{"id":16678,"date":"2020-08-27T16:01:21","date_gmt":"2020-08-27T14:01:21","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16678\/"},"modified":"2022-07-20T14:02:30","modified_gmt":"2022-07-20T12:02:30","slug":"kedy-zverit-analytiku-do-ruk-agentury","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/kedy-zverit-analytiku-do-ruk-agentury\/","title":{"rendered":"Kedy zveri\u0165 analytiku do r\u00fak agent\u00fary?"},"content":{"rendered":"<p><b>\u00c1no, je mi jasn\u00e9, \u010do v\u00e1m ako prv\u00e9 napadne, ke\u010f vid\u00edte \u010dl\u00e1nok od analytickej agent\u00fary s tak\u00fdmto titulkom. \ud83d\ude00 S\u013eubujem, \u017ee nie je len propag\u00e1ciou na\u0161ich slu\u017eieb. Do\u010d\u00edtate sa, kedy sme vhodn\u00ed na spolupr\u00e1cu, ale aj to, kedy nie sme. Tie\u017e p\u00ed\u0161em, ako by ide\u00e1lna spolupr\u00e1ca (ne)mala vyzera\u0165.<\/b><\/p>\n<p>Nechce sa v\u00e1m \u010d\u00edta\u0165? Pozrite si video. &#x1f447;<\/p>\n<p><iframe loading=\"lazy\" title=\"Kedy vlo\u017ei\u0165 analytiku do r\u00fak agent\u00fary? | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Owwun5a4Mn4?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Pri komunik\u00e1cii s potenci\u00e1lnymi z\u00e1kazn\u00edkmi sa niekedy stret\u00e1vame s t\u00fdmito postojmi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre\u010do potrebujeme v\u00e1s, ke\u010f m\u00e1me online marketingov\u00fa agent\u00faru?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sme mal\u00e1 firma a vy rob\u00edte len pre ve\u013ek\u00e9.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00e1m ve\u013ek\u00fa firmu a intern\u00fd t\u00edm, tak\u017ee analytiku od externej firmy nepotrebujem.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">K\u00fdm sa dostanem k veci, e\u0161te by som rada zd\u00f4raznila, \u017ee jednou z na\u0161ich firemn\u00fdch hodn\u00f4t je \u201cAlways honest\u201d. Ku klientom sme v\u017edy \u00faprimn\u00ed a nerob\u00edme biznis za ka\u017ed\u00fa cenu. Ak nevieme klientovi pom\u00f4c\u0165 a vid\u00edme, \u017ee na\u0161e slu\u017eby pre neho nemaj\u00fa zmysel, tak mu to povieme.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e1me digit\u00e1lnu agent\u00faru. Pre\u010do potrebujeme v\u00e1s?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alebo tie\u017e \u010fal\u0161ia ot\u00e1zka, ktor\u00e1 \u010dasto nasleduje po tejto je: \u201cTak\u017ee oni to robia zle?\u201d. Mo\u017eno \u00e1no, mo\u017eno nie. \u010co sa potenci\u00e1lnym klientom sna\u017e\u00edm v\u017edy vysvetli\u0165 je, \u017ee:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">My sa na rozdiel od digit\u00e1lnych a v\u00fdkonnostn\u00fdch agent\u00far venujeme len analytike a ni\u010domu in\u00e9mu. V\u0161etci na\u0161i \u013eudia s\u00fa vy\u0161kolen\u00ed v zahrani\u010dn\u00fdch agent\u00farach a robia na ve\u013ek\u00fdch holandsk\u00fdch, nemeck\u00fdch a glob\u00e1lnych \u00fa\u010dtoch. T\u00fdm p\u00e1dom m\u00e1me \u010das do h\u013abky \u0161tudova\u0165 len t\u00fato t\u00e9mu a potom tieto poznatky zav\u00e1dza\u0165 do praxe. Je teda jasn\u00e9, \u017ee m\u00e1me v tomto smere know-how, ktor\u00e9 v\u00e4\u010d\u0161ina agent\u00far na Slovensku ma\u0165 nem\u00f4\u017ee.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e4\u010d\u0161ina agent\u00far (nie v\u0161etky) m\u00e1 tie\u017e tendenciu pozera\u0165 sa na analytiku z toho poh\u013eadu, \u010do pre klienta robia. Ak napr\u00edklad robia SEO, analyzuj\u00fa z poh\u013eadu SEO, ak kampane, tak z poh\u013eadu kampan\u00ed. My sa na analytiku pozer\u00e1me z poh\u013eadu biznisov\u00e9ho. Rie\u0161ime, ak\u00fd m\u00e1 klient biznis, ciele a a\u017e pod\u013ea toho navrhujeme analytick\u00fa strat\u00e9giu.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spolupr\u00e1cu s klientom za\u010d\u00edname analytick\u00fdm auditom a e\u0161te nikdy sa n\u00e1m nestalo, \u017ee by bolo v\u0161etko tak, ako <\/span><b>pod\u013ea n\u00e1s <\/b><span style=\"font-weight: 400;\">malo by\u0165. M\u00e1me ur\u010dit\u00fd kvalitat\u00edvny \u0161tandard. Ak ho klient nesp\u013a\u0148a, nemus\u00ed to automaticky znamena\u0165, \u017ee m\u00e1 analytiku \u00faplne zle. Znamen\u00e1 to v\u0161ak, \u017ee nesp\u013a\u0148a na\u0161e n\u00e1roky. Tieto s\u00fa stanoven\u00e9 hlavne rokmi sk\u00fasenost\u00ed a pr\u00e1cou na ve\u013ek\u00fdch zahrani\u010dn\u00fdch \u00fa\u010dtoch.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>\u00e1cu slovensk\u00fdch agent\u00far si ve\u013emi v\u00e1\u017eim. <\/b><span style=\"font-weight: 400;\">Ve\u010f som jednu z nich pom\u00e1hala budova\u0165. \ud83d\ude42 Ver\u00edm aj tomu, \u017ee sa v nich n\u00e1jdu mnoh\u00ed \u0161ikovn\u00ed analytici. My sa preto neberieme ako konkurencia t\u00fdchto agent\u00far. Vid\u00edme to tak, \u017ee rob\u00edme nie\u010do in\u00e9. Nie\u010do, \u010do na Slovensku takmer nie je.\u00a0<\/span><\/p>\n<p><b>Ak ste s pr\u00e1cou svojej agent\u00fary spokojn\u00ed, ak ver\u00edte a rozumiete \u010d\u00edslam, ktor\u00e9 v\u00e1m ukazuj\u00fa, sme pre v\u00e1s zbyto\u010dn\u00ed. Dr\u017ete sa tejto agent\u00fary, lebo kvalitn\u00fdch agent\u00far a spokojn\u00fdch spolupr\u00e1c je m\u00e1lo. Treba si ich preto v\u00e1\u017ei\u0165. \ud83d\ude42<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Sme mal\u00e1 firma a vy rob\u00edte len pre ve\u013ek\u00e9<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Je pravda, \u017ee dlhodob\u00e9 spolupr\u00e1ce d\u00e1vaj\u00fa zmysel sk\u00f4r pre klientov, ktor\u00ed s\u00fa v\u00e4\u010d\u0161\u00ed (maj\u00fa v\u00e4\u010d\u0161ie rozpo\u010dty, n\u00e1v\u0161tevnos\u0165 a v\u00e4\u010d\u0161ie mno\u017estvo d\u00e1t). <\/span><b>My ale pevne ver\u00edme, \u017ee kvalitne nastaven\u00e1 analytika sa \u010dasom stane \u0161tandardom pre ka\u017ed\u00fa firmu. <\/b><span style=\"font-weight: 400;\">\u010ci u\u017e je to mal\u00e1 str\u00e1nka, v\u00e4\u010d\u0161\u00ed eshop alebo korpor\u00e1cia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men\u0161\u00edm firm\u00e1m vieme pom\u00f4c\u0165 s pochopen\u00edm toho, pre\u010do je analytika d\u00f4le\u017eit\u00e1, ako dok\u00e1\u017ee pom\u00e1ha\u0165 v ich podnikan\u00ed, nastavi\u0165 potrebn\u00e9 z\u00e1klady, vy\u0161koli\u0165 t\u00edm tak, aby analytike rozumel. S men\u0161\u00edmi firmami preto naj\u010dastej\u0161ie pracujeme jednorazovo a je pre nich vhodn\u00fd n\u00e1\u0161 nov\u00fd produkt s n\u00e1zvom <a href=\"https:\/\/www.dase-analytics.com\/sk\/efektivna-analytika-v-praxi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Efekt\u00edvna analytika v praxi<\/a>. Tento produkt je v pr\u00edpade v\u00e4\u010d\u0161\u00edch firiem a projektov \u201clen\u201d za\u010diatkom dlhodobej spolupr\u00e1ce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e1m ve\u013ek\u00fa firmu a intern\u00fd t\u00edm<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ak m\u00e1te t\u00edm 3 a viacer\u00fdch \u013eud\u00ed, ktor\u00ed sa akt\u00edvne venuj\u00fa marketingu a analytike, robia to v\u00fdborne a pod\u013ea va\u0161ich predst\u00e1v, tak nem\u00e1te \u010do rie\u0161i\u0165. My sme vhodn\u00ed pre firmy, ktor\u00e9 chc\u00fa rie\u0161i\u0165 analytiku tak, aby bola efekt\u00edvna a pom\u00e1hala plni\u0165 biznis ciele, av\u0161ak interne moment\u00e1lne nemaj\u00fa \u010dloveka, ktor\u00fd by to vedel technicky alebo strategicky zastre\u0161i\u0165. Nemaj\u00fa teda potrebn\u00e9 know-how a potrebuj\u00fa na to na\u0161u pomoc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Av\u0161ak aj v takomto pr\u00edpade je potrebn\u00e9, aby na strane klienta bol \u010dlovek, ktor\u00fd analytike aspo\u0148 do ur\u010ditej miery rozumie a bude pre n\u00e1s hlavnou komunika\u010dnou osobou. Tie\u017e zabezpe\u010d\u00ed, aby sa na ich strane zapracov\u00e1vali veci, ktor\u00e9 s\u00fa pre nastavenie analytiky nevyhnutn\u00e9.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Naj\u010dastej\u0161ie omyly klientov\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V tejto \u010dasti nebudem hovori\u0165 len o spolupr\u00e1ci s nami, ale s ktorouko\u013evek agent\u00farou. Marketingu sa venujem 11 rokov, pom\u00e1hala som budova\u0165 online marketingov\u00fa agent\u00faru a za\u017eila som aj stranu klienta. Za tie roky som pochopila, \u017ee mnoh\u00fdm probl\u00e9mom klient vs. agent\u00fara by sa dalo pred\u00eds\u0165, keby sme si uvedomili tieto 3 omyly. S\u00fa p\u00edsan\u00e9 z poh\u013eadu klienta, no p\u00ed\u0161em aj to chyb\u00e1ch zo strany agent\u00fary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u201cVy ste odbodn\u00edci, vy mi povedzte, \u010do m\u00e1m robi\u0165.\u201d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Od mnoh\u00fdch klientov som si za roky vypo\u010dula vetu\u00a0 \u201cVy ste odborn\u00edci, vy mi povedzte, \u010do m\u00e1m robi\u0165.\u201d Agent\u00fara je odborn\u00edkom na to, \u010do rob\u00ed. V na\u0161om pr\u00edpade na analytiku. Klient je odborn\u00edkom na to, \u010do rob\u00ed on, \u010di\u017ee jeho biznis. <\/span><b>Preto je to klient, kto by mal vedie\u0165, kde jeho biznis smeruje a ako o\u010dak\u00e1va, \u017ee mu s t\u00fdm agent\u00fara pom\u00f4\u017ee. <\/b><span style=\"font-weight: 400;\">Na druhej strane sa m\u00e1 agent\u00fara akt\u00edvne p\u00fdta\u0165 na tieto veci a hlavne si vyhradi\u0165 \u010das na to, aby klienta a jeho biznis podrobne poznala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokia\u013e si agent\u00fara spolu s klientom hne\u010f od za\u010diatku stanov\u00ed jasn\u00e9 ciele, vytv\u00e1ra sa t\u00fdm priestor na partnersk\u00fd vz\u0165ah. Ako s ob\u013eubou hovor\u00edm na\u0161im klientom: \u201cVy rozumiete v\u00e1\u0161mu biznisu, my rozumieme analytike.\u201d <\/span><b>Ak nem\u00e1te tieto ciele e\u0161te jasne definovan\u00e9, nevad\u00ed. Vieme v\u00e1m s t\u00fdm pom\u00f4c\u0165 my. Viac v \u010fal\u0161om bode.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u201cJa ni\u010d robi\u0165 nemus\u00edm, na to si plat\u00edm agent\u00faru.\u201d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S prv\u00fdm bodom \u00fazko s\u00favis\u00ed aj druh\u00fd. Ke\u010f\u017ee chceme aby bol medzi nami a klientom partnersk\u00fd vz\u0165ah, je potrebn\u00e9, aby sa do neho zapojili obe strany. Pod zapojen\u00edm rozumieme nielen zaplatenie fakt\u00fary ;), ale aj venovanie \u010dasu tejto spolupr\u00e1ci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na to, aby sme vedeli zodpovedne poveda\u0165, \u010do m\u00e1 klient mera\u0165, potrebujeme podrobne pozna\u0165 jeho biznis a stav jeho analytiky. A to si vy\u017eaduje \u010das aj z jeho strany. Hlavne \u00favodn\u00e9 f\u00e1zy spolupr\u00e1ce s klientom s\u00fa \u010dasovo n\u00e1ro\u010dnej\u0161ie. V r\u00e1mci n\u00e1\u0161ho produktu <a href=\"https:\/\/www.dase-analytics.com\/sk\/efektivna-analytika-v-praxi\/\">Efekt\u00edvna analytika v praxi<\/a> o tomto procese p\u00ed\u0161em viac. M\u00f4\u017eete si tie\u017e pozrie\u0165 video, kde ho cel\u00fd popisujem.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AOayrbtr3Jg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u201cZa svoje peniaze o\u010dak\u00e1vam dokonal\u00fd v\u00fdsledok na prv\u00fd kr\u00e1t.\u201d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Na\u0161a spolupr\u00e1ca s klientom v\u00e4\u010d\u0161inou vyust\u00ed do tvorby reportov, ktor\u00fdch \u00falohou je automatizova\u0165 procesy a t\u00fdm p\u00e1dom \u0161etri\u0165 \u010das. Tie\u017e maj\u00fa za \u00falohu pom\u00e1ha\u0165 robi\u0165 data-driven alebo aspo\u0148 data-informed rozhodnutia. Tieto s\u00fa v\u00fdsledkom tvorby strat\u00e9gie pop\u00edsanej vy\u0161\u0161ie. Av\u0161ak a\u017e ich re\u00e1lne pou\u017e\u00edvanie uk\u00e1\u017ee, \u010di sl\u00fa\u017eia svojmu \u00fa\u010delu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c1no, m\u00e1me roky sk\u00fasenost\u00ed a m\u00e1me za sebou desiatky strat\u00e9gi\u00ed, implement\u00e1ci\u00ed a reportov, av\u0161ak ka\u017ed\u00fd klient je in\u00fd. A ako som nap\u00edsala vy\u0161\u0161ie, a\u017e praktick\u00e9 pou\u017e\u00edvanie uk\u00e1\u017ee, \u010di report skuto\u010dne \u0161etr\u00ed \u010das a sl\u00fa\u017ei svojmu \u00fa\u010delu. Ak nie, je potrebn\u00e9 ho upravi\u0165. Cel\u00e1 spolupr\u00e1ca by preto mala by\u0165 o \u00faprimnom a objekt\u00edvnom feedbacku. Ak sa klient stavia k d\u00e1vaniu feebacku ako k nie\u010domu negat\u00edvnemu, preto\u017ee <\/span><i><span style=\"font-weight: 400;\">\u201cVe\u010f to malo by\u0165 na prv\u00fdkr\u00e1t!\u201d<\/span><\/i><span style=\"font-weight: 400;\">, tak to vedie k nervozite na oboch stran\u00e1ch. <\/span><b>Tento proces treba vn\u00edma\u0165 ako nevyhnutn\u00fd pre napredovanie a rozvoj spolupr\u00e1ce. <\/b><span style=\"font-weight: 400;\">Ako kroky k spolo\u010dn\u00e9mu cie\u013eu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rovnako by to v\u0161ak malo plati\u0165 aj na strane agent\u00fary. Nebra\u0165 feedback klienta v \u0161t\u00fdle<\/span><i><span style=\"font-weight: 400;\"> \u201cZase vym\u00fd\u0161\u013ea!\u201d<\/span><\/i><span style=\"font-weight: 400;\">, ale bra\u0165 ho ako priestor na posun. Samozrejme, v\u0161etko m\u00e1 svoje hranice a ot\u00e1\u010danie jednej veci do nekone\u010dna nebude prospe\u0161n\u00e9 pre nikoho. <\/span><b>\u010co som touto celou \u010das\u0165ou chcela sk\u00f4r poveda\u0165 je, \u017ee do spolupr\u00e1ce treba \u00eds\u0165 s t\u00fdm, \u017ee nie v\u0161etko vyjde na prv\u00fdkr\u00e1t a tak je to v poriadku.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online marketing je tie\u017e \u0161pecifick\u00fd v tom, \u017ee sa len \u0165a\u017eko odhaduje, ako niektor\u00e9 veci zafunguj\u00fa. Mo\u017eno aj vy pozn\u00e1te tie pr\u00edpady, kedy ste sa dlho zam\u00fd\u0161\u013eali nad nejak\u00fdm statusom na soci\u00e1lne siete, vyr\u00e1bali ho, boostovali a nemal o\u010dak\u00e1van\u00e9 v\u00fdsledky. A potom ste na r\u00fdchlo, za 5 min\u00fat, hodili na soci\u00e1lne siete nie\u010do, \u010do v\u00e1m napadlo a \u0161\u00edrilo sa to samo. Online je nepredv\u00eddate\u013en\u00fd. Na druhej strane je v\u0161ak aj lacn\u00fd. Ak m\u00e1te nejak\u00fd n\u00e1pad treba ho sk\u00fasi\u0165, ide\u00e1lne tak, aby ste na \u0148om nestratili ve\u013ea pe\u0148az\u00ed, a samozrejme, aby nepo\u0161kodil va\u0161u zna\u010dku. Osvojte si v online marketingu z\u00e1sadu<\/span><b> \u201cFail fast\u201d. Veci treba sk\u00fa\u0161a\u0165, ak nevyjd\u00fa pou\u010di\u0165 sa z nich a \u00eds\u0165 \u010falej.\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u010co z t\u00fdchto 3 omylov vypl\u00fdva? Ak ste klient, ktor\u00fd o\u010dak\u00e1va, \u017ee analytika sa bude robi\u0165 sama, nechcete tomu venova\u0165 v\u00e1\u0161 \u010das a o\u010dak\u00e1vate fin\u00e1lny v\u00fdsledok na prv\u00fdkr\u00e1t, asi na\u0161a vz\u00e1jomn\u00e1 spolupr\u00e1ca fungova\u0165 nebude. Ak h\u013ead\u00e1te partnera, ktor\u00fd v\u00e1m pom\u00f4\u017ee lep\u0161ie d\u00e1tam rozumie\u0165, pos\u00fava\u0165 v\u010faka tomu v\u00e1\u0161 biznis a zabezpe\u010d\u00ed v\u0161etko aj po technickej str\u00e1nke, budeme si rozumie\u0165. \ud83d\ude09<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c1no, je mi jasn\u00e9, \u010do v\u00e1m ako prv\u00e9 napadne, ke\u010f vid\u00edte \u010dl\u00e1nok od analytickej agent\u00fary s tak\u00fdmto titulkom&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":16679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16678"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16678"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16678\/revisions"}],"predecessor-version":[{"id":18719,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16678\/revisions\/18719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16679"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}