{"id":17961,"date":"2021-10-29T10:07:30","date_gmt":"2021-10-29T08:07:30","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17961\/"},"modified":"2021-10-29T10:38:34","modified_gmt":"2021-10-29T08:38:34","slug":"analytics-news-oktober-2021","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-oktober-2021\/","title":{"rendered":"Okt\u00f3brov\u00e9 novinky z Data Studia a z Google Ads"},"content":{"rendered":"<h2>Do\u010dkali sme sa. Ecommerce d\u00e1ta z GA4 kone\u010dne v Data Studiu!<\/h2>\n<p>O aktualiz\u00e1cii GA4 konektora do Data Studia v\u00e1s informujeme pravidelne. Najnov\u0161\u00ed update je v\u0161ak in\u00fd. Kone\u010dne m\u00f4\u017eete vo svojich reportoch pou\u017e\u00edva\u0165 ecommerce d\u00e1ta z Google Analytics 4. O tom, \u017ee ide o rozsiahlu zmenu, sved\u010d\u00ed aj zoznam dimenzi\u00ed a metr\u00edk, ktor\u00e9 boli implementovan\u00e9. Konkr\u00e9tne ide o:<\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p><b>Dimenzie<\/b><\/p>\n<ul>\n<li>Item brand<\/li>\n<li>Item category<\/li>\n<li>Item category 2<\/li>\n<li>Item category 3<\/li>\n<li>Item category 4<\/li>\n<li>Item category 5<\/li>\n<li>Item ID<\/li>\n<li>Item name<\/li>\n<li>Item list ID<\/li>\n<li>Item list name<\/li>\n<li>Item promotion creative name<\/li>\n<li>Item promotion ID<\/li>\n<li>Item promotion Name<\/li>\n<li>Order coupon<\/li>\n<li>Transaction ID<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-6\">\n<p><b>Metriky<\/b><\/p>\n<ul>\n<li>Add-to-carts<\/li>\n<li>Checkouts<\/li>\n<li>Ecommerce purchases<\/li>\n<li>Item purchase quantity<\/li>\n<li>Item revenue<\/li>\n<li>Item list clicks<\/li>\n<li>Item list click through rate<\/li>\n<li>Item list views<\/li>\n<li>Item promotion clicks<\/li>\n<li>Item promotion click through rate<\/li>\n<li>Item promotion views<\/li>\n<li>Item views<\/li>\n<li>Cart-to-view rate<\/li>\n<li>Purchase-to-view rate<\/li>\n<li>Total purchasers<\/li>\n<li>First time purchasers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>Aby ste tieto dimenzie a metriky mali dostupn\u00e9 v u\u017e vytvoren\u00fdch d\u00e1tov\u00fdch zdrojoch, je potrebn\u00e9 ich <a href=\"https:\/\/support.google.com\/datastudio\/answer\/7083608\" target=\"_blank\" rel=\"noopener noreferrer\">znova na\u010d\u00edta\u0165 pod\u013ea tohto n\u00e1vodu<\/a>.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/datastudio\/answer\/7083608\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Nov\u00fd vylep\u0161en\u00fd dizajn pre menu v Data Studiu<\/h2>\n<p>Po minulomesa\u010dnom redizajne d\u00e1tov\u00fdch zdrojov pri\u0161li v\u00fdvoj\u00e1ri v Data Studiu aj s redizajnom menu v reportoch. Odteraz m\u00f4\u017eete pou\u017ei\u0165 modern\u00fd flat design a doplni\u0165 buttony smeruj\u00face na jednotliv\u00e9 podstr\u00e1nky aj o ikonky. Dashboard v Data Studiu sa razom stane pre u\u017e\u00edvate\u013ea pr\u00ed\u0165a\u017elivej\u0161\u00edm a preh\u013eadnej\u0161\u00edm.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-17971 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/menu-data-studio.png\" alt=\"menu data studio new\" width=\"731\" height=\"81\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/menu-data-studio.png 731w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/menu-data-studio-300x33.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/menu-data-studio-600x66.png 600w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>Menu v tomto dizajne m\u00f4\u017ee by\u0165 a\u017e 3-\u00farov\u0148ov\u00e9 a jednotliv\u00e9 sekcie je mo\u017en\u00e9 odde\u013eova\u0165 aj vizu\u00e1lne. Ur\u010dite v\u00e1m odpor\u00fa\u010dame preklika\u0165 sa mo\u017enos\u0165ami, ktor\u00e9 nov\u00e9 menu pon\u00faka. My sme si ho ob\u013e\u00fabili okam\u017eite.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/datastudio\/answer\/6370267\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Nov\u00fd budget report v Google Ads<\/h2>\n<p>Google vypo\u010dul priania mal\u00fdch inzerentov, ktor\u00fdm \u010dastokr\u00e1t ch\u00fdbala znalos\u0165 o tom, ako Google Ads vyu\u017e\u00edva ich denn\u00e9 rozpo\u010dty a pridal do Google Ads Managera nov\u00fd budget report. Report vyu\u017e\u00edva tie\u017e predikt\u00edvny model pre odhadovanie mesa\u010dn\u00fdch v\u00fddavkov pre aktu\u00e1lny mesiac. V pr\u00edpade, \u017ee ste zmenili denn\u00fd rozpo\u010det, uvid\u00edte tie\u017e to, ako zmena rozpo\u010dtu ovplyvnila v\u00fdkonnos\u0165 kampan\u00ed a mesa\u010dn\u00e9 n\u00e1klady.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/support-kms-prod\/E1PPgWHzJ9Z55FfKEdLsQUIQ258vOXatgn2Q\" alt=\"Screenshot of the new budget report\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/11202082\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Offline Conversion Helper v\u00e1m pom\u00f4\u017ee s importom offline konverzi\u00ed do Google Ads<\/h2>\n<p>Ak vediete kamenn\u00fa prev\u00e1dzku, ale z\u00edskavate potenci\u00e1lnych z\u00e1kazn\u00edkov online pred uzavret\u00edm kone\u010dn\u00e9ho predaja, zabezpe\u010denie vysokej kvality potenci\u00e1lnych z\u00e1kazn\u00edkov je k\u013e\u00fa\u010dom k tomu, aby ste z ka\u017edej interakcie s va\u0161imi potenci\u00e1lnymi z\u00e1kazn\u00edkmi vy\u0165a\u017eili maximum. Import offline konverzi\u00ed do Google Ads v\u00e1m k tomu pom\u00f4\u017ee. V\u010faka t\u00fdmto d\u00e1tam m\u00f4\u017eete mera\u0165, \u010do sa deje v offline svete po tom, \u010do va\u0161a reklama povedie ku kliknutiu alebo k telefonick\u00e9mu hovoru, a potom tieto \u00fadaje pou\u017ei\u0165 na vyh\u013eadanie a oslovenie podobn\u00e9ho publika.<\/p>\n<p>Aby bol import d\u00e1t do Google Ads \u010do najjednoduch\u0161\u00ed, Google spustil pomocn\u00fd n\u00e1stroj OCI (Offline Conversion Helper). N\u00e1stroj v\u00e1s prevedie podrobn\u00fdmi krokmi cez cel\u00fd proces importu d\u00e1t. To, \u010di sa tento tool hod\u00ed aj pre v\u00e1\u0161 typ biznisu si ve\u013emi jednoducho over\u00edte zodpovedan\u00edm na nieko\u013eko z\u00e1kladn\u00fdch ot\u00e1zok priamo <a href=\"https:\/\/ocihelper.withgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">na str\u00e1nke Offline Conversion Helpera<\/a>.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/ocihelper.withgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Offline Conversion Helper<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do\u010dkali sme sa. Ecommerce d\u00e1ta z GA4 kone\u010dne v Data Studiu! O aktualiz\u00e1cii GA4 konektora do Data Studia&#8230;<\/p>\n","protected":false},"author":70,"featured_media":17984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[620,668],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17961"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=17961"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17961\/revisions"}],"predecessor-version":[{"id":17983,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17961\/revisions\/17983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17984"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=17961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=17961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=17961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}