{"id":16913,"date":"2020-11-30T11:19:10","date_gmt":"2020-11-30T09:19:10","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16913\/"},"modified":"2020-11-30T11:20:57","modified_gmt":"2020-11-30T09:20:57","slug":"analytics-news-november-2020","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-november-2020\/","title":{"rendered":"Novembrov\u00e9 novinky v analytike"},"content":{"rendered":"

Po ve\u013ek\u00fdch a dlho o\u010dak\u00e1van\u00fdch novink\u00e1ch v uplynul\u00fdch mesiacoch (nov\u00fd Google Analytics 4, Tag Assistant v GTM, konektor pre GA4 v Data Studiu a in\u00fdch) sa november m\u00f4\u017ee c\u00edti\u0165 ukrivden\u00fd, \u017ee \u017eiadna analytick\u00fa bombu neprin\u00e1\u0161a. Google v\u0161ak pri\u0161iel s mno\u017estvom mal\u00fdch vylep\u0161en\u00ed vo svojich n\u00e1strojoch. Po\u010fme sa na najnov\u0161ie novinky spolo\u010dne pozrie\u0165:<\/p>\n

Google Analytics<\/h2>\n

Conversions Insights<\/strong>
\nSekcia Insights v\u00a0novom GA4 umo\u017e\u0148uje pou\u017e\u00edvate\u013eom \u013eahko zisti\u0165 najd\u00f4le\u017eitej\u0161ie inform\u00e1cie zo svojho \u00fa\u010dtu. Najnov\u0161ie do tejto sekcie pribudol aj report pre konverzie zalo\u017een\u00fd na last-click atrib\u00facii. U\u017e\u00edvate\u013e si tak ve\u013emi r\u00fdchlo urob\u00ed preh\u013ead o\u00a0tom, ktor\u00e9 kan\u00e1ly mu prin\u00e1\u0161aj\u00fa najviac transakci\u00ed a\u00a0obratov.<\/p>\n

Cross-domain meranie
\n<\/strong>Nov\u00fd GA4 odteraz umo\u017e\u0148uje trackovanie naprie\u010d dom\u00e9nami. Princ\u00edp je rovnak\u00fd ako v\u00a0pr\u00edpade Univerzal Analytics, ale nastavenie cross-domain trackovania je ove\u013ea jednoduch\u0161ie. Ak aj vy potrebujete mera\u0165 viacero dom\u00e9n v\u00a0jednom vlastn\u00edctve, odpor\u00fa\u010dam v\u00e1m pozrie\u0165 si tento n\u00e1vod<\/a>.<\/p>\n

Filtrovanie d\u00e1t
\n<\/strong>V\u00fdvoj\u00e1ri GA4 mysleli aj na filtrovanie internej n\u00e1v\u0161tevnosti a pri\u0161li s nov\u00fdmi typmi filtrov: Internal Traffic Filter a Developer Traffic Filter. Sp\u00edsali sme aj n\u00e1vod ako nastavi\u0165 filter internej n\u00e1v\u0161tevnosti<\/a>.<\/p>\n

\"data<\/p>\n

Remarketingov\u00e9 publik\u00e1 z GA4<\/strong>
\nPublik\u00e1, ktor\u00e9 s\u00fa zbieran\u00e9 vo vlastn\u00edctve Google Analytics 4 je odteraz mo\u017en\u00e9 pou\u017e\u00edva\u0165 v\u00a0kampaniach vo vyh\u013ead\u00e1vacej sieti Google Ads. Aby ste tak mohli urobi\u0165, potrebujete ma\u0165 povolen\u00fa funkciu Google Signals a\u00a0prelinkovan\u00e9 GA4 vlastn\u00edctvo s\u00a0va\u0161\u00edm Google Ads \u00fa\u010dtom. Kompletn\u00fd n\u00e1vod k\u00a0prepojeniu GA4 a Google Ads n\u00e1jdete tu<\/a>.<\/p>\n

Google Data Studio<\/h2>\n

\u010c\u00edseln\u00e9 parametre typu Integer
\n<\/strong>Doteraz bolo mo\u017en\u00e9 vytvori\u0165 parametre typu text, \u010d\u00edslo a\u00a0logick\u00e1 hodnota (boolean). \u010c\u00edseln\u00fd parameter m\u00f4\u017ee by\u0165 po novom typu Integer (cel\u00e9 \u010d\u00edsla) alebo Float (desatinn\u00e9 \u010d\u00edsla).<\/p>\n

Nov\u00e9 polia pre vlastn\u00edctva GA4<\/strong>
\nData Studio konektor pre GA4 vlastn\u00edctva bol doplnen\u00fd o nieko\u013eko nov\u00fdch dimenzi\u00ed a metr\u00edk. Konkr\u00e9tne s\u00fa to: Average purchase revenue, Purchase revenue, Total ad revenue, Total revenue, Transactions, Audience ID, Audience name, Operating system with version, Signed in with user ID, ARPU, Operating system a OS version.<\/p>\n

Nov\u00e9 polia v\u00a0YouTube konektore<\/strong>
\nYouTube konektor v\u00a0Data Studiu odteraz pozn\u00e1 nov\u00e9 metriky: Average Watch Time a Total Watch Time. Tieto \u00fadaje boli v\u00a0Data Studiu dostupn\u00e9 aj predt\u00fdm, ale vo forme neagregovan\u00fdch \u010d\u00edseln\u00fdch dimenzi\u00ed. Ak ste vo svojich reportoch pou\u017e\u00edvali tieto dimenzie, je potrebn\u00e9 obnovi\u0165 zoznam pol\u00ed pre v\u00e1\u0161 YouTube d\u00e1tov\u00fd zdroj.<\/p>\n

\"novinky<\/p>\n

Edit\u00e1cia vlastn\u00fdch pol\u00ed priamo z\u00a0reportu<\/strong>
\nAk ste si vytvorili vlastn\u00e9 pole na \u00farovni d\u00e1tov\u00e9ho zdroja a\u00a0nesk\u00f4r ste ho chceli upravi\u0165, museli ste sa k\u00a0nemu doklika\u0165 cez edit\u00e1ciu d\u00e1tov\u00e9ho zdroja. Odteraz m\u00f4\u017eete va\u0161e kalkulovan\u00e9 vlastn\u00e9 polia upravova\u0165 priamo z\u00a0reportu a\u00a0to tak, \u017ee kliknete na \u201efx\u201c alebo \u201e@\u201c pri konkr\u00e9tnej dimenzii, metrike alebo parametri, priamo v\u00a0zozname dostupn\u00fdch pol\u00ed.<\/p>\n

 <\/p>\n

Podmienen\u00e9 form\u00e1tovanie buniek v\u00a0kontingen\u010dn\u00fdch tabu\u013ek\u00e1ch<\/strong>
\nPodobne ako v\u00a0pr\u00edpade oby\u010dajn\u00fdch tabuliek, u\u017e aj na kontingen\u010dn\u00e9 tabu\u013eky m\u00f4\u017eete aplikova\u0165 podmienen\u00e9 form\u00e1tovanie pomocou farebnej sch\u00e9my. Va\u0161e reporty tak bud\u00fa e\u0161te preh\u013eadnej\u0161ie.<\/p>\n

Referen\u010dn\u00e9 \u010diary zalo\u017een\u00e9 na parametroch<\/strong>
\nReferen\u010dn\u00e9 \u010diary s\u00fa vynikaj\u00facim n\u00e1strojom na zn\u00e1zornenie hodnoty KPI vo svojich grafoch. Odteraz m\u00f4\u017eete naviaza\u0165 referen\u010dn\u00e9 \u010diary na parameter, tak\u017ee u\u017e\u00edvate\u013e si bude m\u00f4c\u0165 zobrazi\u0165 r\u00f4znu referen\u010dn\u00fa \u010diaru pod\u013ea toho, ak\u00fa hodnotu parametra si vyberie vo vstupnom poli. Viac o referen\u010dn\u00fdch \u010diarach sa do\u010d\u00edtate tu<\/a>.<\/p>\n

Google Tag Manager<\/h2>\n

Vylep\u0161en\u00e9 hromadn\u00e9 akcie
\n<\/strong>Po mo\u017enostiach hromadn\u00e9ho pauzovania a mazania prvkov bola pridan\u00e1 mo\u017enos\u0165 ich hromadnej edit\u00e1cie. Hromadn\u00e1 edit\u00e1cia je mo\u017en\u00e1 pre sp\u00fa\u0161\u0165a\u010de na \u00farovni tagov. Viac o mo\u017enostiach hromadn\u00fdch akci\u00ed sa do\u010d\u00edtate v tomto \u010dl\u00e1nku<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Po ve\u013ek\u00fdch a dlho o\u010dak\u00e1van\u00fdch novink\u00e1ch v uplynul\u00fdch mesiacoch (nov\u00fd Google Analytics 4, Tag Assistant v GTM, konektor…<\/p>\n","protected":false},"author":70,"featured_media":16930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16913"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16913"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16913\/revisions"}],"predecessor-version":[{"id":16932,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16913\/revisions\/16932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16930"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}