{"id":16809,"date":"2020-10-09T14:56:39","date_gmt":"2020-10-09T12:56:39","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16809\/"},"modified":"2020-10-09T15:02:53","modified_gmt":"2020-10-09T13:02:53","slug":"novinky-v-google-analytics-appweb","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/novinky-v-google-analytics-appweb\/","title":{"rendered":"Novinky v Google Analytics: App+Web"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Za posledn\u00fdch p\u00e1r t\u00fd\u017ed\u0148ov Google pridal do App+Web hne\u010f nieko\u013eko zauj\u00edmav\u00fdch noviniek. V\u00e4\u010d\u0161inu z nich kolega Marek pokr\u00fdva <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/novinky\/\"><span style=\"font-weight: 400\">v ka\u017edomesa\u010dnom preh\u013eade noviniek<\/span><\/a><span style=\"font-weight: 400\"> vo webovej analytike, no ke\u010f\u017ee sa ich za posledn\u00e9 obdobie trochu nakopilo, rozhodol som sa povenova\u0165 sa im trochu detailnej\u0161ie v samostatnom \u010dl\u00e1nku. \u010co teda za posledn\u00e9 obdobie pribudlo?<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Enhanced Ecommerce reporty a dokument\u00e1cia pre GTM<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Asi najv\u00e4\u010d\u0161ou zmenou je spr\u00edstupnenie Enhanced Ecommerce reportovania priamo v rozhran\u00ed Google Analytics: App+Web. Bola to jedna z naj\u010dastej\u0161\u00edch v\u00fdhrad vo\u010di nov\u00e9mu Google Analytics: App+Web, tak\u017ee pridanie ecommerce reportov v\u00edtam. Jedn\u00fdm dychom v\u0161ak dod\u00e1vam, \u017ee ecommerce reporty s\u00fa ve\u013emi jednoduch\u00e9 a v porovnan\u00ed s Universal Analytics (a Enhanced Ecommerce reportami) je e\u0161te \u010do doh\u00e1\u0148a\u0165. Hlavne \u010do sa t\u00fdka funnelov (Checkout behavior a Shopping behavior reporty z Universal Analytics), ktor\u00e9 kompletne ch\u00fdbaj\u00fa. Hoci sa daj\u00fa vytvori\u0165 v <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=8Aew9ufsEyE\" data-rel=\"lightbox-video-0\"><span style=\"font-weight: 400\">Analysis Hub-e<\/span><\/a><span style=\"font-weight: 400\">, st\u00e1le o\u010dak\u00e1vam, \u017ee aj tieto reporty bud\u00fa \u010dasom pridan\u00e9.\u00a0 Ka\u017edop\u00e1dne, pridanie aspo\u0148 z\u00e1kladn\u00fdch ecommerce reportov je to krok dobr\u00fdm smerom, sn\u00e1\u010f sa v doh\u013eadnej dobe do\u010dk\u00e1me \u010fal\u0161\u00edch.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16812\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-32-1024x503.png\" alt=\"\" width=\"1024\" height=\"503\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-32-1024x503.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-32-300x147.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-32-1536x755.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-32-600x295.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-32.png 1908w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">E\u0161te pred spr\u00edstupnen\u00edm ecommerce reportov v App+Web, Google kone\u010dne spr\u00edstupnil aj <\/span><a href=\"https:\/\/developers.google.com\/tag-manager\/ecommerce-appweb\"><span style=\"font-weight: 400\">dokument\u00e1ciu s presn\u00fdm popisom \u0161trukt\u00fary dataLayer-u<\/span><\/a><span style=\"font-weight: 400\">, pokia\u013e sa rozhodnete v App+Web implementova\u0165 ecommerce merania cez Google Tag Manager. T\u00e1to dokument\u00e1cia existovala u\u017e nejak\u00fd \u010das, no bola nap\u00edsan\u00e1 len pre gtag.js (\u201chardcodnut\u00fd\u201d Analytics). Dobrou spr\u00e1vou je, \u017ee \u0161trukt\u00fara je vcelku podobn\u00e1 tej, ktor\u00fa ve\u013emi dobre pozn\u00e1me z Universal Analytics. Ak teda nem\u00e1te zdroje na zapracovanie novej sch\u00e9my dataLayer-u, pomerne jednoducho sa d\u00e1 pretransformova\u0165 form\u00e1t pre Universal Analytics do form\u00e1tu, ktor\u00fd vy\u017eaduje App+Web.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hlavn\u00fdm rozdielom je, \u017ee eventy musia by\u0165 pomenovan\u00e9 pod\u013ea novej \u0161pecifik\u00e1cie. To znamen\u00e1, \u017ee musia obsahova\u0165 atrib\u00fat \u2018event\u2019 a tento atrib\u00fat mus\u00ed obsahova\u0165 n\u00e1zov ecommerce eventu, ktor\u00fd je dan\u00fd presne pod\u013ea \u0161pecifik\u00e1cie. Taktie\u017e sa zmenili n\u00e1zvy produktov\u00fdch atrib\u00fatov. V nasleduj\u00facej tabu\u013eke m\u00f4\u017eete vidie\u0165, ako vyzer\u00e1 dataLayer pre transakciu v Enhanced Ecommerce v Universal Analytics a ako vyzer\u00e1 v App+Web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<pre><span style=\"font-weight: 400\">dataLayer.push({<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'ecommerce'<\/span><span style=\"font-weight: 400\">: {<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0'currencyCode'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'EUR'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'purchase'<\/span><span style=\"font-weight: 400\">: {<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'actionField'<\/span><span style=\"font-weight: 400\">: {<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'id'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'T12345'<\/span><span style=\"font-weight: 400\">,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'affiliation'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Online Store'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'revenue'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'35.43'<\/span><span style=\"font-weight: 400\">,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'tax'<\/span><span style=\"font-weight: 400\">:<\/span><span style=\"font-weight: 400\">'4.90'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'shipping'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'5.99'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'coupon'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'SUMMER_SALE'<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0},<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'products'<\/span><span style=\"font-weight: 400\">: [{\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'name'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Android T-Shirt'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'id'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'12345'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'price'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'15.25'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'brand'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Google'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'category'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Apparel'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'variant'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Gray'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'quantity'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">1<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'coupon'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">''<\/span><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0},<\/span><span style=\"font-weight: 400\">{<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'name'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Donut T-Shirt'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'id'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'67890'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'price'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'33.75'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'brand'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Google'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'category'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Apparel'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'variant'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Black'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'quantity'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">1<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0}]<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0}<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0}<\/span>\r\n<span style=\"font-weight: 400\">});<\/span><\/pre>\n<\/td>\n<td>\n<pre><span style=\"font-weight: 400\">dataLayer.push({<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'event'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'purchase'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'ecommerce'<\/span><span style=\"font-weight: 400\">: {<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'purchase'<\/span><span style=\"font-weight: 400\">: {<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'transaction_id'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'T12345'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'affiliation'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Online Store'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'value'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'35.43'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'tax'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'4.90',<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'shipping'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'5.99'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'currency'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'EUR'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'coupon'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'SUMMER_SALE'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'items'<\/span><span style=\"font-weight: 400\">: [{<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_name'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Android T-Shirt'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_id'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'12345'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_price'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'15.25'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_brand'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Google'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_category'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Apparel'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_variant'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Gray'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'quantity'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">1<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_coupon'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">''<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0}, {<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_name'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Donut T-Shirt'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_id'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'67890'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_price'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'33.75'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_brand'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Google'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_category'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Apparel'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'item_variant'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">'Black'<\/span><span style=\"font-weight: 400\">,<\/span>\r\n<span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">'quantity'<\/span><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">1<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0}]<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0}<\/span>\r\n<span style=\"font-weight: 400\"> \u00a0}<\/span>\r\n<span style=\"font-weight: 400\">});<\/span><\/pre>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">Ako som u\u017e p\u00edsal, \u0161trukt\u00fara je ve\u013emi podobn\u00e1, zmenili sa len n\u00e1zvy niektor\u00fdch atrib\u00fatov (napr. pole s produktami sa z \u2018products\u2019 zmenilo na \u2018items\u2019).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Prepojenie App+Web pre Google Data Studio<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Reportovanie v App+Web m\u00f4\u017ee by\u0165 ob\u010das trochu neintuit\u00edvne a nekompletn\u00e9, hlavne ak ste zvyknut\u00ed na to z Universal Analytics. Google v\u0161ak pridal do Google Data Studia prepojenie s App+Web vlastn\u00edctvami, \u010d\u00edm sa tento nedostatok kompletne odstr\u00e1nil. Tento nat\u00edvny connector umo\u017e\u0148uje vizualizova\u0165 App+Web d\u00e1ta prostredn\u00edctvom v\u0161etk\u00fdch vizualiza\u010dn\u00fdch techn\u00edk, na ktor\u00e9 ste v Google Data Studio zvyknut\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Prepojenie funguje \u00faplne rovnak\u00fdm sp\u00f4sobom, ako pre Universal Analytics. Po vybrat\u00ed nov\u00e9ho zdroja zvo\u013ete Google Analytics a po vybrat\u00ed GA \u00fa\u010dtu by ste mali medzi v\u0161etk\u00fdmi Universal Analytics properties vidie\u0165 aj App+Web.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16813\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-31.png\" alt=\"\" width=\"801\" height=\"532\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-31.png 801w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-31-300x199.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-31-600x399.png 600w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Osobne si mysl\u00edm, \u017ee toto prepojenie je ve\u013emi d\u00f4le\u017eit\u00e9 a to z dvoch d\u00f4vodov. T\u00fdm prv\u00fdm je, \u017ee si pou\u017e\u00edvatelia m\u00f4\u017eu lep\u0161ie osvoji\u0165 nov\u00e9 dimenzie a metriky, ktor\u00e9 so sebou App+Web prin\u00e1\u0161a. Druh\u00fdm je odstr\u00e1nenie bari\u00e9ry v podobne reportovania v App+Web, ktor\u00fd bol prek\u00e1\u017ekou pre mnoh\u00fdch pou\u017e\u00edvate\u013eov. Vizualizovanie d\u00e1t v App+Web umo\u017en\u00ed viacer\u00fdm pou\u017e\u00edvate\u013eom vyu\u017e\u00edva\u0165 benefity, ktor\u00e9 so sebou prin\u00e1\u0161a nov\u00e1 App+Web sch\u00e9ma zalo\u017een\u00e1 na eventoch.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Vlastn\u00e9 dimenzie a metriky<\/span><\/h2>\n<p><span style=\"font-weight: 400\">T\u00e1to zmena sa <\/span><b>zatia\u013e nie je pr\u00edstupn\u00e1 pre v\u0161etky \u00fa\u010dty<\/b><span style=\"font-weight: 400\">, nako\u013eko ju Google zav\u00e1dza postupne. V na\u0161om \u00fa\u010dte e\u0161te nie je vidite\u013en\u00e1, ale povedzme si aspo\u0148 o \u010do ide.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hlavn\u00fdm nedostatkom Parametrov v App+Web bol ich pr\u00edsny limit &#8211; 25 textov\u00fdch a 25 \u010d\u00edseln\u00fdch parametrov. Na prv\u00fd poh\u013ead sa to nezd\u00e1 ako m\u00e1lo, ve\u010f v Universal Analytics si takmer v\u017edy pohodlne vysta\u010d\u00edme s dvadsiatimi slotmi pre vlastn\u00e9 dimenzie a metriky. Probl\u00e9m v\u0161ak je, \u017ee Parametre sa napo\u010d\u00edtavali inak. Ak rovnak\u00fd Parameter prid\u00e1te do dvoch r\u00f4znych eventov, potrebujete na to dva vo\u013en\u00e9 sloty, nie len jeden ako v pr\u00edpade Vlastn\u00fdch dimenzi\u00ed. Pod\u013ea v\u0161etk\u00e9ho je tomuto koniec a vlastn\u00e9 dimenzie a metriky, ktor\u00e9 sa definuj\u00fa na \u00farovni eventov bud\u00fa fungova\u0165 presne rovnak\u00fdm sp\u00f4sobom, ako v Universal Analytics. Viac o tejto zmene sa m\u00f4\u017eete do\u010d\u00edta\u0165 <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10075209?linkId=99943369\"><span style=\"font-weight: 400\">tu<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">App+Web Analysis Hub \u0160abol\u00f3ny<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Analysis Hub je miestom na vytv\u00e1ranie vlastn\u00fdch reportov a pokro\u010dilej\u0161\u00edch anal\u00fdz v r\u00e1mci App+Web. Google Analysis Hub obohatil o templaty (\u0161abl\u00f3ny) &#8211; predpripraven\u00fa s\u00e9riu reportov, ktor\u00e9 m\u00f4\u017eete priamo aplikova\u0165 na svoje d\u00e1ta.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Po vybrat\u00ed \u0161abl\u00f3ny sa vytvor\u00ed report v Analysis Hub, ktor\u00fd obsahuje hne\u010f nieko\u013eko tabov. Ka\u017ed\u00fd tab obsahuje zauj\u00edmav\u00e9 vizualiz\u00e1cie, ktor\u00e9 si samozrejme m\u00f4\u017eete prisp\u00f4sobi\u0165 pod\u013ea va\u0161ich predst\u00e1v. Nako\u013eko s\u00fa tieto reporty priamo od Googlu, m\u00f4\u017eete ma\u0165 istotu, \u017ee kombin\u00e1cia dimenzi\u00ed a metr\u00edk je spr\u00e1vna. Mysl\u00edm, \u017ee pridanie t\u00fdchto \u0161abl\u00f3n bude \u010fal\u0161\u00edm krokom k lep\u0161iemu pochopeniu novej d\u00e1tovej \u0161trukt\u00fary v App+Web.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Google Ads Linking<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Po novom je mo\u017en\u00e9 prepoji\u0165 App+Web s Google Ads. To umo\u017e\u0148uje vyu\u017eitie zozbieran\u00fdch d\u00e1t v App+Web property vo va\u0161om Google Ads \u00fa\u010dte.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Prepojenie s Google Ads n\u00e1jdete na podobnom mieste, ako v pr\u00edpade U<\/span><\/p>\n<p><span style=\"font-weight: 400\">niversal Analytics &#8211; v sekcii Admin v \u010dasti Property.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16814\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-29.png\" alt=\"\" width=\"1009\" height=\"527\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-29.png 1009w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-29-300x157.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-29-600x313.png 600w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Novinky ur\u010dite pote\u0161ili, hlavne prepojenie s Google Data Studiom je ve\u013ek\u00e9 plus, ke\u010f\u017ee pou\u017e\u00edvate\u013eom umo\u017e\u0148uje lep\u0161ie pochopi\u0165 nov\u00fd d\u00e1tov\u00fd model vytv\u00e1ran\u00edm vlastn\u00fdch reportov. Mysl\u00edm, \u017ee t\u00e1to zmena m\u00f4\u017ee napom\u00f4c\u0165 k tomu aby App+Web za\u010dalo vyu\u017e\u00edva\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400\">D\u00fafame, \u017ee Google m\u00e1 pre n\u00e1s v poslednom kvart\u00e1li pripraven\u00fdch e\u0161te aspo\u0148 zop\u00e1r prekvapen\u00ed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za posledn\u00fdch p\u00e1r t\u00fd\u017ed\u0148ov Google pridal do App+Web hne\u010f nieko\u013eko zauj\u00edmav\u00fdch noviniek. V\u00e4\u010d\u0161inu z nich kolega Marek pokr\u00fdva&#8230;<\/p>\n","protected":false},"author":62,"featured_media":16816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[774],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16809"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16809"}],"version-history":[{"count":3,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16809\/revisions"}],"predecessor-version":[{"id":16815,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16809\/revisions\/16815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16816"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}