{"id":17655,"date":"2021-06-23T15:36:21","date_gmt":"2021-06-23T13:36:21","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17655\/"},"modified":"2021-06-23T15:37:54","modified_gmt":"2021-06-23T13:37:54","slug":"segmenty-a-publika-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/segmenty-a-publika-v-google-analytics-4\/","title":{"rendered":"Segmenty a publik\u00e1 v Google Analytics 4"},"content":{"rendered":"<p><strong>Segment\u00e1cia je ve\u013emi d\u00f4le\u017eitou s\u00fa\u010das\u0165ou analyzovania d\u00e1t. Vytv\u00e1ranie segmentov pre\u0161lo v Google Analytics 4 oproti Universal Analytics viacer\u00fdmi zmenami. Je preto d\u00f4le\u017eit\u00e9 sa s procesom vytv\u00e1rania a pou\u017e\u00edvania segmentov znova zozn\u00e1mi\u0165. Navy\u0161e, v Google Analytics 4 segmenty stretnete hne\u010f na viacer\u00fdch miestach.<\/strong><\/p>\n<h2>\u010co je segment?<\/h2>\n<p>Predpoklad\u00e1m, \u017ee ka\u017ed\u00fd pravideln\u00fd n\u00e1v\u0161tevn\u00edk n\u00e1\u0161ho blogu u\u017e m\u00e1 aspo\u0148 z\u00e1kladn\u00fa predstavu o tom, \u010do segment je. Pre istotu v\u0161ak prip\u00e1jam kr\u00e1tku defin\u00edciu:<\/p>\n<p>Segment je \u010das\u0165 celku, ktor\u00e1 je vyhranen\u00e1 istou spolo\u010dnou charakteristikou. Napr\u00edklad, segment m\u00f4\u017eu tvori\u0165 pou\u017e\u00edvatelia, ktor\u00ed vo va\u0161om e-shope nak\u00fapili (alebo nenak\u00fapili), ale segment m\u00f4\u017eu tvori\u0165 aj rel\u00e1cie, ktor\u00e9 priniesla reklama na facebooku. Segment je teda podmno\u017eina celku, ktor\u00e1 sp\u013a\u0148a jednu alebo viac vami definovan\u00fdch charakterist\u00edk.<\/p>\n<p>Segment\u00e1ci\u00ed ako takej sme sa venovali vo viacer\u00fdch \u010dl\u00e1nkoch na na\u0161om blogu (napr. <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/sekvencne-segmenty-v-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">o sekven\u010dn\u00fdch segmentoch v Universal Analytics<\/a>).<\/p>\n<h2>Segmenty v \u0161tandardn\u00fdch reportoch<\/h2>\n<p>Ako som spom\u00ednal vy\u0161\u0161ie, na segmenty m\u00f4\u017eete v GA4 narazi\u0165 hne\u010f na nieko\u013ek\u00fdch miestach. T\u00fdm prv\u00fdm s\u00fa \u0161tandardn\u00e9 reporty (a pod \u0161tandardn\u00fdmi reportami mysl\u00edm v\u0161etky \u201cpredpripraven\u00e9 reporty\u201d, ku ktor\u00fdm viete pristupova\u0165 z \u013eav\u00e9ho menu).<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-6.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17661 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-6.png\" alt=\"Zoznam \u0161tandardn\u00fdch reportov v GA4\" width=\"265\" height=\"402\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-6.png 265w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-6-198x300.png 198w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/a><\/p>\n<p>V \u0161tandardn\u00fdch reportoch m\u00f4\u017eete vyu\u017ei\u0165 segmentovanie na r\u00fdchle porovnanie metr\u00edk. Tieto segmenty s\u00fa vytv\u00e1ran\u00e9 na z\u00e1klade jednoduch\u00fdch pravidiel ( hodnoty dimenzi\u00ed a pod.). Napr\u00edklad, na na\u0161om blogu si s ka\u017ed\u00fdm \u010dl\u00e1nkom do GA4 posielame aj inform\u00e1ciu, kto je autorom \u010dl\u00e1nku. Ak chcem r\u00fdchlo porovna\u0165 n\u00e1v\u0161tevnos\u0165 \u010dl\u00e1nkov pod\u013ea jednotliv\u00fdch autorov (teda kv\u00f4li obmedzeniu na maxim\u00e1lny po\u010det \u0161tyroch segmentov iba najakt\u00edvnej\u0161\u00edch \u0161tyroch, sorry Mi\u0161o &#x1f601;), viem na to vyu\u017ei\u0165 segment\u00e1ciu.<\/p>\n<h3>Vytv\u00e1ranie segmentov v \u0161tandardn\u00fdch reportoch<\/h3>\n<p>Nad ka\u017ed\u00fdm reportom n\u00e1jdete \u201c<strong>Add Comparison +<\/strong>\u201d.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-10.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17665 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-10.png\" alt=\"\" width=\"721\" height=\"230\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-10.png 721w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-10-300x96.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-10-600x191.png 600w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/a><\/p>\n<p>Po kliknut\u00ed na toto tla\u010d\u00edtko sa na pravej strane zobraz\u00ed menu, kde si viete segment vytvori\u0165.<\/p>\n<p>Napr\u00edklad, pri tejto defin\u00edci\u00ed segmentujem pod\u013ea hitov, ktor\u00e9 obsahovali parameter <strong>article_author<\/strong> s hodnotou \u201c<strong>Peter \u0160utar\u00edk<\/strong>\u201d.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-1.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17685 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-1-orezany.png\" alt=\"\" width=\"312\" height=\"423\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-1-orezany.png 312w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-1-orezany-221x300.png 221w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><\/a><\/p>\n<p>Po vytvoren\u00ed zvy\u0161n\u00fdch segmentov a ich aplikovan\u00ed na \u201c<strong>Events<\/strong>\u201d report, ktor\u00fd zobrazuje <strong>page_view eventy<\/strong>, z\u00edskam tak\u00e9to porovnanie:<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-14.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17669 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-14.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 14\" width=\"1793\" height=\"532\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-14.png 1793w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-14-300x89.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-14-1024x304.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-14-1536x456.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-14-600x178.png 600w\" sizes=\"(max-width: 1793px) 100vw, 1793px\" \/><\/a><\/p>\n<p>Ak chcem vidie\u0165 \u010dl\u00e1nky ktor\u00e9ho autora priniesli najviac prihl\u00e1sen\u00ed do n\u00e1\u0161ho newslettera, sta\u010d\u00ed zmeni\u0165 zobrazen\u00fa udalos\u0165 z <strong>page_view<\/strong> na <strong>newsletter_submission<\/strong> (samozrejme, aby ste boli schopn\u00ed tak\u00fdto poh\u013ead z\u00edska\u0165, mus\u00edte parameter <strong>article_author<\/strong> posiela\u0165 spolu s udalos\u0165ou \u201c<strong>newsletter_submission<\/strong>\u201d). Dopredu \u010fakujem, \u017ee sa do n\u00e1\u0161ho newslettera zap\u00ed\u0161ete na konci tohto \u010dl\u00e1nku, \u010d\u00edm vylep\u0161\u00edte moje \u0161tatistiky.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-3.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17658 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-3.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 3\" width=\"1603\" height=\"526\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-3.png 1603w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-3-300x98.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-3-1024x336.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-3-1536x504.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-3-600x197.png 600w\" sizes=\"(max-width: 1603px) 100vw, 1603px\" \/><\/a><\/p>\n<p>Po\u010det segmentov, ktor\u00e9 m\u00f4\u017eete aplikova\u0165 v \u0161tandardn\u00fdch reportoch je <strong>limitovan\u00fd na 4<\/strong>, rovnako ako pri Universal Analytics. Nev\u00fdhoda t\u00fdchto segmetnov je, \u017ee sa nikam neukladaj\u00fa a po refreshnut\u00ed str\u00e1nky sa str\u00e1caj\u00fa. Vyslovene sl\u00fa\u017eia na r\u00fdchle porovnanie jednoduch\u00fdch segmentov.<\/p>\n<h2>Segmenty v Analysis Hube<\/h2>\n<p>\u010eal\u0161\u00edm miestom, kde m\u00f4\u017eete so segmentami pracova\u0165, je m\u00f4j ob\u013e\u00faben\u00fd Analysis Hub. V Analysis Hube m\u00f4\u017eete vytvori\u0165 tri druhy segmentov:<\/p>\n<ul>\n<li><strong>User segment<\/strong><\/li>\n<li><strong>Sessions segment<\/strong><\/li>\n<li><strong>Event segment<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-2.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17689 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-2.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 8-2\" width=\"1654\" height=\"336\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-2.png 1654w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-2-300x61.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-2-1024x208.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-2-1536x312.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-2-600x122.png 600w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/a><\/p>\n<p>Segmenty m\u00f4\u017eete vytv\u00e1ra\u0165 \u00faplne pod\u013ea seba, alebo vyu\u017ei\u0165 jednu z predpripraven\u00fdch \u0161abl\u00f3n. V\u0161etk\u00fdm odpor\u00fa\u010dam sa s t\u00fdmito \u0161abl\u00f3nami aspo\u0148 prejs\u0165, preto\u017ee poskytuj\u00fa z\u00e1kladn\u00fd poh\u013ead na to, ako sa vytv\u00e1raj\u00fa pokro\u010dilej\u0161ie segmenty v GA4. Zatia\u013e je zoznam \u0161abl\u00f3n pomerne stroh\u00fd, no mo\u017eno sa v bud\u00facnosti do\u010dk\u00e1me roz\u0161\u00edrenia tohto zoznamu.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-3.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17690 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-3.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 8-3\" width=\"1654\" height=\"372\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-3.png 1654w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-3-300x67.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-3-1024x230.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-3-1536x345.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-8-3-600x135.png 600w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/a><\/p>\n<p>Zauj\u00edmavou novinkou s\u00fa tzv. <strong>Predikt\u00edvne publik\u00e1<\/strong> (publik\u00e1 = pou\u017e\u00edvate\u013esk\u00e9 segmenty). Predikt\u00edvne publik\u00e1 s\u00fa segmenty pou\u017e\u00edvate\u013eov, ktor\u00e9 ozna\u010duj\u00fa pou\u017e\u00edvate\u013eov na z\u00e1klade r\u00f4znych atrib\u00fatov &#8211; napr. pou\u017e\u00edvate\u013eov, ktor\u00ed maj\u00fa najv\u00e4\u010d\u0161iu \u0161ancu nak\u00fapi\u0165 v nasleduj\u00facich 7 d\u0148och, alebo pou\u017e\u00edvate\u013eov, ktor\u00ed pravdepodobne vygeneruj\u00fa najviac obratu v nasleduj\u00facich 28 d\u0148och.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-5.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17660 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-5.png\" alt=\"\" width=\"1068\" height=\"498\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-5.png 1068w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-5-300x140.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-5-1024x477.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-5-600x280.png 600w\" sizes=\"(max-width: 1068px) 100vw, 1068px\" \/><\/a><\/p>\n<p>Nev\u00fdhodou t\u00fdchto predikt\u00edvnych segmentov je, \u017ee na to, aby boli aktivovan\u00e9, potrebujete za dan\u00e9 \u010dasov\u00e9 obdobie (7 alebo 28 dn\u00ed) vzorku 1000 pou\u017e\u00edvate\u013eov, ktor\u00ed dan\u00fa konverzn\u00fa udalos\u0165 splnili a 1000 pou\u017e\u00edvate\u013eov, ktor\u00ed ju nesplnili. Pre men\u0161ie \u00fa\u010dty tak \u017eia\u013e tieto predikt\u00edvne segmenty nebud\u00fa fungova\u0165. Viac o predikt\u00edvnych publik\u00e1ch sa m\u00f4\u017eete do\u010d\u00edta\u0165 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9805833\" target=\"_blank\" rel=\"noopener noreferrer\">tu<\/a> a viac o predikt\u00edvnych metrik\u00e1ch v GA4 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9846734\" target=\"_blank\" rel=\"noopener noreferrer\">tu<\/a>.<\/p>\n<h3>Vytv\u00e1ranie segmentov v Analysis Hube<\/h3>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-2.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17657 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-2.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 2\" width=\"575\" height=\"559\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-2.png 575w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-2-300x292.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p>Podobne ako v Universal Analytics, aj v GA4 m\u00f4\u017eete pri vytv\u00e1ran\u00ed segmentu definova\u0165 podmienky, za ktor\u00fdch maj\u00fa by\u0165 pou\u017e\u00edvatelia, rel\u00e1cie a eventy do segmentu zahrnut\u00e9, alebo zo segmentu vyl\u00fa\u010den\u00e9.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-11.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17666 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-11.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 11\" width=\"1909\" height=\"1356\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-11.png 1909w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-11-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-11-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-11-1536x1091.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-11-600x426.png 600w\" sizes=\"(max-width: 1909px) 100vw, 1909px\" \/><\/a><\/p>\n<p>Po zadan\u00ed zahr\u0148uj\u00facej podmienky GA4 preh\u013eadne vizualizuje ve\u013ekos\u0165 segmentu. V pravej \u010dasti zobrazuje po\u010det pou\u017e\u00edvate\u013eov a po\u010det rel\u00e1ci\u00ed, ktor\u00e9 zadan\u00e9 podmienky sp\u013a\u0148aj\u00fa a s\u00fa tak v segmente zahrnut\u00e9.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-16.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17671 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-16.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 16\" width=\"1530\" height=\"1062\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-16.png 1530w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-16-300x208.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-16-1024x711.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-16-600x416.png 600w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/><\/a><\/p>\n<h3>Pokro\u010dil\u00e9 segmentovanie<\/h3>\n<p>V r\u00e1mci vytv\u00e1rania segmentov s\u00fa k dispoz\u00edcii aj pokro\u010dil\u00e9 mo\u017enosti, ktor\u00e9 umo\u017e\u0148uj\u00fa vytv\u00e1ranie segmentov na z\u00e1klade ve\u013emi \u0161pecifick\u00fdch podmienok.<\/p>\n<ul>\n<li><strong>Definovanie rozsahu segmentu<\/strong><\/li>\n<li><strong>Definovanie sekvenci\u00ed<\/strong><\/li>\n<li><strong>Definovanie \u010dasov\u00fdch odstupov v sekvenci\u00ed\u00a0<\/strong><\/li>\n<\/ul>\n<h3>Vyu\u017eitie publ\u00edk v \u0161tandardn\u00fdch reportoch<\/h3>\n<p>Ak z pou\u017e\u00edvate\u013esk\u00e9ho segmentu vytvor\u00edte publikum, tak viete tento pou\u017e\u00edvate\u013esk\u00fd segment\/publikum aplikova\u0165 aj v \u0161tandardn\u00fdch reportoch. Napr\u00edklad, segment pou\u017e\u00edvate\u013eov, ktor\u00ed nak\u00fapili na mobiln\u00fdch zariadeniach s n\u00e1zvom \u201c<strong>Mobile Purchasers<\/strong>\u201d po prekonvertovan\u00ed na <strong>Publikum (Audience)<\/strong> (v pravej hornej \u010dasti je potrebn\u00e9 za\u0161krtn\u00fa\u0165 checkbox \u201c<strong>Build an audience<\/strong>\u201d) je mo\u017en\u00e9 vyu\u017ei\u0165 pri segmentovan\u00ed v \u0161tandardn\u00fdch reportoch.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-17.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17672 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-17.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 17\" width=\"1999\" height=\"1346\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-17.png 1999w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-17-300x202.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-17-1024x689.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-17-1536x1034.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-17-600x404.png 600w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/a><\/p>\n<p>Ako na to? V pravom paneli pri vytv\u00e1ran\u00ed porovnania vyberte mo\u017enos\u0165 <strong>Include<\/strong> (alebo <strong>Exclude<\/strong>) Dimenziu \u201c<strong>Audience name<\/strong>\u201d a n\u00e1jdite novovytvoren\u00e9 publikum (v na\u0161om pr\u00edpade \u201c<strong>Mobile Purchasers<\/strong>\u201d). Pokia\u013e novovytvoren\u00e9 publikum v zozname nevid\u00edte, refreshnite GA4 interface a publikum by sa malo v zozname objavi\u0165. Nev\u00fdhodou tohto pr\u00edstupu je, \u017ee pou\u017e\u00edvatelia za\u010dn\u00fa prib\u00fada\u0165 do tak\u00e9hoto publika a\u017e od momentu, kedy ho vytvor\u00edte, tak\u017ee historick\u00e9 d\u00e1ta v \u0148om ne\u010dakajte.<\/p>\n<p><strong> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-13.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17668 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-13.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 13\" width=\"1999\" height=\"1140\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-13.png 1999w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-13-300x171.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-13-1024x584.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-13-1536x876.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-13-600x342.png 600w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/a><\/strong><\/p>\n<h2>Segment Overlap<\/h2>\n<p>Ako by som mohol p\u00edsa\u0165 o segmentovan\u00ed v GA4 a nespomen\u00fa\u0165 t\u00fato \u0161ikovn\u00fa novinku v \u010dasti Analysis Hub. Vizualiz\u00e1cia Segment Overlap v\u00e1m umo\u017e\u0148uje zobrazi\u0165 ako sa jednotliv\u00e9 segmenty navz\u00e1jom prekr\u00fdvaj\u00fa.<\/p>\n<p>V Analysis Hube, vyberte techniku \u201c<strong>Segment Overlap<\/strong>\u201d a do \u010dasti \u201c<strong>Segment Comparison<\/strong>\u201d pridajte segmenty (maximum 3), ktor\u00e9 chcete vizualizova\u0165.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-15.png\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17670 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-15.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 15\" width=\"448\" height=\"430\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-15.png 448w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-15-300x288.png 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>V\u00fdsledkom je preh\u013eadn\u00fd Venn diagram a tabu\u013eka, ktor\u00e1 je plne interakt\u00edvna a m\u00f4\u017eete ju napr\u00edklad vyu\u017ei\u0165 na vytv\u00e1ranie \u010fal\u0161\u00edch segmentov z jednotliv\u00fdch prekryvov v diagrame.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-4.png\" data-rel=\"lightbox-image-14\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17659 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-4.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 4\" width=\"1358\" height=\"810\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-4.png 1358w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-4-300x179.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-4-1024x611.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-4-600x358.png 600w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/a><\/p>\n<h2>Vyu\u017eitie publ\u00edk ako konverzn\u00fdch udalost\u00ed<\/h2>\n<p>Ako sme si u\u017e uk\u00e1zali na pr\u00edklade vy\u0161\u0161ie, na z\u00e1klade segmentov pou\u017e\u00edvate\u013eov viete vytv\u00e1ra\u0165 publik\u00e1. Zauj\u00edmavou novinkou v Google Analytics 4 je mo\u017enos\u0165 definovania konverzi\u00ed na z\u00e1klade momentu, kedy sa pou\u017e\u00edvate\u013e zahrnie do konkr\u00e9tneho publika. Aby ste mohli \u010dlenstvo v publiku ozna\u010di\u0165 ako konverziu, mus\u00edte z pou\u017e\u00edvate\u013esk\u00e9ho segmentu vytvori\u0165 publikum a n\u00e1sledne vytvori\u0165 tzv. \u201c<strong>Audience Trigger<\/strong>\u201d:<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-9.png\" data-rel=\"lightbox-image-15\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17664 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-9.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 9\" width=\"1534\" height=\"1432\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-9.png 1534w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-9-300x280.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-9-1024x956.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-9-600x560.png 600w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-18.png\" data-rel=\"lightbox-image-16\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17673 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-18.png\" alt=\"Segmenty a publik\u00e1 v GA4 obr. 18\" width=\"1534\" height=\"1486\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-18.png 1534w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-18-300x291.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-18-1024x992.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Segmenty-a-publika-v-GA4-obr.-18-600x581.png 600w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/><\/a><\/p>\n<p>GA4 zaznamen\u00e1 \u0161peci\u00e1lny event, ktor\u00fd v tomto okne definujete, v\u017edy vtedy, ke\u010f sa pou\u017e\u00edvate\u013e stane \u010dlenom tohto publika. N\u00e1sledne tento Event m\u00f4\u017eete ozna\u010di\u0165 ako konverziu.<\/p>\n<p>Je to celkom zauj\u00edmav\u00e1 funkcia, nako\u013eko v Universal Analytics ste mohli definova\u0165 ciele iba na z\u00e1klade udalost\u00ed, alebo zobrazenia konkr\u00e9tnej str\u00e1nky.<\/p>\n<p>V GA4 m\u00f4\u017eete teda definova\u0165 konverziu na z\u00e1klade viacer\u00fdch podmienok, napr. konverzia m\u00f4\u017ee by\u0165 definovan\u00e1 ako n\u00e1kup produktu z konkr\u00e9tnej kateg\u00f3rie produktov, alebo m\u00f4\u017eete sledova\u0165 konverziu ako s\u00e9riu akci\u00ed, ktor\u00e9 navy\u0161e pou\u017e\u00edvate\u013e m\u00f4\u017ee dokon\u010di\u0165 naprie\u010d nieko\u013ek\u00fdmi rel\u00e1ciami. V skratke &#8211; pridan\u00edm tejto mo\u017enosti m\u00f4\u017eete vyu\u017ei\u0165 v\u0161etky podmienky, ktor\u00e9 m\u00e1te pri vytv\u00e1ran\u00ed segmentov aj pri defin\u00edcii konverzi\u00ed (cie\u013eov).<\/p>\n<h2>Z\u00e1ver<\/h2>\n<p>Pr\u00e1ca so segmentami pre\u0161la v GA4 viacer\u00fdmi zmenami. Preto odpor\u00fa\u010dam sa s nov\u00fdm sp\u00f4sobom vytv\u00e1rania segmentov obozn\u00e1mi\u0165 \u010do najsk\u00f4r, nako\u013eko vytv\u00e1ranie segmentov a pr\u00e1ca s nimi je neodmyslite\u013enou s\u00fa\u010das\u0165ou akejko\u013evek anal\u00fdzy. Ak m\u00e1te k t\u00e9me ak\u00e9ko\u013evek ot\u00e1zky, pode\u013ete sa o ne v koment\u00e1roch pod \u010dl\u00e1nkom. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segment\u00e1cia je ve\u013emi d\u00f4le\u017eitou s\u00fa\u010das\u0165ou analyzovania d\u00e1t. Vytv\u00e1ranie segmentov pre\u0161lo v Google Analytics 4 oproti Universal Analytics viacer\u00fdmi&#8230;<\/p>\n","protected":false},"author":62,"featured_media":17718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,639],"tags":[603,799,798,805,372],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17655"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=17655"}],"version-history":[{"count":16,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17655\/revisions"}],"predecessor-version":[{"id":17693,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17655\/revisions\/17693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17718"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=17655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=17655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=17655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}