{"id":17462,"date":"2021-04-30T08:51:51","date_gmt":"2021-04-30T06:51:51","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17462\/"},"modified":"2021-06-22T16:24:19","modified_gmt":"2021-06-22T14:24:19","slug":"analytics-news-april-2021","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-april-2021\/","title":{"rendered":"Bl\u00e1zniv\u00fd apr\u00edl v analytike. S\u00fahrn najd\u00f4le\u017eitej\u0161\u00edch noviniek"},"content":{"rendered":"<h2>Facebook Analytics kon\u010d\u00ed!<\/h2>\n<p>Toto nie je hoax. \u017dia\u013e, je to naozaj tak. Facebook stroho ozn\u00e1mil, \u017ee po 30. j\u00fani u\u017e Facebook Analytics nebude dostupn\u00fd. Do tohto d\u00e1tumu m\u00e1te mo\u017enos\u0165 exportu va\u0161ich d\u00e1t vo form\u00e1te CSV. Facebook \u010falej vyhl\u00e1sil, \u017ee invest\u00edcie do analytiky nezastavil. Zru\u0161enie Facebook Analytics neznamen\u00e1, \u017ee u\u017e\u00edvatelia nebud\u00fa ma\u0165 k dispoz\u00edcii \u017eiadne \u0161tatistick\u00e9 \u00fadaje, len ich bud\u00fa ma\u0165 v inej podobe. A\u017e \u010das uk\u00e1\u017ee, \u010di pr\u00edde Facebook s plnohodnotnou alternat\u00edvou, alebo nie.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.facebook.com\/business\/help\/966883707418907\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Help<\/a><\/p>\n<h2>Tri nov\u00e9 funkcie pre podmienen\u00e9 form\u00e1tovanie v Data Studiu a resetovacie tla\u010didlo, ktor\u00e9 \u0161etr\u00ed \u010das<\/h2>\n<p>V Data Studiu pribudli 3 nov\u00e9 funkcie, v\u010faka ktor\u00fdm mo\u017eno nebudete musie\u0165 robi\u0165 zbyto\u010dn\u00e9 pomocn\u00e9 kalkul\u00e1cie cez Google Sheets. Ide o:<\/p>\n<ul>\n<li><strong>IFNULL<\/strong> &#8211; vr\u00e1ti v\u00fdsledok ak je vstup null, inak vr\u00e1ti vstup (<a href=\"https:\/\/support.google.com\/datastudio\/answer\/10521929\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00edklad na Google Support<\/a>)<\/li>\n<li><strong>NULLIF<\/strong> &#8211; vr\u00e1ti null ak sa vstup rovn\u00e1 v\u00fdrazu, inak vr\u00e1ti vstup (<a href=\"https:\/\/support.google.com\/datastudio\/answer\/10522134\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00edklad na Google Support<\/a>)<\/li>\n<li><strong>COALESCE<\/strong> &#8211; vr\u00e1ti prv\u00fa nech\u00fdbaj\u00facu hodnotu zo zoznamu pol\u00ed (<a href=\"https:\/\/support.google.com\/datastudio\/answer\/10522032\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00edklad na Google Support<\/a>)<\/li>\n<\/ul>\n<p>\u010eal\u0161ou malou, ale \u0161ikovnou vychyt\u00e1vkou je resetovacie tla\u010didlo, ktor\u00e9 n\u00e1jdete v pravom hornom rohu pri prezeran\u00ed reportu. Stla\u010den\u00edm tla\u010didla zresetujete v\u0161etky filtre a parametre, ktor\u00e9 ste si predt\u00fdm navolili.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reset-button-data-studio.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-17471 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reset-button-data-studio.png\" alt=\"reset button data studio\" width=\"1286\" height=\"663\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reset-button-data-studio.png 1286w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reset-button-data-studio-300x155.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reset-button-data-studio-1024x528.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reset-button-data-studio-600x309.png 600w\" sizes=\"(max-width: 1286px) 100vw, 1286px\" \/><\/a><\/p>\n<h2>Google Trends konektor v Data Studiu<\/h2>\n<p>Teraz ur\u010dite pote\u0161\u00edm v\u0161etk\u00fdch SEO\u010dk\u00e1rov! Britsk\u00e1 marketingov\u00e1 agent\u00fara <a href=\"https:\/\/strategiq.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">StrategiQ<\/a> pri\u0161la s vlastn\u00fdm Google Trends konektorom pre Google Data Studio. Aby ste konektor mohli pou\u017e\u00edva\u0165, potrebujete si najsk\u00f4r <a href=\"https:\/\/strategiq.co\/google-trends-connector-for-data-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">vygenerova\u0165 bezplatn\u00fd API k\u013e\u00fa\u010d<\/a>. Konektor je zatia\u013e v beta verzii, no ni\u010d v\u00e1m nebr\u00e1ni k tomu, aby ste si ho vysk\u00fa\u0161ali na vlastnej ko\u017ei.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/google-trends-data-studio-conector.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-17478\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/google-trends-data-studio-conector.png\" alt=\"google trends konektor data studio\" width=\"771\" height=\"566\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/google-trends-data-studio-conector.png 1138w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/google-trends-data-studio-conector-300x220.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/google-trends-data-studio-conector-1024x751.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/google-trends-data-studio-conector-600x440.png 600w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/a><\/p>\n<p>Probl\u00e9mom Google Trends vo v\u0161eobecnosti je nedostatok d\u00e1t v sloven\u010dine. Ak v\u0161ak pracujete na glob\u00e1lnych projektoch, tak s nedostatkom d\u00e1t ur\u010dite nebudete ma\u0165 probl\u00e9m. Pevne ver\u00edm, \u017ee report Google Trends si ur\u010dite n\u00e1jde miesto vo va\u0161\u00edch SEO reportoch. Ak si ho chcete vysk\u00fa\u0161a\u0165 v akcii, vytvoril som pre v\u00e1s <a href=\"https:\/\/datastudio.google.com\/reporting\/a0174aaf-2a73-47c7-91c4-a758d2110d0b\" target=\"_blank\" rel=\"noopener noreferrer\">tento testovac\u00ed report<\/a>.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/report-google-trends.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-17479 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/report-google-trends.png\" alt=\"report google trends data studio\" width=\"1376\" height=\"612\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/report-google-trends.png 1376w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/report-google-trends-300x133.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/report-google-trends-1024x455.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/report-google-trends-600x267.png 600w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/><\/a><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/strategiq.co\/google-trends-connector-for-data-studio\/\">Web StrategiQ<\/a><\/p>\n<h2>Import offline eventov do Google Analytics 4<\/h2>\n<p>Import offline eventov sa m\u00f4\u017ee hodi\u0165 v t\u00fdch situ\u00e1ci\u00e1ch, kedy zariadenie nem\u00f4\u017ee by\u0165 pripojen\u00e9 k internetu, alebo nie je mo\u017en\u00e9 pou\u017eitie SDK \u010di measurement protokolu. Pri nahr\u00e1van\u00ed CSV s\u00faboru s eventami je nutn\u00e9 dodr\u017ea\u0165 presne dan\u00fa d\u00e1tov\u00fa sch\u00e9mu. V\u0161etky d\u00e1ta bud\u00fa spracovan\u00e9 dodato\u010dne s \u010dasov\u00fdmi zna\u010dkami platn\u00fdmi pre jednotliv\u00e9 eventy. V pr\u00edpade, \u017ee eventy \u010dasov\u00fa zna\u010dku ma\u0165 nebud\u00fa, bude pou\u017eit\u00fd d\u00e1tum a \u010das nahr\u00e1vania s\u00faboru.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/10325025\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Analytics kon\u010d\u00ed! Toto nie je hoax. \u017dia\u013e, je to naozaj tak. Facebook stroho ozn\u00e1mil, \u017ee po 30&#8230;.<\/p>\n","protected":false},"author":70,"featured_media":17490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[791,668],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17462"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=17462"}],"version-history":[{"count":14,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17462\/revisions"}],"predecessor-version":[{"id":17702,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17462\/revisions\/17702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17490"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=17462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=17462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=17462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}