{"id":17769,"date":"2021-07-30T10:34:53","date_gmt":"2021-07-30T08:34:53","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17769\/"},"modified":"2021-08-09T13:40:13","modified_gmt":"2021-08-09T11:40:13","slug":"analytics-news-jul-2021-2","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jul-2021-2\/","title":{"rendered":"Hor\u00face letn\u00e9 analytick\u00e9 novinky"},"content":{"rendered":"

Nov\u00e9 rozhranie Google Analytics 4<\/h2>\n

Ke\u010f sme si pomaly zvykli na nov\u00fd Google Analytics 4, pri\u0161iel upgrade… A m\u00f4\u017eeme si zvyka\u0165 znova. Ka\u017edop\u00e1dne po \u00favodnom \u0161oku n\u00e1s t\u00e1to zmena milo prekvapila. V rozhran\u00ed sa objavila nov\u00e1 sekcia Advertising Snapshot<\/strong> s reportami, ktor\u00e9 v\u00e1m poodhalia konverzn\u00e9 cesty a umo\u017enia porovna\u0165 jednotliv\u00e9 atribu\u010dn\u00e9 modely.<\/p>\n

\"advertising<\/p>\n

Zmenami pre\u0161li aj ostatn\u00e9 sekcie GA4 rozhrania. Nastavenia konverzi\u00ed, vlastn\u00fdch eventov a vlastn\u00fdch dimenzi\u00ed n\u00e1jdete v sekcii Configure<\/strong>. Na \u00favodnej str\u00e1nke sekcie s reportami n\u00e1jdete Reports snapshot<\/strong> s najd\u00f4le\u017eitej\u0161\u00edmi metrikami, ktor\u00e9 v\u00e1m poskytn\u00fa preh\u013ead o v\u00fdkonnosti webu. Ak by ste chceli niektor\u00e9 reporty vyhodi\u0165, alebo, naopak, niektor\u00e9 in\u00e9 prida\u0165, Google Analytics v\u00e1m umo\u017e\u0148uje prisp\u00f4sobi\u0165 si layout va\u0161im potreb\u00e1m. \u010co hovor\u00edte vy na nov\u00fd vizu\u00e1l? Pode\u013ete sa s va\u0161imi n\u00e1zormi dole v koment\u00e1roch.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Predikt\u00edvne metriky dostupn\u00e9 u\u017e aj v spr\u00e1vcovi publ\u00edk<\/h2>\n

O predikt\u00edvnych metrik\u00e1ch v Google Analytics 4 ste si mohli v na\u0161ich News pre\u010d\u00edta\u0165 e\u0161te minul\u00fd rok. Odteraz v\u0161ak Google umo\u017e\u0148uje pou\u017e\u00edva\u0165 predikt\u00edvne metriky aj pri budovan\u00ed publ\u00edk<\/a> a tie\u017e v r\u00e1mci segmentov<\/a>.<\/p>\n

Pri nastavovan\u00ed publika alebo segmentu zalo\u017een\u00e9ho na predikt\u00edvnych metrik\u00e1ch sa v\u00e1m zobraz\u00ed interakt\u00edvny graf, ktor\u00fd ve\u013emi jednoduchou formou zobrazuje s\u00favislos\u0165 medzi presnos\u0165ou predikcie a ve\u013ekos\u0165ou v\u00e1\u0161ho publika. O v\u0161etko ostatn\u00e9 sa potom postaraj\u00fa data driven<\/a> modely, ktor\u00e9 pre v\u00fdpo\u010dty predikt\u00edvnych metr\u00edk pou\u017e\u00edva Google Analytics.<\/p>\n

\"predictive<\/a><\/p>\n

Viac na: Google Support<\/a><\/p>\n

Trackujte va\u0161e Data Studio reporty cez Google Analytics 4<\/h2>\n

Chcete vedie\u0165 ko\u013eko \u013eud\u00ed si prehliada va\u0161e reporty v Google Data Studiu a ako s nimi interaguj\u00fa? Odteraz je mo\u017en\u00e9 mera\u0165 n\u00e1v\u0161tevnos\u0165 va\u0161ich reportov v Google Data Studiu aj prostredn\u00edctvom vlastn\u00edctva Google Analytics 4. Sta\u010d\u00ed ak vlo\u017e\u00edte merac\u00ed k\u00f3d v nastaven\u00ed reportu (File > Report Settings > Google Analytics Measurement ID).<\/p>\n

V\u010faka GA4 budete presne vedie\u0165, odkia\u013e si u\u017e\u00edvatelia prezeraj\u00fa va\u0161e reporty a ako sa k nim dostali. D\u00e1ta v Data Studiu m\u00f4\u017eete, samozrejme, vizualizova\u0165 v Data Studiu. \u00c1no, h\u00e1date spr\u00e1vne – m\u00f4\u017eete si vytvori\u0165 prekr\u00e1sny zdielate\u013en\u00fd dashboard, ktor\u00fd bude zobrazova\u0165 n\u00e1v\u0161tevnos\u0165 va\u0161ich \u010fal\u0161\u00edch prekr\u00e1snych zdie\u013ean\u00fdch dashboardov. \u00da\u017easn\u00e9, \u017ee?<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Google p\u00f4jde rovnakou cestou ako Apple – umo\u017en\u00ed u\u017e\u00edvate\u013eom nezdie\u013ea\u0165 ich Advertiser ID naprie\u010d aplik\u00e1ciami<\/h2>\n

Google ned\u00e1vno adresoval v\u00fdvoj\u00e1rom Android aplik\u00e1ci\u00ed e-mail, v ktorom im ozn\u00e1mil, \u017ee umo\u017en\u00ed pou\u017e\u00edvate\u013eom zru\u0161i\u0165 zdie\u013eanie ich Advertiser ID<\/strong> pri prechode medzi aplik\u00e1ciami. Jedn\u00e1 sa o podobn\u00fa zmenu, ak\u00fa priniesla aktualiz\u00e1cia iOS 14.5 v m\u00e1ji tohto roku. T\u00e1to mo\u017enos\u0165 m\u00e1 poskytn\u00fa\u0165 pou\u017e\u00edvate\u013eom v\u00e4\u010d\u0161iu kontrolu nad svojimi d\u00e1tami, zv\u00fd\u0161i\u0165 transparentnos\u0165 pou\u017e\u00edvan\u00fdch d\u00e1t a pom\u00f4c\u0165 posilni\u0165 u\u017e\u00edvate\u013esk\u00fa bezpe\u010dnos\u0165 a s\u00fakromie.<\/p>\n

K zmene nem\u00e1 d\u00f4js\u0165 automaticky, ale postupne, a to do konca roka 2021. Po\u010das prechodn\u00e9ho obdobia sa v\u00fdvoj\u00e1ri webov\u00fdch aplik\u00e1cii m\u00f4\u017eu na zmenu pripravi\u0165. Ke\u010f\u017ee identifik\u00e1tor sa pou\u017e\u00edva aj na in\u00e9 \u00fa\u010dely ako marketing, napr. na analytiku alebo na predch\u00e1dzanie podvodom, Google pris\u013e\u00fabil v\u00fdvoj\u00e1rom plnohodnotn\u00fa alternat\u00edvu, ktor\u00fa by mal predstavi\u0165 v najbli\u017e\u0161\u00edch t\u00fd\u017ed\u0148och.<\/p>\n

Viac na: Search Engine Land<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nov\u00e9 rozhranie Google Analytics 4 Ke\u010f sme si pomaly zvykli na nov\u00fd Google Analytics 4, pri\u0161iel upgrade… A…<\/p>\n","protected":false},"author":70,"featured_media":17785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669,1],"tags":[799,162,798,668],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17769"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=17769"}],"version-history":[{"count":10,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17769\/revisions"}],"predecessor-version":[{"id":17799,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17769\/revisions\/17799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17785"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=17769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=17769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=17769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}