{"id":17561,"date":"2021-05-31T13:50:33","date_gmt":"2021-05-31T11:50:33","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17561\/"},"modified":"2021-06-22T16:15:06","modified_gmt":"2021-06-22T14:15:06","slug":"analytics-news-maj-2021","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-maj-2021\/","title":{"rendered":"M\u00e1jov\u00e9 NEWS, ktor\u00e9 mus\u00edte vidie\u0165!"},"content":{"rendered":"

Nov\u00fd sp\u00f4sob integr\u00e1cie cookie li\u0161ty cez Google Tag Manager<\/h2>\n

\u017dijeme v dobe, kedy sa na bezpe\u010dnos\u0165 a s\u00fakromie u\u017e\u00edvate\u013ea na internete kladie \u010doraz v\u00e4\u010d\u0161\u00ed a v\u00e4\u010d\u0161\u00ed d\u00f4raz. S pr\u00edchodom GDPR sa za\u010dali ako huby po da\u017edi objavova\u0165 na weboch r\u00f4zne cookie li\u0161ty. Tie by mali rie\u0161i\u0165 problematiku u\u010fe\u013eovania s\u00fahlasu<\/strong> so zara\u010fovan\u00edm do remarketingov\u00fdch publ\u00edk – ak u\u017e\u00edvate\u013e potvrd\u00ed s\u00fahlas s marketingov\u00fdmi cookies, bude ho m\u00f4c\u0165 na internete „nah\u00e1\u0148a\u0165“ remarketing dan\u00e9ho webu. Ak nie, mal by by\u0165 od tejto reklamy uchr\u00e1nen\u00fd.<\/p>\n

Slovensk\u00e1 realita je, \u017eia\u013e, trochu in\u00e1. My v DASE vieme, \u017ee v\u00e4\u010d\u0161ina slovensk\u00fdch webov m\u00e1 svoju cookie li\u0161tu len pro forma a je \u00faplne jedno, \u010di u\u017e\u00edvate\u013e ods\u00fahlas\u00ed remarketingov\u00e9 cookies, alebo nie. Jedn\u00fdm z d\u00f4vodov, pre\u010do to tak je, m\u00f4\u017ee by\u0165 aj komplikovan\u00e9 nastavenie syst\u00e9mu na spr\u00e1vu s\u00fahlasov so s\u00fabormi cookies v prostred\u00ed Google Tag Managera.<\/p>\n

Najnov\u0161\u00ed update GTM v\u0161ak tento proces u\u013eah\u010d\u00ed. Doteraz bolo potrebn\u00e9 vytvori\u0165 syst\u00e9m triggerov, ktor\u00fdmi sa sp\u00fa\u0161\u0165ali, resp. blokovali jednotliv\u00e9 zna\u010dky v GTM. Po novom si priamo v rozhran\u00ed Google Tag Managera budete m\u00f4c\u0165 zvoli\u0165, kedy sa m\u00e1 ktor\u00e1 zna\u010dka odp\u00e1li\u0165 vzh\u013eadom na udelen\u00fd s\u00fahlas.<\/p>\n

\"Consent<\/a><\/p>\n

Viac na: Google Blog<\/a><\/p>\n

Ak by ste aj napriek tomuto vylep\u0161eniu mali probl\u00e9m so spr\u00e1vnym nastaven\u00edm cookie li\u0161ty na va\u0161om webe, nev\u00e1hajte n\u00e1s kontaktova\u0165. Radi v\u00e1m s t\u00fdm pom\u00f4\u017eeme.<\/p>\n

Viac o nastaven\u00ed cookie li\u0161ty<\/span><\/a><\/div>\n

Plnohodnotn\u00fd full screen re\u017eim pre Data Studio reporty<\/h2>\n

Ke\u010f\u017ee Data Studio be\u017e\u00ed, ako ka\u017ed\u00e1 in\u00e1 webov\u00e1 aplik\u00e1cia, klasicky v prehliada\u010di, full screen re\u017eim ste si mohli kedyko\u013evek zapn\u00fa\u0165 napr\u00edklad cez F11, pr\u00edpadne Fn+F11. Ale nie je to celkom ono – horn\u00e1 li\u0161ta bola aj na\u010falej vidite\u013en\u00e1. V\u00fdvoj\u00e1ri Data Studia najnov\u0161ie pridali naozajstn\u00fd full screen re\u017eim, kedy sa v\u00e1m na obrazovke zobraz\u00ed \u010disto len plochu reportu. Ak priprav\u00edte report v presnom rozmere pre v\u00e1\u0161 monitor, vznikne tak ve\u013emi tak efektn\u00e1 prezent\u00e1cia, ktorou oh\u00farite svojich klientov \u010di \u0161\u00e9fov \ud83d\ude42<\/p>\n

\"full<\/a><\/p>\n

Prep\u00ednanie medzi str\u00e1nkami reportu si m\u00f4\u017eete nastavi\u0165 automaticky v ur\u010ditom \u010dasovom intervale. Takto pripraven\u00fd report v\u00e1m m\u00f4\u017ee be\u017ea\u0165 napr\u00edklad na ve\u013ekoplo\u0161nej obrazovke v office, alebo ako prezent\u00e1cia na r\u00f4znych firemn\u00fdch eventoch.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Nov\u00fd kurz na Simmer: Query GA4 Data in Google BigQuery<\/h2>\n

Ako ste si ur\u010dite v\u0161imli, my v DASE vid\u00edme bud\u00facnos\u0165 webovej analytiky v spojen\u00ed Google Analytics 4 s Google BigQuery. \u017de je to spr\u00e1vna cesta potvrdzuje aj nov\u00fd kurz na platforme Simmer od Sima Ahavu, ktor\u00fd v\u00e1s nau\u010d\u00ed pracova\u0165 s BigQuery<\/strong> na va\u0161ich d\u00e1tach z Google Analytics. Jedin\u00e9, \u010do v\u00e1s m\u00f4\u017ee odradi\u0165 je cena kurzu, ktor\u00e1 je 599 eur. V cene v\u0161ak m\u00e1te viac ako 5 hod\u00edn vide\u00ed, pr\u00edstup k webin\u00e1rom, v\u0161etky potrebn\u00e9 materi\u00e1ly, kv\u00edzy a do\u017eivotn\u00fd pr\u00edstup k aktualiz\u00e1ci\u00e1m kurzu. A samozrejme certifik\u00e1t, ktor\u00fd obdr\u017e\u00edte po \u00faspe\u0161nom absolvovan\u00ed kurzu.<\/p>\n

Ak v\u00e1s t\u00e9ma BigQuery zauj\u00edma, ale rad\u0161ej preferujete obsah v sloven\u010dine, sledujte n\u00e1\u0161 blog, na ktorom n\u00e1jdete v\u017edy \u010derstv\u00fd obsah o Google Analytics 4 a BigQuery<\/a>.<\/p>\n

Viac na: Simmer<\/a><\/p>\n

Google I\/O je sp\u00e4\u0165!<\/h2>\n

Na za\u010diatok by asi bolo vhodn\u00e9 poveda\u0165, \u010do Google I\/O<\/a> vlastne je \ud83d\ude42 Tak\u017ee v skratke ide o konferenciu organizovan\u00fa Googlom, ktor\u00e1 je zameran\u00e1 najm\u00e4 pre developerov. Konferencia sa organizuje ka\u017edoro\u010dne v m\u00e1ji, ale minul\u00fd rok bola kv\u00f4li korona v\u00edrusu zru\u0161en\u00e1. Tento rok sa konala online v term\u00edne od 18. do 20. m\u00e1ja a developeri sa mohli zozn\u00e1mi\u0165 s mno\u017estvom noviniek naprie\u010d r\u00f4znymi Google produktmi. V oblasti analytiky to boli najm\u00e4 tieto zauj\u00edmav\u00e9 predn\u00e1\u0161ky o:<\/p>\n