{"id":17002,"date":"2021-01-22T10:53:36","date_gmt":"2021-01-22T08:53:36","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=17002\/"},"modified":"2021-10-26T13:55:21","modified_gmt":"2021-10-26T11:55:21","slug":"sledovanie-udalosti-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/sledovanie-udalosti-v-google-analytics-4\/","title":{"rendered":"Ve\u013ek\u00fd sprievodca: Sledovanie udalost\u00ed v Google Analytics 4"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><ul><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400;\">Google Analytics 4 pon\u00faka automatick\u00e9 sledovanie niektor\u00fdch udalost\u00ed pod n\u00e1zvom roz\u0161\u00edren\u00e9 sledovanie (enhanced measurement). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010co v\u0161ak v pr\u00edpade, \u017ee chcete sledova\u0165 nejak\u00e9 \u010fal\u0161ie udalosti? V tomto \u010dl\u00e1nku vysvetl\u00edm, ako sledova\u0165 udalosti pomocou Google Analytics 4 a Google Tag Manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0160tandardne je Google Analytics 4 schopn\u00fd sledova\u0165 skrolovanie na str\u00e1nke, interakcie s YouTube videom, kliknutia, ktor\u00e9 ved\u00fa mimo str\u00e1nku (outbound clicks), intern\u00e9 vyh\u013ead\u00e1vanie a nieko\u013eko \u010fal\u0161\u00edch. Nemali by ste sa v\u0161ak obmedzova\u0165 iba t\u00fdmito udalos\u0165ami.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vedeli ste napr\u00edklad, \u017ee zabudovan\u00e9 sledovanie skrolovania v Google Analytics 4 meria iba to, ke\u010f pou\u017e\u00edvatelia preskroluj\u00fa a\u017e 90 % obsahu na str\u00e1nke? Ale \u010do ak by ste chceli mera\u0165 aj \u010fal\u0161ie body, ako napr\u00edklad 25 %, 50 % a 75 %? Alebo \u010do ak chcete sledova\u0165 vlastn\u00e9 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/udalost-event\/\" target=\"_blank\" rel=\"noopener noreferrer\">udalosti<\/a> ako odoslanie formul\u00e1ru, prihl\u00e1senie sa do \u00fa\u010dtu alebo dokon\u010denie registr\u00e1cie?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre sledovanie t\u00fdchto udalost\u00ed pou\u017eijeme <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Manager<\/a>. <\/span><\/p>\n<h1><span id=\"Google_Analytics_4_vs_Universal_Analytics\"><strong>Google Analytics 4 vs Universal Analytics<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">V porovnan\u00ed s predch\u00e1dzaj\u00facou verziou <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> (Universal Analytics a.k.a UA), je d\u00e1tov\u00fd model v novom Google Analytics 4 ove\u013ea flexibilnej\u0161\u00ed. To znamen\u00e1, \u017ee\u00a0 m\u00e1te menej obmedzen\u00ed a povinn\u00fdch parametrov pri sledovan\u00ed udalost\u00ed.<\/span><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/youtu.be\/45uvySm-T8U\" data-rel=\"lightbox-video-0\"><span>&#x25b6;&#xfe0f; Pozrite si video: Rozdiely medzi Google Analytics 4 a Universal Analytics?<\/span><\/a><\/div>\n<p><span style=\"font-weight: 400;\">Najv\u00fdznamnej\u0161\u00edm rozdielom v s\u00favislosti s udalos\u0165ami, s\u00fa 4 parametre, ktor\u00e9 m\u00f4\u017eete odosla\u0165 spolu s ka\u017edou udalos\u0165ou do Universal Analytics (okrem vlastn\u00fdch dimenzi\u00ed):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kateg\u00f3ria udalosti (povinn\u00e9)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Akcia udalosti (po\u017eadovan\u00e1)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0160t\u00edtok udalosti (volite\u013en\u00e9)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hodnota udalosti (volite\u013en\u00e9)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V Google Analytics 4 je konvencia pomenovania ove\u013ea flexibilnej\u0161ia a z\u00e1le\u017e\u00ed v\u00fdlu\u010dne na osobe, ktor\u00e1 implementuje nastavenie sledovania udalost\u00ed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V Google Analytics 4 je iba jeden povinn\u00fd parameter s n\u00e1zvom <\/span><b>Event Name<\/b><span style=\"font-weight: 400;\"> (n\u00e1zov udalost\u00ed). V\u0161etky ostatn\u00e9 parametre z\u00e1visia od v\u00e1s. Ak nechcete, nemus\u00edte posiela\u0165 k udalosti \u017eiadne \u010fal\u0161ie parametre. Odpor\u00fa\u010dam v\u0161ak odosiela\u0165 k udalostiam aj \u010fal\u0161ie parametre, ktor\u00e9 ju lep\u0161ie popisuj\u00fa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Povedzme napr\u00edklad, \u017ee na va\u0161om webe niekto vyplnil \u017eiados\u0165 o cenov\u00fa ponuku. Do Google Analytics 4 m\u00f4\u017eete odosla\u0165 nasleduj\u00facu udalos\u0165:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Event name: cenova_ponuka<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>nazov_produktu<\/b><span style=\"font-weight: 400;\">: super produkt<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>pocet_zamestnancov<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">6-20<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>odvetvie<\/b><span style=\"font-weight: 400;\">: automobilov\u00fd priemysel<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>rocny_obrat<\/b><span style=\"font-weight: 400;\">: 250-500K<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Posledn\u00e9 4 polo\u017eky, zo zoznamu vy\u0161\u0161ie s\u00fa vlastn\u00e9 parametre, ktor\u00e9 m\u00f4\u017eete posla\u0165 spolu s vlastnou udalos\u0165ou. Tieto parametre viete n\u00e1sledne vyu\u017ei\u0165 ako vlastn\u00e9 dimenzie. Je d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee v Google Analytics 4 existuj\u00fa limity t\u00fdkaj\u00face sa po\u010dtu vlastn\u00fdch parametrov. Konkr\u00e9tne m\u00f4\u017eete posla\u0165 spolu s jednou udalos\u0165ou <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267744\" target=\"_blank\" rel=\"noopener noreferrer\"><b>maxim\u00e1lne 25 vlastn\u00fdch parametrov<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aj ke\u010f m\u00f4\u017eete nastavi\u0165 sledovanie pre ak\u00e9ko\u013evek udalosti na va\u0161om webe, existuje nieko\u013eko odpor\u00fa\u010dan\u00ed, ktor\u00e9 by ste mali dodr\u017eiava\u0165. Najsk\u00f4r sa v\u0161ak pozrite na 4 kateg\u00f3rie udalost\u00ed v Google Analytics 4.<\/span><\/p>\n<h1><span id=\"Kategorie_udalosti_v_Google_Analytics_4\"><strong>Kateg\u00f3rie udalost\u00ed v Google Analytics 4<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Udalosti v Google Analytics 4 m\u00f4\u017eete rozdeli\u0165 do <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9322688\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">4 kateg\u00f3ri\u00ed:<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automaticky sledovan\u00e9 udalosti (<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/events#automatically_collected_events\" target=\"_blank\" rel=\"noopener noreferrer\">Automatically Collected events<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Udalosti sledovan\u00e9 pomocou roz\u0161\u00edren\u00e9ho merania (<a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061\" target=\"_blank\" rel=\"noopener noreferrer\">Enhanced Measurement events<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Odpor\u00fa\u010dan\u00e9 udalosti (<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/events#recommended_events\" target=\"_blank\" rel=\"noopener noreferrer\">Recommended events<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vlastn\u00e9 udalosti (<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/events#custom_events\" target=\"_blank\" rel=\"noopener noreferrer\">Custom events<\/a>)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Proces, ako by ste mali napl\u00e1nova\u0165 \u0161trukt\u00faru udalosti (n\u00e1zvy a parametre) je nasledovn\u00fd:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skontrolujte, \u010di sa udalos\u0165, ktor\u00fa chcete sledova\u0165, nach\u00e1dza medzi automaticky zhroma\u017eden\u00fdmi udalos\u0165ami.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak nie, skontrolujte, \u010di je va\u0161a udalos\u0165 uveden\u00e1 medzi udalos\u0165ami vylep\u0161en\u00e9ho merania (enhanced measurement, napr. scroll alebo file_download).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak nie, skontrolujte \u010di viete pou\u017e\u00edva\u0165 odpor\u00fa\u010dan\u00e9 udalosti.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak sa na va\u0161e udalosti nevz\u0165ahuje \u017eiadna z vy\u0161\u0161ie uveden\u00fdch kateg\u00f3ri\u00ed, pou\u017e\u00edvajte vlastn\u00e9 udalosti (custom events).<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/sledovanie-udalosti-rozhodovaci-strom.png\" rel=\"attachment wp-att-17008\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17008 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/sledovanie-udalosti-rozhodovaci-strom.png\" alt=\"sledovanie udalosti v Google Analytics 4 - rozhodovac\u00ed strom\" width=\"434\" height=\"910\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/sledovanie-udalosti-rozhodovaci-strom.png 434w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/sledovanie-udalosti-rozhodovaci-strom-143x300.png 143w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<h2><span id=\"1_Automaticky_sledovane_udalosti\"><strong>1. Automaticky sledovan\u00e9 udalosti\u00a0<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 je ur\u010den\u00fd pre aplik\u00e1cie a webov\u00e9 str\u00e1nky. Od toho sa odv\u00edjaj\u00fa aj automaticky sledovan\u00e9 udalosti, ktor\u00e9 sa l\u00ed\u0161ia pod\u013ea toho, \u010di sledujete aplik\u00e1ciu alebo web. Kompletn\u00fd <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">zoznam udalost\u00ed n\u00e1jdete tu<\/span><\/a><span style=\"font-weight: 400;\">. V zozname sa nach\u00e1dzaj\u00fa aj udalosti, ktor\u00e9 s\u00fa sledovan\u00e9 pomocou roz\u0161\u00edren\u00e9ho merania.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tieto udalosti budeme do\u010dasne ignorova\u0165 a zameram\u00e1 sa iba na tie, ktor\u00e9 s\u00favisia s webom, sleduj\u00fa sa automaticky a nemali by sa prid\u00e1va\u0165 do \u017eiadnej inej kateg\u00f3rie udalost\u00ed. Medzi tak\u00e9to udalosti patria n\u00e1sledovn\u00e9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>first_visit<\/b><span style=\"font-weight: 400;\">: Pou\u017e\u00edvate\u013e prv\u00fdkr\u00e1t nav\u0161t\u00edvi web alebo spust\u00ed aplik\u00e1ciu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>session_start<\/b><span style=\"font-weight: 400;\">: Pou\u017e\u00edvate\u013e spust\u00ed aplik\u00e1ciu alebo za\u010dne nov\u00fa <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/relacia-session\/\" target=\"_blank\" rel=\"noopener noreferrer\">rel\u00e1ciu<\/a> na webe.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>user_engagement<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/uzivatel-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pou\u017e\u00edvate\u013e<\/a> mal otvoren\u00fa str\u00e1nku dlh\u0161ie ako 10 sek\u00fand alebo\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">bola zaznamenan\u00e1 <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/konverzia-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">konverzia<\/span><\/a><span style=\"font-weight: 400;\"> alebo\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">pou\u017e\u00edvate\u013e nav\u0161t\u00edvil dve alebo viac str\u00e1nok v r\u00e1mci rel\u00e1cie.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V tejto \u010dasti som z\u00e1merne vynechal udalos\u0165 <\/span><b>page_view<\/b><span style=\"font-weight: 400;\">, preto\u017ee ju spom\u00ednam v kapitole Udalosti sledovan\u00e9 pomocou roz\u0161\u00edren\u00e9ho merania.\u00a0<\/span><\/p>\n<h2><span id=\"2_Udalosti_sledovane_pomocou_rozsireneho_merania_Enhanced_Measurement\"><strong>2. Udalosti sledovan\u00e9 pomocou roz\u0161\u00edren\u00e9ho merania (Enhanced Measurement)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pri nastaven\u00ed streamu \u00fadajov pre web (web <a href=\"https:\/\/support.google.com\/analytics\/answer\/9355659?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">data stream<\/a>) v Google Analytics 4, m\u00e1te mo\u017enos\u0165 vyu\u017ei\u0165 sledovanie udalost\u00ed pomocou roz\u0161\u00edren\u00e9ho merania. Roz\u0161\u00edren\u00e9 meranie je navrhnut\u00e9 tak, aby v\u00e1m pomohlo z\u00edska\u0165 \u010do najviac inform\u00e1ci\u00ed o interakciach pou\u017e\u00edvate\u013eoch na webe, bez potreby spolupr\u00e1ce s developermi alebo nastaven\u00ed v Google Tag Manager-i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre zobrazenie sekcie roz\u0161\u00edren\u00e9ho merania postupujte nasledovne: Spr\u00e1vca (Admin) &gt; Streamy \u00fadajov &gt; Web.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov.png\" rel=\"attachment wp-att-17009\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17009 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov.png\" alt=\"GA4 - nastavenie streamu \u00fadajov\" width=\"1286\" height=\"435\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov.png 1286w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-300x101.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-1024x346.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-600x203.png 600w\" sizes=\"(max-width: 1286px) 100vw, 1286px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Predvolene je t\u00e1to funkcia povolen\u00e1 a bude automaticky sledova\u0165 nasleduj\u00face udalosti:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zobrazenie str\u00e1nky (n\u00e1zov udalosti: <\/span><i><span style=\"font-weight: 400;\">page_view<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skrolovanie a.k.a. posunutia (n\u00e1zov udalosti: <\/span><i><span style=\"font-weight: 400;\">scroll<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outbound clicks a.k.a. odch\u00e1dzaj\u00face kliknutia (n\u00e1zov udalosti: <\/span><i><span style=\"font-weight: 400;\">click<\/span><\/i><span style=\"font-weight: 400;\"> s parametrom outbound: <\/span><i><span style=\"font-weight: 400;\">true<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vyh\u013ead\u00e1vania na webe (n\u00e1zov udalosti: <\/span><i><span style=\"font-weight: 400;\">view_search_results<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interakcie s videom (udalosti: <\/span><i><span style=\"font-weight: 400;\">video_start, video_progress, video_complete<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stiahnutia s\u00faboru (n\u00e1zov udalosti: <\/span><i><span style=\"font-weight: 400;\">file_download<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ak chcete, m\u00f4\u017eete jednotliv\u00e9 udalosti zak\u00e1za\u0165 alebo povoli\u0165. Sta\u010d\u00ed, ak kliknete na ikonu ozuben\u00e9ho kolieska v sekcii Vylep\u0161en\u00e9 meranie a potom kliknete na prep\u00ednacie tla\u010didl\u00e1.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-nastavenia.png\" rel=\"attachment wp-att-17010\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17010 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-nastavenia.png\" alt=\"GA4 - nastavenie streamu \u00fadajov - nastavenia\" width=\"1237\" height=\"197\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-nastavenia.png 1237w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-nastavenia-300x48.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-nastavenia-1024x163.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-streamu-udajov-nastavenia-600x96.png 600w\" sizes=\"(max-width: 1237px) 100vw, 1237px\" \/><\/a><\/p>\n<h3><span id=\"page_view_zobrazenie_stranky\"><span style=\"font-weight: 400;\"><strong>page_view<\/strong> (<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/zobrazenia-stranok-pageviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">zobrazenie str\u00e1nky<\/a>)<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00e1to udalos\u0165 sa odo\u0161le do Google Analytics 4 pri na\u010d\u00edtan\u00ed novej str\u00e1nky alebo zmene adresy URL str\u00e1nky bez jej op\u00e4tovn\u00e9ho na\u010d\u00edtania (tie\u017e zn\u00e1me ako udalost\u00ed hist\u00f3rie prehliada\u010da).\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-zobrazenia-stranky-nastavenia.png\" rel=\"attachment wp-att-17011\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17011 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-zobrazenia-stranky-nastavenia.png\" alt=\"GA4 - zobrazenia str\u00e1nky nastavenia\" width=\"736\" height=\"159\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-zobrazenia-stranky-nastavenia.png 736w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-zobrazenia-stranky-nastavenia-300x65.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-zobrazenia-stranky-nastavenia-600x130.png 600w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/a><\/p>\n<h3><span id=\"scroll_skrolovanie_na_stranke\"><span style=\"font-weight: 400;\"><strong>scroll<\/strong> (skrolovanie na str\u00e1nke)<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00e1to udalos\u0165 sa odosiela do Google Analytics 4 raz za str\u00e1nku, ke\u010f sa n\u00e1v\u0161tevn\u00edk zoskroluje pod hranicu 90% z d\u013a\u017eky str\u00e1nky.<\/span><\/p>\n<h3><span id=\"click_kliknutia\"><span style=\"font-weight: 400;\"><strong>click<\/strong> (kliknutia)<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00e1to udalos\u0165 sl\u00fa\u017ei na sledovanie odch\u00e1dzaj\u00facich kliknut\u00ed, ke\u010f kliknut\u00fd odkaz presmeruje n\u00e1v\u0161tevn\u00edka na in\u00fa dom\u00e9nu. Spolu s touto udalos\u0165ou sa odo\u0161le \u010fal\u0161\u00ed parameter <\/span><i><span style=\"font-weight: 400;\">outbound <\/span><\/i><span style=\"font-weight: 400;\">(s hodnotou \u201e<\/span><i><span style=\"font-weight: 400;\">true<\/span><\/i><span style=\"font-weight: 400;\">\u201c).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Udalos\u0165 s t\u00fdmto parametrom znamen\u00e1, \u017ee do\u0161lo ku kliknutiu na odkaz, ktor\u00fd vedie mimo va\u0161u dom\u00e9nu. Spolu s touto udalos\u0165ou sa odo\u0161l\u00fa aj \u010fal\u0161ie parametre ako <\/span><i><span style=\"font-weight: 400;\">link_classes<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">link_domain<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">link_id<\/span><\/i><span style=\"font-weight: 400;\"> a <\/span><i><span style=\"font-weight: 400;\">link_url<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak pou\u017e\u00edvate viacer\u00e9 dom\u00e9ny, m\u00f4\u017eete prejs\u0165 do \u010dasti Tagging Settings (toho ist\u00e9ho streamu \u00fadajov)&gt; Configure your domains a potom zadajte \u010fal\u0161ie dom\u00e9ny. V\u0161etky dom\u00e9ny, ktor\u00e9 s\u00fa tam uveden\u00e9, <\/span><b>nespustia<\/b><span style=\"font-weight: 400;\"> udalos\u0165 odch\u00e1dzaj\u00face kliknutia.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-viacerych-domen.png\" rel=\"attachment wp-att-17012\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17012 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-viacerych-domen.png\" alt=\"GA4 - nastavenie viacer\u00fdch dom\u00e9n\" width=\"1024\" height=\"1026\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-viacerych-domen.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-viacerych-domen-300x300.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-viacerych-domen-1022x1024.png 1022w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-viacerych-domen-150x150.png 150w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-nastavenie-viacerych-domen-600x601.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><span id=\"view_search_results_vyhladavania_na_webe\"><span style=\"font-weight: 400;\"><strong>view_search_results<\/strong> (vyh\u013ead\u00e1vania na webe)<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00e1to udalos\u0165 sa odo\u0161le do Google Analytics 4, ak sa str\u00e1nka na\u010d\u00edta a adresa URL str\u00e1nky obsahuje query parameter, napr\u00edklad <\/span><i><span style=\"font-weight: 400;\">q<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">s<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">search<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">query<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">keyword<\/span><\/i><span style=\"font-weight: 400;\">. Ak chcete, m\u00f4\u017eete ich zahrn\u00fa\u0165 aj viac parametrov, maxim\u00e1lne v\u0161ak 10.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak je adresa URL str\u00e1nky s v\u00fdsledkami vyh\u013ead\u00e1vania https:\/\/www.vasastranka.sk\/vyhladavanie?<\/span><b>search_key<\/b><span style=\"font-weight: 400;\">=vyhladavaci+dopyt, mali by ste ako parameter dopytu h\u013eadan\u00e9ho v\u00fdrazu pou\u017ei\u0165 \u201csearch_key\u201c. Ak adresa URL v\u00fdsledkov vyh\u013ead\u00e1vania obsahuje \u010fal\u0161ie u\u017eito\u010dn\u00e9 parametre, m\u00f4\u017eete ich tie\u017e zahrn\u00fa\u0165.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-interne-vyhladavanie-dodatocne-parametre.png\" rel=\"attachment wp-att-17013\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17013 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-interne-vyhladavanie-dodatocne-parametre.png\" alt=\"GA4 - intern\u00e9 vyh\u013ead\u00e1vanie - dodato\u010dn\u00e9 parametre\" width=\"730\" height=\"288\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-interne-vyhladavanie-dodatocne-parametre.png 730w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-interne-vyhladavanie-dodatocne-parametre-300x118.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-interne-vyhladavanie-dodatocne-parametre-600x237.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/p>\n<h3><span id=\"video_start_video_progress_video_complete\"><strong>video_start, video_progress, video_complete<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Roz\u0161\u00edren\u00e9 meranie dok\u00e1\u017ee sledova\u0165 interakcie pou\u017e\u00edvate\u013eov s vlo\u017een\u00fdm YouTube videom a n\u00e1sledne tieto interakcie odosiela\u0165 ako udalosti do Google Analytics 4. Pre spr\u00e1vne fungovanie je v\u0161ak potrebn\u00e9 aby vlo\u017een\u00fd prehr\u00e1va\u010d videa obsahoval vo svojej URL adrese parameter <\/span><b>?enablejsapi=1<\/b><span style=\"font-weight: 400;\">. Viac inform\u00e1ci\u00ed o tomto parametri n\u00e1jdete na <\/span><a href=\"https:\/\/developers.google.com\/youtube\/player_parameters\"><span style=\"font-weight: 400;\">tejto str\u00e1nke<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span id=\"file_download_stiahnutia_suboru\"><span style=\"font-weight: 400;\"><strong>file_download<\/strong> (stiahnutia s\u00faboru)<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00e1to udalos\u0165 sa odo\u0161le do GA4 po kliknut\u00ed na odkaz, ktor\u00e1 obsahuje jednu z nasleduj\u00facich pr\u00edpon s\u00faborov: <\/span><i><span style=\"font-weight: 400;\">.pdf, .xls, .xlsx, .doc, .docx, .txt, .rtf, .csv, .exe,. k\u013e\u00fa\u010d, .pps, .ppt, .pptx, .7z, .pkg, .rar, .gz, .zip, .avi, .mov, .mp4, .mpe, .mpeg, .wmv, .mid, .midi, .mp3, .wav, .wma<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In\u00fdmi slovami, ak sa otvor\u00ed odkaz, d\u00f4jde k stiahnutiu s\u00faboru. V s\u00fa\u010dasnosti nie je mo\u017en\u00e9 tento zoznam aktualizova\u0165 v rozhran\u00ed GA4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Po v\u00fdbere udalost\u00ed, ktor\u00e9 chcete sledova\u0165 si <\/span><b>ulo\u017ete<\/b><span style=\"font-weight: 400;\"> svoje nastavenia kliknut\u00edm na modr\u00e9 tla\u010didlo <\/span><b>ULO\u017dI\u0164 <\/b><span style=\"font-weight: 400;\">v pravom hornom rohu. Od tohto okamihu za\u010dne GA4 automaticky sledova\u0165 tieto udalosti.<\/span><\/p>\n<h2><span id=\"3_Odporucane_udalosti_Recommended_events\"><strong>3. Odpor\u00fa\u010dan\u00e9 udalosti (Recommended events)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ako som spomenul vy\u0161\u0161ie, pri v\u00fdbere n\u00e1zvu udalosti a parametrov sa najsk\u00f4r pozrite na automaticky sledovan\u00e9 udalosti a na udalosti sledovan\u00e9 pomocou roz\u0161\u00edren\u00e9ho merania. Je toti\u017e mo\u017en\u00e9, \u017ee vami po\u017eadovan\u00e1 udalos\u0165 sa u\u017e sleduje automaticky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak v\u00e1m \u017eiadna z t\u00fdchto udalost\u00ed nevyhovuje, pozrite si zoznam odpor\u00fa\u010dan\u00fdch udalost\u00ed.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">V\u0161eobecn\u00e9 (pre v\u0161etky vlastn\u00edctva)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9268036\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Maloobchod\/elektronick\u00fd obchod<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9268037\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pr\u00e1ca, vzdel\u00e1vanie, miestne ponuky, nehnute\u013enosti<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267738\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Cestovanie (hotel\/lety)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267565\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hry<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pozrite sa podrobnej\u0161ie na ka\u017ed\u00fd z t\u00fdchto zoznamov a overte si, \u010di niektor\u00e1 z udalost\u00ed nezodpoved\u00e1 tomu \u010do potrebujete. Napr\u00edklad, ak chcete sledova\u0165 registr\u00e1cie pou\u017e\u00edvate\u013eov, m\u00f4\u017eete pou\u017ei\u0165 odpor\u00fa\u010dan\u00fa udalos\u0165 <\/span><i><span style=\"font-weight: 400;\">sign_up<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri v\u00e4\u010d\u0161ine udalost\u00ed Google odpor\u00fa\u010da aj niektor\u00e9 parametre. Ak sa pozrieme na udalos\u0165 <\/span><i><span style=\"font-weight: 400;\">sign_up<\/span><\/i><span style=\"font-weight: 400;\">, je pri nej odpor\u00fa\u010dan\u00fd parameter <\/span><i><span style=\"font-weight: 400;\">method<\/span><\/i><span style=\"font-weight: 400;\">. Tento parameter by mal obsahova\u0165 n\u00e1zov met\u00f3dy, akou do\u0161lo k registr\u00e1ci\u00ed, napr\u00edklad emailov\u00e1 adresa, facebook \u00fa\u010det, google \u00fa\u010det a pod. Je vhodn\u00e9 ho pou\u017e\u00edva\u0165, ak m\u00e1te na webe viacer\u00e9 sp\u00f4soby registr\u00e1cie.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-odporucane-udalosti-sign_up.png\" rel=\"attachment wp-att-17014\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17014 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-odporucane-udalosti-sign_up.png\" alt=\"GA4 - odpor\u00fa\u010dan\u00e9 udalosti - sign_up\" width=\"749\" height=\"221\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-odporucane-udalosti-sign_up.png 749w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-odporucane-udalosti-sign_up-300x89.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-odporucane-udalosti-sign_up-600x177.png 600w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Aj napriek tomu, \u017ee d\u00e1tov\u00fd model v GA4 je flexibiln\u00fd a na registr\u00e1ciu pou\u017e\u00edvate\u013ea by ste mohli pou\u017ei\u0165 in\u00fd n\u00e1zov udalosti ako napr\u00edklad <\/span><i><span style=\"font-weight: 400;\">dokoncena_registracia<\/span><\/i><span style=\"font-weight: 400;\">, Google prizvukuje pou\u017e\u00edva\u0165 odpor\u00fa\u010dan\u00e9 udalosti, ak je to mo\u017en\u00e9.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cZaznamen\u00e1vanie udalost\u00ed spolu s ich predp\u00edsan\u00fdmi parametrami zabezpe\u010duje maxim\u00e1lnu dostupn\u00fa \u00farove\u0148 podrobnost\u00ed v preh\u013eadoch a umo\u017e\u0148uje v\u00e1m vyu\u017e\u00edva\u0165 najnov\u0161ie funkcie a integr\u00e1cie Google Analytics 4 okam\u017eite po ich spr\u00edstupnen\u00ed.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Uk\u00e1\u017eka nastavenia zna\u010dky v GTM<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-event-sign_up.png\" rel=\"attachment wp-att-17015\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17015 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-event-sign_up.png\" alt=\"GTM - GA4 - event - sign_up\" width=\"1140\" height=\"747\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-event-sign_up.png 1140w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-event-sign_up-300x197.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-event-sign_up-1024x671.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-event-sign_up-600x393.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-tag-manager\/\"><span>&#x1f449; Pre\u010d\u00edtajte si na\u0161u Analytick\u00fa Wiki &#x1f4da;: Google Tag Manager<\/span><\/a><\/div>\n<h2><span id=\"4_Vlastne_udalosti_Custom_events\"><strong>4. Vlastn\u00e9 udalosti (Custom events)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Posledn\u00e1 kateg\u00f3ria v Google Analytics 4 s\u00fa vlastn\u00e9 udalosti. Do tejto kateg\u00f3rie rad\u00edme v\u0161etky udalosti, ktor\u00e9 neviete zaradi\u0165 do automatick\u00fdch udalost\u00ed, udalosti sledovan\u00fdch pomocou roz\u0161\u00edren\u00e9ho merania alebo odpor\u00fa\u010dan\u00fdch udalost\u00ed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nastavenie sledovania t\u00fdchto udalost\u00ed je ve\u013emi podobn\u00e9 nastaveniu sledovania odpor\u00fa\u010dan\u00fdch udalost\u00ed. Jedin\u00fd rozdiel je v tom, \u017ee budete musie\u0165 pou\u017e\u00edva\u0165 svoje vlastn\u00e9 n\u00e1zvy udalost\u00ed a ich parametrov.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pam\u00e4tajte v\u0161ak, \u017ee v r\u00e1mci Google Analytics 4 existuje maxim\u00e1lna d\u013a\u017eka n\u00e1zvu udalosti, ktor\u00e1 je <\/span><b>40 znakov<\/b><span style=\"font-weight: 400;\">. Pre jedno vlastn\u00edctvo m\u00f4\u017eete pou\u017ei\u0165 <\/span><b>maxim\u00e1lne 500 jedine\u010dn\u00fdch n\u00e1zvov udalost\u00ed<\/b><span style=\"font-weight: 400;\">. Po prekro\u010den\u00ed tohto limitu, nebudete m\u00f4c\u0165 sledova\u0165 \u017eiadne \u010fal\u0161ie nov\u00e9 udalosti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moment\u00e1lne tie\u017e <\/span><b>nem\u00f4\u017eete odstr\u00e1ni\u0165 nepou\u017e\u00edvan\u00e9 udalosti<\/b><span style=\"font-weight: 400;\">. Preto bu\u010fte opatrn\u00ed pri vytv\u00e1ran\u00ed jedine\u010dn\u00fdch udalost\u00ed. Viac inform\u00e1ci\u00ed o limitoch v Google Analytics 4 si m\u00f4\u017eete pozrie\u0165 na tejto <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267744\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">str\u00e1nke<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predstavte si, \u017ee na svojom webe pou\u017e\u00edvate CTA prvky a chcete sledova\u0165 interakcie s nimi. M\u00f4\u017eete pou\u017ei\u0165 vlastn\u00e9 udalosti ako napr\u00edklad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cta_visible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cta_interaction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A pod\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do vlastn\u00fdch parametrov si m\u00f4\u017eete odosiela\u0165 dopl\u0148uj\u00face inform\u00e1cie o CTA prvku, ako napr\u00edklad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cta_name<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cta_location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cta_variant<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Uk\u00e1\u017eka nastavenia zna\u010dky v GTM<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-custom-event-cta_visible.png\" rel=\"attachment wp-att-17016\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17016 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-custom-event-cta_visible.png\" alt=\"GTM - GA4 - custom event - cta_visible\" width=\"1142\" height=\"808\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-custom-event-cta_visible.png 1142w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-custom-event-cta_visible-300x212.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-custom-event-cta_visible-1024x725.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GTM-GA4-custom-event-cta_visible-600x425.png 600w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><\/a><\/p>\n<p><b>D\u00d4LE\u017dIT\u00c9<\/b><span style=\"font-weight: 400;\">: Aj ke\u010f uvid\u00edte svoje vlastn\u00e9 parametre v preh\u013eadoch <\/span><i><span style=\"font-weight: 400;\">V re\u00e1lnom \u010dase<\/span><\/i><span style=\"font-weight: 400;\"> a DebugView v GA4, v<\/span><b> in\u00fdch preh\u013eadoch GA4 ich neuvid\u00edte.<\/b><span style=\"font-weight: 400;\"> Ak ich chcete zobrazi\u0165 aj v in\u00fdch preh\u013eadoch, je potrebn\u00e9 tieto parametre zaregistrova\u0165 ako vlastn\u00e9 dimenzie v Google Analytics 4.\u00a0<\/span><\/p>\n<h1><span id=\"Registracia_vlastnych_dimenzii_v_Google_Analytics_4\"><strong>Registr\u00e1cia vlastn\u00fdch dimenzi\u00ed v Google Analytics 4<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Pokia\u013e chcete zobrazi\u0165 vlastn\u00fd parameter pri udalosti v preh\u013eadoch, mus\u00edte ho registrova\u0165 ako vlastnu dimenziu. Toto plat\u00ed pre ak\u00fdko\u013evek vlastn\u00fd parameter, ktor\u00fd odo\u0161le do Google Analytics 4.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prejdite do preh\u013eadu <\/span><b>V\u0161etky udalosti <\/b><span style=\"font-weight: 400;\">&gt; <\/span><b>Spravova\u0165 vlastn\u00e9 defin\u00edcie<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Vytvori\u0165 vlastn\u00e9 dimenzie<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie.png\" rel=\"attachment wp-att-17017\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17017 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie.png\" alt=\"GA4 - vlastn\u00e9 dimenzie\" width=\"1884\" height=\"573\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie.png 1884w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-300x91.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-1024x311.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-1536x467.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-600x182.png 600w\" sizes=\"(max-width: 1884px) 100vw, 1884px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Po kliknut\u00ed na <\/span><i><span style=\"font-weight: 400;\">Vytvori\u0165 vlastn\u00e9 dimenzie<\/span><\/i><span style=\"font-weight: 400;\"> sa v\u00e1m zobraz\u00ed okno, do ktor\u00e9ho zad\u00e1te <\/span><i><span style=\"font-weight: 400;\">n\u00e1zov parametra udalosti <\/span><\/i><span style=\"font-weight: 400;\">a <\/span><i><span style=\"font-weight: 400;\">n\u00e1zov vlastnej dimenzie<\/span><\/i><span style=\"font-weight: 400;\">. Tieto n\u00e1zvy sa nemusia zhodova\u0165. Do n\u00e1zvu parametra uvediete n\u00e1zov, ktor\u00fd ste zadali v GTM. V pr\u00edklade so sledovan\u00edm CTA prvku sme pou\u017eili tieto vlastn\u00e9 parametre:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cta_name<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cta_location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cta_variant<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Potrebujeme si preto zaregistrova\u0165 3 vlastn\u00e9 dimenzie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e1zov CTA prvku<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Umiestnenie CTA prvku<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Variant CTA prvku<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-definicia.png\" rel=\"attachment wp-att-17018\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17018 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-definicia.png\" alt=\"GA4 - vlastn\u00e9 dimenzie - defin\u00edcia\" width=\"472\" height=\"342\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-definicia.png 472w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-definicia-300x217.png 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Po zadan\u00ed parametra udalosti a n\u00e1zvu vlastnej dimenzie, kliknite v pravom hornom rohu na modr\u00e9 tla\u010didlo Ulo\u017ei\u0165. Tento proces zopakujte pre ka\u017ed\u00fd parameter udalosti, ktor\u00fd chcete zaregistrova\u0165 ako vlastn\u00fa dimenziu.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-nahlad.png\" rel=\"attachment wp-att-17019\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17019 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-nahlad.png\" alt=\"GA4 - vlastne dimenzie - n\u00e1h\u013ead\" width=\"1480\" height=\"373\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-nahlad.png 1480w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-nahlad-300x76.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-nahlad-1024x258.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/GA4-vlastne-dimenzie-nahlad-600x151.png 600w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">V priebehu nasleduj\u00facich 24 hod\u00edn sa vlastn\u00e9 parametre za\u010dn\u00fa zobrazova\u0165 ako vlastn\u00e9 dimenzie v preh\u013eadoch Google Analytics 4.\u00a0<\/span><\/p>\n<p><b>Pam\u00e4tajte<\/b><span style=\"font-weight: 400;\">, \u017ee v r\u00e1mci jedn\u00e9ho vlastn\u00edctva Google Analytics 4 m\u00f4\u017eete vytvori\u0165 <\/span><b>maxim\u00e1lne 50 vlastn\u00fdch dimenzi\u00ed<\/b><span style=\"font-weight: 400;\">. Viac si o limitoch v Google Analytics 4, m\u00f4\u017eete pre\u010d\u00edta\u0165 na tejto <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267744\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">str\u00e1nke<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010eakujem, \u017ee ste pre\u010d\u00edtali tento \u010dl\u00e1nok. Pri jeho tvorbe som sa in\u0161piroval t\u00fdmto <\/span><a href=\"https:\/\/www.analyticsmania.com\/post\/how-to-track-events-with-google-analytics-4-and-google-tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u010dl\u00e1nkom<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, budem r\u00e1d, ak ho budete zdie\u013ea\u0165 so svojimi kolegami a s priate\u013emi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 pon\u00faka automatick\u00e9 sledovanie niektor\u00fdch udalost\u00ed pod n\u00e1zvom roz\u0161\u00edren\u00e9 sledovanie (enhanced measurement). \u010co v\u0161ak v pr\u00edpade,&#8230;<\/p>\n","protected":false},"author":69,"featured_media":17023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803],"tags":[603,800,798,802,372,641],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17002"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=17002"}],"version-history":[{"count":43,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17002\/revisions"}],"predecessor-version":[{"id":17919,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/17002\/revisions\/17919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17023"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=17002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=17002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=17002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}