{"id":16867,"date":"2020-11-02T08:42:32","date_gmt":"2020-11-02T06:42:32","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16867\/"},"modified":"2020-11-09T17:08:37","modified_gmt":"2020-11-09T15:08:37","slug":"analytics-news-oktober-2020","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-oktober-2020\/","title":{"rendered":"Jesenn\u00e1 bomba z analytiky: nov\u00fd Google Analytics je tu!"},"content":{"rendered":"

Za\u010d\u00edna sa p\u00edsa\u0165 nov\u00e1 bud\u00facnos\u0165 analytiky, jej meno je Google Analytics 4<\/h2>\n

Po dlh\u00fdch mesiacoch \u010dakania, no bez ve\u013ek\u00fdch re\u010d\u00ed, Google predstavil svoj nov\u00fd \u0161tandard – Google Analytics 4 (p\u00f4vodne App + Web). Zmeny v porovnan\u00ed s Univerzal Analytics s\u00fa zna\u010dn\u00e9. Google v novom Analyticse vyu\u017e\u00edva do zna\u010dnej miery machine learning modely, ktor\u00e9 priviedli na svetlo sveta predikt\u00edvne metriky a pokro\u010dil\u00e9 met\u00f3dy detekcie anom\u00e1li\u00ed<\/a>. Zmenil sa aj samotn\u00fd koncept merania. Doteraz mali analytici zau\u017e\u00edvan\u00fa \u0161trukt\u00faru 3 in\u0161tanci\u00ed (users – sessions – events), nov\u00fd Google Analytics 4 je event-based, teda d\u00e1va do popredia udalosti obohaten\u00e9 o parametre.<\/p>\n

Ak sledujete n\u00e1\u0161 blog dlhodobo, ur\u010dite ste si v\u0161imli, \u017ee App + Web (teda u\u017e Google Analytics 4) sledujeme prakticky od jeho vzniku. Venovali sme sa mu v novink\u00e1ch<\/a>, nap\u00edsali sme o \u0148om nieko\u013eko \u010dl\u00e1nkov (10 d\u00f4vodov pre\u010do si zalo\u017ei\u0165 nov\u00fd Google Analytics: App+Web u\u017e dnes<\/a>, Novinky v Google Analytics: App+Web<\/a>, Priv\u00edtajte nov\u00fd Google Analytics 4<\/a>) a vydali sme aj komplexn\u00fd e-book o novom Google Analytics<\/a>. V tomto trende budeme ur\u010dite pokra\u010dova\u0165, tak ak chcete by\u0165 s\u00fa\u010das\u0165ou najv\u00e4\u010d\u0161ej zmeny vo webovej analytike za posledn\u00e9 roky, ur\u010dite sledujte n\u00e1\u0161 blog aj na\u010falej.<\/p>\n

Viac na: Google Blog<\/a><\/p>\n

Nov\u00fd Preview m\u00f3d v Google Tag Manageri<\/h2>\n

\u010eal\u0161ou ve\u013ekou okt\u00f3brovou novinkou je update Google Tag Managera, ktor\u00fd priniesol aj nov\u00fd Preview m\u00f3d, ktor\u00fd sa po novom vol\u00e1 Tag Assistent. Sk\u00fasen\u00fdm analytikom ur\u010dite neunikla podobnos\u0165 n\u00e1zvu s ob\u013e\u00faben\u00fdm roz\u0161\u00edren\u00edm do Chromu. A pr\u00e1ve z tohto roz\u0161\u00edrenia nov\u00fd Preview m\u00f3d vych\u00e1dza.<\/p>\n

\"deboug<\/p>\n

Najv\u00e4\u010d\u0161\u00edm benefitom Tag Assistenta je, \u017ee uchov\u00e1va hist\u00f3riu odp\u00e1len\u00fdch tagov aj po presmerovan\u00ed na nov\u00fa str\u00e1nku (napr\u00edklad pri odoslan\u00ed formul\u00e1ra, potvrdenie objedn\u00e1vky, alebo prekliku na produkt). My sme si na nov\u00fd Preview m\u00f3d zvykli pr\u00e1ve v\u010faka tejto fi\u010d\u00fare ve\u013emi r\u00fdchlo. A \u010do vy?<\/p>\n

Viac na: DASE blog<\/a> \/ blog Sima Ahavu<\/a><\/p>\n

 <\/p>\n

Update Google Tag Managera priniesol aj fulltextov\u00e9 vyh\u013ead\u00e1vanie<\/h2>\n

Ak ste v Google Tag Manageri niekedy chceli vyh\u013eada\u0165 tag, kde bola pou\u017eit\u00e1 nejak\u00e1 premenn\u00e1, pravdepodobne ste si najsk\u00f4r vyh\u013eadali dan\u00fa premenn\u00fa a a\u017e z nej ste sa navigovali do konkr\u00e9tneho tagu. Posledn\u00fd update Google Tag Managera tento postup o dos\u0165 zjednodu\u0161il. Ak do vyh\u013ead\u00e1vacieho po\u013ea nap\u00ed\u0161ete napr\u00edklad n\u00e1zov premennej, syst\u00e9m v\u00e1m pon\u00fakne okrem tejto premennej rovno aj zoznam tagov a triggerov, kde je premenn\u00e1 pou\u017eit\u00e1.<\/p>\n

\"nov\u00e9<\/p>\n

Fulltextov\u00e9 vyh\u013ead\u00e1vanie navy\u0161e funguje aj s obsahom JavaScriptov, \u010do doteraz nebolo v\u00f4bec mo\u017en\u00e9. Vyh\u013ead\u00e1vanie v\u0161ak e\u0161te nie je \u00faplne dokonal\u00e9. Niekedy sa stane, \u017ee do zoznamu 7 relevantn\u00fdch v\u00fdsledkov sa vyh\u013ead\u00e1van\u00fd element nedostane a mus\u00edte sa preklikn\u00fa\u0165 na zoznam v\u0161etk\u00fdch v\u00fdsledkov vyh\u013ead\u00e1vania. My v\u0161ak pevne ver\u00edme, \u017ee pre najv\u00e4\u010d\u0161\u00ed vyh\u013ead\u00e1va\u010d na svete nebude probl\u00e9m vyladi\u0165 ani fulltextov\u00e9 vyh\u013ead\u00e1vanie v Google Tag Manageri.<\/p>\n

Viac na: blogu Sima Ahavu<\/a><\/p>\n

Vylep\u0161enia v Google Data Studiu<\/h2>\n

V okt\u00f3bri nezah\u00e1\u013eali ani v\u00fdvoj\u00e1ri Google Data Studia. Jedn\u00fdm z vylep\u0161en\u00ed je pridanie legendy do Google Maps elementu, ktor\u00fd pribudol len ned\u00e1vno. Aj t\u00e1to drobnos\u0165 pom\u00f4\u017ee e\u0161te viac spreh\u013eadni\u0165 va\u0161e reporty.<\/p>\n

\"legenda<\/p>\n

Medzi \u010fal\u0161ie vylep\u0161enia v Google Data Studiu patr\u00ed mo\u017enos\u0165 podmienen\u00e9ho form\u00e1tovania nov\u00fdch d\u00e1tumov\u00fdch form\u00e1tov<\/a>, o ktor\u00fdch sme p\u00edsali minul\u00fd mesiac, \u010falej zlo\u017een\u00e9 podmienen\u00e9 form\u00e1tovanie v kontingen\u010dn\u00fdch tabu\u013ek\u00e1ch<\/a>, ale aj vylep\u0161en\u00fd mana\u017ement komunitn\u00fdch vizualiz\u00e1ci\u00ed<\/a>.<\/p>\n

Viac na: Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Za\u010d\u00edna sa p\u00edsa\u0165 nov\u00e1 bud\u00facnos\u0165 analytiky, jej meno je Google Analytics 4 Po dlh\u00fdch mesiacoch \u010dakania, no bez…<\/p>\n","protected":false},"author":70,"featured_media":16878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,668,660,602],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16867"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16867"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16867\/revisions"}],"predecessor-version":[{"id":16876,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16867\/revisions\/16876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16878"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}