"rendered":"<p><b>Ako ste mo\u017eno u\u017e zapo\u010duli, pred ned\u00e1vnom Google ozn\u00e1mil, \u017ee v j\u00fani roku 2023 prestane Universal Analytics spracov\u00e1va\u0165 nov\u00e9 d\u00e1ta a preto sa mus\u00edme obhliadnu\u0165 po n\u00e1hrade.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n          <div class=\"widget shailan_CountdownWidget\">          \n        <div id=\"shailan-countdown--1_1\" class=\"shailan-countdown--1 countdown\"  style=\" margin:0px auto; \"><\/div>\n\n        <div  style=\" margin:0px auto; \"><small><a href=\"https:\/\/wpassist.me\/plugins\/countdown-widget\/\" title=\"WordPress Countdown Plugin\" class=\"countdown_infolink\">i<\/a><\/small><\/div>\n<script>\n(function($){\n  $(document).ready(function($) {\n    var event_month = 6 - 1; \n    $('#shailan-countdown--1_1').countdown({\n      until: new Date(2023, event_month, 30, 0, 0, 0, 0),\n      description: '',\n      format: 'DHMS'    }); \n  }); \n})(jQuery);\n<\/script>\n          <\/div>      \n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google e\u0161te presne ne\u0161pecifikoval, ako dlho po tomto d\u00e1tume bud\u00fa historick\u00e9 d\u00e1ta v Universal Analytics pr\u00edstupn\u00e9 (minim\u00e1lne \u010fal\u0161\u00edch 6 mesiacov), no eventu\u00e1lne Universal Analytics \u00fa\u010dty \u00faplne zmizn\u00fa a tak strat\u00edte aj pr\u00edstup k d\u00e1tam, ktor\u00e9 ste roky zbierali. Ako si ich teda uchova\u0165 aj po definit\u00edvnej rozl\u00fa\u010dke s Universal Analytics?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pred t\u00fdm, ako za\u010dneme s exportovan\u00edm je d\u00f4le\u017eit\u00e9 upresni\u0165 p\u00e1r d\u00f4le\u017eit\u00fdch detailov. Cel\u00fd proces by som rozdelil do nasleduj\u00facich krokov.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Krok 1:<\/b><span style=\"font-weight: 400;\"> Ak\u00e9 d\u00e1ta potrebujem?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">V prvom rade je d\u00f4le\u017eit\u00e9 ur\u010di\u0165, ak\u00e9 d\u00e1ta potrebujeme uchova\u0165. A pod d\u00e1tami mysl\u00edm jednotliv\u00e9 metriky, resp. kombin\u00e1ciu dimenzi\u00ed a metr\u00edk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Po\u010dty pou\u017e\u00edvate\u013eov, rel\u00e1ci\u00ed, transakci\u00ed, obrat, po\u010det vyplnen\u00fdch formul\u00e1rov\u2026 Sta\u010dia v\u00e1m tieto d\u00e1ta v podobe jedn\u00e9ho \u010d\u00edsla (za ur\u010dit\u00e9 \u010dasov\u00e9 obdobie), alebo chcete tieto metriky rozbi\u0165 pod\u013ea zdroja, krajiny, produktu, \u010di typu formul\u00e1ru?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tie\u017e si je dobr\u00e9 si uvedomi\u0165, \u017ee niektor\u00e9 metriky z Universal Analytics a GA4 s\u00fa po\u010d\u00edtan\u00e9 in\u00fdm sp\u00f4sobom, hoci m\u00f4\u017eu ma\u0165 rovnak\u00fd, alebo podobn\u00fd n\u00e1zov. <\/span><b>Preto toto porovnanie nikdy nebude 1:1.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Krok 2:<\/b><span style=\"font-weight: 400;\"> Za ak\u00e9 \u010dasov\u00e9 obdobie a nad ak\u00fdmi \u010dasov\u00fdmi intervalmi chcem d\u00e1ta agregova\u0165?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Prvou \u010das\u0165ou je odpove\u010f na ot\u00e1zku, \u010di v\u00e1m sta\u010dia d\u00e1ta za posledn\u00fd rok, alebo chcete exportova\u0165 v\u0161etky d\u00e1ta. To v kombin\u00e1ci\u00ed s prv\u00fdm krokom bude ma\u0165 najv\u00e4\u010d\u0161\u00ed vplyv na celkov\u00fd objem d\u00e1t, ktor\u00fd bude potrebn\u00e9 spracova\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Druhou \u010das\u0165ou je ur\u010di\u0165, nad ak\u00fdmi \u010dasov\u00fdmi intervalmi chcete d\u00e1ta agregova\u0165?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samozrejme, \u010d\u00edm ni\u017e\u0161ia granularita, t\u00fdm viac mo\u017enost\u00ed &#8211; d\u00e1ta z jednotliv\u00fdch dn\u00ed viete jednoducho agregova\u0165 nad t\u00fd\u017ed\u0148ami, mesiacmi \u010di rokmi. \u010c\u00edm v\u0161ak za tento detailn\u00fd export zaplat\u00edte je ve\u013ekos\u0165 tak\u00e9hoto exportu, ktor\u00e9ho ve\u013ekos\u0165 sa exponenci\u00e1lne zvy\u0161uje pridan\u00edm ka\u017edej \u010fal\u0161ej dimenzie.\u00a0<\/span><\/p>\n<p><b>Uk\u00e1\u017eme si to na pr\u00edklade:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Chceme exportova\u0165 po\u010det rel\u00e1ci\u00ed za minul\u00fd rok z jednotliv\u00fdch kan\u00e1lov (r\u00e1tajme <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/3297892?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">s 10 r\u00f4znymi zoskupeniami<\/span><\/a><span style=\"font-weight: 400;\">). Ak vyexportujete d\u00e1ta po mesiacoch, v\u00fdsledn\u00e1 tabu\u013eka bude ma\u0165 maxim\u00e1lne 120 riadkov (12 x 10), pri\u010dom ak ich exportujete po jednotliv\u00fdch d\u0148och, v\u00fdsledn\u00e1 tabu\u013eka bude ma\u0165 a\u017e 3650 riadkov (365 x 10). Pridan\u00edm ka\u017edej \u010fal\u0161ej dimenzie v\u00fdsledn\u00fd po\u010det riadkov zn\u00e1sobuje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V pr\u00edpade niektor\u00fdch n\u00e1strojov v\u00e1m m\u00f4\u017ee ve\u013ek\u00fd po\u010det riadkov sp\u00f4sobova\u0165 tzv. <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/vzorkovanie-sampling\/\" target=\"_blank\" rel=\"noopener noreferrer\">samplovanie d\u00e1t<\/a> (vzorkovanie, ke\u010f v\u00fdsledn\u00fd export alebo report obsahuje len men\u0161\u00ed subset d\u00e1t) &#8211; viac o samplovan\u00ed a ako ho m\u00f4\u017eete ob\u00eds\u0165, je pop\u00edsan\u00e9 ni\u017e\u0161ie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Krok 3:<\/b><span style=\"font-weight: 400;\"> Kde chcem tieto d\u00e1ta uschova\u0165?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u010ealej sa mus\u00edte rozhodn\u00fa\u0165, kde va\u0161e d\u00e1ta exportujete a kde ich uschov\u00e1te pre \u010fal\u0161ie pou\u017eitie. Taktie\u017e m\u00e1te nieko\u013eko mo\u017enost\u00ed, no na z\u00e1klade rozhodnut\u00ed z krokov 1 a 2 s\u00fa niektor\u00e9 z nich vhodnej\u0161ie, ne\u017e tie ostatn\u00e9.<\/span><\/p>\n<p><b>BigQuery<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">Jednou z najlukrat\u00edvnej\u0161\u00edch destin\u00e1ci\u00ed pre va\u0161e d\u00e1ta je BigQuery. BigQuery m\u00f4\u017ee by\u0165 zauj\u00edmav\u00e1 vo\u013eba najm\u00e4 z d\u00f4vodu, \u017ee <strong>Google Analytics 4 poskytuje priame prepojenie s BigQuery<\/strong>, \u010do v\u00e1m d\u00e1va mo\u017enos\u0165 prepoji\u0165 d\u00e1ta z Universal Analytics s t\u00fdmi z GA4 a pri analyzovan\u00ed, alebo reportovan\u00ed, m\u00f4\u017eete vyu\u017ei\u0165 oba zdroje (samozrejme, je potrebn\u00e1 nejak\u00e1 \u010fal\u0161ia predpr\u00edprava, ale je to mo\u017en\u00e9). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ulo\u017eenie d\u00e1t priamo v BigQuery tabu\u013ek\u00e1ch rob\u00ed tieto d\u00e1ta r\u00fdchlo pr\u00edstupn\u00fdmi pre v\u0161etk\u00fdch (i ke\u010f je potrebn\u00e9 ovl\u00e1da\u0165 dopytovac\u00ed jazyk SQL).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Nev\u00fdhodou tohto rie\u0161enia m\u00f4\u017ee by\u0165 trochu technicky n\u00e1ro\u010dnej\u0161ia realiz\u00e1cia a taktie\u017e fakt, \u017ee ve\u013ea n\u00e1strojov (teda aspo\u0148 t\u00fdch, ktor\u00e9 s\u00fa zdarma) nepodporuje priamy export do BigQuery, \u010di\u017ee je \u010dasto potrebn\u00fd nejak\u00fd medzi-krok.<\/span><\/p>\n<p><b>Google Sheets<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">V\u00fdhody uschovania d\u00e1t v Google Sheets je, \u017ee niektor\u00e9 z n\u00e1strojov, ktor\u00e9 vyu\u017eijeme pri samotnom exporte, poskytuj\u00fa Google Sheets ako jednu z mo\u017enost\u00ed, kde v\u00e1m fin\u00e1lnu tabu\u013eku ulo\u017eia. Taktie\u017e Google Sheets viete pomerne jednoducho prepoji\u0165 s Google Data Studiom, popr\u00edpade d\u00e1ta \u010falej spracov\u00e1va\u0165 priamo v Google Sheets, \u010d\u00edm je \u010fal\u0161ia pr\u00e1ca s d\u00e1tami omnoho jednoduch\u0161ia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nev\u00fdhodu uschovania d\u00e1t v Google Sheets poc\u00edtite najm\u00e4 v pr\u00edpade, ak je v\u00e1\u0161 export je rozsiahly a obsahuje ve\u013ek\u00e9 mno\u017estvo riadkov, \u010do m\u00f4\u017ee sp\u00f4sobi\u0165 pomal\u00e9 na\u010d\u00edtavanie, v niektor\u00fdch pr\u00edpadoch sa m\u00f4\u017ee dokonca sta\u0165, \u017ee dosiahneme maxim\u00e1lny po\u010det buniek v jednom zo\u0161ite, \u010do rob\u00ed Google Sheets prakticky nepou\u017eite\u013en\u00fdmi.<\/span><\/p>\n<p><b>D\u00e1tov\u00e9 s\u00fabory<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u010eal\u0161ou mo\u017enos\u0165ou je uschovanie t\u00fdchto tabuliek v r\u00f4znych s\u00faboroch, typu .csv, .tsv a pod. Ve\u013ekou nev\u00fdhodou tak\u00fdchto s\u00faborov je, \u017ee musia by\u0165 niekde ulo\u017een\u00e9 (\u010di lok\u00e1lne, alebo na cloudovom \u00falo\u017eisku) a pred vyu\u017eit\u00edm d\u00e1t ulo\u017een\u00fdch v takomto s\u00fabore ich mus\u00edte najsk\u00f4r naimportova\u0165 do nejak\u00e9ho n\u00e1stroja (napr. tabu\u013ekov\u00fd editor, datab\u00e1za at\u010f.). Preto by som t\u00fato mo\u017enos\u0165 pova\u017eoval za krajn\u00e9 rie\u0161enie, ak \u017eiadna \u010fal\u0161ia alternat\u00edva pre v\u00e1s neprich\u00e1dza do \u00favahy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Krok 4:<\/b><span style=\"font-weight: 400;\"> Samotn\u00fd export (plusy a m\u00ednusy)<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tak ako pri n\u00e1strojoch, aj pri exporte existuje viacero sp\u00f4sobov, ako m\u00f4\u017eete exportova\u0165 d\u00e1ta z Universal Analytics.<\/span><\/p>\n<p><b>Manu\u00e1lny export z Universal Analytics reportov<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tento sp\u00f4sob je pravdepodobne \u010dasovo najn\u00e1ro\u010dnej\u0161\u00ed, nie je pr\u00edli\u0161 \u0161k\u00e1lovate\u013en\u00fd, ani automatizovan\u00fd, no je najmenej n\u00e1ro\u010dn\u00fd na technick\u00e9 zru\u010dnosti. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak chcete exportova\u0165 d\u00e1ta t\u00fdmto sp\u00f4sobom, zrejme najlep\u0161\u00ed postup je najsk\u00f4r vytvorenie vlastn\u00e9ho reportu, kde kombin\u00e1ciou dimenzi\u00ed a metr\u00edk vytvor\u00edte tabu\u013eku. Napr\u00edklad konfigur\u00e1ciou ni\u017e\u0161ie vytvor\u00edm tabu\u013eku s dvoma metrikami <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/relacia-session\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sessions<\/a> (Rel\u00e1cie) a Users (Pou\u017e\u00edvatelia), pri\u010dom tieto metriky bud\u00fa agregovan\u00e9 nad d\u00e1tumom a zoskupen\u00edm kan\u00e1lov:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-15.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18434 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-15.png\" alt=\"ako uchovat historicke data z Universal analytics \" width=\"1606\" height=\"627\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-15.png 1606w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-15-300x117.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-15-1024x400.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-15-1536x600.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-15-600x234.png 600w\" sizes=\"(max-width: 1606px) 100vw, 1606px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Po zobrazen\u00ed tabu\u013eky zme\u0148te \u010dasov\u00e9 rozhranie tak, aby zah\u0155\u0148alo obdobie, za ktor\u00e9 chcete d\u00e1ta vyexportova\u0165. Taktie\u017e v dolnej \u010dasti upravte po\u010det zobrazen\u00fdch riadkov tak, aby tabu\u013eka obsahovala v\u0161etky. V hornej \u010dasti ved\u013ea n\u00e1zvu reportu (na screenshote New Custom Report) sa ubezpe\u010dte, \u017ee je zobrazen\u00fd zelen\u00fd \u0161t\u00edt. Tento \u0161t\u00edt znamen\u00e1, \u017ee na report <strong>nebolo<\/strong> aplikovan\u00e9 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/vzorkovanie-sampling\/\" target=\"_blank\" rel=\"noopener noreferrer\">samplovanie<\/a> (vzorkovanie). Ak samplovanie aplikovan\u00e9 bolo, sk\u00faste zmen\u0161i\u0165 \u010dasov\u00e9 obdobie a vyexportova\u0165 d\u00e1ta po men\u0161\u00edch \u010dastiach. Bude to \u010dasovo n\u00e1ro\u010dnej\u0161ie, ale v kone\u010dnom d\u00f4sledku bude v\u00e1\u0161 export obsahova\u0165 kompletn\u00e9 d\u00e1ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V pravom hornom rohu potom kliknite na <strong>EXPORT<\/strong> a vyberte, do ak\u00e9ho typu s\u00faboru chcete tabu\u013eku vyexportova\u0165.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-14.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18435 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-14.png\" alt=\"ako uchovat data z universal analytics \" width=\"1636\" height=\"846\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-14.png 1636w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-14-300x155.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-14-1024x530.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-14-1536x794.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-14-600x310.png 600w\" sizes=\"(max-width: 1636px) 100vw, 1636px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Export cez Google Sheets (Google Analytics API)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Do Google Sheets si m\u00f4\u017eete nain\u0161talova\u0165 roz\u0161\u00edrenie, ktor\u00e9 vyu\u017e\u00edva Google Analytics API. V tomto roz\u0161\u00edren\u00ed si zadefinujete dimenzie a metriky, ktor\u00e9 chcete exportova\u0165 a n\u00e1sledne vykonan\u00edm tohto dopytu sa v\u00fdsledky ulo\u017eia do Google Sheet zo\u0161ita.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-12.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18436 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-12.png\" alt=\"ako uchovat data z universal analytics\" width=\"1834\" height=\"822\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-12.png 1834w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-12-300x134.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-12-1024x459.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-12-1536x688.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-12-600x269.png 600w\" sizes=\"(max-width: 1834px) 100vw, 1834px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Po zbehnut\u00ed reportov sa v zo\u0161ite vytvor\u00ed nov\u00fd tab, ktor\u00fd obsahuje tabu\u013eku so zvolen\u00fdmi dimenziami a metrikami:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-10.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18437 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-10.png\" alt=\"ako uchovat data z universal analytics\" width=\"818\" height=\"411\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-10.png 818w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-10-300x151.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-10-600x301.png 600w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Slu\u017eby tret\u00edch str\u00e1n (napr. Supermetrics)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Existuj\u00fa aj mo\u017enosti<strong> platen\u00fdch konektorov<\/strong> (jedn\u00fdm z najzn\u00e1mej\u0161\u00edch s\u00fa konektory od Supermetrics). V\u00fdhodou t\u00fdchto platen\u00fdch rie\u0161en\u00ed je, \u017ee m\u00f4\u017eu by\u0165 priamo napojen\u00e9 na BigQuery (ako je to napr\u00edklad v pr\u00edpade Supermetrics) a \u010dasto obsahuj\u00fa r\u00f4zne \u201cquality of life\u201d funkcie, v\u010faka ktor\u00fdm mno\u017estvo probl\u00e9mov s exportom nemus\u00edte rie\u0161i\u0165 (napr. samplovanie). Nev\u00fdhodou je, \u017ee tieto konektory (najm\u00e4 tie pre BigQuery) s\u00fa spoplatnen\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">P\u00e1r slov na z\u00e1ver<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sp\u00f4sobov, ako si uchova\u0165 svoje d\u00e1ta z Universal Analytics je viacero a je len na v\u00e1s vybra\u0165 si, ktor\u00fd je pre v\u00e1s ten najlep\u0161\u00ed. Nenech\u00e1vajte si to v\u0161ak na posledn\u00fa chv\u00ed\u013eu. Universal Analytics s\u00edce kon\u010d\u00ed a\u017e bud\u00faci rok, ale spome\u0148te si, ako r\u00fdchlo u\u0161li tie posledn\u00e9 dva. Je potrebn\u00e9 urobi\u0165 ve\u013ea d\u00f4le\u017eit\u00fdch rozhodnut\u00ed a tie sa nerobia dobre pod tlakom.<\/span><\/p>\n<p>Nezabudnite tie\u017e, \u017ee ak chcete ma\u0165 medziro\u010dn\u00e9 porovnanie d\u00e1t, mali by ste si zalo\u017ei\u0165 Google Analytics 4 \u00fa\u010det \u010do najsk\u00f4r (najlep\u0161ie hne\u010f). S t\u00fdm v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 napr\u00edklad n\u00e1\u0161 nov\u00fd <a href=\"https:\/\/www.dase-analytics.com\/sk\/google-analytics-4-online-kurz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online kurz Google Analytics 4<\/a>, ktor\u00fd v\u00e1s prevedie kompletn\u00fdm rozhran\u00edm a d\u00e1 v\u00e1m v\u0161etky znalosti, ktor\u00e9 potrebujete, aby ste vedeli, \u010do v\u0161etko s &#8222;novou&#8220; GA4-kou dok\u00e1\u017eete.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako ste mo\u017eno u\u017e zapo\u010duli, pred ned\u00e1vnom Google ozn\u00e1mil, \u017ee v j\u00fani roku 2023 prestane Universal Analytics spracov\u00e1va\u0165&#8230;<\/p>\n","protected":false},"author":62,"featured_media":18439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[639,803],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18421"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18421"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18421\/revisions"}],"predecessor-version":[{"id":18446,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18421\/revisions\/18446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18439"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}