{"id":18333,"date":"2022-03-31T08:39:51","date_gmt":"2022-03-31T06:39:51","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18333\/"},"modified":"2022-03-31T16:06:45","modified_gmt":"2022-03-31T14:06:45","slug":"analytics-news-marec-2022","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-marec-2022\/","title":{"rendered":"Marcov\u00e9 novinky, alebo koniec sa bl\u00ed\u017ei"},"content":{"rendered":"<style>\n.countdown_amount { font-size: 47 px!important; font-weight: 700; }<br \/>\n.shailan_CountdownWidget small {display: none!important;}<br \/>\n<\/style>\n<h2>Universal Analytics vyd\u00fdchne naposledy o:<\/h2>\n          <div class=\"widget shailan_CountdownWidget\">          \n        <div id=\"shailan-countdown--1_1\" class=\"shailan-countdown--1 countdown\"  style=\" margin:0px auto; \"><\/div>\n\n        <div  style=\" margin:0px auto; \"><small><a href=\"https:\/\/wpassist.me\/plugins\/countdown-widget\/\" title=\"WordPress Countdown Plugin\" class=\"countdown_infolink\">i<\/a><\/small><\/div>\n<script>\n(function($){\n  $(document).ready(function($) {\n    var event_month = 6 - 1; \n    $('#shailan-countdown--1_1').countdown({\n      until: new Date(2023, event_month, 30, 0, 0, 0, 0),\n      description: '',\n      format: 'DHMS'    }); \n  }); \n})(jQuery);\n<\/script>\n          <\/div>      \n<p>Je to tak. Nepredstavite\u013en\u00e9 sa stalo skuto\u010dnos\u0165ou. Google sa rozhodol pre razantn\u00fd krok a k 1.7.2023 prestan\u00fa vlastn\u00edctva Universal Analytics spracov\u00e1va\u0165 d\u00e1ta. Navy\u0161e Google sa rozhodol <strong>vypn\u00fa\u0165 Universal Analytics<\/strong> definit\u00edvne a po 3 mesiacoch (resp. 6 pre pou\u017e\u00edvate\u013eov GA360) bud\u00fa v\u0161etky vlastn\u00edctva vymazan\u00e9. Ost\u00e1va v\u00e1m teda nie\u010do vy\u0161e roka, aby ste si zvolili alternat\u00edvny analytick\u00fd n\u00e1stroj, napr\u00edklad nov\u00fd <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/koniec-universal-analytics-co-stihnut-a-kde-zacat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4<\/a>.<\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/google-analytics-4-online-kurz\/\" target=\"_blank\"><span>Prihl\u00e1si\u0165 sa na online kurz<\/span><\/a><\/div>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/BQWGK7dZmss\" width=\"956\" height=\"538\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/koniec-universal-analytics-co-stihnut-a-kde-zacat\/\" target=\"_blank\" rel=\"noopener noreferrer\">DASE blog<\/a><\/p>\n<h2>Nov\u00e9 UTM parametre dostupn\u00e9 v GA4<\/h2>\n<p>Ak potrebujete niektor\u00fa va\u0161u kampa\u0148 otagova\u0165 manu\u00e1lne, v\u00e4\u010d\u0161inou pou\u017e\u00edvate 5 z\u00e1kladn\u00fdch <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/utm-parametre\/\" target=\"_blank\" rel=\"noopener noreferrer\">UTM parametrov<\/a>: utm_source, utm_medium, utm_campaign, utm_term a utm_content. Vo v\u00e4\u010d\u0161ine pr\u00edpadov t\u00e1to \u0161trukt\u00fara, ver\u00edm, posta\u010duje, av\u0161ak ak potrebujete otagova\u0165 kampane e\u0161te podrobnej\u0161ie, mo\u017eno v\u00e1m bud\u00fa pr\u00ednosom tieto nov\u00e9 UTM parametre:<\/p>\n<ul>\n<li><strong>utm_source_platform<\/strong> s dimenziami v GA4: Source platform, Session source platform, First user source platform<\/li>\n<li><strong>utm_creative_format<\/strong> s dimenziami v GA4: Creative format, Session creative format, First user creative format<\/li>\n<li><strong>utm_marketing_tactic<\/strong> s dimenziami v GA4: Marketing tactic, Session marketing tactic, First user marketing tactic<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/11242870?hl=en&amp;ref_topic=9306488\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Nov\u00e9 dimenzie a metriky v Google Ads konektore pre Data Studio<\/h2>\n<p>Pou\u017e\u00edvate na reportovanie d\u00e1t z Google Ads kampan\u00ed Google Data Studio? Odteraz je vyu\u017eite\u013enos\u0165 tohto bezplatn\u00e9ho vizualiza\u010dn\u00e9ho n\u00e1stroja od Google op\u00e4\u0165 o nie\u010do vy\u0161\u0161ia. Reportova\u0165 m\u00f4\u017eete po novom u\u017e aj tieto dimenzie:<\/p>\n<ul>\n<li>Account Time Zone<\/li>\n<li>Base Campaign Id<\/li>\n<li>Base Campaign Name<\/li>\n<li>Trial Campaign Id<\/li>\n<li>Trial Campaign Name<\/li>\n<li>Trial Campaign Start Time (UTC)<\/li>\n<li>Trial Campaign End Time (UTC)<\/li>\n<li>Trial Campaign Display Status<\/li>\n<li>Campaign Trial Type<\/li>\n<li>Trial Id<\/li>\n<li>Trial Description<\/li>\n<\/ul>\n<p>Aby ste tieto dimenzie videli aj vo va\u0161ich star\u0161\u00edch dashboardoch, nezabudnite si <a href=\"https:\/\/support.google.com\/datastudio\/answer\/7083608\" target=\"_blank\" rel=\"noopener noreferrer\">refreshn\u00fa\u0165 d\u00e1tov\u00fd zdroj<\/a>.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/datastudio\/answer\/11521624#mar-11-2022\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Integr\u00e1cia Google Analytics 4 so Search Ads 360<\/h2>\n<p>Pou\u017e\u00edvatelia Google Analytics 4 m\u00f4\u017eu odteraz prep\u00e1ja\u0165 GA4 vlastn\u00edctva so slu\u017ebou Search Ads 360. Prepojenie so Search Ads 360 v\u00e1m poskytne nasledovn\u00e9 funkcie:<\/p>\n<ul>\n<li>Pou\u017e\u00edvatelia z\u00edskaj\u00fa pr\u00edstup k preh\u013eadom slu\u017eby Search Ads 360. Prip\u00edsan\u00e1 n\u00e1v\u0161tevnos\u0165 zo slu\u017eby Search Ads 360 sa zobraz\u00ed v ich preh\u013eadoch naprie\u010d kan\u00e1lmi vo v\u0161etk\u00fdch GA4 preh\u013eadoch<\/li>\n<li>Konverzie Google Analytics 4 bud\u00fa exportovan\u00e9 do slu\u017eby Search Ads 360 a\u00a0bud\u00fa dostupn\u00e9 v\u00a0preh\u013eadoch slu\u017eby Search Ads 360<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/searchengineland.com\/google-rolls-out-search-ads-360-integration-for-google-analytics-4-382576\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a><\/p>\n<h2>Prv\u00fd kompletn\u00fd online kurz o Google Analytics 4 v sloven\u010dine<\/h2>\n<p>Ako sme u\u017e nazna\u010dili vy\u0161\u0161ie, v DASE m\u00e1me pripraven\u00fd online kurz o novom Google Analytics 4, ktor\u00fd uzrie svetlo sveta u\u017e za\u010diatkom apr\u00edla. Ak sa chcete nau\u010di\u0165 pracova\u0165 s GA4, porozumie\u0165 v\u0161etk\u00fdm jej \u00faskaliam a z\u00edska\u0165 certifik\u00e1t pre pr\u00e1cu s GA4, nev\u00e1hajte a prihl\u00e1ste sa so z\u013eavou e\u0161te dnes.<\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/google-analytics-4-online-kurz\/\" target=\"_blank\"><span>Prihl\u00e1si\u0165 sa na online kurz<\/span><\/a><\/div>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2qzONmOQZvU\" width=\"687\" height=\"386\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Analytics vyd\u00fdchne naposledy o: Je to tak. Nepredstavite\u013en\u00e9 sa stalo skuto\u010dnos\u0165ou. Google sa rozhodol pre razantn\u00fd krok&#8230;<\/p>\n","protected":false},"author":70,"featured_media":18384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18333"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18333"}],"version-history":[{"count":35,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18333\/revisions"}],"predecessor-version":[{"id":18398,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18333\/revisions\/18398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18384"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}