{"id":18206,"date":"2022-02-28T13:44:32","date_gmt":"2022-02-28T11:44:32","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18206\/"},"modified":"2022-02-28T13:45:48","modified_gmt":"2022-02-28T11:45:48","slug":"analytics-news-februar-2022","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-februar-2022\/","title":{"rendered":"Febru\u00e1rov\u00e9 novinky z Google Analytics a z Data Studia"},"content":{"rendered":"<h2>Dlhoo\u010dak\u00e1van\u00e1 zmena v Data Studiu &#8211; vylep\u0161en\u00fd data blending<\/h2>\n<p>Na t\u00fato fi\u010d\u00faru sa \u010dakalo roky, ale do\u010dkali sme sa. O \u010do konkr\u00e9tne ide? Doteraz ste mohli vyu\u017e\u00edva\u0165 pri <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/data-blending\/\">data blendingu<\/a> iba met\u00f3du left outer join. Odteraz to u\u017e neplat\u00ed a k dispoz\u00edcii je t\u00fdch 5 met\u00f3d:<\/p>\n<ul>\n<li>Inner join<\/li>\n<li>Left outer join<\/li>\n<li>Right outer join<\/li>\n<li>Full outer join<\/li>\n<li>Cross join<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-18207\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-blending-metody.png\" alt=\"Met\u00f3dy data blendingu\" width=\"1916\" height=\"859\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-blending-metody.png 1916w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-blending-metody-300x134.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-blending-metody-1024x459.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-blending-metody-1536x689.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-blending-metody-600x269.png 600w\" sizes=\"(max-width: 1916px) 100vw, 1916px\" \/><\/p>\n<p>V\u00fdber met\u00f3dy je intuit\u00edvny a prebieha cez nov\u00e9 dial\u00f3gov\u00e9 okno. Pre v\u00e4\u010d\u0161inu z n\u00e1s, ktor\u00ed rie\u0161ime komplexnej\u0161ie anal\u00fdzy nad viacer\u00fdmi d\u00e1tov\u00fdmi zdrojmi to v niektor\u00fdch pr\u00edpadoch v\u00fdrazne u\u013eah\u010d\u00ed pr\u00e1cu s d\u00e1tami.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/datastudio\/answer\/11542817\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Filtrovanie eventov v GA4 pre export do BigQuery<\/h2>\n<p>Ak spravujete ve\u013ek\u00fd \u00fa\u010det v Google Analytics 4 a viete, \u017ee niektor\u00e9 eventy s\u00fa pre v\u00e1s v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\">BigQuery<\/a> zbyto\u010dn\u00e9, lebo nepl\u00e1nujete ich hlb\u0161iu anal\u00fdzu, mo\u017eno v\u00e1s pote\u0161\u00ed nov\u00e9 filtrovanie eventov pre export do BigQuery. Tak\u00e9to odfiltrovanie ne\u017eiad\u00facich eventov v\u00e1m vie v pr\u00edpade ve\u013ek\u00fdch \u00fa\u010dtov v\u00fdrazne zrazi\u0165 n\u00e1klady na ukladanie d\u00e1t v BigQuery. Nepotrebn\u00e9 eventy vyl\u00fa\u010dite z exportu cez dial\u00f3gov\u00e9 okno &#8222;Configure data streams and events&#8220;. Vyl\u00fa\u010denie bude akt\u00edvne pre oba streamy &#8211; \u0161tandardn\u00fd denn\u00fd aj intraday.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-18211\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/configure-streams-bigquery.png\" alt=\"konfigur\u00e1cia streamov do BigQuery - vyl\u00fa\u010denie eventov\" width=\"1426\" height=\"728\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/configure-streams-bigquery.png 1426w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/configure-streams-bigquery-300x153.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/configure-streams-bigquery-1024x523.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/configure-streams-bigquery-600x306.png 600w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9823238#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>\u010eal\u0161ia integr\u00e1cia s GA4 &#8211; Display &amp; Video 360<\/h2>\n<p>Po integr\u00e1cii <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-search-console\/\">Google Search Console<\/a> prich\u00e1dza na rad Display &amp; Video 360. Inzerentom v slu\u017ebe Display &amp; Video 360 m\u00f4\u017eu odteraz pou\u017e\u00edva\u0165 tieto mo\u017enosti:<\/p>\n<ul>\n<li>Pou\u017e\u00edvate\u013eom sa v preh\u013eadoch naprie\u010d kan\u00e1lmi v slu\u017ebe Google Analytics 4 zobraz\u00ed prip\u00edsan\u00e1 n\u00e1v\u0161tevnos\u0165 zo slu\u017eby Display &amp; Video 360.<\/li>\n<li>Publik\u00e1 z Google Analytics 4 bud\u00fa exportovan\u00e9 do slu\u017eby Display &amp; Video 360, pri\u010dom ich bude mo\u017en\u00e9 pou\u017e\u00edva\u0165 pri cielen\u00ed kampan\u00ed.<\/li>\n<li>Konverzie z Google Analytics 4 bud\u00fa exportovan\u00e9 do slu\u017eby Display &amp; Video 360 na pou\u017eitie v algoritmoch vlastn\u00fdch pon\u00fak slu\u017eby Display &amp; Video 360.<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/10439659\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>&#8230;a kopec \u010fal\u0161\u00edch noviniek z Data Studia<\/h2>\n<p>Okrem vy\u0161\u0161ie spom\u00ednan\u00e9ho data blendingu sa v uplynul\u00fdch t\u00fd\u017ed\u0148och v Data Studiu objavili aj \u010fal\u0161ie novinky. Ich kompletn\u00fd preh\u013ead n\u00e1jdete <a href=\"https:\/\/support.google.com\/datastudio\/answer\/11521624?hl=en&amp;ref_topic=6267740#feb-17-2022\" target=\"_blank\" rel=\"noopener noreferrer\">na tomto linku<\/a>. Ide najm\u00e4 o:<\/p>\n<ul>\n<li>Refresh d\u00e1t z BigQuery: je mo\u017en\u00e9 nastavi\u0165 interval obnovovania d\u00e1t u\u017e od 1 min\u00faty a\u017e po 12 hod\u00edn<\/li>\n<li>Heatmapy pre Google Maps<\/li>\n<li>Roz\u0161\u00edren\u00e1 mo\u017enos\u0165 navig\u00e1cie v embednut\u00fdch reportoch<\/li>\n<li>N\u00e1zov reportu ako n\u00e1zov PDF pri zasielan\u00ed reportov e-mailom<\/li>\n<li>Autentifik\u00e1cia pre MySQL a PostgreSQL konektory: mo\u017enos\u0165 pou\u017e\u00edvania protokolu https<\/li>\n<li>Mo\u017enos\u0165 prepojenia so slu\u017ebou Search Ads 360<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/datastudio\/answer\/11521624?hl=en&amp;ref_topic=6267740#feb-17-2022\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dlhoo\u010dak\u00e1van\u00e1 zmena v Data Studiu &#8211; vylep\u0161en\u00fd data blending Na t\u00fato fi\u010d\u00faru sa \u010dakalo roky, ale do\u010dkali sme&#8230;<\/p>\n","protected":false},"author":70,"featured_media":18212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[804,798,668],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18206"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18206"}],"version-history":[{"count":4,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18206\/revisions"}],"predecessor-version":[{"id":18210,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18206\/revisions\/18210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18212"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}