{"id":16978,"date":"2021-01-05T18:10:39","date_gmt":"2021-01-05T16:10:39","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16978\/"},"modified":"2021-01-05T19:17:00","modified_gmt":"2021-01-05T17:17:00","slug":"marketing-pre-malu-firmu-s-malym-rozpoctom-2","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-malym-rozpoctom-2\/","title":{"rendered":"Marketing pre mal\u00fa firmu s mal\u00fdm rozpo\u010dtom 2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Takto, presne pred rokom, som na na\u0161om blogu uverejnila \u010dl\u00e1nok s n\u00e1zvom <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-este-mensim-rozpoctom\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing pre mal\u00fa firmu s e\u0161te men\u0161\u00edm rozpo\u010dtom<\/a>. Dodnes je to jeden z naj\u00faspe\u0161nej\u0161\u00edch \u010dl\u00e1nkov a \u013eudia ocenili najm\u00e4 jeho \u00faprimnos\u0165 a zdie\u013eanie skuto\u010dn\u00fdch d\u00e1t. V jednom koment\u00e1ri sa ma niekto op\u00fdtal, \u010di z toho urob\u00edm trad\u00edciu. Odpove\u010f je \u00e1no! <strong>Tak sa po\u010fme pozrie\u0165, ako sa n\u00e1m darilo s na\u0161im marketingom v roku 2020 pozna\u010den\u00fdm koronou. Op\u00e4\u0165 budem otvorene zdie\u013ea\u0165 v\u0161etky na\u0161e \u010d\u00edsla, rozpo\u010dty, \u00faspechy aj ne\u00faspechy.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak ste \u010dl\u00e1nok z minul\u00e9ho roka ne\u010d\u00edtali, tak to odpor\u00fa\u010dam urobi\u0165 teraz, ke\u010f\u017ee v tomto \u010dl\u00e1nku na\u0148 \u010dasto odkazujem. \ud83d\ude09<\/span><\/p>\n<h2>V\u00fdsledky za rok 2020<\/h2>\n<p><span style=\"font-weight: 400;\">Akt\u00edvny marketing pre DASE rob\u00edme 2.rok. Cel\u00fd kontext a vysvetlenie toho, pre\u010do sme nerobili marketing od za\u010diatku existencie firmy v roku 2016, si m\u00f4\u017eete pre\u010d\u00edta\u0165 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-este-mensim-rozpoctom\/\" target=\"_blank\" rel=\"noopener noreferrer\">v minuloro\u010dnom \u010dl\u00e1nku<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako minul\u00fd rok, tak aj tento <strong>sa na\u0161a marketingov\u00e1 strat\u00e9gia s\u00fastre\u010fuje na tvorbu u\u017eito\u010dn\u00e9ho obsahu.<\/strong> Chceme pom\u00e1ha\u0165 firm\u00e1m pochopi\u0165, \u010do to znamen\u00e1 by\u0165 data-driven a komunite zdie\u013ea\u0165 r\u00f4zne mo\u017enosti, n\u00e1vody a know-how, ktor\u00e9 \u010derp\u00e1me hlavne z pr\u00e1ce na ve\u013ek\u00fdch zahrani\u010dn\u00fdch klientoch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>V\u0161etky v\u00fdsledky a aktivity s\u00fa za cel\u00fd minul\u00fd rok 2020.<\/strong> Na na\u0161om marketingu pracujeme cel\u00fd t\u00edm, \u010do som ja a 4 analytici. Rob\u00edme to len ako doplnok k na\u0161ej hlavnej pracovnej n\u00e1plni. Tento rok sme (na rozdiel od minul\u00e9ho) robili s agent\u00farou u\u017e len minim\u00e1lne. Reklamy si spravujeme interne a tie\u017e grafiku u\u017e rie\u0161ime v na\u0161ej r\u00e9\u017eii. Visibility n\u00e1m pom\u00e1ha na\u010falej so spr\u00e1vou blogu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podobne ako minul\u00fd rok, aj tento za\u010dnem sexy percentami. Ni\u017e\u0161ie v\u0161ak n\u00e1jdete aj absol\u00fatne \u010d\u00edsla. \ud83d\ude09<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16995\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla1-1024x533.jpg\" alt=\"\" width=\"1024\" height=\"533\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla1-1024x533.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla1-300x156.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla1-600x313.jpg 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla1.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16996\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla-2-1024x536.jpg\" alt=\"\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla-2-1024x536.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla-2-300x157.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla-2-600x314.jpg 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/cisla-2.jpg 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Za cel\u00fd rok 2020 sme na na\u0161om webe zaznamenali:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>32 690 users<\/strong> a medziro\u010dn\u00fd n\u00e1rast o <strong>197.6%<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>51 947 sessions<\/strong> a medziro\u010dn\u00fd n\u00e1rast o <strong>198.2%<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>79 000<\/strong> pageviews a medziro\u010dn\u00fd n\u00e1rast o <strong>167%<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Takto vyzeraj\u00fa na\u0161e zdroje n\u00e1v\u0161tevnosti.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-16981\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-datastudio-google-com-u-0-reporting-1GZxX9plMyhuw2AoSzBd0e_nOkgkpwWvI-page-oQs8-1609833941704.png\" alt=\"\" width=\"993\" height=\"415\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-datastudio-google-com-u-0-reporting-1GZxX9plMyhuw2AoSzBd0e_nOkgkpwWvI-page-oQs8-1609833941704.png 993w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-datastudio-google-com-u-0-reporting-1GZxX9plMyhuw2AoSzBd0e_nOkgkpwWvI-page-oQs8-1609833941704-300x125.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-datastudio-google-com-u-0-reporting-1GZxX9plMyhuw2AoSzBd0e_nOkgkpwWvI-page-oQs8-1609833941704-600x251.png 600w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Najviac nav\u0161tevovan\u00e1 str\u00e1nka na celom webe (z poh\u013eadu Sessions) bola produktov\u00e1 str\u00e1nka, na ktor\u00fa sme robili platen\u00fa kampa\u0148 <a href=\"https:\/\/www.dase-analytics.com\/sk\/efektivna-analytika-v-praxi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Efekt\u00edvna analytika v praxi<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z blogov\u00fdch \u010dl\u00e1nkov do TOP 3 patria:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/data-driven-dovolenka\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Data-driven dovolenka\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-este-mensim-rozpoctom\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Marketing pre mal\u00fa firmu s e\u0161te men\u0161\u00edm rozpo\u010dtom<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-analytics-vs-facebook-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics vs Facebook Analytics, ve\u013ek\u00e9 porovnanie metr\u00edk<\/span><\/a><\/li>\n<\/ol>\n<h2>Sme s v\u00fdsledkami spokojn\u00ed?<\/h2>\n<p><span style=\"font-weight: 400;\">Pre n\u00e1s s\u00fa to pekn\u00e9 \u010d\u00edsla, z ktor\u00fdch sa ve\u013emi te\u0161\u00edme. \u00c1no, investovali sme do reklamy o 302% viac ako minul\u00fd rok, no z n\u00e1\u0161ho poh\u013eadu sa to oplatilo. Nebudem tu rozobera\u0165 v\u00fdsledky ka\u017edej jednej kampane, to by bolo na dlho. O niektor\u00fdch v\u0161ak p\u00ed\u0161em podrobnej\u0161ie ni\u017e\u0161ie v \u010dl\u00e1nku. Rozpo\u010det bol rozdelen\u00fd medzi tieto \u010dinnosti:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promovanie \u010dl\u00e1nkov na Facebook-u a Instagram-e.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kampa\u0148 na s\u0165ahovanie ebookov priamo z Facebook leads formul\u00e1rov.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produktov\u00e1 kampa\u0148 pre <a href=\"https:\/\/www.dase-analytics.com\/sk\/efektivna-analytika-v-praxi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Efekt\u00edvnu analytiku v praxi<\/a>. Tu sme promovali video na Youtube so zameran\u00edm na z\u00e1sah, reklamy na social a v Google Ads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">St\u00e1le n\u00e1m be\u017eia search ads na vysoko relevantn\u00e9 slov\u00e1 v Google Ads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V Google Ads m\u00e1me spusten\u00fd aj remarketing a akviz\u00edciu, prostredn\u00edctvom obsahovej reklamy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ako p\u00ed\u0161em ni\u017e\u0161ie, za\u010dali sme promova\u0165 videoblogy na Youtube.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sk\u00fasili sme promo na LinkedIn, kde sme minuli 20 \u20ac. Bolo to drah\u00e9 a neefekt\u00edvne, tak sme to u\u017e neopakovali. \ud83d\ude09 Priemern\u00e1 CPC bola skoro 3 \u20ac.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Hlavne n\u00e1m v\u0161ak na\u0161e kampane priviedli viac klientov. <\/span><b>80% na\u0161ich klientov pri ot\u00e1zke, ako sa o n\u00e1s dozvedeli povedia, \u017ee potrebovali zisti\u0165 nie\u010do o analytike a odpove\u010f na\u0161li v\u010faka n\u00e1\u0161mu obsahu.<\/b><span style=\"font-weight: 400;\"> Zvy\u0161ok klientov sa k n\u00e1m dostalo na z\u00e1klade odpor\u00fa\u010dania.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nie je mo\u017en\u00e9, aby som v jednom \u010dl\u00e1nku zhrnula v\u0161etko, \u010do sme robili. V podstate sme pokra\u010dovali v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-este-mensim-rozpoctom\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u010dinnostiach z minul\u00e9ho roka<\/a>. Aj napriek korone som sa sna\u017eila predn\u00e1\u0161a\u0165 a to ako offline, tak aj online.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Na n\u00e1\u0161 <a href=\"https:\/\/learn2code.sk\/kurzy\/data-driven-online-marketing-biznis\" target=\"_blank\" rel=\"noopener noreferrer\">kurz o data-driven marketingu na Learn2code<\/a> o sa prihl\u00e1silo 426 \u013eud\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Za rok 2020 som mala 11 predn\u00e1\u0161ok a workshopov, kde som vy\u0161kolila 380 \u013eud\u00ed.<\/span><\/li>\n<\/ul>\n<p><strong>Ni\u017e\u0161ie podrobnej\u0161ie popisujem nov\u00e9 veci, ktor\u00e9 sme sk\u00fasili a pri ka\u017edej aj hodnot\u00edm to, \u010di sa n\u00e1m to oplatilo alebo neoplatilo robi\u0165.\u00a0<\/strong><\/p>\n<h2>Webov\u00e1 str\u00e1nka<\/h2>\n<p><span style=\"font-weight: 400;\">Minul\u00fd rok som p\u00edsala o tom, ako sme menili webov\u00fa str\u00e1nku. Tento rok m\u00f4\u017eem p\u00edsa\u0165 to ist\u00e9. DASE m\u00e1 4 roky a web sme prer\u00e1bali zatia\u013e ka\u017ed\u00fd rok. \ud83d\ude00\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ostali sme na WordPresse, pre\u0161li sme v\u0161ak na <a href=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elementor<\/a>. Tento pon\u00faka v\u00e4\u010d\u0161iu variabilitu, ako predo\u0161l\u00e1 t\u00e9ma a to hlavne v mobilnej verzii. Homepage sme postavili tak, \u017ee v centre pozornosti s\u00fa najsk\u00f4r na\u0161i klienti, potom slu\u017eby a doplnili sme aj odkazy na n\u00e1\u0161 obsah. Ako z\u00e1v\u00e4zok do roku 2021 si d\u00e1vam, \u017ee nebudem prer\u00e1ba\u0165 web (a u\u017e teraz si zo m\u0148a moji chalani robia srandu, \u017ee to nezvl\u00e1dnem). \ud83d\ude00<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-16982\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-dase.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-dase.png 960w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-dase-300x169.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-dase-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3>Oplatilo sa?<\/h3>\n<p><span style=\"font-weight: 400;\">Nem\u00e1me vyhodnoten\u00e9 to, ak\u00fd mala zmena dizajnu dopad na spr\u00e1vanie pou\u017e\u00edvate\u013eov na na\u0161om webe (\u00e1no, obuvn\u00edkove deti a tak \ud83d\ude09 ). Ale ja, ako spr\u00e1vky\u0148a n\u00e1\u0161ho webu, si rozhodne mysl\u00edm, \u017ee sa to oplatilo. Spr\u00e1va mi zaberie menej \u010dasu, nervov a ke\u010f som napr\u00edklad rozhodla vytvori\u0165 <\/span><a href=\"https:\/\/www.dase-analytics.com\/sk\/efektivna-analytika-v-praxi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tak\u00fato produktov\u00fa landing page<\/span><\/a><span style=\"font-weight: 400;\">, i\u0161lo to bez probl\u00e9mov.\u00a0<\/span><\/p>\n<h2>Reporty zadarmo<\/h2>\n<p><span style=\"font-weight: 400;\">Na na\u0161om blogu pribudli nov\u00e9 landing pages. Ked pri\u0161la korona, rozhodli sme poskytn\u00fa\u0165 na\u0161e reporty zadarmo a tak vznikla <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/report\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cel\u00e1 t\u00e1to sekcia<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16131\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574-1024x294.png\" alt=\"\" width=\"1024\" height=\"294\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574-1024x294.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574-300x86.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574-600x172.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574.png 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>Oplatilo sa to?<\/h3>\n<p><span style=\"font-weight: 400;\">Dokopy mali reporty 1 048 pageviews a cez 50 stiahnut\u00ed. Je to m\u00e1li\u010dko a vzh\u013eadom na \u00fasilie, ktor\u00e9 n\u00e1s st\u00e1lo vytvorenie landing pages (reporty u\u017e sme mali), sa to asi ve\u013emi neoplatilo. Av\u0161ak obsah je u\u017e raz hotov\u00fd a preto si do tohto roka m\u00f4\u017eeme da\u0165 z\u00e1v\u00e4zok ho e\u0161te viac propagova\u0165. \ud83d\ude09<\/span><\/p>\n<h2>Analytick\u00e1 wiki<\/h2>\n<p><span style=\"font-weight: 400;\">V\u017edy, ke\u010f \u0161kol\u00edm firmy o tom, ako tvori\u0165 obsah, tak prizvukujem, aby obsah \u010do najviac recyklovali a aby z ka\u017edej t\u00e9my vy\u0165a\u017eili maximum. Ak sa nejak\u00e1 t\u00e9ma v r\u00e1mci blogov\u00e9ho \u010dl\u00e1nku uchyt\u00ed, treba o nej nato\u010di\u0165 video, posla\u0165 ju vo zvl\u00e1\u0161\u0165 newsletter-i alebo in\u00fdm sp\u00f4sobom spracova\u0165. V DASE tvor\u00edme ebooky, ktor\u00e9 s\u00fa zv\u00e4\u010d\u0161a spojen\u00edm u\u017e existuj\u00facich \u010dl\u00e1nkov.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Minul\u00fd rok mi preto napadla my\u0161lienka Analytickej Wikipedie. \u010co to je? V praxi ide o zhrnutie v\u0161etk\u00e9ho n\u00e1\u0161ho obsahu o jednej t\u00e9me na jedno miesto. Uvedomila som si, \u017ee m\u00e1me mno\u017estvo \u010dl\u00e1nkov, vide\u00ed, reportov a in\u00e9ho obsahu o napr\u00edklad Google Analytics, av\u0161ak nie je miesto, kde by bol tento obsah pekne pokope. Ke\u010f sme zva\u017eovali, \u010di do toho \u00eds\u0165, padol aj argument, \u017ee t\u00fato funkciu m\u00e1 plni\u0165 kateg\u00f3ria na blogu. Av\u0161ak tam by boli len \u010dl\u00e1nky<\/span><b>. Ja som chcela zdru\u017ei\u0165 v\u0161etok n\u00e1\u0161 obsah.<\/b><span style=\"font-weight: 400;\"> A tak vznikla <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analyticka-wiki\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">t\u00e1to sekcia na na\u0161om blogu<\/span><\/a><span style=\"font-weight: 400;\">. Ke\u010f si pozriete konkr\u00e9tnu t\u00e9mu, napr\u00edklad <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">, na za\u010diatku vid\u00edte obsah a na konci s\u00fa v\u017edy odkazy na v\u0161etky spom\u00ednan\u00e9 zdroje.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analyticka-wiki\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16472\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/analyticka-wiki-1024x536.png\" alt=\"\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/analyticka-wiki-1024x536.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/analyticka-wiki-300x157.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/analyticka-wiki-600x314.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/analyticka-wiki.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3>Oplatilo sa to?<\/h3>\n<p><span style=\"font-weight: 400;\">Doteraz m\u00e1 Analytick\u00e1 Wiki 1 509 pageviews, z toho 18% pri\u0161lo z organiky. Ostatn\u00e9 i\u0161lo z neplaten\u00fdch soci\u00e1lnych siet\u00ed, z n\u00e1\u0161ho newsletter-a, priamo alebo sem-tam objav\u00edme aj nejak\u00fd refferal, napr\u00edklad tento web digitalnystudent.sk. Vzh\u013eadom na to, \u017ee vytvorenie tejto Wiki zabralo asi de\u0148 a m\u00e1 to SEO a komunika\u010dn\u00fd potenci\u00e1l aj do bud\u00facnosti, hodnot\u00edm to tak, \u017ee \u00e1no. Oplatilo sa.<\/span><\/p>\n<h2>Videoblogy a n\u00e1\u0161 Youtube kan\u00e1l<\/h2>\n<p><span style=\"font-weight: 400;\">Na konci roka sme za\u010dali nat\u00e1\u010da\u0165 videoblogy. K tomuto rozhodnutiu ma viedli 3 veci:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Po\u010das roka sme postupne vyd\u00e1vali kr\u00e1tke video tipy pre <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=d0YAPcLUQt0&amp;list=PLauFu5nTU1VXUjKMwt5_xdULAIhyEdiIx\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=GwOA4VA5Ng8&amp;list=PLauFu5nTU1VVsG7_pqbMnDX18lfrgt-Dt\" data-rel=\"lightbox-video-1\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Data Studio<\/span><\/a><span style=\"font-weight: 400;\">. Nahratie a spracovanie trv\u00e1 naozaj chv\u00ed\u013eku. Zdie\u013eali sme to na Facebook, LinkedIn a posielali cez newsletter. Nepromovali sme ich \u017eiadnou sumou. Mali sme to ako spestrenie n\u00e1\u0161ho obsahu a na nap\u013a\u0148anie Youtube kan\u00e1lu. Na jese\u0148 som si v\u0161ak v\u0161imla, \u017ee <strong>napriek tejto minim\u00e1lnej snahe, n\u00e1m prib\u00fadaj\u00fa subscriberi na na\u0161om kan\u00e1li a vide\u00e1 s\u00fa nav\u0161tevovan\u00e9 aj organicky cez Youtube search.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Okrem tohto sme dost\u00e1vali feedback, \u017ee n\u00e1\u0161 blog je tro\u0161ku pr\u00edli\u0161 technick\u00fd a mohli by sme tvori\u0165 aj jednoduch\u0161\u00ed, resp. tro\u0161ku zrozumite\u013enej\u0161\u00ed obsah pre market\u00e9rov a za\u010diato\u010dn\u00edkov.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ako som spom\u00ednala na za\u010diatku, na marketingu sa podie\u013eaj\u00fa aj v\u0161etci na\u0161i analytici. Ku koncu roka v\u0161ak mali u\u017e to\u013eko pr\u00e1ce, \u017ee sa museli venova\u0165 hlavne klientom. Tvorbe obsahu sa teda mus\u00edm venova\u0165 hlavne ja a realita je, \u017ee 4 \u010dl\u00e1nky za mesiac o analytike, nap\u00edsa\u0165 nedok\u00e1\u017eem. \ud83d\ude09<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>A takto som dospela k n\u00e1padu to\u010di\u0165 videoblogy na menej technick\u00e9 t\u00e9my ako s\u00fa analytika a biznis, analytika pre za\u010diato\u010dn\u00edkov a nov\u00fd Google Analytics 4.<\/strong> Chceme, aby vyzerali tro\u0161ku lep\u0161ie, i ke\u010f sa nejdeme tv\u00e1ri\u0165, \u017ee s\u00fa profi. \ud83d\ude09 K\u00fapili sme preto svetlo, kameru a pou\u017e\u00edvame aj mikrof\u00f3n. Nau\u010dila som sa robi\u0165 s Premiere Pro a tak to\u010d\u00edm a aj strih\u00e1m videoblogy ja (aspo\u0148 zatia\u013e, ale chalani bud\u00fa to\u010di\u0165 tie\u017e).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ve\u013emi n\u00e1s prekvapil a pote\u0161il \u00faspech t\u00fdchto blogov. Zatia\u013e sme vydali 2. Jeden 26.novembra a druh\u00fd 10.decembra. Takto vyzerali v\u00fdsledky, ke\u010f sme videoblog v\u00f4bec finan\u010dne nepodporovali, len sme ho zdie\u013eali na social a poslali cez newsletter.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16983\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/video-3-metriky-1024x424.png\" alt=\"\" width=\"1024\" height=\"424\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/video-3-metriky-1024x424.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/video-3-metriky-300x124.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/video-3-metriky-600x248.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/video-3-metriky.png 1403w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Te\u0161ia n\u00e1s aj pozit\u00edvne koment\u00e1re.<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16984\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-www-youtube-com-watch-1609861921911-1024x341.png\" alt=\"\" width=\"1024\" height=\"341\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-www-youtube-com-watch-1609861921911-1024x341.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-www-youtube-com-watch-1609861921911-300x100.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-www-youtube-com-watch-1609861921911-600x200.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-www-youtube-com-watch-1609861921911.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p>I ke\u010f, na\u0161li sa aj tro\u0161ku menej pozit\u00edvne. Aj takto to m\u00f4\u017ee by\u0165, ke\u010f idete s ko\u017eou na trh. \ud83d\ude09<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-16985 alignnone\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-www-youtube-com-watch-1609862100477.png\" alt=\"\" width=\"472\" height=\"130\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-www-youtube-com-watch-1609862100477.png 472w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-www-youtube-com-watch-1609862100477-300x83.png 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Rozhodli sme sa preto za\u010da\u0165 vide\u00e1 aj promova\u0165. Prv\u00e9 video o<a href=\"https:\/\/www.youtube.com\/watch?v=tpodnQWG1pM\" data-rel=\"lightbox-video-2\" target=\"_blank\" rel=\"noopener noreferrer\"> 3 metrik\u00e1ch, ktor\u00fdm m\u00e1lokto rozumie<\/a> sme od 17.12. do 31.12. promovali sumou 13.65 \u20ac a prinieslo n\u00e1m 787 zhliadnut\u00ed.\u00a0<\/span><\/p>\n<h3>Oplat\u00ed sa to?<\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Na za\u010diatku roka sme mali 34<\/strong> subscriberov. Ke\u010f sme sa rozhodli uverej\u0148ova\u0165 nov\u00e9 videoblogy mali sme okolo 110. <strong>Aktu\u00e1lne m\u00e1me 172<\/strong> z toho prv\u00fd videoblog priniesol 27 (16 predt\u00fdm, ako sme ho za\u010dali promova\u0165).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161e views vyzerali na konci roka 2020 nasledovne:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16986\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-studio-youtube-com-channel-UCtKWR8buDu6uxRwdmoU04sA-analytics-tab-overview-period-year-explore-1609662953698-1024x248.png\" alt=\"\" width=\"1024\" height=\"248\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-studio-youtube-com-channel-UCtKWR8buDu6uxRwdmoU04sA-analytics-tab-overview-period-year-explore-1609662953698-1024x248.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-studio-youtube-com-channel-UCtKWR8buDu6uxRwdmoU04sA-analytics-tab-overview-period-year-explore-1609662953698-300x73.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-studio-youtube-com-channel-UCtKWR8buDu6uxRwdmoU04sA-analytics-tab-overview-period-year-explore-1609662953698-600x145.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-studio-youtube-com-channel-UCtKWR8buDu6uxRwdmoU04sA-analytics-tab-overview-period-year-explore-1609662953698.png 1411w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vedie video, ktor\u00e9 v\u0161ak bolo promovan\u00e9 sumou 157 \u20ac, \u010do znamen\u00e1, \u017ee sme platili 5 centov za jedno zhliadnutie. Nasleduje nov\u00fd videoblog a potom vide\u00e1 o novom Google Analytics 4 resp. App + Web, ktor\u00e9 neboli promovan\u00e9 v\u00f4bec.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nau\u010di\u0165 sa pracova\u0165 s nov\u00fdm programom, ktor\u00fd som predt\u00fdm nepou\u017e\u00edvala, trvalo dlh\u0161ie, tie\u017e n\u00e1kup techniky nie\u010do st\u00e1l a st\u00e1le je vidie\u0165 na t\u00fdch vide\u00e1ch, \u017ee nie s\u00fa profi. To v\u0161ak ani nie je cie\u013eom. Cie\u013eom je \u0161\u00edri\u0165 na\u0161e know-how \u201cstr\u00e1vite\u013enej\u0161\u00edm\u201d sp\u00f4sobom a zasiahn\u00fa\u0165 t\u00fdm aj nov\u00e9 publikum. \u013dud\u00ed, ktor\u00ed mo\u017eno neradi \u010d\u00edtaj\u00fa \u010dl\u00e1nky, no video si pozr\u00fa radi. Tie\u017e je cie\u013eom tvori\u0165 obsah, ktor\u00fd je menej technick\u00fd. Pod\u013ea doteraj\u0161\u00edch v\u00fdsledkov, sa n\u00e1m to dar\u00ed. \ud83d\ude42<\/span><\/p>\n<h2>Newsletter a automatiz\u00e1cia<\/h2>\n<p><span style=\"font-weight: 400;\">Tento rok sme sa tie\u017e zamerali na roz\u0161irovanie n\u00e1\u0161ho mailingov\u00e9ho publika. Ako najlacnej\u0161\u00ed a najr\u00fdchlej\u0161\u00ed sp\u00f4sob sa n\u00e1m uk\u00e1zali Facebookov\u00e9 lead generation kampane, kde sme v\u00fdmenou za mail pon\u00fakali na\u0161e ebooky. Najv\u00e4\u010d\u0161\u00ed z\u00e1ujem bol o tento <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ebook\/ebook-google-analytics-app-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">ebook o Google Analytics App + Web<\/a>. <strong>Jedno stiahnutie n\u00e1s v priemere st\u00e1lo menej ako 50 centov.<\/strong> Takto sa n\u00e1m podarilo datab\u00e1zu roz\u0161irova\u0165, no na druhej strane n\u00e1m klesali open rates a CTR. In\u00fdmi slovami n\u00e1m prib\u00fadalo menej zainteresovan\u00e9 publikum. Preto som sa rozhodla mailing list tro\u0161ku pre\u010disti\u0165. \ud83d\ude09<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vyra\u010fovacia kampa\u0148<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Na za\u010diatku roka sme mali 146 a aktu\u00e1lne m\u00e1me 1066 subscribers.<\/strong> Najviac sme mali niekedy v lete, kedy sme mali okolo 1600 subscriberov. Vtedy som sa rozhodla spravi\u0165 vyra\u010fovaciu kampa\u0148.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oproti benchmark-om sme mali st\u00e1le dobr\u00e9 \u010d\u00edsla (priemern\u00fd open rate 24.8% a CTR 3.7%), ja som v\u0161ak chcela viac. Resp. som chcela vedie\u0165 ko\u013eko \u013eud\u00ed z na\u0161ej datab\u00e1zy skuto\u010dne zauj\u00edma n\u00e1\u0161 obsah. Vznikla tak vyra\u010fova\u010dka, ktor\u00e1 prebiehala nasledovne:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Na neakt\u00edvnych subscriberov (automaticky vybral Mailchimp okolo 800 subscribers) i\u0161iel mail s t\u00fdm najlep\u0161\u00edm z n\u00e1\u0161ho obsahu.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">48 hod\u00edn po tom i\u0161iel ten ist\u00fd mail len s in\u00fdm predmetom na v\u0161etk\u00fdch, ktor\u00ed neotvorili predo\u0161l\u00fd mail.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Po 5 d\u0148och t\u00fdm, ktor\u00ed neotvorili ani jeden z predch\u00e1dzaj\u00facich pri\u0161la v\u00fdzva, \u017ee pokia\u013e neklikn\u00fa na odkaz na n\u00e1\u0161 blog, bud\u00fa vyl\u00fa\u010den\u00ed z datab\u00e1zy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u010eal\u0161ie 3 dni na to pri\u0161lo ozn\u00e1menie, \u017ee boli vyraden\u00ed z datab\u00e1zy. Ak sa chceli op\u00e4\u0165 prihl\u00e1si\u0165, mohli tak urobi\u0165 cez prilo\u017een\u00fd link.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tak\u00fdmto sp\u00f4sobom n\u00e1m vypadlo z datab\u00e1zy cez 600 subscriberov. Z neakt\u00edvnych sa n\u00e1m v\u0161ak podarilo \u201czachr\u00e1ni\u0165\u201d<strong> resp. re-aktivova\u0165 137 odberate\u013eov.<\/strong> 13 \u013eud\u00ed sa dokonca v tom poslednom kroku znova prihl\u00e1sili, \u010do ma celkom prekvapilo. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Po tomto \u201c\u010disten\u00ed\u201d sa n\u00e1m open rate zv\u00fd\u0161il na 34.1% a CTR na 7.5%.<\/strong> Tak si asi poviete, \u017ee v\u0161ak jasn\u00e9, ke\u010f je tam menej \u013eud\u00ed a s\u00fa akt\u00edvnej\u0161\u00ed. \ud83d\ude42 Av\u0161ak malo to dopad aj na absol\u00fatne \u010d\u00edsla, resp. CTR. Toto je porovnanie ve\u013emi podobn\u00fdch newsletter-ov s novinkami od DASE pred a po vyra\u010fova\u010dke.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-16987\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/nl-cistenie.png\" alt=\"\" width=\"970\" height=\"434\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/nl-cistenie.png 970w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/nl-cistenie-300x134.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/nl-cistenie-600x268.png 600w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Oplatilo sa to?<\/h3>\n<p><span style=\"font-weight: 400;\">Povedzme si to na rovinu. Urobila som to, ako to tak\u00fd pokus. Na\u0161a datab\u00e1za nebola a\u017e tak\u00e1 ve\u013ek\u00e1 a chcela som vidie\u0165, ako tak\u00e1to vec (ne)funguje v praxi. To je v\u00fdhoda toho, ke\u010f si rob\u00edte marketing sami. M\u00f4\u017eete robi\u0165 a sk\u00fa\u0161a\u0165, \u010do chcete a ak to nevyjde, n\u00e1dava\u0165 m\u00f4\u017eeme akur\u00e1t tak sami sebe. \ud83d\ude00 M\u0148a toto ve\u013ea nau\u010dilo a te\u0161\u00edm sa, \u017ee sme re-aktivovali \u013eud\u00ed a zlep\u0161ilo n\u00e1m to v\u00fdsledky.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Automatiz\u00e1cie\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Okrem tohto som v Mailchimpe tento rok sk\u00fa\u0161ala kade\u010do. Posielali sme mesa\u010dn\u00e9 NL s ve\u013ea obsahom. Jednor\u00e1zov\u00e9 s m\u00e1lo. Najlep\u0161ie v\u00fdsledky mal NL, ktor\u00fd sme poslali v septembri. Bol o tom, \u017ee h\u013ead\u00e1me analytika. Open rate mal 49.7% a CTR 19.4%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tie\u017e som sk\u00fa\u0161ala viacero automatiz\u00e1ci\u00ed. Posielame uv\u00edtac\u00ed NL ka\u017ed\u00e9mu, kto sa k n\u00e1m prihl\u00e1si.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-16988 alignnone\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-us16-admin-mailchimp-com-campaigns-1609862600608.png\" alt=\"\" width=\"842\" height=\"169\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-us16-admin-mailchimp-com-campaigns-1609862600608.png 842w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-us16-admin-mailchimp-com-campaigns-1609862600608-300x60.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/screenshot-us16-admin-mailchimp-com-campaigns-1609862600608-600x120.png 600w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A potom nasleduj\u00fa \u010fal\u0161ie pod\u013ea toho, na \u010do klikol alebo neklikol. Tie\u017e pod\u013ea toho, \u010di stiahol ebook alebo report. <strong>Tieto automatiz\u00e1cie s\u00fa super v tom, \u017ee odkazuj\u00fa na obsah, ktor\u00fd je star\u0161\u00ed, no pre nov\u00fdch subscribers st\u00e1le aktu\u00e1lny. A ke\u010f ich raz vytvor\u00edte be\u017eia sam\u00e9.<\/strong> Napr\u00edklad, ak si stiahnete ebook o Google Analytics App + Web pr\u00edde v\u00e1m za 2 dni video o tom, ako si ho nain\u0161talova\u0165 (open rate 27%, CTR 4%) a o \u010fal\u0161\u00edch 7 dn\u00ed video o Analysis Hub (open rate 25%, CTR 4.4%).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Newsletter posielame dvakr\u00e1t<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u010co sa mi v\u0161ak ve\u013emi osved\u010dilo u n\u00e1s v DASE, ale aj u klientoch s ktor\u00fdmi pracujem, je <strong>posiela\u0165 mail znova po 24 alebo 48 hodin\u00e1ch.<\/strong> Re\u00e1lne, ke\u010f si predstav\u00edte, ako zahlten\u00fd je mailbox niektor\u00fdch \u013eud\u00ed, \u010dasto sa m\u00f4\u017ee sta\u0165, \u017ee by ich v\u00e1\u0161 obsah mo\u017eno aj zaujal, ale nev\u0161imli si ho v z\u00e1plave mailov. Preto v\u017edy, ke\u010f po\u0161lem jednor\u00e1zov\u00fd mail, tak nastav\u00edm automatiz\u00e1ciu, \u017ee pokia\u013e ho neotvoria do 48 hod\u00edn, tak im ho po\u0161lem znova, len s pozmenen\u00fdm predmetom. Naposledy som takto posielala NL s <a href=\"https:\/\/www.youtube.com\/watch?v=45uvySm-T8U&amp;t=20s\" data-rel=\"lightbox-video-3\" target=\"_blank\" rel=\"noopener noreferrer\">videologom o novom Google Analytics 4<\/a>:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prv\u00fd mal open rate 33.6% (346) a CTR 4.1% (42)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Druh\u00fd i\u0161iel 48 hod\u00edn po prvom a mal open rate 19.9% (141) a CTR 3.8% (27). Niekto sa mo\u017eno p\u00fdta, \u010di to nie je otvarn\u00e9. Av\u0161ak mail ide len na t\u00fdch, ktor\u00ed neotvorili ten prv\u00fd. Tie\u017e sme nezaznamenali, \u017ee by mali negat\u00edvny dopad na Unsubscribed.<\/span><\/li>\n<\/ol>\n<h2>Soci\u00e1lne siete<\/h2>\n<p><span style=\"font-weight: 400;\">Takto to vyzer\u00e1 na na\u0161ich social:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LinkedIn from 92 to 417\u00a0 followers <strong>+353%<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Youtube from 38 to 172 subscribers <strong>+352%<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook from 416 to 887 followers +113%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram from 207 to 272 followers +31.4%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u00e1rast na <a href=\"https:\/\/www.youtube.com\/channel\/UCtKWR8buDu6uxRwdmoU04sA\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a> som spom\u00ednam v \u010dasti o videoblogoch. <a href=\"https:\/\/www.linkedin.com\/company\/17976203\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a> r\u00e1stol v\u010faka tomu, \u017ee ja osobne m\u00e1m ve\u013ek\u00fa datab\u00e1zu kontaktov a v\u0161etk\u00fdch som rad za radom poz\u00fdvam sledova\u0165 DASE. \ud83d\ude00 Zatia\u013e nie som ani v polovici mojich kontaktov.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako som spom\u00ednala aj v minuloro\u010dnom \u010dl\u00e1nku, <a href=\"https:\/\/www.instagram.com\/daseanalytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> nie je na\u0161a ob\u013e\u00faben\u00e1 soci\u00e1lna sie\u0165 a je to vidie\u0165 aj na na\u0161om chabom zdie\u013ean\u00ed. Celkovo soci\u00e1lne siete nie s\u00fa na\u0161ou dominantou a vyu\u017e\u00edvame ich sk\u00f4r na zdie\u013eanie a promovanie n\u00e1\u0161ho obsahu.\u00a0<\/span><\/p>\n<h2>Na z\u00e1ver<\/h2>\n<p><span style=\"font-weight: 400;\">Ako a pre\u010do sa rozhodujeme o na\u0161ich aktivit\u00e1ch, som pop\u00edsala<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-este-mensim-rozpoctom\/\" target=\"_blank\" rel=\"noopener noreferrer\"> v minulom \u010dl\u00e1nku<\/a> a v\u0161etko z toho plat\u00ed dodnes na 100%. \u010co ma tento rok nau\u010dil je v\u0161ak e\u0161te jedna vec. <strong>Marketing treba neust\u00e1le pos\u00fava\u0165 a zam\u00fd\u0161\u013ea\u0165 sa nad t\u00fdm, ako to robi\u0165 lep\u0161ie a inak a to z 2 d\u00f4vodov:<\/strong><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ke\u010f tvor\u00edte st\u00e1le to ist\u00e9 (napr. len odborn\u00e9 \u010dl\u00e1nky) l\u00e1kate t\u00fdm st\u00e1le to ist\u00e9 publikum, \u010d\u00edm sa dos\u0165 obmedzujete. A aj toto publikum to m\u00f4\u017ee \u010dasom omrzie\u0165.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ke\u010f rob\u00edte st\u00e1le to ist\u00e9, omrzie\u0165 to m\u00f4\u017ee aj v\u00e1s. Ja osobne sa milujem u\u010di\u0165 nov\u00e9 veci. Motivuje ma to a potom to vidie\u0165 aj na v\u00fdsledkoch. Tento rok som sa nau\u010dila:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vytvori\u0165 web v Elementore\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Robi\u0165 automatiz\u00e1cie v Mailchimpe a spravi\u0165 vyra\u010fovaciu kampa\u0148<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To\u010di\u0165 a striha\u0165 videoblogy<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>Op\u00e4\u0165 ve\u013ek\u00e1 v\u010faka patr\u00ed n\u00e1\u0161mu t\u00edmu, ktor\u00fd mak\u00e1 na na\u0161om marketingu rovnako ne\u00fanavne, ako na klientoch. \ud83d\ude09\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Dialo sa toho, samozrejme omnoho viac, no zis\u0165ujem, \u017ee do jedn\u00e9ho \u010dl\u00e1nku sa to vklad\u00e1 \u0165a\u017eko. Preto ak chcete k nie\u010domu bli\u017e\u0161ie info, nap\u00ed\u0161te mi. \ud83d\ude09<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Takto, presne pred rokom, som na na\u0161om blogu uverejnila \u010dl\u00e1nok s n\u00e1zvom Marketing pre mal\u00fa firmu s e\u0161te&#8230;<\/p>\n","protected":false},"author":4,"featured_media":16989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[638,640],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16978"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16978"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16978\/revisions"}],"predecessor-version":[{"id":17000,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16978\/revisions\/17000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16989"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}