{"id":18358,"date":"2022-03-30T11:32:53","date_gmt":"2022-03-30T09:32:53","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18358\/"},"modified":"2022-03-30T11:34:37","modified_gmt":"2022-03-30T09:34:37","slug":"automaticky-zbierane-udalosti","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/automaticky-zbierane-udalosti\/","title":{"rendered":"Tieto udalosti v GA4 nastavova\u0165 nemus\u00edte! Zbieraj\u00fa sa automaticky"},"content":{"rendered":"

Nov\u00e1 verzia Google Analytics 4 (GA4) m\u00e1 oproti star\u0161ej Universal Analytics nieko\u013eko vylep\u0161en\u00ed, ktor\u00e9 v\u00e1m m\u00f4\u017eu podstatne u\u013eah\u010di\u0165 \u017eivot, napr\u00edklad pri nastavovan\u00ed \u00fa\u010dtu, zbieran\u00ed d\u00e1t, \u010di samotnom analyzovan\u00ed. <\/strong><\/p>\n

Jedn\u00fdm z t\u00fdchto vylep\u0161en\u00ed s\u00fa ur\u010dite aj Automaticky zbieran\u00e9 udalosti.<\/strong><\/p>\n

GA4 funguje na inom d\u00e1tovom modeli ako Universal Analytics.<\/a> Namiesto modelu pou\u017e\u00edvate\u013e \u2013 rel\u00e1cia \u2013 <\/span>pr\u00edstup<\/span> (user \u2013 session \u2013 hit), je GA4 zalo\u017een\u00e9 na udalostiach (eventoch), teda v\u0161etku interakciu pou\u017e\u00edvate\u013ea so str\u00e1nkou m\u00f4\u017eeme zaznamena\u0165 ako udalos\u0165.\u00a0<\/span><\/p>\n

Ak ste doteraz chceli zaznamen\u00e1va\u0165 udalosti v Universal Analytics, nezaobi\u0161li ste sa bez n\u00e1stroja Google Tag Manager<\/a> a komplikovan\u00e9ho nastavovania povinn\u00fdch parametrov pre ka\u017ed\u00fa nov\u00fa udalos\u0165. Google Analytics 4 v\u00e1s toho u\u0161etr\u00ed. Tie naj\u010dastej\u0161ie udalosti sa toti\u017e v GA4 zaznamen\u00e1vaj\u00fa \u00faplne automaticky, bez nutnosti pou\u017e\u00edvania \u010fal\u0161\u00edch n\u00e1strojov.\u00a0<\/strong><\/span><\/p>\n


\nAk\u00e9 typy udalost\u00ed vieme zbiera\u0165 v Google Analytics 4?<\/strong><\/h2>\n


\nUdalosti v GA4 m\u00f4\u017eeme rozdeli\u0165 do \u0161tyroch skup\u00edn:<\/span><\/p>\n

    \n
  1. Automaticky zhroma\u017e\u010fovan\u00e9 udalosti (Automatically Collected events)<\/li>\n
  2. Udalosti roz\u0161\u00edren\u00e9ho merania (Enhanced Measurement events)<\/li>\n
  3. Odpor\u00fa\u010dan\u00e9 udalosti (Recommended events)<\/li>\n
  4. Vlastn\u00e9 udalosti (Custom events)<\/li>\n<\/ol>\n


    \nZ t\u00fdchto \u0161tyroch skup\u00edn s\u00fa automaticky zbieran\u00e9 prv\u00e9 dve.<\/strong> Na to, aby sa vo va\u0161ich preh\u013eadoch za\u010dali objavova\u0165 d\u00e1ta o t\u00fdchto udalostiach, nemus\u00edte robi\u0165 v\u00f4bec ni\u010d. Samozrejme, za predpokladu, \u017ee u\u017e m\u00e1te <\/span>zalo\u017een\u00fd \u00fa\u010det v GA4<\/span> a na va\u0161om webe m\u00e1te k\u00f3d merania\u2026\u00a0<\/span><\/p>\n

    Prv\u00e1 skupina sa bude zaznamen\u00e1va\u0165 \u010di chcete, alebo nie, no v pr\u00edpade druhej skupiny m\u00e1te na v\u00fdber. M\u00f4\u017eete ju \u201evypn\u00fa\u0165\u201c cel\u00fa alebo len vybra\u0165 jednotliv\u00e9 z pon\u00fakan\u00fdch udalost\u00ed, a t\u00fdm p\u00e1dom sa bud\u00fa zaznamen\u00e1va\u0165 automaticky len tie udalosti, ktor\u00e9 ste potvrdili.<\/span><\/p>\n

    V tomto \u010dl\u00e1nku sa bli\u017e\u0161ie pozrieme pr\u00e1ve na tieto prv\u00e9 dve skupiny, no ak chcete vedie\u0165 viac aj o tretej a \u0161tvrtej skupine, teda o odpor\u00fa\u010dan\u00fdch<\/strong> a vlastn\u00fdch<\/strong> udalostiach, pozrite si \u010dl\u00e1nok <\/span>Sledovanie udalost\u00ed v Google Analytics 4<\/span><\/a>.\u00a0\u00a0<\/span><\/p>\n

    Automaticky zbieran\u00e9 udalosti na webe v GA4<\/strong><\/h2>\n


    \nsession_start<\/strong><\/h3>\n

    T\u00e1to udalos\u0165 sa zaznamen\u00e1 vtedy, ke\u010f pou\u017e\u00edvate\u013e za\u010dne svoju interakciu s webom, teda za\u010dne sa nov\u00e1 <\/span>rel\u00e1cia<\/span>.\u00a0<\/span><\/p>\n

    first_visit<\/strong><\/h3>\n

    Ako n\u00e1zov napoved\u00e1, t\u00e1to udalos\u0165 je zaznamenan\u00e1 vtedy, ke\u010f pou\u017e\u00edvate\u013e prv\u00fdkr\u00e1t nav\u0161t\u00edvi web.\u00a0<\/span><\/p>\n

    user_engagement<\/strong><\/h3>\n

    T\u00e1to udalos\u0165 je d\u00f4le\u017eit\u00e1 pri vyhodnocovan\u00ed zapojenia (alebo teda \u201eengagement-u\u201c) pou\u017e\u00edvate\u013eov. Odo\u0161le sa pri zavret\u00ed okna prehliada\u010da, alebo ke\u010f pou\u017e\u00edvate\u013e od\u00edde zo str\u00e1nky. Spolu s udalos\u0165ou sa odo\u0161le aj inform\u00e1cia o stave zapojenia (engagement status) danej rel\u00e1cie a trvanie interakcie pou\u017e\u00edvate\u013ea, pri\u010dom Analytics r\u00e1ta len \u010das, ktor\u00fd bola str\u00e1nka naozaj vidite\u013en\u00e1.<\/span><\/p>\n

    Rel\u00e1cia, ktor\u00e1 trvala viac ako 10 sek\u00fand, udiala sa po\u010das nej aspo\u0148 jedna <\/span>konverzn\u00e1 udalos\u0165,<\/span> alebo obsahuje dve zobrazenia str\u00e1nok sa pova\u017euje za rel\u00e1ciu s interakciou (engaged session)<\/strong>. V preh\u013eadoch v \u010dasti interakcie potom m\u00f4\u017eete vidie\u0165 aj metriky \u201erel\u00e1cie s interakciou na pou\u017e\u00edvate\u013ea\u201c, teda po\u010det rel\u00e1ci\u00ed s interakciou vydelen\u00fd po\u010dtom pou\u017e\u00edvate\u013eov, a \u201emieru interakcie\u201c, \u010do je pomer rel\u00e1ci\u00ed s interakciou a po\u010dtom rel\u00e1ci\u00ed.\u00a0<\/span><\/p>\n


    \nUdalosti roz\u0161\u00edren\u00e9ho merania<\/strong><\/h2>\n


    \nZhroma\u017e\u010fovanie tejto skupiny udalost\u00ed je v nastaveniach predvolene zapnut\u00e9<\/strong>, no ak by ste sa rozhodli, \u017ee nejak\u00fa z nich chcete zak\u00e1za\u0165, m\u00f4\u017eete tak spravi\u0165 po kliknut\u00ed na Spr\u00e1vca \u2013 Vlastn\u00edctvo \u2013 Streamy \u00fadajov. Vyberte stream \u00fadajov, ktor\u00e9ho nastavenia chcete upravi\u0165 a v sekcii Roz\u0161\u00edren\u00e9 meranie kliknite na ozuben\u00e9 koliesko vpravo. Otvoria sa v\u00e1m v\u0161etky udalosti roz\u0161\u00edren\u00e9ho merania a m\u00f4\u017eete sa rozhodn\u00fa\u0165, ktor\u00e9 z nich budete zbiera\u0165 a ktor\u00e9 nie. Nezabudnite tieto zmeny v\u017edy ulo\u017ei\u0165 (modr\u00e9 tla\u010didlo vpravo hore).<\/span><\/p>\n

    \"automaticky<\/a><\/p>\n

    page_view<\/strong><\/h3>\n

    T\u00e1to udalos\u0165 je posielan\u00e1 v\u017edy pri na\u010d\u00edtan\u00ed str\u00e1nky, alebo pri zmene stavu hist\u00f3rie prehliada\u010da.<\/span><\/p>\n

    Udalos\u0165 page_view<\/strong> sa s\u00edce nach\u00e1dza medzi udalos\u0165ami roz\u0161\u00edren\u00e9ho merania, no pokojne by sme ju mohli zaradi\u0165 aj do prvej skupiny \u2013 zhroma\u017e\u010fovanie tejto udalosti toti\u017e neviete zak\u00e1za\u0165.\u00a0<\/span><\/p>\n

    Povoli\u0165, alebo zak\u00e1za\u0165 tu v\u0161ak m\u00f4\u017eete jedno in\u00e9 d\u00f4le\u017eit\u00e9 nastavenie. V roz\u0161\u00edren\u00fdch nastaveniach (v zozname udalost\u00ed roz\u0161\u00edren\u00e9ho merania) m\u00f4\u017eete ur\u010di\u0165, \u010di sa udalos\u0165 m\u00e1 odosiela\u0165 pri zmene hist\u00f3rie prehliada\u010da. Ak sa jedn\u00e1 o dynamick\u00fa str\u00e1nku, t\u00fato mo\u017enos\u0165 nechajte nezakliknut\u00fa.\u00a0\u00a0<\/span><\/p>\n

    \"automaticky<\/a><\/p>\n

    outbound_click<\/strong><\/h3>\n

    Udalos\u0165 click je odosielan\u00e1 v\u017edy vtedy, ke\u010f pou\u017e\u00edvate\u013e klikne na odkaz, ktor\u00fd smeruje mimo va\u0161ej dom\u00e9ny.\u00a0<\/span><\/p>\n

    V pr\u00edpade, \u017ee s\u00edce odkazujete na str\u00e1nku mimo va\u0161ej dom\u00e9ny (napr\u00edklad mojastranka.sk \u2192 mojobchod.sk), ale nechcete, aby sa pri tomto prekliku posielala udalos\u0165 click, nastavte si merania viacer\u00fdch dom\u00e9n.\u00a0<\/span><\/p>\n

    Toto nastavenie n\u00e1jdete v \u010dasti Spr\u00e1vca a v st\u013apci Vlastn\u00edctvo kliknite na Streamy \u00fadajov. Kliknite na konkr\u00e9tny stream a v spodnej \u010dasti kliknite na \u201e\u010eal\u0161ie nastavenia zna\u010dkovania\u201c (More tagging settings). \u010ealej kliknite na \u201eKonfigurova\u0165 va\u0161e dom\u00e9ny\u201c a pridajte v\u0161etky dom\u00e9ny, ktor\u00e9 chcete zahrn\u00fa\u0165 do merania viacer\u00fdch dom\u00e9n. Odkazy na dom\u00e9ny, ktor\u00e9 sem prid\u00e1te, nebud\u00fa sp\u00fa\u0161\u0165a\u0165 udalos\u0165 outbound_click, teda kliknutie na odkaz mimo va\u0161ej dom\u00e9ny.\u00a0<\/span><\/p>\n

    \"Tieto<\/a><\/p>\n

    file_download<\/strong><\/h3>\n

    T\u00e1to udalos\u0165 sa posiela vtedy, ke\u010f si pou\u017e\u00edvate\u013e nie\u010do zo str\u00e1nky stiahne. Inak povedan\u00e9, klikne na odkaz, ktor\u00fd vedie k s\u00faboru typu dokument, textov\u00fd s\u00fabor, spustite\u013en\u00fd s\u00fabor, prezent\u00e1cia, komprimovan\u00fd s\u00fabor, videos\u00fabor alebo zvukov\u00fd s\u00fabor.\u00a0<\/span><\/p>\n

    Inform\u00e1ciu o type s\u00faboru GA4 \u201evy\u010d\u00edta\u201c z pr\u00edpony s\u00faboru. Akceptovan\u00e9 s\u00fa v\u0161etky be\u017en\u00e9 pr\u00edpony s\u00faborov, ako napr\u00edklad .pdf, .xls(x), .doc(x), .ppt, .exe, rar., .mov, .mp4<\/strong> a pod. Tak\u017ee na to, aby sa spustila udalos\u0165 file_download, mus\u00ed pr\u00edpona vyhovova\u0165 tomuto <\/span>regul\u00e1rnemu v\u00fdrazu<\/span><\/a>:\u00a0<\/span><\/p>\n

    pdf|xlsx?|docx?|txt|rtf|csv|exe|key|pp(s|t|tx)|7z|pkg|rar|gz|zip|avi|mov|mp4|mpe?g|wmv|midi?|mp3|wav|wma<\/span><\/p>\n

    scroll<\/strong><\/h3>\n

    Udalos\u0165 scroll je zaznamenan\u00e1 vtedy, ke\u010f sa u\u017e\u00edvate\u013e dostane na koniec str\u00e1nky. Presnej\u0161ie povedan\u00e9, ak sa posunie (\u201eprescrolluje\u201c) aspo\u0148 na 90 % str\u00e1nky. Udalos\u0165 je zaznamenan\u00e1 len raz za ka\u017ed\u00fa str\u00e1nku.<\/span><\/p>\n

    \u010co robi\u0165, ak chcete zaznamen\u00e1va\u0165 aj pr\u00edpady, ke\u010f sa pou\u017e\u00edvate\u013e dostane povedzme na 25, 50, 75 a 90 percent str\u00e1nky? Tieto mo\u017enosti (zatia\u013e) nie s\u00fa automaticky dostupn\u00e9, no ak ich potrebujete zbiera\u0165, pom\u00f4\u017ee v\u00e1m s t\u00fdm <\/span>Google Tag Manager<\/span><\/a>. Pomocou neho si vytvor\u00edte nov\u00fa udalos\u0165, ktor\u00e1 bude zaznamen\u00e1va\u0165 aj prezretie menej ako 90 % str\u00e1nky. Vy sami si ur\u010d\u00edte percento (alebo percent\u00e1) str\u00e1nky, ktor\u00e9 maj\u00fa t\u00fato udalos\u0165 sp\u00fa\u0161\u0165a\u0165.\u00a0<\/span><\/p>\n

    Ak sa rozhodnete zbiera\u0165 t\u00fato udalos\u0165 cez Google Tag Manager, nezabudnite vypn\u00fa\u0165 udalos\u0165 \u201escroll\u201c v nastaveniach roz\u0161\u00edren\u00e9ho merania. Zbyto\u010dne by ste tak zbierali t\u00fa ist\u00fa vec dvakr\u00e1t.\u00a0\u00a0<\/span><\/p>\n

    video_start, video_progress, video_complete<\/strong><\/h3>\n

    Ak m\u00e1te na str\u00e1nke vlo\u017een\u00e9 YouTube video, m\u00f4\u017eete zbiera\u0165 inform\u00e1cie o interakcii s videom, teda o tom, \u010di sa video za\u010dalo prehr\u00e1va\u0165 (video_start), \u010di sa prehralo 10, 25, 50 a 75 % d\u013a\u017eky videa (video_progress), alebo \u010di sa prehralo cel\u00e9 (video_complete).\u00a0<\/span><\/p>\n

    view_search_results<\/strong><\/h3>\n

    V\u010faka tejto udalosti m\u00e1te preh\u013ead o tom, \u010do pou\u017e\u00edvatelia vyh\u013ead\u00e1vali na va\u0161om webe. Udalos\u0165 sa zaznamen\u00e1 vtedy, ak sa vo webovej adrese nach\u00e1dza parameter dopytu \u2013 predvolene s\u00fa to tieto: q, s, search, query, keyword<\/strong>. Ak v\u0161ak va\u0161a str\u00e1nka pou\u017e\u00edva in\u00fd parameter, m\u00f4\u017eete ho jednoducho doplni\u0165 v nastaveniach udalost\u00ed roz\u0161\u00edren\u00e9ho merania.\u00a0<\/span><\/p>\n

    \"Tieto<\/a><\/p>\n


    \nV ktorom preh\u013eade n\u00e1jdem inform\u00e1cie o udalostiach v GA4?<\/strong><\/h2>\n


    \nAk chcete vedie\u0165, ko\u013eko udalost\u00ed sa udialo a ktor\u00e9 to boli, t\u00fato ot\u00e1zku v\u00e1m najr\u00fdchlej\u0161ie zodpovie preh\u013ead, ktor\u00fd n\u00e1jdete po kliknut\u00ed na Preh\u013eady \u2192 Interakcia \u2192 Udalosti.\u00a0<\/span><\/p>\n

    Udalosti v\u0161ak m\u00f4\u017eete vidie\u0165 aj v in\u00fdch preh\u013eadoch. V\u00fdborn\u00fdm pr\u00edkladom vyu\u017eitia udalosti v preh\u013eade je preh\u013ead vstupn\u00fdch str\u00e1nok. V star\u0161ej verzii Universal Analytics by ste v \u010dasti Spr\u00e1vanie \u2192 Obsah webu<\/strong> na\u0161li aj preh\u013ead s n\u00e1zvom Vstupn\u00e9 str\u00e1nky<\/strong>. V GA4 ho na rozdiel od Universal Analytics takto jednoducho nen\u00e1jdete.\u00a0<\/span><\/p>\n

    Ak chcete analyzova\u0165 vstupn\u00e9 str\u00e1nky, mus\u00edte si otvori\u0165 Preh\u013eady \u2192 Interakcia \u2192 Str\u00e1nky a obrazovky<\/strong>. E\u0161te st\u00e1le nevid\u00edte inform\u00e1cie o vstupn\u00fdch str\u00e1nkach, no sta\u010d\u00ed u\u017e len tro\u0161ku upravi\u0165 tento preh\u013ead. Vstupn\u00e9 str\u00e1nky s\u00fa z h\u013eadiska GA4 tie str\u00e1nky, na ktor\u00fdch bola zaznamenan\u00e1 udalos\u0165 \u201efirst_visit\u201c. Tak\u017ee na to, aby ste videli, ktor\u00e1 vstupn\u00e1 str\u00e1nka priniesla najviac n\u00e1v\u0161tev, si v preh\u013eade v st\u013apci Po\u010det udalost\u00ed hore v hlavi\u010dke vyberte udalos\u0165 \u201efirst_visit\u201c. Ak st\u013apec zorad\u00edte pod\u013ea tejto metriky, uvid\u00edte, ktor\u00e1 vstupn\u00e1 str\u00e1nka priniesla najviac n\u00e1v\u0161tev.<\/span><\/p>\n

    \"Tieto<\/a><\/p>\n


    \n\u010co ak potrebujem mera\u0165 udalosti, ktor\u00e9 Google Analytics 4 nezhroma\u017e\u010fuje automaticky?<\/strong><\/h2>\n


    \nPravdepodobne v\u00e1m pri \u010d\u00edtan\u00ed \u010dl\u00e1nku napadlo e\u0161te nieko\u013eko \u010fal\u0161\u00edch udalost\u00ed, ktor\u00e9 by ste na svojom webe chceli sledova\u0165, ale nena\u0161li ste ich v zozname vy\u0161\u0161ie. Napr\u00edklad odoslanie formul\u00e1ra, prihl\u00e1senie sa do pou\u017e\u00edvate\u013esk\u00e9ho konta, kliknutie na tla\u010didlo\u2026 \u010co v takom pr\u00edpade? Nu\u017e, m\u00e1te nieko\u013eko mo\u017enost\u00ed. Ak pou\u017e\u00edvate n\u00e1stroj Google Tag Manager, viete si \u010fal\u0161ie udalosti vytvori\u0165 sami.\u00a0<\/span><\/p>\n

    Ak v\u0161ak tento n\u00e1stroj (zatia\u013e) nie je va\u0161a parketa, pripravte sa na nieko\u013eko hod\u00edn h\u013eadania n\u00e1vodov na internete a sk\u00fa\u0161ania v\u00e1\u0161ho vlastn\u00e9ho rie\u0161enia s nejasn\u00fdmi v\u00fdsledkami. Nem\u00e1te \u010dasu na zvy\u0161? Vysk\u00fa\u0161ajte sa pozrie\u0165 na na\u0161e Pokro\u010dil\u00e9 merania v Google Analytics 4.<\/a><\/strong><\/p>\n

    S ve\u013ekou pravdepodobnos\u0165ou tam n\u00e1jdete to, \u010do potrebujete. A ak n\u00e1hodou nie, nev\u00e1hajte n\u00e1m nap\u00edsa\u0165 na michalekova@dase.sk 😊<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Nov\u00e1 verzia Google Analytics 4 (GA4) m\u00e1 oproti star\u0161ej Universal Analytics nieko\u013eko vylep\u0161en\u00ed, ktor\u00e9 v\u00e1m m\u00f4\u017eu podstatne u\u013eah\u010di\u0165…<\/p>\n","protected":false},"author":75,"featured_media":18374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,639],"tags":[799,798,641],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18358"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18358"}],"version-history":[{"count":15,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18358\/revisions"}],"predecessor-version":[{"id":18391,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18358\/revisions\/18391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18374"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}