{"id":17757,"date":"2021-07-07T13:53:19","date_gmt":"2021-07-07T11:53:19","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17757\/"},"modified":"2021-07-07T13:53:19","modified_gmt":"2021-07-07T11:53:19","slug":"cookies-ako-funguju-a-co-znamena-ochrana-pred-sledovanim","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/cookies-ako-funguju-a-co-znamena-ochrana-pred-sledovanim\/","title":{"rendered":"Cookies! Ako funguj\u00fa a \u010do znamen\u00e1 ochrana pred sledovan\u00edm"},"content":{"rendered":"

V\u0161etci m\u00e1me radi kol\u00e1\u010diky! A v\u00e1\u0161 prehliada\u010d na mobile alebo po\u010d\u00edta\u010di ich k \u017eivotu vyslovene potrebuje. Predstavte si, ako si neust\u00e1le mus\u00edme voli\u0165 jazyk str\u00e1nky, alebo sa v\u017edy znova prihlasova\u0165. Ka\u017ed\u00fd dobr\u00fd nastroj m\u00e1 v\u0161ak aj svoje nev\u00fdhody, a preto sa bude pou\u017e\u00edvanie cookies v prehliada\u010doch v najbli\u017e\u0161ej bud\u00facnosti \u010doraz viac obmedzova\u0165.
\n<\/strong><\/p>\n

\u010co je to cookie?<\/h2>\n

HTTP cookie<\/strong> je textov\u00fd s\u00fabor o ve\u013ekosti zop\u00e1r kilobajtov, ulo\u017een\u00fd v s\u00fabore aplik\u00e1cie, ktor\u00fa aj pr\u00e1ve teraz pou\u017e\u00edvate na prehliadanie webu. Vznikaj\u00fa, ke\u010f si prehliada\u010d vyp\u00fdta potrebn\u00e9 zdroje na vytvorenie str\u00e1nky od serveru, ten mu ich poskytne a pripoj\u00ed k nim aj inform\u00e1cie, ktor\u00e9 si m\u00f4\u017ee prehliada\u010d ulo\u017ei\u0165 na neskor\u0161ie pou\u017eitie.<\/p>\n

Cookie sa uklad\u00e1 v prehliada\u010di pod n\u00e1zvom textov\u00e9ho s\u00faboru, ktor\u00fd m\u00e1 konkr\u00e9tnu hodnotu.<\/p>\n

Set-cookie: <n\u00e1zov cookie>=<hodnota cookie><\/strong><\/p>\n

Set-cookie: <\u010d\u00edslo_objedn\u00e1vky>=<BA14753>; <prihl\u00e1senie>=<12547.Xctjennta542><\/strong><\/p>\n

Ak prehliada\u010d pri \u010fal\u0161ej \u017eiadosti o zdroje pou\u017eije aj ulo\u017een\u00fa cookie, server vie, \u017ee ide o rovnak\u00e9ho pou\u017e\u00edvate\u013ea a str\u00e1nka sa potom zobraz\u00ed u\u017e vo vopred zvolenom jazyku, alebo v\u00e1s rovno prihl\u00e1si.<\/p>\n

Pou\u017e\u00edvaj\u00fa sa najm\u00e4 na tri \u00fa\u010dely:<\/p>\n

    \n
  1. Spr\u00e1va Sessions (rel\u00e1cii)
    \n– prihl\u00e1senie, n\u00e1kupn\u00e9 voz\u00edky, hern\u00e9 sk\u00f3re<\/li>\n
  2. Personaliz\u00e1cia
    \n– u\u017e\u00edvate\u013esk\u00e9 nastavenie, zobrazenie a in\u00e9 nastavenia<\/li>\n
  3. Sledovanie
    \n– nahr\u00e1vanie a ukladanie \u00fadajov o pou\u017e\u00edvan\u00ed web str\u00e1nok<\/li>\n<\/ol>\n

    Prv\u00ed (1st party) verzus v\u0161etci ostatn\u00ed (3rd party)<\/h2>\n

    Cookie v\u00e4\u010d\u0161inou vznik\u00e1 pri \u017eiadosti o zdroje web str\u00e1nky zo servera, preto je prepojen\u00e1 s dom\u00e9nou, ktor\u00e1 zdroje poskytuje. Ak teda cookie vznikla v\u010faka str\u00e1nke, ktor\u00fa ste pr\u00e1ve nav\u0161t\u00edvili, je to takzvan\u00e1 1st party cookie<\/em>, alebo prv\u00fd \u00fa\u010dastn\u00edk. Tie maj\u00fa \u010dasto podobu d\u00f4le\u017eit\u00fdch inform\u00e1cii, ktor\u00e9 str\u00e1nka pou\u017e\u00edva pravidelne, aby ste nemuseli zbyto\u010dne dlho \u010daka\u0165. Pr\u00e1ve v\u010faka 1st party cookies si str\u00e1nka pam\u00e4t\u00e1 va\u0161e zvolen\u00e9 nastavenia, obsah ko\u0161\u00edka v e-shope, alebo pre ak\u00e9 mesto potrebujete predpove\u010f po\u010dasia.<\/p>\n

    \u201eZlat\u00e9 pravidlo cookies znie, \u017ee len str\u00e1nka ktor\u00e1 nastavila cookie m\u00f4\u017ee \u010d\u00edta\u0165 t\u00fato cookie.\u201c<\/strong><\/p>\n

    Str\u00e1nky v\u0161ak m\u00f4\u017eu pou\u017e\u00edva\u0165 aj zdroje in\u00fdch serverov a dom\u00e9n, ktor\u00e9 si ukladaj\u00fa svoje vlastn\u00e9 cookies. Tak vznikaj\u00fa 3rd party cookies<\/em>, ktor\u00e9 s\u00edce s\u00fa s\u00fa\u010das\u0165ou str\u00e1nky, ale patria inej dom\u00e9ne.
    \nV\u0161etky tla\u010didl\u00e1, formul\u00e1re a r\u00f4zne in\u00e9 interakt\u00edvne n\u00e1stroje soci\u00e1lnych siet\u00ed vytv\u00e1raj\u00fa v\u010faka \u0161irok\u00e9mu pou\u017eitiu t\u00fdchto doplnkov sie\u0165, ktor\u00e1 bez n\u00e1\u0161ho vedomia zbiera \u00fadaje a vyhodnocuje ich pomocou strojov\u00e9ho u\u010denia<\/a>.<\/p>\n

    Probl\u00e9m s cookies a sledovan\u00edm vznik\u00e1 a\u017e v momente, ke\u010f je \u00fadajov z pou\u017e\u00edvania webu to\u013eko, \u017ee dok\u00e1\u017eu spo\u013eahlivo identifikova\u0165 pou\u017e\u00edvate\u013ea bez toho, aby kdeko\u013evek zanechal d\u00f4vern\u00e9 inform\u00e1cie.<\/p>\n

    Preto vznikla legislat\u00edva ako General Data Privacy Regulation (GDPR)<\/a> alebo ePrivacy Directive<\/a>, ktor\u00e9 maj\u00fa za \u00falohu ochr\u00e1ni\u0165 pou\u017e\u00edvate\u013eov pred nevy\u017eiadan\u00fdm spracovan\u00edm \u00fadajov. Str\u00e1nky preto musia dnes informova\u0165 pou\u017e\u00edvate\u013eov o pou\u017e\u00edvan\u00ed cookies a da\u0165 im aj mo\u017enos\u0165 odmietnu\u0165 ich, alebo aspo\u0148 pou\u017e\u00edva\u0165 v\u00e4\u010d\u0161inu str\u00e1nky bez ich schv\u00e1lenia.<\/p>\n

    \"Cookie<\/a><\/p>\n

    Pozrie\u0165 si ich m\u00f4\u017eete aj vy!<\/h3>\n

    V n\u00e1strojoch pre developerov (ctr+shift+i)<\/em> si otvorte kartu Application, <\/em>kde v\u00a0sekcii Storage<\/em> n\u00e1jdete aj zoznam Cookies. Tam m\u00f4\u017eete vidie\u0165 v\u0161etky ulo\u017een\u00e9 cookies, aj s podrobn\u00fdm nastaven\u00edm ich vlastnost\u00ed, rozdelen\u00e9 pod\u013ea dom\u00e9ny ktor\u00e1 ich tam ulo\u017eila.<\/p>\n

    \"Obrazok<\/a><\/p>\n

    Webov\u00e1 analytika bez cookies?<\/h2>\n

    Dnes u\u017e prehliada\u010de obmedzuj\u00fa pou\u017e\u00edvanie cudz\u00edch (3rd party) cookies a\u00a0takmer v\u0161etky pou\u017e\u00edvaj\u00fa inteligentn\u00fa prevenciu sledovania (ITP). Chrome dokonca ohl\u00e1sil, \u017ee prestane pou\u017e\u00edva\u0165 cookies \u00faplne do roku 2022.<\/p>\n

    Blokovanie 3rd party cookies m\u00e1 dopad najm\u00e4 na efektivitu kampan\u00ed, av\u0161ak inteligentn\u00e1 prevencia sledovania obmedzuje aj 1st party cookies, prostredn\u00edctvom skr\u00e1tenia ich \u017eivotnosti v\u00a0prehliada\u010di.<\/p>\n

    V\u00fdsledkom obmedzen\u00ed je n\u00e1rast nov\u00fdch pou\u017e\u00edvate\u013eov v analytics, ke\u010f\u017ee zabudovan\u00fd ITP zmazal ulo\u017een\u00e9 cookies po p\u00e1r d\u0148och od poslednej n\u00e1v\u0161tevy a ch\u00fdba tak identifik\u00e1tor vracaj\u00faceho sa pou\u017e\u00edvate\u013ea.
    \nITP a blokovanie ostatn\u00fdch cookies m\u00e1 za n\u00e1sledok aj ch\u00fdbaj\u00face transakcie v analytics, nespr\u00e1vnu atrib\u00faciu obratu k \u010fakovn\u00fdm str\u00e1nkam, alebo ch\u00fdbaj\u00face merania, u\u017e spom\u00ednanej efektivity reklamn\u00fdch kampan\u00ed.<\/p>\n

    Z\u00e1ver<\/h2>\n

    Aktu\u00e1lne je najlep\u0161\u00edm rie\u0161en\u00edm server-side tagging<\/a> a vyu\u017eitie slu\u017eieb na pred\u013a\u017eenie \u017eivotnosti marketingov\u00fdch a v\u00fdkonnostn\u00fdch cookies. Do bud\u00facna sa v\u0161ak pracuje na nov\u00fdch rie\u0161eniach, ktor\u00e9 maj\u00fa hlavne za cie\u013e n\u00e1js\u0165 kompromis medzi opr\u00e1vnen\u00fdm z\u00e1ujmom firiem a s\u00fakrom\u00edm pou\u017e\u00edvate\u013eov.<\/p>\n","protected":false},"excerpt":{"rendered":"

    V\u0161etci m\u00e1me radi kol\u00e1\u010diky! A v\u00e1\u0161 prehliada\u010d na mobile alebo po\u010d\u00edta\u010di ich k \u017eivotu vyslovene potrebuje. Predstavte si,…<\/p>\n","protected":false},"author":71,"featured_media":17764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637,806],"tags":[603,604,643,808,807,372,641],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17757"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=17757"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17757\/revisions"}],"predecessor-version":[{"id":17765,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17757\/revisions\/17765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17764"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=17757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=17757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=17757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}