{"id":18112,"date":"2022-01-25T14:43:08","date_gmt":"2022-01-25T12:43:08","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18112\/"},"modified":"2023-06-25T17:40:25","modified_gmt":"2023-06-25T15:40:25","slug":"cookies-gdpr-a-analytika","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/cookies-gdpr-a-analytika\/","title":{"rendered":"Cookies, GDPR a analytika"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><\/li><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><\/ul><\/div>\n<\/span><\/p>\n<h2><span id=\"Prideme_o_spolahlive_data\">Pr\u00eddeme o spo\u013eahliv\u00e9 d\u00e1ta?<\/span><\/h2>\n<p>GDPR a cookie li\u0161ty s\u00fa medzi nami u\u017e p\u00e1r rokov. Niektor\u00e9 \u0161t\u00e1ty a firmy ich brali seri\u00f3znej\u0161ie, in\u00e9 menej. My ako analytici u\u017e dlho vieme, \u017ee sp\u00f4sob ak\u00fdm zbierame a vyhodnocujeme d\u00e1ta sa bude meni\u0165. Sk\u00f4r \u010di nesk\u00f4r sa tomu bude musie\u0165 prisp\u00f4sobi\u0165 v\u00e4\u010d\u0161ina firiem.<\/p>\n<p>Predt\u00fdm ako prejdeme ku konkr\u00e9tnym zmen\u00e1m a praktick\u00fdm rad\u00e1m, si v\u0161ak po\u010fme ujasni\u0165 jednu vec.\u00a0<strong>Nikdy nebudete ma\u0165 100% d\u00e1t. Nebolo to tak v minulosti, nie je to tak v s\u00fa\u010dasnosti a nebude to tak ani v bud\u00facnosti. A je to tak v poriadku! M\u00f4\u017eeme toti\u017e ma\u0165 70-80% d\u00e1t, na ktor\u00e9 sa v\u0161ak st\u00e1le d\u00e1 spo\u013eahn\u00fa\u0165.\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"U\u017e nikdy neuvid\u00edte 100% d\u00e1t | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z2D7Dav__mk?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><span id=\"Ako_s_tymto_problemom_bojuje_Google\">Ako s t\u00fdmto probl\u00e9mom bojuje Google?<\/span><\/h2>\n<p><strong>Google pred p\u00e1r mesiacmi predstavil Google Consent Mode.<\/strong><\/p>\n<p><strong>O tom, \u010do Consent Mode vlastne je a ako funguje si m\u00f4\u017eete pre\u010d\u00edta\u0165\u00a0<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-consent-mode\/\" target=\"_blank\" rel=\"noopener noreferrer\">v tomto \u010dl\u00e1nku<\/a>.<\/strong><\/p>\n<p>V skratke, Google Consent Mode integr\u00e1cia umo\u017e\u0148uje Google tagom posiela\u0165 d\u00e1ta v cookieless forme (neukladaj\u00fa a ne\u010d\u00edtaj\u00fa sa \u017eiadne cookies) ak pou\u017e\u00edvate\u013e nes\u00fahlas\u00ed s vyu\u017e\u00edvan\u00edm \u00falo\u017eiska na analytick\u00e9, alebo marketingov\u00e9 \u00fa\u010dely.<\/p>\n<p>Modelovanie spr\u00e1vania v Google Analytics 4 sl\u00fa\u017ei pr\u00e1ve na to, aby t\u00fato medzeru vo va\u0161ich d\u00e1tach vyplnilo.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18595\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/modelovanie-spravania-v-ga4-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18595\/\">\n    \t\t  <span class=\"title\">Ako funguje nov\u00e9 modelovanie konverzi\u00ed a spr\u00e1vania v Google Analytics 4?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-analytics-4\/\">Google Analytics 4<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/06\">\n\t\t\t  \t<time datetime=\"2022-06-17\" itemprop=\"datePublished\">17. j\u00fan 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Google pred p\u00e1r mesiacmi predstavil Google Consent Mode. O tom, \u010do Consent Mode vlastne je a ako funguje...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<hr \/>\n<p>\u010casto sa stret\u00e1vame s t\u00fdm, \u017ee klienti chc\u00fa ma\u0165 \u010do najpresnej\u0161ie d\u00e1ta. Snaha ma\u0165 spo\u013eahliv\u00e9 a \u010dist\u00e9 d\u00e1ta je potrebn\u00e1. Na druhej strane v\u0161ak treba rozpozn\u00e1va\u0165 medzi &#8222;perfect&#8220; a &#8222;good enough&#8220;. Efekt\u00edvna analytika je o bud\u00facnosti, nie o minulosti. Ak m\u00e1te dostato\u010dne spo\u013eahliv\u00e9 d\u00e1ta, na z\u00e1klade, ktor\u00fdch m\u00f4\u017eete urobi\u0165 dobr\u00e9 rozhodnutie, je to viac ako m\u00ed\u0148a\u0165 svoj \u010das, energiu a peniaze na dosiahnutie 100% \u010dist\u00fdch d\u00e1t. Tieto vynalo\u017een\u00e9 zdroje toti\u017e z\u010faleka prevy\u0161uj\u00fa hodnotu, ktor\u00fa by ste z\u00edskali spresnen\u00edm va\u0161ich transakci\u00ed o p\u00e1r percent.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19343\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reportovacie-identity-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19343\/\">\n    \t\t  <span class=\"title\">Reportovacie identity v Google Analytics 4<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-analytics-4\/\">Google Analytics 4<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michal-molcan\/\">Michal Mol\u010dan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/05\">\n\t\t\t  \t<time datetime=\"2023-05-31\" itemprop=\"datePublished\">31. m\u00e1j 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Existuje mnoho sp\u00f4sobov ako n\u00e1v\u0161tevn\u00edci interaguj\u00fa s va\u0161im webom, sta\u010d\u00ed si len vybra\u0165 zo \u0161irokej ponuky prehliada\u010dov, zariaden\u00ed...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18993\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-veci-ktore-by-som-rad-vedel-predtym-nez...-\u2013-kopia-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18993\/\">\n    \t\t  <span class=\"title\">Pre\u010do ods\u00fahlasi\u0165 Cookies? 5 d\u00f4vodov a odpor\u00fa\u010dan\u00ed<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/ochrana-sukromia\/\">Ochrana s\u00fakromia<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/12\">\n\t\t\t  \t<time datetime=\"2022-12-17\" itemprop=\"datePublished\">17. dec 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Na ka\u017edej str\u00e1nke by ste mali vidie\u0165 upozornenie oh\u013eadom pou\u017e\u00edvania cookies. Ten v\u00e1s \u017eiada a ob\u010das aj n\u00fati,...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>Okrem spo\u013eahlivosti a \u010distoty d\u00e1t, by na\u0161ou prioritou malo by\u0165 aj re\u0161pektovanie vo\u013eby pou\u017e\u00edvate\u013eov. Ak si niekto ne\u017eel\u00e1, aby boli jeho d\u00e1ta zbieran\u00e9, vy by ste to mali re\u0161pektova\u0165.<\/p>\n<p>Pozrite si video, kde je \u013eudskou re\u010dou povedan\u00e9, ako bude vyzera\u0165 analytika bez cookies a ako sa tomu prisp\u00f4sobi\u0165.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/N24rgGApqFg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h2><span id=\"Je_Google_Analytics_v_EU_nelegalny\">Je Google Analytics v EU neleg\u00e1lny?<\/span><\/h2>\n<p>V posledn\u00fdch d\u0148och vyvolalo rozruch vo svete digit\u00e1lnej analytiky <a href=\"https:\/\/noyb.eu\/en\/austrian-dsb-eu-us-data-transfers-google-analytics-illegal\" target=\"_blank\" rel=\"noopener noreferrer\">rozhodnutie rak\u00faskych s\u00fadov o neleg\u00e1lnosti vyu\u017e\u00edvania n\u00e1stroja Google Analytics.<\/a> Na t\u00fato t\u00e9mu sme si pre\u010d\u00edtali u\u017e viacero \u010dl\u00e1nkov a blogov\u00fdch pr\u00edspevkov, no na\u0161ili sme len ve\u013ea r\u00f4znych interpret\u00e1cii tohto rozhodnutia. V niektor\u00fdch sa ako hlavn\u00fd probl\u00e9m uv\u00e1dza, \u017ee d\u00e1ta o EU pou\u017e\u00edvate\u013eoch s\u00fa ukladan\u00e9 na US serveroch, v in\u00fdch zase \u017ee probl\u00e9mom je zdie\u013eanie IP adries pou\u017e\u00edvate\u013eov s t\u00fdmito mimo-EU slu\u017ebami.<\/p>\n<p>Dokonca sa objavuje aj n\u00e1zor, \u017ee nez\u00e1le\u017e\u00ed, kde s\u00fa d\u00e1ta ulo\u017een\u00e9 alebo spracovan\u00e9, ale z\u00e1le\u017e\u00ed na tom, kde m\u00e1 dan\u00e1 spolo\u010dnos\u0165 s\u00eddlo (tzn. Ak m\u00e1 Google hlavn\u00e9 s\u00eddlo v US, je irelevantn\u00e9, ak by aj d\u00e1ta o EU pou\u017e\u00edvate\u013eoch ost\u00e1vali v EU, st\u00e1le by tak\u00e9to zbieranie d\u00e1t bolo v rozpore s GDPR). To sa mi v\u0161ak zd\u00e1 ako najkatastrof\u00e1lnej\u0161\u00ed scen\u00e1r, nako\u013eko by to \u00faplne znemo\u017enilo vyu\u017e\u00edvanie ak\u00fdchko\u013evek US n\u00e1strojov a slu\u017eieb v EU (nebav\u00edme sa len o Googli).<\/p>\n<p>Moment\u00e1lne mus\u00edme \u010daka\u0165, ako sa cel\u00e1 situ\u00e1cia vyvinie a zatia\u013e nie je d\u00f4vod na paniku. Ako sme v\u0161ak p\u00edsali aj vy\u0161\u0161ie, svet analytiky a marketingu sa men\u00ed a treba na to by\u0165 pripraven\u00ed.<\/p>\n<hr \/>\n<h2><span id=\"Nova_vyhlaska_v_platnosti_od_01022022\">Nov\u00e1 vyhl\u00e1\u0161ka v platnosti od 01\/02\/2022<\/span><\/h2>\n<p>V \u010ceskej republike pri\u0161lo od nov\u00e9ho roku <a href=\"https:\/\/m.uoou.cz\/vismo\/zobraz_dok.asp?id_ktg=6912&amp;n=casto-kladene-otazky-ohledne-souhlasu-s-cookies-udeleneho-prostrednictvim-tzv-cookie-listy&amp;archiv=1&amp;p1=2619&amp;fbclid=IwAR2eDSgHjrqcv23nIZXkbnlRyxMjeGFQmc41QjrvfmTvr1vm8tM3N_bVYrI\" target=\"_blank\" rel=\"noopener noreferrer\">k r\u00e1znemu spr\u00edsneniu podmienok<\/a>, za ktor\u00fdch je mo\u017en\u00e9 pracova\u0165 so s\u00fabormi cookies. Na Slovensku bude od 1. Febru\u00e1ra 2022 plati\u0165 <a href=\"https:\/\/www.podnikajte.sk\/zakonne-povinnosti-podnikatela\/cookies-od-1-2-2022\" target=\"_blank\" rel=\"noopener noreferrer\">novela Z\u00e1kona o elektronick\u00fdch komunik\u00e1ci\u00e1ch<\/a>, ktor\u00e1 upres\u0148uje, \u017ee \u201eKa\u017ed\u00fd, kto uklad\u00e1 alebo z\u00edskava pr\u00edstup k inform\u00e1ci\u00e1m ulo\u017een\u00fdm v koncovom zariaden\u00ed u\u017e\u00edvate\u013ea, je na to opr\u00e1vnen\u00fd iba ak dotknut\u00fd u\u017e\u00edvate\u013e udelil preuk\u00e1zate\u013en\u00fd s\u00fahlas\u201c. Tzn. \u017ee jednoduch\u00e1 li\u0161ta, ktor\u00e1 iba oznamuje, \u017ee pou\u017e\u00edvan\u00edm str\u00e1nky s\u00fahlas\u00edte s ukladan\u00edm s\u00faborov cookies u\u017e nie je posta\u010duj\u00faca.<\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/cookiebanner.online\/\" target=\"_blank\"><span>POTREBUJETE POM\u00d4C\u0164 S COOKIE LI\u0160TOU? VYSK\u00da\u0160AJTE BEZPLATN\u00da KONZULT\u00c1CIU<\/span><\/a><\/div>\n<hr \/>\n<h2><span id=\"Co_mame_robit\">\u010co m\u00e1me robi\u0165?<\/span><\/h2>\n<p>Te\u00f3ria je pekn\u00e1, ale ka\u017ed\u00e9ho zauj\u00edma v tejto chv\u00edli jedna ot\u00e1zka. \u010co m\u00e1me robi\u0165?<\/p>\n<p>Moment\u00e1lne mus\u00edme \u010daka\u0165, ako sa cel\u00e1 situ\u00e1cia vyvinie a zatia\u013e nie je d\u00f4vod na paniku. Je v\u0161ak dobr\u00e9 sa ubezpe\u010di\u0165, \u017ee m\u00e1te spr\u00e1vne vyrie\u0161en\u00e9 tieto body:<\/p>\n<h3><span id=\"1Fungujuca_cookie_lista\">1.Funguj\u00faca cookie li\u0161ta<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Funguj\u00faca cookie li\u0161ta d\u00e1va pou\u017e\u00edvate\u013eom na v\u00fdber ak\u00e9 typy skriptov, resp. ak\u00e9 typy cookies m\u00f4\u017ee dan\u00fd web uklada\u0165. Taktie\u017e nesmieme zabudn\u00fa\u0165 integrova\u0165 t\u00fato cookie li\u0161tu s Google Tag Managerom, aby bolo rozhodnutie pou\u017e\u00edvate\u013ea naozaj re\u0161pektovan\u00e9 a aby sa dan\u00e9 skripty bez s\u00fahlasu nesp\u00fa\u0161\u0165ali. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firmy ale st\u00e1le robia pri implement\u00e1ci\u00ed svojich bannerov chyby. Tie naj\u010dastej\u0161ie v\u00e1m uk\u00e1\u017ee Pe\u0165o vo videu ni\u017e\u0161ie a uk\u00e1\u017ee v\u00e1m aj, ako by mala spr\u00e1vna cookie li\u0161ta vyzera\u0165.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"5 naj\u010dastej\u0161\u00edch ch\u00fdb pri Cookie Banneroch | Pe\u0165ova Tabu\u013ea | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aHLWcSnoQbo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Alebo si pre\u010d\u00edtajte si <a href=\"https:\/\/www.podnikajte.sk\/zakonne-povinnosti-podnikatela\/cookies-od-1-2-2022\" target=\"_blank\" rel=\"noopener noreferrer\">tento odborn\u00fd \u010dl\u00e1nok<\/a>, kde je pop\u00edsan\u00e9, ako by sa mala cookie li\u0161ta spr\u00e1va\u0165. Mo\u017eno si mysl\u00edte, \u017ee pokia\u013e ju implementujete na v\u00e1\u0161 web v po\u017eadovanej forme, tak pr\u00eddete o obrovsk\u00e9 mno\u017estvo d\u00e1t. <strong>Na\u0161e nieko\u013ekoro\u010dn\u00e9 sk\u00fasenosti, kedy sme takto funguj\u00face li\u0161ty implementovali u Holandsk\u00fdch klientov, ukazuj\u00fa nie\u010do in\u00e9.<\/strong> Pozrite si na\u0161u case study, kde sa dozviete ako v realite tieto li\u0161ty ovpyv\u0148uj\u00fa d\u00e1ta v Google Analytics a ako ich ide\u00e1lne nastavi\u0165.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18120\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/case-study-bannery-1-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18120\/\">\n    \t\t  <span class=\"title\">Case Study: Typy cookie bannerov a ich vplyv na va\u0161e d\u00e1ta<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/case-study\/\">Case study<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/01\">\n\t\t\t  \t<time datetime=\"2022-01-26\" itemprop=\"datePublished\">26. jan 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>V DASE sme v minulosti implementovali ve\u013ea r\u00f4znych typov cookie bannerov. Vo v\u00e4\u010d\u0161ine pr\u00edpadov to bol cookie banner...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18159\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-nastroje-na-nastavenie-COOKIE-LISTY-1-1-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18159\/\">\n    \t\t  <span class=\"title\">3 n\u00e1stroje na nastavenie cookie li\u0161ty + ako si vybra\u0165 ten prav\u00fd<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/navody\/\">N\u00e1vody<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michal-molcan\/\">Michal Mol\u010dan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/02\">\n\t\t\t  \t<time datetime=\"2022-02-03\" itemprop=\"datePublished\">03. feb 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>V DASE sa venujeme spr\u00e1vnemu nastaveniu cookie bannera u\u017e dlho a za t\u00fa dobu sme mali ve\u013ea mo\u017enost\u00ed...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p><span style=\"font-weight: 400;\">Nezabudnite, my rie\u0161ime ako cookie li\u0161tu nastavi\u0165 po technickej str\u00e1nke. Za pr\u00e1vnu str\u00e1nku vec\u00ed zodpoved\u00e1 v\u017edy klient a <strong>preto odpor\u00fa\u010dame konzultova\u0165 tieto veci s pr\u00e1vnikmi, nie s online market\u00e9rmi.<\/strong> \ud83d\ude09<\/span><\/p>\n<h3><span id=\"2_Uz_vyssie_spominany_Consent_mode\">2. U\u017e vy\u0161\u0161ie spom\u00ednan\u00fd Consent mode<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Implement\u00e1cia <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-consent-mode\/\"><span style=\"font-weight: 400;\">Consent mode <\/span><\/a><span style=\"font-weight: 400;\">zabra\u0148uje ukladaniu a \u010d\u00edtaniu cookies bez s\u00fahlasu (ve\u013ea CMP (Consent Management Platform) m\u00e1 t\u00fato integr\u00e1ciu u\u017e implementovan\u00fa). Taktie\u017e podporuje cookieless tracking pre Google tagy (Google Analytics, Google Ads a Doubleclick).<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u010co je to Consent Mode od Googlu? | Pe\u0165ova Tabu\u013ea\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LGvbqr7ij90?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18027\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok-Google-Consent-Mode-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18027\/\">\n    \t\t  <span class=\"title\">Google Consent Mode<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/ochrana-sukromia\/\">Ochrana s\u00fakromia<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/11\">\n\t\t\t  \t<time datetime=\"2021-11-25\" itemprop=\"datePublished\">25. nov 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>\u010co je Consent Mode? Google Consent Mode je mechanizmus, ktor\u00fd umo\u017e\u0148uje tagom od Google-u reagova\u0165 na \u00farove\u0148 consent-u...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>&nbsp;<\/p>\n<h3><span id=\"3_Google_Analytics_4\">3. Google Analytics 4<\/span><\/h3>\n<p>Ak po\u010dujete o novej verzii Google Analytics 4 prv\u00fdkr\u00e1t, tak si pozrite na\u0161u <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/novy-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytick\u00fa WIKI na t\u00fato t\u00e9mu<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Odpor\u00fa\u010dame implementova\u0165 Google Analytics 4, nako\u013eko<\/span><span style=\"font-weight: 400;\">\u00a0bude schopn\u00e9 reportova\u0165 cookieless hity v\u010faka modelovaniu konverzi<\/span><span style=\"font-weight: 400;\">\u00ed. Navy\u0161e, GA4 automaticky anonymizuje IP adresy. Viac v na\u0161om \u010dl\u00e1nku.<\/span><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17806\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-sa-pripravuje-na-svet-bez-Cookies-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17806\/\">\n    \t\t  <span class=\"title\">Google Analytics 4 sa pripravuje na svet bez Cookies<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-analytics-4\/\">Google Analytics 4<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/jan-pan\/\">J\u00e1n Pan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/08\">\n\t\t\t  \t<time datetime=\"2021-08-18\" itemprop=\"datePublished\">18. aug 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>S Google Analytics 4 prich\u00e1dza ve\u013ek\u00e9 mno\u017estvo zmien. Od relat\u00edvne mal\u00fdch vec\u00ed, ako je strata metr\u00edk a miera...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<h3><span id=\"4_Server-side_Google_Tag_Manager\">4. Server-side Google Tag Manager<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ide\u00e1lne je <\/span><span style=\"font-weight: 400;\">nakonfigurova\u0165 server-side GTM<\/span><span style=\"font-weight: 400;\">, ktor\u00fd by operoval medzi zariaden\u00edm pou\u017e\u00edvate\u013ea a kone\u010dn\u00fdm endpointom, \u010d\u00edm by neodha\u013eoval IP adresu va\u0161ich pou\u017e\u00edvate\u013eov tret\u00edm stran\u00e1m. Pozrite si video alebo pre\u010d\u00edtajte \u010dl\u00e1nok.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/EMHk_5I2PcY\" width=\"900\" height=\"506\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17131\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok_-GA4-udalosti-\u2013-kopia-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17131\/\">\n    \t\t  <span class=\"title\">GTM novinka: Server-side tagging<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/02\">\n\t\t\t  \t<time datetime=\"2021-02-18\" itemprop=\"datePublished\">18. feb 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Vo svete analytiky nast\u00e1va ve\u013ek\u00e1 zmena! Nie, toto nie je inform\u00e1cia len pre technicky zdatn\u00fdch analytikov. Novinka s...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<div class=\"custom-button\"><a href=\"https:\/\/cookiebanner.online\/\" target=\"_blank\"><span>VYSK\u00da\u0160AJTE BEZPLATN\u00da COOKIES KONZULT\u00c1CIU<\/span><\/a><\/div>\n<h3><span id=\"5_BigQuery\">5. BigQuery<\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"BigQuery - \u017eiadne cookies, \u017eiadny probl\u00e9m.... skoro | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Vte8MYpC5bQ?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19114\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/COOKIELESS-BIGQUERY-1-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19114\/\">\n    \t\t  <span class=\"title\">BigQuery &#8211; \u017eiadne cookies, \u017eiadny probl\u00e9m&#8230; skoro<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sabinafackovcova\/\">Sab\u00edna Fa\u010dkovcov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/01\">\n\t\t\t  \t<time datetime=\"2023-01-18\" itemprop=\"datePublished\">18. jan 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Cookie Banner, Consent mode \u010di GDPR &#8211; to s\u00fa stra\u0161iaky modern\u00fdch webov. Ka\u017ed\u00fd z n\u00e1s d\u00f4verne pozn\u00e1 r\u00f4zne...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<hr \/>\n<h2><span id=\"Zaklady_o_cookies\">Z\u00e1klady o cookies<\/span><\/h2>\n<p>Ak ste v tomto celom nov\u00ed a netu\u0161\u00edte ako cookies funguj\u00fa, odpor\u00fa\u010dame na\u0161e video a \u010dl\u00e1nok.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/tEl5HwjkkpM\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17757\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok-Cookies-Ako-funguju-a-co-zanemna-ochrana-pred-sledovanim-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17757\/\">\n    \t\t  <span class=\"title\">Cookies! Ako funguj\u00fa a \u010do znamen\u00e1 ochrana pred sledovan\u00edm<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/ochrana-sukromia\/\">Ochrana s\u00fakromia<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michal-molcan\/\">Michal Mol\u010dan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/07\">\n\t\t\t  \t<time datetime=\"2021-07-07\" itemprop=\"datePublished\">07. j\u00fal 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>V\u0161etci m\u00e1me radi kol\u00e1\u010diky! A v\u00e1\u0161 prehliada\u010d na mobile alebo po\u010d\u00edta\u010di ich k \u017eivotu vyslovene potrebuje. Predstavte si,...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t<\/p>\n<p><a href=\"https:\/\/cookiebanner.online\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18700 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-11-1024x536.png\" alt=\"cookiebanner.online od DASE\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-11-1024x536.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-11-300x157.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-11-600x314.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-11.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00eddeme o spo\u013eahliv\u00e9 d\u00e1ta? GDPR a cookie li\u0161ty s\u00fa medzi nami u\u017e p\u00e1r rokov. Niektor\u00e9 \u0161t\u00e1ty a firmy&#8230;<\/p>\n","protected":false},"author":4,"featured_media":18114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[790],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18112"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18112"}],"version-history":[{"count":19,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18112\/revisions"}],"predecessor-version":[{"id":19378,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18112\/revisions\/19378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18114"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}