{"id":17219,"date":"2021-03-22T15:06:34","date_gmt":"2021-03-22T13:06:34","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17219\/"},"modified":"2021-10-26T13:57:56","modified_gmt":"2021-10-26T11:57:56","slug":"sledovanie-konverzii-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/sledovanie-konverzii-v-google-analytics-4\/","title":{"rendered":"N\u00e1vod: Sledovanie konverzi\u00ed v Google Analytics 4"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><ul><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><\/ul><\/li><\/ul><\/li><li><\/li><li><ul><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><\/ul><\/li><\/ul><\/li><li><\/li><li><\/li><\/ul><\/div>\n\n<p><strong>Ak chcete vedie\u0165, ako sa dar\u00ed va\u0161ej str\u00e1nke plni\u0165 biznis ciele a stanoven\u00e9 KPI, mali by ste ma\u0165 spr\u00e1vne nastaven\u00e9 sledovanie konverzi\u00ed. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Konverzie s\u00fa okamihy, kedy d\u00f4jde k naplneniu o\u010dak\u00e1vanej akcie zo strany pou\u017e\u00edvate\u013ea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je to napr\u00edklad dokon\u010denie n\u00e1kupu, odoslanie kontaktn\u00e9ho formul\u00e1ru, prihl\u00e1senie na odber newslettera a podobne. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konverzie predstavuj\u00fa r\u00f4zne m\u00ed\u013eniky pou\u017e\u00edvate\u013ea na ceste k cie\u013eu. Aj preto sa konverzie naj\u010dastej\u0161ie rozde\u013euj\u00fa na mikro a makro konverzie. <\/span>V tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eem n\u00e1vod na sledovanie konverzi\u00ed v GA4.<\/p>\n<h1><span id=\"Konverzie_v_GA4\"><strong>Konverzie v GA4<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">V <\/span><a href=\"https:\/\/youtu.be\/FOEiTkqp2Tk\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">predch\u00e1dzaj\u00facej verzii Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">, ktor\u00e1 sa naz\u00fdva Universal Analytics (UA), boli konverzie ozna\u010dovan\u00e9 ako ciele (goals). Pre ka\u017ed\u00e9 zobrazenie (view) ste mohli nastavi\u0165 maxim\u00e1lne 20 konverzi\u00ed a ka\u017ed\u00e1 konverzia mala pridelen\u00fd index, ktor\u00fd bol nemenn\u00fd.<\/span><\/p>\n<p><b>Ciele (goals) boli v Google Analytics 4 nahraden\u00e9 konverziami.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V Google Analytics 4 m\u00f4\u017eete pou\u017e\u00edva\u0165 naraz maxim\u00e1lne 30 konverzi\u00ed, \u010do je o 10 viac v porovnan\u00ed s UA. Konverzie v Google Analytics 4 nemaj\u00fa pridelen\u00fd index. To znamen\u00e1, \u017ee ak sa rozhodnete, \u017ee nie\u010do u\u017e nie je konverzia, m\u00f4\u017eete ju odstr\u00e1ni\u0165 z konverzi\u00ed a prida\u0165 namiesto nej nov\u00fa. To v UA nebolo mo\u017en\u00e9, ciele ste mohli iba pozastavi\u0165 alebo upravi\u0165, no nemohli ste ich odstr\u00e1ni\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri vytv\u00e1ran\u00ed cie\u013eov v UA ste si mohli vybra\u0165 nasleduj\u00face typy cie\u013eov:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cie\u013e (destination) &#8211; napr. zobrazenie \u010fakovnej str\u00e1nky<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u013a\u017eka trvania (duration) &#8211; napr. d\u013a\u017eka rel\u00e1cie viac ako 5 min\u00fat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Po\u010det str\u00e1nok alebo obrazoviek na rel\u00e1ciu (pages\/screens per session) &#8211; napr. 3 str\u00e1nky<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Udalos\u0165 (event) &#8211; napr. odoslanie kontaktn\u00e9ho formul\u00e1ru<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inteligentn\u00fd cie\u013e (smart goal) &#8211; cie\u013e od Google na z\u00e1klade umelej inteligencie<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ciele-v-Google-Analytics-Universal-Analytics.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17226 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ciele-v-Google-Analytics-Universal-Analytics.png\" alt=\"Ciele v Google Analytics - Universal Analytics\" width=\"721\" height=\"520\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ciele-v-Google-Analytics-Universal-Analytics.png 721w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ciele-v-Google-Analytics-Universal-Analytics-300x216.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ciele-v-Google-Analytics-Universal-Analytics-600x433.png 600w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">V Google Analytics 4 m\u00e1te k dispoz\u00edci\u00ed iba 2 typy konverzi\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preddefinovan\u00e9 konverzie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vlastn\u00e9 konverzie<\/span><\/li>\n<\/ul>\n<h2><span id=\"Preddefinovane_konverzie_v_Google_Analytics_4_GA4\"><strong>Preddefinovan\u00e9 konverzie v Google Analytics 4 [GA4]<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V GA4 existuje 5 <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267568\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">preddefinovan\u00fdch konverzi\u00ed<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>first_open <\/b><span style=\"font-weight: 400;\">(iba mobiln\u00e9 aplik\u00e1cie)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>in_app_purchase <\/b><span style=\"font-weight: 400;\">(iba mobiln\u00e9 aplik\u00e1cie)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>app_store_subscription_convert <\/b><span style=\"font-weight: 400;\">(iba mobiln\u00e9 aplik\u00e1cie)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>app_store_subscription_renew <\/b><span style=\"font-weight: 400;\">(iba mobiln\u00e9 aplik\u00e1cie)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>purchase <\/b><span style=\"font-weight: 400;\">(webov\u00e9 str\u00e1nky a mobiln\u00e9 aplik\u00e1cie)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ak si v Google Analytics 4 otvor\u00edte preh\u013ead konverzi\u00ed, uvid\u00edte zoznam t\u00fdchto preddefinovan\u00fdch konverzi\u00ed. V pr\u00edpade, \u017ee vyu\u017e\u00edvate GA4 iba na sledovanie webov\u00fdch str\u00e1nok, tak uvid\u00edte iba jedin\u00fa preddefinovan\u00fa konverziu, ktorou je purchase (dokon\u010denie n\u00e1kupu).<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-preddefinovane-konverzie.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17229 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-preddefinovane-konverzie.png\" alt=\"Google Analytics 4 - preddefinovan\u00e9 konverzie\" width=\"825\" height=\"200\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-preddefinovane-konverzie.png 825w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-preddefinovane-konverzie-300x73.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-preddefinovane-konverzie-600x145.png 600w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ako vid\u00edte na obr\u00e1zku vy\u0161\u0161ie, preddefinovan\u00e9 konverzie sa nedaj\u00fa vypn\u00fa\u0165 a mus\u00edte sa s ich pr\u00edtomnos\u0165ou vo svojom \u00fa\u010dte zmieri\u0165.\u00a0<\/span><\/p>\n<h2><span id=\"Vlastne_konverzie_v_GA4\"><strong>Vlastn\u00e9 konverzie v GA4<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 pou\u017e\u00edva nov\u00fd d\u00e1tov\u00fd model, ktor\u00fd je zalo\u017een\u00fd na udalostiach (<\/span><a href=\"https:\/\/www.kristaseiden.com\/new-app-web-properties-in-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">event-driven data model<\/span><\/a><span style=\"font-weight: 400;\">). To znamen\u00e1, \u017ee pr\u00edstupy (hity) sa u\u017e nerozde\u013euj\u00fa na zobrazenia str\u00e1nky (page views) a udalosti, ale v\u0161etky interakcie sa do GA4 posielaj\u00fa v\u00fdhrade vo forme udalost\u00ed.\u00a0<\/span><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/youtu.be\/FOEiTkqp2Tk\" data-rel=\"lightbox-video-1\"><span> &#x25b6;&#xfe0f; Pozrite si video: 3 rozdiely medzi Google Analytics 4 a Universal Analytics<\/span><\/a><\/div>\n<p><span style=\"font-weight: 400;\">Existuj\u00fa viacer\u00e9 sp\u00f4soby, ak\u00fdm m\u00f4\u017eete nastavi\u0165 sledovanie konverzi\u00ed v GA4.<\/span><\/p>\n<h3><span id=\"Oznacenie_sledovanej_udalosti_ako_konverzie\"><strong>Ozna\u010denie sledovanej udalosti ako konverzie<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 umo\u017e\u0148uje ozna\u010di\u0165 ak\u00fako\u013evek udalos\u0165, ktor\u00fa u\u017e sledujete ako konverziu. Toto je najjednoduch\u0161\u00ed sp\u00f4sob nastavenia sledovania konverzi\u00ed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na obr\u00e1zku ni\u017e\u0161ie m\u00f4\u017eete vidie\u0165, ako som ozna\u010dil udalosti <\/span><i><span style=\"font-weight: 400;\">first_visit<\/span><\/i><span style=\"font-weight: 400;\"> a <\/span><i><span style=\"font-weight: 400;\">newsletter_subscription<\/span><\/i><span style=\"font-weight: 400;\"> ako konverzie.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17233 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti.png\" alt=\"Google Analytics 4 - konverzie z udalost\u00ed\" width=\"1650\" height=\"719\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti.png 1650w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-300x131.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-1024x446.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-1536x669.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-600x261.png 600w\" sizes=\"(max-width: 1650px) 100vw, 1650px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1sledne sa udalos\u0165, ktor\u00fa ozna\u010d\u00edte za konverziu, v mojom pr\u00edpade je to <\/span><i><span style=\"font-weight: 400;\">first_visit<\/span><\/i><span style=\"font-weight: 400;\"> a <\/span><i><span style=\"font-weight: 400;\">newsletter_subscription<\/span><\/i><span style=\"font-weight: 400;\"> zobrazia v preh\u013eade konverzi\u00ed.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-ukazka.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17235 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-ukazka.png\" alt=\"Google Analytics 4 - konverzie z udalost\u00ed - uk\u00e1\u017eka\" width=\"1627\" height=\"497\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-ukazka.png 1627w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-ukazka-300x92.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-ukazka-1024x313.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-ukazka-1536x469.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-z-udalosti-ukazka-600x183.png 600w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/a><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/sledovanie-udalosti-v-google-analytics-4\/\"><span>&#x1f449; Pozrite si \u010dl\u00e1nok: Ve\u013ek\u00fd sprievodca: Sledovanie udalost\u00ed v Google Analytics 4.<\/span><\/a><\/div>\n<p><span style=\"font-weight: 400;\">Akon\u00e1hle ozna\u010d\u00edte udalos\u0165 ako konverziu, zobraz\u00ed sa v tabu\u013eke Konverzn\u00e9 udalosti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ozna\u010denie udalosti ako konverzie nem\u00e1 vplyv na \u00fadaje, ktor\u00e9 ste u\u017e zhroma\u017edili, vr\u00e1tane inform\u00e1ci\u00ed o atrib\u00faci\u00ed s\u00favisiacej s danou udalos\u0165ou.<\/span><\/p>\n<h3><span id=\"Pridanie_nazvu_udalosti_ktora_bude_povazovana_za_novu_konverziu\"><span style=\"font-weight: 400;\">Pridanie n\u00e1zvu udalosti, ktor\u00e1 bude pova\u017eovan\u00e1 za nov\u00fa konverziu<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tento sp\u00f4sob m\u00f4\u017eete pou\u017ei\u0165, ak chcete v Google Analytics 4 vytvori\u0165 konverziu z udalosti, ktor\u00fa e\u0161te nesledujete alebo sa nezobrazuje, pr\u00edpadne sa e\u0161te nezobrazila v preh\u013eadoch. Trv\u00e1 24 hod\u00edn, k\u00fdm sa novo nastaven\u00e9 udalosti zobrazia v preh\u013eadoch. Takto budete ma\u0165 v\u0161etky inform\u00e1cie o atrib\u00faci\u00ed spojen\u00e9 s danou konverziou hne\u010f od za\u010diatku jej merania.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak chcete vytvori\u0165 konverziu z udalosti ako <\/span><i><span style=\"font-weight: 400;\">stiahnutie_cenovej_ponuky<\/span><\/i><span style=\"font-weight: 400;\">, sta\u010d\u00ed ak kliknete na modr\u00e9 tla\u010didlo <\/span><b>nov\u00e1 konverzn\u00e1 udalos\u0165<\/b><span style=\"font-weight: 400;\"> a zad\u00e1te n\u00e1zov udalosti, ktor\u00fa chcete sledova\u0165 ako konverziu, v mojom pr\u00edpade <\/span><i><span style=\"font-weight: 400;\">stiahnutie_cenovej_ponuky<\/span><\/i><span style=\"font-weight: 400;\"> a m\u00e1te nastaven\u00e9 sledovanie konverzie a <\/span><b>nemus\u00edte \u010daka\u0165 24 hod\u00edn<\/b><span style=\"font-weight: 400;\">, k\u00fdm sa udalos\u0165 objav\u00ed v preh\u013eade.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17238\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost.png\" alt=\"Google Analytics 4 - nov\u00e1 konverzn\u00e1 udalos\u0165\" width=\"1664\" height=\"554\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost.png 1664w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-300x100.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-1024x341.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-1536x511.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-600x200.png 600w\" sizes=\"(max-width: 1664px) 100vw, 1664px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fdmto sp\u00f4sobom m\u00f4\u017eete ozna\u010di\u0165 za konverzie aj automaticky sledovan\u00e9 udalosti, ktor\u00e9 sa nezobrazuj\u00fa v celkovom preh\u013eade udalost\u00ed. Napr\u00edklad udalos\u0165 <\/span><b>user_engagement<\/b><span style=\"font-weight: 400;\">, ktor\u00e1 sa zaznamen\u00e1va, ak mal pou\u017e\u00edvate\u013e zobrazen\u00fa str\u00e1nku dlh\u0161ie ako 10 sek\u00fand, vykonal konverziu alebo nav\u0161t\u00edvil 2 a viac str\u00e1nok po\u010das rel\u00e1cie.\u00a0<\/span><\/p>\n<h3><span id=\"Ako_vytvorit_novu_udalost_v_GA4_pomocou_funkcie_vytvorit_udalost\"><span style=\"font-weight: 400;\">Ako vytvori\u0165 nov\u00fa udalos\u0165 v GA4 pomocou funkcie \u201cvytvori\u0165 udalos\u0165\u201d\u00a0<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 umo\u017e\u0148uje upravova\u0165 a vytv\u00e1ra\u0165 nov\u00e9 udalosti priamo v rozhran\u00ed GA4 na z\u00e1klade u\u017e existuj\u00facich udalost\u00ed alebo ich parametrov. T\u00e1to funkcia sa v\u00e1m hod\u00ed, ak napr\u00edklad chcete sledova\u0165 zobrazenie \u010fakovnej str\u00e1nky ako konverziu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na \u010fakovnej str\u00e1nke automaticky sledujete udalos\u0165 zobrazenia str\u00e1nky page_view spolu s parametrami, ako je napr\u00edklad url adresa, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165 na nastavenie konverzie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre vytvorenie udalosti postupujte pod\u013ea nasleduj\u00facich krokov:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V Google Analytics 4 kliknite na preh\u013ead <\/span><b>Udalosti<\/b><span style=\"font-weight: 400;\">:<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prehlad-udalosti.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17239 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prehlad-udalosti.png\" alt=\"Google Analytics 4 - preh\u013ead udalost\u00ed\" width=\"181\" height=\"115\" \/><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kliknite na <\/span><b>Vytvori\u0165 udalos\u0165:<br \/>\n<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalosti.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17241\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalosti.png\" alt=\"Google Analytics 4 - vytvori\u0165 udalosti\" width=\"1147\" height=\"153\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalosti.png 1147w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalosti-300x40.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalosti-1024x137.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalosti-600x80.png 600w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kliknite na <\/span><b>Vytvori\u0165:<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalost.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17240\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalost.png\" alt=\"Google Analytics 4 - vytvori\u0165 udalos\u0165\" width=\"977\" height=\"156\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalost.png 977w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalost-300x48.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-vytvorit-udalost-600x96.png 600w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/a><\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zadajte n\u00e1zov udalosti, ktor\u00fa chcete vytvori\u0165. Napr\u00edklad <\/span><i><span style=\"font-weight: 400;\">zobrazenie_dakovnej_stranky<\/span><\/i><span style=\"font-weight: 400;\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nazov-vlastnej-udalosti.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17242\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nazov-vlastnej-udalosti.png\" alt=\"Google Analytics 4 - n\u00e1zov vlastnej udalosti\" width=\"506\" height=\"143\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nazov-vlastnej-udalosti.png 506w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nazov-vlastnej-udalosti-300x85.png 300w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pridajte podmienky, kedy d\u00f4jde k udalosti.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-podmienky-novej-udalosti.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17243\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-podmienky-novej-udalosti.png\" alt=\"Google Analytics 4 - podmienky novej udalosti\" width=\"933\" height=\"239\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-podmienky-novej-udalosti.png 933w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-podmienky-novej-udalosti-300x77.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-podmienky-novej-udalosti-600x154.png 600w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/a><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kliknite <\/span><b>Vytvori\u0165<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-dokoncit.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17244\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-dokoncit.png\" alt=\"Google Analytics 4 - nov\u00e1 konverzn\u00e1 udalos\u0165 - dokon\u010di\u0165\" width=\"1358\" height=\"736\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-dokoncit.png 1358w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-dokoncit-300x163.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-dokoncit-1024x555.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-nova-konverzna-udalost-dokoncit-600x325.png 600w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/a><br \/>\n<\/b><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gratulujem, pr\u00e1ve ste vytvorili nov\u00fa udalos\u0165, ktor\u00fa m\u00f4\u017eete prida\u0165 medzi konverzie.\u00a0<\/span><\/p>\n<h1><span id=\"Overenie_spravnosti_implementacie\"><strong>Overenie spr\u00e1vnosti implement\u00e1cie<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Po nakonfigurovan\u00ed konverzi\u00ed je d\u00f4le\u017eit\u00e9 ich otestova\u0165. Prim\u00e1rnou funkciou vytvorenou na testovanie \u00fadajov v Google Analytics 4 je sekcia DebugView. N\u00e1jdete ju v \u013eavom dolnom rohu.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-menu.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17245\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-menu.png\" alt=\"Google Analytics 4 - DebugView - menu\" width=\"253\" height=\"369\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-menu.png 253w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-menu-206x300.png 206w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tento preh\u013ead bol \u0161peci\u00e1lne vytvoren\u00fd na debugovacie \u00fa\u010dely v Google Analytics 4. Nem\u00fd\u013ete si ho s Debug a Preview m\u00f3dom v n\u00e1stroji <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Tag Manager<\/span><\/a><span style=\"font-weight: 400;\"> (GTM), s\u00fa to 2 odli\u0161n\u00e9 veci.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Najjednoduch\u0161\u00ed sp\u00f4sob ako aktivova\u0165 tento m\u00f3d je prostredn\u00edctvom roz\u0161\u00edrenia <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-debugger\/jnkmfdileelhofjcijamephohjechhna?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics Debugger<\/span><\/a><span style=\"font-weight: 400;\">. Sta\u010d\u00ed aby ste ho zapli a spolu s ka\u017edou udalos\u0165ou sa bude odosiela\u0165 aj parameter\u00a0<\/span><\/p>\n<p><b>_dbg <\/b><span style=\"font-weight: 400;\">s hodnotou 1,<\/span> <span style=\"font-weight: 400;\">ktor\u00fd zabezpe\u010d\u00ed to, \u017ee sa udalosti bud\u00fa zobrazova\u0165 v DebugView preh\u013eade. <\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Debugger.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17246\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Debugger.png\" alt=\"Google Analytics Debugger\" width=\"314\" height=\"293\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Debugger.png 314w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Debugger-300x280.png 300w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ak pou\u017e\u00edvate GTM, tak sta\u010d\u00ed ak prejdete do debug a preview m\u00f3du a v\u0161etky udalosti bud\u00fa tento parameter obsahova\u0165 automaticky.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Debug-and-Preview-mode-Debug-View-parameter.png\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17247\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Debug-and-Preview-mode-Debug-View-parameter.png\" alt=\"Google Tag Manager Debug and Preview mode - Debug View parameter\" width=\"1008\" height=\"642\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Debug-and-Preview-mode-Debug-View-parameter.png 1008w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Debug-and-Preview-mode-Debug-View-parameter-300x191.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Debug-and-Preview-mode-Debug-View-parameter-600x382.png 600w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">V pr\u00edpade ak pou\u017e\u00edvate viac zariaden\u00ed, zvo\u013ete si va\u0161e zariadenie, ktor\u00e9 pr\u00e1ve teraz pou\u017e\u00edvate. V strede sa nach\u00e1dza \u010dasov\u00e1 os, na ktorej sa v\u0161etky konverzie bud\u00fa zobrazova\u0165 pri zelenej ikone vlajky. V pravej hornej \u010dasti si m\u00f4\u017eete zobrazi\u0165 preh\u013ead v\u0161etk\u00fdch konverzi\u00ed, ktor\u00e9 sa udiali za posledn\u00fdch 30 min\u00fat.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie.png\" data-rel=\"lightbox-image-14\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17249\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie.png\" alt=\"Google Analytics 4 - DebugView - konverzie\" width=\"1465\" height=\"810\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie.png 1465w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie-300x166.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie-1024x566.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie-600x332.png 600w\" sizes=\"(max-width: 1465px) 100vw, 1465px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ak si kliknite na konverziu na \u010dasovej osi, zobrazia sa v\u00e1m v\u0161etky parametre, ktor\u00e9 boli spolu s konverziou odoslan\u00e9 do Google Analytics 4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie-prehlad-parametrov.png\" data-rel=\"lightbox-image-15\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17248\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie-prehlad-parametrov.png\" alt=\"Google Analytics 4 - DebugView - konverzie - preh\u013ead parametrov\" width=\"649\" height=\"725\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie-prehlad-parametrov.png 649w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie-prehlad-parametrov-269x300.png 269w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-DebugView-konverzie-prehlad-parametrov-600x670.png 600w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h1><span id=\"Kde_mozete_vidiet_konverzie_v_prehladoch_GA4\"><strong>Kde m\u00f4\u017eete vidie\u0165 konverzie v preh\u013eadoch GA4<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Inform\u00e1cie o konverziach s\u00fa v Google Analytics 4 dostupn\u00e9 na viacer\u00fdch miestach. Pozrite si zop\u00e1r pr\u00edkladov, kde v\u0161ade sa m\u00f4\u017eu nach\u00e1dza\u0165 \u00fadaje o konverziach.\u00a0<\/span><\/p>\n<h2><span id=\"Prehlad_konverzii\"><strong>Preh\u013ead konverzi\u00ed\u00a0<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">K tomuto preh\u013eadu sa dostanete po kliknut\u00ed na <\/span><b>konverzie<\/b><span style=\"font-weight: 400;\"> v \u013eavom bo\u010dnom menu. Nach\u00e1dzaj\u00fa sa tu 2 sekcie &#8211; <\/span><b>Konverzn\u00e9 udalosti <\/b><span style=\"font-weight: 400;\">a <\/span><b>Nastavenia siete<\/b><span style=\"font-weight: 400;\">. V sekcii <\/span><i><span style=\"font-weight: 400;\">Konverzn\u00e9 udalosti<\/span><\/i><span style=\"font-weight: 400;\"> sa nach\u00e1dzaj\u00fa v\u0161eobecn\u00e9 inform\u00e1cie ako napr\u00edklad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e1zov<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Po\u010det konverzi\u00ed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zmena v po\u010dte konverzi\u00ed v porovnan\u00ed s predch\u00e1dzaj\u00facim obdob\u00edm<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hodnota konverzi\u00ed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zmena v hodnote konverzi\u00ed v porovnan\u00ed s predch\u00e1dzaj\u00facim obdob\u00edm<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Prehlad-konverzii-2.png\" data-rel=\"lightbox-image-16\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17250\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Prehlad-konverzii-2.png\" alt=\"Google Analytics 4 - Preh\u013ead konverzi\u00ed\" width=\"1853\" height=\"548\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Prehlad-konverzii-2.png 1853w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Prehlad-konverzii-2-300x89.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Prehlad-konverzii-2-1024x303.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Prehlad-konverzii-2-1536x454.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Prehlad-konverzii-2-600x177.png 600w\" sizes=\"(max-width: 1853px) 100vw, 1853px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">V sekci\u00ed <\/span><i><span style=\"font-weight: 400;\">Nastavenia siete<\/span><\/i><span style=\"font-weight: 400;\"> sa nach\u00e1dzaj\u00fa inform\u00e1cie o prepojen\u00fdch reklamn\u00fdch sie\u0165ach. V pr\u00edpade, ak m\u00e1te prepojen\u00fd Google Analytics 4, uvid\u00edte v tejto sekcie AdWords. Len pre zauj\u00edmavos\u0165, <\/span><a href=\"https:\/\/www.blog.google\/technology\/ads\/new-advertising-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google premenoval Adwords na Google Ads v roku 2018<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-nastavenia-siete.png\" data-rel=\"lightbox-image-17\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17252\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-nastavenia-siete.png\" alt=\"Google Analytics 4 - konverzie - nastavenia siete\" width=\"1118\" height=\"185\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-nastavenia-siete.png 1118w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-nastavenia-siete-300x50.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-nastavenia-siete-1024x169.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-konverzie-nastavenia-siete-600x99.png 600w\" sizes=\"(max-width: 1118px) 100vw, 1118px\" \/><\/a><\/p>\n<h2><span id=\"Analyticke_centrum_Analysis_hub\"><strong>Analytick\u00e9 centrum (Analysis hub)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analytick\u00e9 centrum v Google Analytics 4 je \u010das\u0165, ktor\u00e1 je zameran\u00e1 na anal\u00fdzu a vizualiz\u00e1ciu d\u00e1t. Umo\u017e\u0148uje vytv\u00e1ra\u0165 a uklada\u0165 vlastn\u00e9 reporty, pri\u010dom m\u00e1te na v\u00fdber z nieko\u013ek\u00fdch vizualiza\u010dn\u00fdch techn\u00edk.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centru-m.png\" data-rel=\"lightbox-image-18\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17253\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centru-m.png\" alt=\"Google Analytics 4 - Analytick\u00e9 centru m\" width=\"181\" height=\"139\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Na za\u010diatok odpor\u00fa\u010dam pre zobrazenie inform\u00e1ci\u00ed o konverziach pou\u017ei\u0165 \u0161abl\u0144u z gal\u00e9rie.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-galeria-sablon.png\" data-rel=\"lightbox-image-19\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17254\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-galeria-sablon.png\" alt=\"Google Analytics 4 - Analytick\u00e9 centrum - gal\u00e9ria \u0161abl\u00f3n\" width=\"1672\" height=\"717\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-galeria-sablon.png 1672w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-galeria-sablon-300x129.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-galeria-sablon-1024x439.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-galeria-sablon-1536x659.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-galeria-sablon-600x257.png 600w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">V \u0161abl\u00f3ne m\u00e1te predpripraven\u00e9 nasleduj\u00face preh\u013eady:<\/span><\/p>\n<h3><span id=\"Conversion_Types\"><strong>Conversion Types:<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rozpad konverzi\u00ed pod\u013ea zariadenia<\/span><b><br \/>\n<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-podla-zariadenia.png\" data-rel=\"lightbox-image-20\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17255\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-podla-zariadenia.png\" alt=\"Google Analytics 4 - Analytick\u00e9 centrum - konverzie pod\u013ea zariadenia\" width=\"1821\" height=\"680\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-podla-zariadenia.png 1821w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-podla-zariadenia-300x112.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-podla-zariadenia-1024x382.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-podla-zariadenia-1536x574.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-podla-zariadenia-600x224.png 600w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/a><\/p>\n<h3><span id=\"Conversions_over_time\"><strong>Conversions over time:<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Zobrazenie v\u00fdvoja konverzi\u00ed na \u010dasovej osi.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-v-case.png\" data-rel=\"lightbox-image-21\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17256\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-v-case.png\" alt=\"Google Analytics 4 - Analytick\u00e9 centrum - konverzie v \u010dase\" width=\"1600\" height=\"843\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-v-case.png 1600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-v-case-300x158.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-v-case-1024x540.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-v-case-1536x809.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-konverzie-v-case-600x316.png 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">V tomto preh\u013eade si m\u00f4\u017eete aktivova\u0165 detekciu anom\u00e1li\u00ed, ktor\u00e1 v\u00e1m pom\u00f4\u017ee odhali\u0165 anom\u00e1lie v \u010dase na z\u00e1klade strojov\u00e9ho u\u010denia Google.\u00a0<\/span><\/p>\n<h3><span id=\"Conversion_Sources\"><strong>Conversion Sources:<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V poslednom preh\u013eade uvid\u00edte zdroje konverzi\u00ed pod\u013ea atribu\u010dn\u00e9ho module <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10311900\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Cross-channel last click<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-zdroje-konverzii.png\" data-rel=\"lightbox-image-22\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17257\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-zdroje-konverzii.png\" alt=\"Google Analytics 4 - Analytick\u00e9 centrum - zdroje konverzi\u00ed\" width=\"1583\" height=\"800\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-zdroje-konverzii.png 1583w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-zdroje-konverzii-300x152.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-zdroje-konverzii-1024x517.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-zdroje-konverzii-1536x776.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-Analyticke-centrum-zdroje-konverzii-600x303.png 600w\" sizes=\"(max-width: 1583px) 100vw, 1583px\" \/><\/a><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.youtube.com\/watch?v=8Aew9ufsEyE\" data-rel=\"lightbox-video-2\"><span> &#x25b6;&#xfe0f; Pozrite si video: Nov\u00fd Google Analytics 4 (predt\u00fdm App + Web ) | Analysis Hub<\/span><\/a><\/div>\n<p><span style=\"font-weight: 400;\">\u00dadaje o konverziach si viete zobrazi\u0165 e\u0161te v preh\u013eade <\/span><i><span style=\"font-weight: 400;\">akviz\u00edcia <\/span><\/i><span style=\"font-weight: 400;\">&gt; <\/span><i><span style=\"font-weight: 400;\">akviz\u00edcia n\u00e1v\u0161tevnosti<\/span><\/i><span style=\"font-weight: 400;\"> v st\u013apci konverzie alebo preh\u013eade <\/span><i><span style=\"font-weight: 400;\">spe\u0148a\u017eovanie (monetization),<\/span><\/i><span style=\"font-weight: 400;\"> ak ste implementovali sledovanie elektronick\u00e9 obchodu.<\/span><\/p>\n<h1><span id=\"Import_konverzii_Google_Analytics_4_do_Google_Ads\"><strong>Import konverzi\u00ed Google Analytics 4 do Google Ads<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Konverzie, ktor\u00e9 ste si vytvorili v Google Analytics 4 m\u00f4\u017eete pou\u017e\u00edva\u0165 aj na optimaliz\u00e1ciu kampan\u00ed v Google Ads. Postup na vyu\u017e\u00edvanie konverzi\u00ed je nasledovn\u00fd:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prepojte si \u00fa\u010det Google Analytics s \u00fa\u010dtom Google Ads.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prepojenie-s-Google-Ads.png\" data-rel=\"lightbox-image-23\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17258\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prepojenie-s-Google-Ads.png\" alt=\"Google Analytics 4 - prepojenie s Google Ads\" width=\"1708\" height=\"899\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prepojenie-s-Google-Ads.png 1708w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prepojenie-s-Google-Ads-300x158.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prepojenie-s-Google-Ads-1024x539.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prepojenie-s-Google-Ads-1536x808.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-prepojenie-s-Google-Ads-600x316.png 600w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prejdite v Google Ads do nastavenia konverzi\u00ed, kliknite na modr\u00fa ikonku znamienka plus.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-conversion.png\" data-rel=\"lightbox-image-24\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17259 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-conversion.png\" alt=\"Google Ads - conversion\" width=\"1417\" height=\"285\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-conversion.png 1417w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-conversion-300x60.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-conversion-1024x206.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-conversion-600x121.png 600w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Zvo\u013ete si mo\u017enos\u0165 import a ako zdroj vyberte vlasn\u00edctvo Google Analytics 4 &#8211; web.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-GA4-conversion.png\" data-rel=\"lightbox-image-25\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17260\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-GA4-conversion.png\" alt=\"Google Ads - import GA4 conversion\" width=\"1347\" height=\"900\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-GA4-conversion.png 1347w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-GA4-conversion-300x200.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-GA4-conversion-1024x684.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-GA4-conversion-600x401.png 600w\" sizes=\"(max-width: 1347px) 100vw, 1347px\" \/><\/a><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Zvo\u013ete si konverziu, ktor\u00fa chcete importova\u0165 a kliknite <\/span><i><span style=\"font-weight: 400;\">IMPORT AND CONTINUE<\/span><\/i><span style=\"font-weight: 400;\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-vyber-konverzie.png\" data-rel=\"lightbox-image-26\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17261\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-vyber-konverzie.png\" alt=\"Google Ads - v\u00fdber konverzie\" width=\"1035\" height=\"417\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-vyber-konverzie.png 1035w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-vyber-konverzie-300x121.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-vyber-konverzie-1024x413.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-vyber-konverzie-600x242.png 600w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" \/><\/a><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kliknite na <\/span><i><span style=\"font-weight: 400;\">DONE.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-konverzie-uspesny.png\" data-rel=\"lightbox-image-27\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17262\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-konverzie-uspesny.png\" alt=\"Google Ads - import konverzie \u00faspe\u0161n\u00fd\" width=\"945\" height=\"220\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-konverzie-uspesny.png 945w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-konverzie-uspesny-300x70.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-import-konverzie-uspesny-600x140.png 600w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a><\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gratulujem, pr\u00e1ve ste \u00faspe\u0161ne importovali konverziu z Google Analytic 4 do Google Ads. \ud83d\ude42<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-GA4-conversion.png\" data-rel=\"lightbox-image-28\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17251\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-GA4-conversion.png\" alt=\"Google Ads - GA4 conversion\" width=\"690\" height=\"112\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-GA4-conversion.png 690w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-GA4-conversion-300x49.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-GA4-conversion-600x97.png 600w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ak chcete t\u00fato konverziu pou\u017e\u00edva\u0165 na optimaliz\u00e1ciu kampan\u00ed, nezabudnite ju zahrn\u00fa\u0165 do s\u013atpca konverzi\u00ed a prisp\u00f4sobi\u0165 atribu\u010dn\u00fd model pod\u013ea va\u0161ich potrieb.\u00a0<\/span><\/p>\n<h1><span id=\"Zaver\"><strong>Z\u00e1ver<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Proces konfigur\u00e1cie konverzi\u00ed sa v Google Analytics 4 v\u00fdrazne zmenil v porovnan\u00ed s UA. Je jednoduch\u0161\u00ed r\u00fdchlej\u0161\u00ed a poskytuje v\u00e1m mo\u017enos\u0165 zmeni\u0165 \u013eubovo\u013en\u00fa udalos\u0165 na konverziu pomocou jedn\u00e9ho kliknutia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak by ste potrebovali ak\u00fako\u013evek pomoc s nastaven\u00edm sledovania konverzi\u00ed v Google Analytics 4 ve\u013emi radi v\u00e1m s t\u00fdmto pom\u00f4\u017eeme.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010eakujem, \u017ee ste pre\u010d\u00edtali tento \u010dl\u00e1nok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1te \u010fal\u0161ie ot\u00e1zky, ako sledova\u0165 konverzie pomocou slu\u017eby Google Analytics 4? Dajte mi vedie\u0165 v koment\u00e1roch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, budem r\u00e1d, ak ho budete zdie\u013ea\u0165 so svojimi kolegami a s priate\u013emi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak chcete vedie\u0165, ako sa dar\u00ed va\u0161ej str\u00e1nke plni\u0165 biznis ciele a stanoven\u00e9 KPI, mali by ste ma\u0165&#8230;<\/p>\n","protected":false},"author":69,"featured_media":17264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,639],"tags":[603,799,620,798,794,795,372,641],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17219"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=17219"}],"version-history":[{"count":29,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17219\/revisions"}],"predecessor-version":[{"id":17920,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17219\/revisions\/17920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17264"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=17219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=17219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=17219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}