{"id":18066,"date":"2021-12-29T13:03:55","date_gmt":"2021-12-29T11:03:55","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=18066\/"},"modified":"2021-12-29T13:03:55","modified_gmt":"2021-12-29T11:03:55","slug":"analytics-news-december-2021","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-december-2021\/","title":{"rendered":"Aj z\u00e1ver roka patr\u00ed analytike. \u010co pote\u0161ilo analytikov najviac?"},"content":{"rendered":"<h2>Integr\u00e1cia Google Search Console s Google Analytics 4<\/h2>\n<p>Kone\u010dne je mo\u017en\u00e9 prepoji\u0165 Google Search Console <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/novy-google-analytics-4\/\">s nov\u00fdm Google Analytics 4<\/a>. T\u00fato mo\u017enos\u0165 by ste u\u017e mali ma\u0165 v nastaveniach vlastn\u00edctva (1.) vo va\u0161om Google Analytics, v sekcii &#8222;Product Linking&#8220; (2.). Ak tam t\u00fato mo\u017enos\u0165 e\u0161te nem\u00e1te, po\u010dkajte p\u00e1r dn\u00ed, Google ju postupne spr\u00edstup\u0148uje pre v\u0161etky \u00fa\u010dty.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-18068 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-ga4.jpg\" alt=\"google search console ga4\" width=\"672\" height=\"788\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-ga4.jpg 672w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-ga4-256x300.jpg 256w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-ga4-600x704.jpg 600w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Po prepojen\u00ed vlastn\u00edctiev sa d\u00e1ta zo Search Console objavia v reportoch, konkr\u00e9tne v sekcii: Reports &gt; Acquisition &gt; Acquisition overview ako Google Organic Search Traffic a Google Organic Search Queries. Dostupn\u00e9 s\u00fa tieto dimenzie a metriky:<\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p><b>Dimenzie<\/b><\/p>\n<ul>\n<li>Organic google search query<\/li>\n<li>Landing page<\/li>\n<li>Country<\/li>\n<li>Device category<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-6\">\n<p><b>Metriky<\/b><\/p>\n<ul>\n<li>Organic Google search clicks<\/li>\n<li>Organic Google search impressions<\/li>\n<li>Organic Google search click-through rate<\/li>\n<li>Organic Google search average position<\/li>\n<li>Users<\/li>\n<li>Engaged sessions<\/li>\n<li>Engagement rate<\/li>\n<li>Average engagement time<\/li>\n<li>Event count<\/li>\n<li>Conversions<\/li>\n<li>Ad revenue<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.analyticsmania.com\/post\/connect-google-search-console-with-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analytics mania<\/a><\/p>\n<h2>V\u00e4\u010d\u0161\u00ed rozsah tabuliek a nov\u00e9 metriky z Google Ads v Data Studiu<\/h2>\n<p>Pri flexibiln\u00fdch d\u00e1tov\u00fdch zdrojoch v Google Data Studiu, ktor\u00fdmi s\u00fa napr. Google Sheets, alebo <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\">BigQuery<\/a>, m\u00f4\u017eete odteraz pou\u017e\u00edva\u0165 a\u017e 100 dimenzi\u00ed a 100 metr\u00edk v jednej tabu\u013eke. Ruka v ruke s touto zmenou prich\u00e1dza aj horizont\u00e1lne scrollovanie v tabu\u013ek\u00e1ch. Pre \u00faplnos\u0165 dod\u00e1vame, \u017ee aktu\u00e1lny limit pre fixn\u00e9 d\u00e1tov\u00e9 zdroje (napr. Google Analytics, Google Ads a pod.) s\u00fa limity nastaven\u00e9\u00a0 na maxim\u00e1lne 10 dimenzi\u00ed a 20 metr\u00edk v jednej tabu\u013eke.<\/p>\n<p>Druh\u00fd upgrade sa t\u00fdka Google Ads konektoru. Ak reportujete d\u00e1ta z Google Ads, mo\u017eno v\u00e1s pote\u0161\u00ed dostupnos\u0165 nasledovn\u00fdch metr\u00edk. Aby ste tieto d\u00e1ta mali dostupn\u00e9 v u\u017e vytvoren\u00fdch reportoch, je potrebn\u00e9 refreshn\u00fa\u0165 d\u00e1tov\u00fd zdroj.<\/p>\n<ul>\n<li>Account Budget Order Amount<\/li>\n<li>Account Budget Order Adjustable Amount<\/li>\n<li>Account Budget Amount Spent<\/li>\n<li>Campaign Bid Strategy Type<\/li>\n<li>Ad Group Bid Strategy<\/li>\n<li>Target CPA<\/li>\n<li>Target <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/roas\/\">ROAS<\/a><\/li>\n<li>User Ad Distance<\/li>\n<li>First Position Bid<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/datastudio\/answer\/10331528?hl=en&amp;ref_topic=6267740#dec-16-2021&amp;zippy=%2Csee-older-releases\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Google pripravuje nov\u00fa metriku v r\u00e1mci Core Web Vitals<\/h2>\n<p>Aj ke\u010f to nie je e\u0161te ofici\u00e1lne, Google pripravuje nov\u00fa Core Web Vitals metriku, ktor\u00e1 by mala nahradi\u0165 metriku First Input Delay (FID). FID meria, ako r\u00fdchlo prehliada\u010d reaguje na interakciu pou\u017e\u00edvate\u013ea s webovou str\u00e1nkou, napr. ako dlho trv\u00e1 odpove\u010f, ke\u010f pou\u017e\u00edvate\u013e klikne na CTA tla\u010didlo na webe. Probl\u00e9m tejto metriky je, \u017ee drviv\u00e1 v\u00e4\u010d\u0161ina webov, najm\u00e4 tie, ktor\u00e9 s\u00fa postaven\u00e9 na najroz\u0161\u00edrenej\u0161\u00edch CMS syst\u00e9moch (WordPress, Joomla, Prestashop), ju maj\u00fa celkom dobre porie\u0161en\u00fa. A ke\u010f je ka\u017ed\u00fd web v\u00ed-\u0165az, je proste t\u00e1to metrika zbyto\u010dn\u00e1.<\/p>\n<p>Je preto celkom namieste, \u017ee Google chyst\u00e1 nov\u00fa metriku, ktorou by v bud\u00facnosti nahradil FID. Zatia\u013e v\u00fdvoj\u00e1ri v Google operuj\u00fa s dvoma pr\u00edstupmi, ktor\u00fdmi sleduj\u00fa latenciu interakci\u00ed:<\/p>\n<ul>\n<li>Maximum Event Duration &#8211; interakcia pozost\u00e1va z viacer\u00fdch udalost\u00ed r\u00f4zneho trvania. Toto meranie sa zaklad\u00e1 na najv\u00e4\u010d\u0161om trvan\u00ed udalosti zo skupiny udalost\u00ed.<\/li>\n<li>Total Event Duration &#8211; s\u00fa\u010det trvania v\u0161etk\u00fdch udalos\u00ed.<\/li>\n<\/ul>\n<p>\u010ci u\u017e sa nakoniec bude pou\u017e\u00edva\u0165 jedna metrika, \u010di druh\u00e1, je dobr\u00e9 sa na zmenu pripravi\u0165 u\u017e teraz. Lebo ako hovor\u00ed klasik, to je ve\u013ek\u00e1 vec \u010di, \u010di, \u010di&#8230;<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.searchenginejournal.com\/google-responsiveness-metric\/429466\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Journal<\/a><\/p>\n<h2>5 dn\u00ed \u0161pi\u010dkovej analytiky na konferencii Superweek v Ma\u010farsku<\/h2>\n<p>V d\u0148och 31. janu\u00e1ra a\u017e 4. febru\u00e1ra sa ne\u010faleko Budape\u0161ti uskuto\u010dn\u00ed u\u017e 10. ro\u010dn\u00edk analytickej konferencie Superweek. Te\u0161i\u0165 sa m\u00f4\u017eete na analytikov svetovej \u00farovne z firiem ako Spotify, Google, \u010di Analytics Ninja. \u010cakaj\u00fa v\u00e1s predn\u00e1\u0161ky o najnov\u0161\u00edch trendoch v analytike, ale aj kopec zauj\u00edmav\u00fdch case studies, napr\u00edklad aj o tom, ako fixnu\u0165 ecommerce trackovanie pre jeden z najlep\u0161\u00edch futbalov\u00fdch t\u00edmov S\u00e9rie A bez pr\u00edstupu do ich GA a GTM.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aAcvVDTJy1I\" width=\"900\" height=\"506\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ak sa p\u00fdtate, \u010di pr\u00edde aj Simo Ahava, tak \u00e1no, bude tam tie\u017e!<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/superweek.hu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Superweeks<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integr\u00e1cia Google Search Console s Google Analytics 4 Kone\u010dne je mo\u017en\u00e9 prepoji\u0165 Google Search Console s nov\u00fdm Google&#8230;<\/p>\n","protected":false},"author":70,"featured_media":18076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[620,798,668,773],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18066"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=18066"}],"version-history":[{"count":11,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18066\/revisions"}],"predecessor-version":[{"id":18079,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/18066\/revisions\/18079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/18076"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=18066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=18066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=18066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}