{"id":18082,"date":"2022-01-25T11:28:12","date_gmt":"2022-01-25T09:28:12","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18082\/"},"modified":"2022-01-25T11:28:58","modified_gmt":"2022-01-25T09:28:58","slug":"ako-prepojit-google-analytics-4-a-google-search-console","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-prepojit-google-analytics-4-a-google-search-console\/","title":{"rendered":"Ako prepoji\u0165 Google Analytics 4 a Google Search Console"},"content":{"rendered":"

Prepojen\u00edm \u00fa\u010dtov Google Analytics 4 s Google Search Console z\u00edskavate mo\u017enos\u0165 hlb\u0161ej anal\u00fdzy relevant\u00e9ho organick\u00e9ho vyh\u013ead\u00e1vania pre va\u0161u str\u00e1nku. <\/strong><\/p>\n

V\u010faka tejto integr\u00e1cii budete ma\u0165 v GA4 pr\u00edstup k d\u00e1tam, ako je napr. va\u0161a poz\u00edcia vo v\u00fdsledkoch vyh\u013ead\u00e1vania, ktor\u00e9 vyh\u013ead\u00e1van\u00e9 dopyty viedli ku kliknutiam, \u010di ak\u00e9 bolo spr\u00e1vanie takto sprostredkovan\u00fdch n\u00e1v\u0161tevn\u00edkov na va\u0161ej str\u00e1nke (napr. s ktorou landing page vo vyh\u013ead\u00e1van\u00ed u\u017e\u00edvatelia najviac interagovali, ko\u013eko u\u017e\u00edvate\u013eov konvertovalo a pod.)\u00a0<\/strong><\/p>\n

Reporty<\/strong><\/h2>\n

Po spom\u00ednanej integr\u00e1cii n\u00e1jdete vo vlastn\u00edctve Google Analytics 4 dva nov\u00e9 reporty<\/strong> (mo\u017eno sa k nim dosta\u0165 napr. cez Preh\u013eady, Akviz\u00edciu a Preh\u013ead Akviz\u00edci\u00ed v bo\u010dnom \u013eavom menu):<\/span><\/p>\n

    \n
  1. Dopyty Organick\u00e9ho Vyh\u013ead\u00e1vania na Googli
    \n<\/b>Tento report zobrazuje vyh\u013ead\u00e1vacie dopyty a pr\u00edslu\u0161n\u00e9 metriky z \u00fa\u010dtu Google Search Console vlastn\u00edctva. Je mo\u017en\u00e9 podrobnej\u0161ie sk\u00fama\u0165 d\u00e1ta cez GSC dimenzie ale nie cez dimenzie GA. Tie ist\u00e9 d\u00e1ta n\u00e1jdete aj na \u00fa\u010dte GSC.
    \n<\/b><\/b><\/li>\n
  2. N\u00e1v\u0161tevnos\u0165 z Organick\u00e9ho Vyh\u013ead\u00e1vania na Googli
    \n<\/b>Tento report zobrazuje vstupn\u00e9 str\u00e1nky s relevantn\u00fdmi metrikami GSC a GA. Je mo\u017en\u00e9 detailnej\u0161ie presk\u00fama\u0165 d\u00e1ta na z\u00e1klade dimenzi\u00ed ako je krajina \u010di zariadenie.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

    .Na tomto <\/span>linku<\/span><\/a> sa dozviete viac o tom, ako overi\u0165 vlastn\u00edctvo Search Console.<\/span><\/p>\n

    Search Console uklad\u00e1 d\u00e1ta po dobu 16 mesiacov<\/strong> a reporty v GA teda tie\u017e obsahuj\u00fa maxim\u00e1lne d\u00e1ta za posledn\u00fdm 16 mesiacov (ukladanie \u00fadajov v GA4 mo\u017eno moment\u00e1lne nastavi\u0165 na maxim\u00e1lne 14 mesiacov). Ka\u017edop\u00e1dne relevantn\u00e9 d\u00e1ta sa v GSC a GA reportoch zobrazia 48 hod\u00edn potom, ako boli zaznamenan\u00e9 v Search Console.<\/span><\/p>\n

    Upozornenia oh\u013eadom reportingu<\/strong><\/h3>\n

    Search Console zbierka je v predvolenom nastaven\u00ed nezverejnen\u00e1. M\u00f4\u017eete ju n\u00e1js\u0165 pod Kni\u017enicou v \u013eavom bo\u010dnom paneli a zverejni\u0165 ju tu:<\/span><\/p>\n

    \"Ako<\/a><\/p>\n

    Search Console metriky s\u00fa kompatibiln\u00e9 len so Search Console dimenziami a len niektor\u00fdmi Google Analytics dimenziami – Vstupn\u00e1 str\u00e1nka<\/strong> (Landing page), Zariadenie<\/strong> (Device) a Krajina<\/strong> (Country).<\/span><\/p>\n

    Search Console reporty zobrazuj\u00fa d\u00e1ta z Webov\u00e9ho streamu \u00fadajov<\/strong> (Web Data Stream), ktor\u00fd vyberiete, ke\u010f vytvor\u00edte prepojenie medzi \u00fa\u010dtami Search Console a Analytics. <\/span><\/p>\n

    Ak tento link vyma\u017eete a vytvor\u00edte nov\u00fd, ktor\u00fd vyu\u017e\u00edva in\u00fd webov\u00fd stream \u00fadajov, potom v\u0161etky d\u00e1tumov\u00e9 rozsahy reportov bud\u00fa pou\u017e\u00edva\u0165 webov\u00fd stream vybran\u00fd pre nov\u00fd link. Search Console reporty moment\u00e1lne nepodporuj\u00fa Grafy \u010dasov\u00fdch obdob\u00ed<\/strong> (Time-series Charts).<\/span><\/p>\n

    Integr\u00e1ciu Analytics a Search Console vytvor\u00edte cez Analytics webov\u00fd stream \u00fadajov a Search Console vlastn\u00edctvo (bu\u010f cez dom\u00e9nu alebo URL prefix). Webov\u00fd stream sa d\u00e1 moment\u00e1lne prepoji\u0165 len s jedn\u00fdm Search Console vlastn\u00edctvom a to plat\u00ed aj naopak, teda jedno vlastn\u00edctvo Search Console sa d\u00e1 prelinkova\u0165 len s jedn\u00fdm data streamom. <\/span><\/p>\n

    Toto vlastn\u00edctvo je v\u0161ak mo\u017en\u00e9 s\u00fa\u010dasne prelinkova\u0165 aj s vlastn\u00edctvom Universal Analytics (tak\u017ee ak ste mali predt\u00fdm prepojen\u00fa GSC a UA vlastn\u00edctvo, t\u00fato integr\u00e1ciu nov\u00fdm prepojen\u00edm nezru\u0161\u00edte). Linkovanie sa ned\u00e1 editova\u0165, tak\u017ee ak ho potrebujete upravi\u0165, je nutn\u00e9 ho vymaza\u0165 a znovu nahra\u0165.<\/span><\/p>\n

    Dostupnos\u0165 Search Console d\u00e1t na \u00fa\u010dte GA4 je podmienen\u00e1 vytvoren\u00edm webov\u00e9ho streamu \u00fadajov a tie\u017e overen\u00edm va\u0161ej str\u00e1nky na \u00fa\u010dte Search Console. In\u00fdmi slovami, d\u00e1ta m\u00e1te dostupn\u00e9 od momentu, kedy spln\u00edte obe tieto podmienky<\/strong>. <\/span><\/p>\n

    Na tom, v akom porad\u00ed spom\u00ednan\u00e9 podmienky spln\u00edte (\u010di najprv over\u00edte str\u00e1nku v GSC a potom vytvor\u00edte webov\u00fd stream \u00fadajov, alebo naopak), nez\u00e1le\u017e\u00ed.<\/span><\/p>\n

    Predpoklady pre \u00faspe\u0161n\u00e9 prepojenie slu\u017eieb<\/strong><\/h2>\n

    Z\u00e1znam d\u00e1t<\/strong><\/h3>\n

    Uistite sa, \u017ee va\u0161e GA4 vlastn\u00edctvo a vlastn\u00edctvo GSC zaznamen\u00e1vaj\u00fa d\u00e1ta pre t\u00fa ist\u00fa skupinu webov\u00fdch str\u00e1nok.\u00a0<\/span><\/p>\n

    Opr\u00e1vnenia<\/strong><\/h3>\n

    Na vytvorenie prepojenia potrebujete pr\u00edstup resp. opr\u00e1vnenie Redaktor<\/strong> (Editor role) pre vlastn\u00edctvo GA4. Rovnako je potrebn\u00e9 by\u0165 overen\u00fdm vlastn\u00edkom Search Console vlastn\u00edctva, pri\u010dom toto overenie je mo\u017ene vyrie\u0161i\u0165 aj po\u010das samotn\u00e9ho procesu prep\u00e1jania. Na tomto <\/span>linku<\/span><\/a> sa dozviete viac o tom ako overi\u0165 vlastn\u00edctvo Search Console.<\/span><\/p>\n

    Na odstr\u00e1nenie prepojenia op\u00e4\u0165 potrebujete pr\u00edstup resp. opr\u00e1vnenie Redaktora (Editor role) pre vlastn\u00edctvo GA4.<\/span><\/p>\n

    Vytvorenie prepojenia<\/strong><\/h2>\n
      \n
    1. V sekcii Spr\u00e1vca<\/strong> (Admin) sa uistite, \u017ee m\u00e1te vybran\u00fd spr\u00e1vny \u00fa\u010det a vlastn\u00edctvo Google Analytics 4<\/li>\n
    2. V st\u013apci Vlastn\u00edctvo<\/strong> (Property) pod sekciou Prepojenie slu\u017eieb<\/strong> (Product Linking) vyberte Prepojenie so slu\u017ebou Search Console<\/strong> (Search Console Linking)
      \n      \"Ako<\/a><\/strong><\/li>\n
    3. N\u00e1sledne v okne pre prepojenia vyberte Prepoji\u0165<\/strong> (Link)
      \n      \"Ako<\/a>
      \n<\/strong><\/li>\n
    4. Ak ste overen\u00fdm vlastn\u00edkom jedn\u00e9ho alebo viacer\u00fdch vlastn\u00edctiev Search Console, v riadku Prepojenie s vlastn\u00edctvami v slu\u017ebe Search Console, ktor\u00e9 spravujem<\/strong>, kliknite Vybra\u0165 \u00fa\u010dty<\/strong> a n\u00e1sledne vyberte \u00fa\u010det, ktor\u00fd chcete prepoji\u0165 s va\u0161im GA4 vlastn\u00edctvom.
      \n      \"Ako<\/a>
      \n<\/strong><\/li>\n
    5. Kliknite na Potvrdi\u0165
      \n      \"Ako<\/a>
      \n<\/strong><\/li>\n
    6. Kliknite na \u010ealej
      \n      \"Ako<\/a>
      \n<\/strong><\/li>\n
    7. Vyberte Webov\u00fd stream \u00fadajov<\/strong> (web data stream) pre va\u0161u str\u00e1nku.
      \n      \"Ako<\/a>
      \n<\/strong><\/li>\n
    8. Kliknite \u010ealej
      \n      \"Ako<\/a>
      \n<\/strong><\/li>\n
    9. Skontrolujte a odo\u0161lite konfigura\u010dn\u00e9 nastavenia
      \n      \"Ako<\/a>
      \n<\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Prepojen\u00edm \u00fa\u010dtov Google Analytics 4 s Google Search Console z\u00edskavate mo\u017enos\u0165 hlb\u0161ej anal\u00fdzy relevant\u00e9ho organick\u00e9ho vyh\u013ead\u00e1vania pre va\u0161u…<\/p>\n","protected":false},"author":74,"featured_media":18083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[639,803,637],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18082"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18082"}],"version-history":[{"count":14,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18082\/revisions"}],"predecessor-version":[{"id":18108,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18082\/revisions\/18108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18083"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}