{"id":17074,"date":"2021-02-01T10:52:40","date_gmt":"2021-02-01T08:52:40","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17074\/"},"modified":"2021-06-22T16:37:54","modified_gmt":"2021-06-22T14:37:54","slug":"analytics-news-januar-2021","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-januar-2021\/","title":{"rendered":"Janu\u00e1rov\u00e9 novinky v analytike"},"content":{"rendered":"

Vylep\u0161en\u00e1 cohortov\u00e1 anal\u00fdza v Google Analytics 4<\/h2>\n

Na za\u010diatok mus\u00edm kon\u0161tatova\u0165, \u017ee cohortov\u00e1 anal\u00fdza<\/a> nie je v na\u0161ich zemepisn\u00fdch \u0161\u00edrkach a d\u013a\u017ekach \u010dasto vyu\u017e\u00edvan\u00e1. \u010co je celkom \u0161koda, preto\u017ee pr\u00e1ve kohorty n\u00e1m d\u00e1vaj\u00fa komplexn\u00fd poh\u013ead o efektivite marketingov\u00fdch (najm\u00e4 brandov\u00fdch) kampan\u00ed. Mo\u017eno si ju ob\u013e\u00fabite pr\u00e1ve teraz, po najnov\u0161om update v Google Analytics 4. \u010co si to teda Google vymyslel?<\/p>\n

Prvou novink\u00f3u je typ kalkul\u00e1cie metr\u00edk. Zatia\u013e \u010do \u0161tandardn\u00e1 kalkul\u00e1cia<\/strong> n\u00e1m v ka\u017edej nasleduj\u00facej kohorte uk\u00e1\u017ee u\u017e\u00edvate\u013eov, ktor\u00ed sa v danom \u010dasovom okne na str\u00e1nku vr\u00e1tili, rolling kalkul\u00e1cia<\/strong> n\u00e1m uk\u00e1\u017ee len t\u00fdch u\u017e\u00edvate\u013eov, ktor\u00ed sa na str\u00e1nku vracali pravidelne, t.j. v ka\u017edej jednej kohorte.<\/p>\n

\"rolling<\/a><\/p>\n

\u010eal\u0161\u00ed typ kalkul\u00e1cie je kumulat\u00edvna kalkul\u00e1cia<\/strong> a t\u00e1 d\u00e1va zmysel napr\u00edklad pri reportovan\u00ed obratu, alebo po\u010dtu transakci\u00ed. Druhou novinkou je typ metriky, ktor\u00e1 m\u00f4\u017ee by\u0165 SUM ako absol\u00fatna hodnota, alebo relat\u00edvna, t.j. prer\u00e1tan\u00e1 na jedn\u00e9ho akt\u00edvneho u\u017e\u00edvate\u013ea, \u010do v\u00e1m d\u00e1 op\u00e4\u0165 in\u00fd poh\u013ead na va\u0161e d\u00e1ta.<\/p>\n

\"cohort<\/a><\/p>\n

Ak sa chcete do\u010d\u00edta\u0165 viac o praktickom vyu\u017eit\u00ed cohortovej anal\u00fdzy, odpor\u00fa\u010dam tento \u010dl\u00e1nok<\/a> od m\u00f4jho kolegu Janyho.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Google NEWS report v Search Console<\/h2>\n

Ak prev\u00e1dzkujete spravodajsk\u00fd port\u00e1l, pr\u00e1ve Google NEWS v\u00e1m bude generova\u0165 nezanedbate\u013en\u00fa \u010das\u0165 n\u00e1v\u0161tevnosti. D\u00e1ta o v\u00fdkonnosti v\u00e1\u0161ho webu v Google NEWS s\u00fa odteraz k dispoz\u00edcii v Search Console v\u0161etk\u00fdm majite\u013eom t\u00fdch webov, ktor\u00e9 sa v Google NEWS zobrazuj\u00fa. V reporte n\u00e1jdete po\u010det zobrazen\u00ed v Google NEWS, po\u010det kliknut\u00ed a CTR, pri\u010dom d\u00e1ta si m\u00f4\u017eete segmentova\u0165 podobne ako v ostatn\u00fdch reportoch v Search Console – pod\u013ea vstupnej str\u00e1nky, krajiny, typu zariadenia a d\u00e1tumu.<\/p>\n

\"Google<\/a><\/p>\n

Viac na: Search Engine Land<\/a><\/p>\n

Nov\u00e9 podmienky pre trackovanie aplik\u00e1ci\u00ed v iOS vst\u00fapia do platnosti za\u010diatkom jari<\/h2>\n

Vo \u0161tvrtok 28. janu\u00e1ra, symbolicky v r\u00e1mci Medzin\u00e1rodn\u00e9ho d\u0148a ochrany osobn\u00fdch \u00fadajov, nazna\u010dila spolo\u010dnos\u0165 Apple, ako to bude vyzera\u0165 s re\u0161trikciami v trackovan\u00ed aplik\u00e1ci\u00ed pre iOS. Doteraz fungoval model opt-out, kedy u\u017e\u00edvate\u013e mohol zru\u0161i\u0165 trackovanie. Po novom si bud\u00fa musie\u0165 v\u00fdvoj\u00e1ri aplik\u00e1ci\u00ed vy\u017eiada\u0165 od u\u017e\u00edvate\u013ea jednozna\u010dn\u00fd s\u00fahlas (model opt-in), ak bud\u00fa chcie\u0165 zdie\u013ea\u0165 identifika\u010dn\u00e9 \u00fadaje u\u017e\u00edvate\u013ea s reklamn\u00fdmi syst\u00e9mami pre potreby remarketingu. T\u00e1to zmena by mala pr\u00eds\u0165 do platnosti za\u010diatkom jari spolu s predstaven\u00edm iOS 14, iPadOS 14 a tvOS 14.<\/p>\n

Vlna kritiky na Apple sa zdvihla najm\u00e4 v podan\u00ed Facebooku. Ten tvrd\u00ed, \u017ee u\u017e\u00edvate\u013eovi sa kv\u00f4li t\u00fdmto re\u0161trikci\u00e1m bud\u00fa zobrazova\u0165 menej relevantn\u00e9 reklamy. Ako sa s t\u00fdm inzerenti, v\u00fdvoj\u00e1ri aplik\u00e1ci\u00ed a aj samotn\u00e9 reklamn\u00e9 syst\u00e9my vysporiadaj\u00fa uk\u00e1\u017ee a\u017e \u010das.<\/p>\n

Viac na: Tech Crunch<\/a><\/p>\n

M\u00e1me nov\u00fa posilu! Vitaj, Michal<\/h2>\n

To najlep\u0161ie na koniec. ☺️ Je n\u00e1m c\u0165ou priv\u00edta\u0165 v na\u0161ich radoch nov\u00fa krv. Nov\u00fdm \u010dlenom DASE t\u00edmu sa stal Michal Mol\u010dan, ktor\u00fd aktu\u00e1lne podstupuje krst oh\u0148om, teda na\u0161u 8-t\u00fd\u017ed\u0148ov\u00fa Analytick\u00fa akad\u00e9miu.
\n\"Profile
\nS Michalom sa budete ur\u010dite stret\u00e1va\u0165 aj na str\u00e1nkach n\u00e1\u0161ho blogu, tak\u017ee sa m\u00e1te na \u010do te\u0161i\u0165. A aby ste mali predstavu, kto to ten Michal asi je, priklad\u00e1me jeho osobn\u00fd dataLayer:<\/p>\n

dataLayer = [{ \r\n  'name': [{ \r\n    'firstname': 'Michal',\r\n    'lastname': 'Mol\u010dan',\r\n    'nickname': 'Chester'\r\n  }],\r\n  'age': 32,\r\n  'city': 'Bratislava',\r\n  'hobbies': ['surfing','math','video games'],\r\n  'favourite': [{\r\n    'googleAnalyticsMetric': 'conversion rate',\r\n    'googleSheetsFormula': 'COMBIN'\r\n  }]\r\n}];<\/pre>\n","protected":false},"excerpt":{"rendered":"
Vylep\u0161en\u00e1 cohortov\u00e1 anal\u00fdza v Google Analytics 4 Na za\u010diatok mus\u00edm kon\u0161tatova\u0165, \u017ee cohortov\u00e1 anal\u00fdza nie je v na\u0161ich…<\/p>\n","protected":false},"author":70,"featured_media":17106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,773],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17074"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=17074"}],"version-history":[{"count":33,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17074\/revisions"}],"predecessor-version":[{"id":17717,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17074\/revisions\/17717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17106"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=17074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=17074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=17074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}