{"id":16895,"date":"2020-11-18T13:05:39","date_gmt":"2020-11-18T11:05:39","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16895\/"},"modified":"2021-10-26T13:49:41","modified_gmt":"2021-10-26T11:49:41","slug":"google-analytics-4-filtrovanie-internej-navstevnosti","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/google-analytics-4-filtrovanie-internej-navstevnosti\/","title":{"rendered":"Google Analytics 4: Filtrovanie internej n\u00e1v\u0161tevnosti"},"content":{"rendered":"<p><strong>Odfiltrovanie internej n\u00e1v\u0161tevnosti patr\u00ed medzi najjednoduch\u0161ie a z\u00e1rove\u0148 najefekt\u00edvnej\u0161ie sp\u00f4soby, ako okam\u017eite zv\u00fd\u0161i\u0165 kvalitu va\u0161ich d\u00e1t. \u010ci u\u017e sa jedn\u00e1 o zamestnancov klienta, marketingov\u00fa agent\u00faru alebo developersk\u00fd t\u00edm, tieto n\u00e1v\u0161tevy by sa nemali zobrazova\u0165 vo va\u0161ich reportoch.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">V Google Analytics 4 m\u00f4\u017eete po novom, podobne ako v Universal Analytics, nastavova\u0165 filtre. Zatia\u013e s\u00fa k dispoz\u00edcii len dva &#8211; filtrovanie internej n\u00e1v\u0161tevnosti a filtrovanie v\u00fdvoj\u00e1rskych zariaden\u00ed. Ako ich nastavi\u0165? V princ\u00edpe m\u00e1te dve mo\u017enosti:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">nastavi\u0165 cel\u00fd proces v Google Analytics,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u010das\u0165 nastavi\u0165 v r\u00e1mci GTM.<\/span><\/li>\n<\/ol>\n<h2><b>Nastavenie filtra<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Filter nastav\u00edte v Google Analytics 4 property v \u010dasti Data Settings &#8211; Data Filters.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-35.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16896 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-35-1024x812.png\" alt=\"\" width=\"1024\" height=\"812\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-35-1024x812.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-35-300x238.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-35-600x476.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-35.png 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Po kliknut\u00ed na \u2018Data Filters\u2019 sa v\u00e1m zobraz\u00ed zoznam aktu\u00e1lne aplikovan\u00fdch filtrov. V\u0161etky Google Analytics 4 \u00fa\u010dty, by mali ma\u0165 predvytvoren\u00fd filter pre filtrovanie internej n\u00e1v\u0161tevnosti. Ak tento filter rozkliknete, uvid\u00edte jeho konfigur\u00e1ciu.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-18.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16901 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-18-1024x522.png\" alt=\"\" width=\"1024\" height=\"522\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-18-1024x522.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-18-300x153.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-18-1536x783.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-18-600x306.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-18.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">V Google Analytics 4 sa filtre nastavuj\u00fa na konkr\u00e9tne parametre, hoci s\u00fa zatia\u013e obmedzen\u00e9 len na tri:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">parameter <\/span><b>traffic_type<\/b><span style=\"font-weight: 400;\"> sl\u00fa\u017ei na identifikovanie internej a externej n\u00e1v\u0161tevnosti,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">parametre <\/span><b>debug_mode<\/b><span style=\"font-weight: 400;\"> a <\/span><b>debug_event<\/b><span style=\"font-weight: 400;\"> sl\u00fa\u017eia na identifik\u00e1ciu eventov, ktor\u00e9 sa odo\u0161l\u00fa do GA4 property behom testovania (napr\u00edklad, ak m\u00e1te v GTM aktivovan\u00fd preview mode).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zauj\u00edmavou \u010das\u0165ou je Filter status. V tejto \u010dasti viete filter nastavi\u0165 do troch r\u00f4znych stavov:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Active &#8211; filter je v tomto pr\u00edpade akt\u00edvny a re\u00e1lne filtruje d\u00e1ta, ktor\u00e9 uvid\u00edte v reporte.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inactive &#8211; filter je neakt\u00edvny a nijak\u00fdm sp\u00f4sobom neovplyv\u0148uje d\u00e1ta.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Filtre sa v Google Analytics 4 aplikuj\u00fa na \u00farovni eventov. To znamen\u00e1, \u017ee ak chcete odfiltrova\u0165 cel\u00e9 n\u00e1v\u0161tevy internej n\u00e1v\u0161tevy, mus\u00edte parameter traffic_type posiela\u0165 s ka\u017ed\u00fdm jedn\u00fdm eventom, ktor\u00fd sa behom tejto n\u00e1v\u0161tevy do GA4 odo\u0161le. To sa d\u00e1 spravi\u0165 dvoma sp\u00f4sobmi.<\/span><\/p>\n<h2><b>1.Nastavenie priamo v rozhran\u00ed Google Analytics 4<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Parameter traffic_type m\u00f4\u017eete nastavi\u0165 priamo v rozhran\u00ed Google Analytics 4. V Admin \u010dasti vyberte Data Streams a vyberte webov\u00fd stream, pre ktor\u00fd chcete filtrovanie nastavi\u0165. V \u010dasti \u2018Additional Settings\u2019 vyberte \u2018Tagging Settings\u2019 a n\u00e1sledne \u2018Define internal traffic\u2019. Po kliknut\u00ed na tla\u010d\u00edtko \u2018Create\u2019 sa zobraz\u00ed okno, v ktorom podobne ako v Universal Analytics m\u00f4\u017eete zada\u0165 IP intern\u00e9 IP adresy.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-24.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16899 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-24-1024x509.png\" alt=\"\" width=\"1024\" height=\"509\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-24-1024x509.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-24-300x149.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-24-1536x763.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-24-600x298.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-24.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>V spodnej \u010dasti Stream-u vyberte Tagging Settings.<\/em><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-20.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16900 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-20-1024x570.png\" alt=\"\" width=\"1024\" height=\"570\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-20-1024x570.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-20-300x167.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-20-1536x854.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-20-600x334.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-20.png 1726w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Vyberte mo\u017enos\u0165 &#8218;Define internal traffic&#8216;.<\/em><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-31.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16898 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-31-1024x397.png\" alt=\"\" width=\"1024\" height=\"397\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-31-1024x397.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-31-300x116.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-31-1536x596.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-31-600x233.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-31.png 1764w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Zadajte IP adresy, ktor\u00e9 bud\u00fa ozna\u010dn\u00e9 parametrom traffic_type=internal.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Toto nastavenie zaru\u010d\u00ed, \u017ee pokia\u013e sa IP adresa pou\u017e\u00edvate\u013ea bude zhodova\u0165 s tou v zozname, parameter traffic_type bude nastaven\u00fd na vybran\u00fa hodnotu (v tomto pr\u00edpade internal). V kombin\u00e1ci\u00ed s nastaven\u00fdm filtrom bude t\u00e1to n\u00e1v\u0161tevnos\u0165 vyfiltrovan\u00e1 (parameter bude pridan\u00fd do ka\u017ed\u00e9ho jedn\u00e9ho eventu, \u010di\u017ee v\u0161etky bud\u00fa odfiltrovan\u00e9).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri tomto nastaven\u00ed\u00a0<\/span><span style=\"font-weight: 400;\">m\u00f4\u017eete prida\u0165 aj viacero r\u00f4znych typov n\u00e1v\u0161tevnosti. Pod\u013ea IP adresy m\u00f4\u017eete rozdeli\u0165 n\u00e1v\u0161tevu z intern\u00e9ho prostredia (klient), n\u00e1v\u0161tevy z agent\u00fary, n\u00e1v\u0161tevy developerov a podobne. V takom pr\u00edpade v\u0161ak nezabudnite upravi\u0165 aj defin\u00edciu samotn\u00e9ho filtra, nako\u013eko ten v prednastavenom m\u00f3de filtruje pr\u00e1ve hodnotu \u2018internal\u2019.<\/span><\/p>\n<h2><b>2. Nastavenie cez GTM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V pr\u00edpade, \u017ee na identifik\u00e1ciu internej n\u00e1v\u0161tevnosti pou\u017e\u00edvate in\u00fd sp\u00f4sob ako IP adresy (cookie, \u0161peci\u00e1lny parameter v URL\u2026), m\u00f4\u017eete nastavi\u0165 traffic_type parameter priamo v Google Analytics 4 Configuration tagu. Ak nastavujete vlastn\u00e9 parametre v Configuration tagu, toto nastavenie zdedia v\u0161etky ostatn\u00e9 eventy (v r\u00e1mci jedn\u00e9ho na\u010d\u00edtania Configuration tagu).<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-33.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16897 size-thumbnail\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-33-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Samozrejme, hodnotu nenastav\u00edte staticky, ako je to zobrazen\u00e9 na obr\u00e1zku, ale pod\u013ea istej logiky budete rozde\u013eova\u0165 n\u00e1v\u0161tevu na intern\u00fa alebo extern\u00fa. M\u00f4\u017eete napr\u00edklad vyu\u017ei\u0165 Lookup Table, ktor\u00e1 na z\u00e1klade hodnoty cookie prvej strany rozhodne o ak\u00fd typ n\u00e1v\u0161tevy sa jedn\u00e1 a t\u00fato hodnotu vr\u00e1ti do parametra traffic_type.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak m\u00e1te ak\u00e9ko\u013evek ot\u00e1zky oh\u013eadom nov\u00e9ho Google Analytics 4, pode\u013ete sa s nimi v koment\u00e1roch pod \u010dl\u00e1nkom.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Odfiltrovanie internej n\u00e1v\u0161tevnosti patr\u00ed medzi najjednoduch\u0161ie a z\u00e1rove\u0148 najefekt\u00edvnej\u0161ie sp\u00f4soby, ako okam\u017eite zv\u00fd\u0161i\u0165 kvalitu va\u0161ich d\u00e1t. \u010ci u\u017e&#8230;<\/p>\n","protected":false},"author":62,"featured_media":16902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,639],"tags":[800,647,799,798,801],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16895"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16895"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16895\/revisions"}],"predecessor-version":[{"id":17917,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16895\/revisions\/17917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16902"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}