{"id":16652,"date":"2020-08-31T10:57:26","date_gmt":"2020-08-31T08:57:26","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16652\/"},"modified":"2021-10-26T15:27:15","modified_gmt":"2021-10-26T13:27:15","slug":"analytics-news-august2020","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-august2020\/","title":{"rendered":"Do\u010dkali sme sa! Pozrite si, s \u010d\u00edm pri\u0161li App + Web a Data Studio"},"content":{"rendered":"

Ecommerce reporty v App + Web s\u00fa realitou<\/h2>\n

Pou\u017e\u00edva\u0165 App + Web<\/a> ako n\u00e1hradu za Universal Analytics sme neodpor\u00fa\u010dali ani my. To sa v\u0161ak pomaly zmen\u00ed, ke\u010f\u017ee v\u00fdvoj\u00e1ri v Google pridali do App + Web rozhrania jednu z najo\u010dak\u00e1vanej\u0161\u00edch sekci\u00ed – Ecommerce<\/strong><\/a>. Ak t\u00fato sekciu vo svojom vlastn\u00edctve e\u0161te nevid\u00edte, nemus\u00edte z\u00fafa\u0165, Google na v\u00e1s ur\u010dite nezabudol a za nieko\u013eko dn\u00ed sa zmena ur\u010dite prejav\u00ed aj u v\u00e1s.<\/p>\n

\"Ecommerce<\/a><\/p>\n

App + Web m\u00e1 jednu ve\u013ek\u00fa v\u00fdhodu v porovnan\u00ed s Universal Analytics – reporty si m\u00f4\u017eete vysklada\u0165 pod\u013ea va\u0161ich vlastn\u00fdch potrieb a preferenci\u00ed. Probl\u00e9mom v\u0161ak bol pr\u00e1ve ch\u00fdbaj\u00faci ecommerce report, ktor\u00fd by zdru\u017eoval v\u0161etky metriky opisuj\u00face v\u00fdkon v\u00e1\u0161ho eshopu.<\/p>\n

Rovnako ako ostatn\u00e9 reporty v App + Web, aj Ecommerce report zdru\u017euje nieko\u013eko samostatn\u00fdch kariet. Ak si chcete pozrie\u0165 bli\u017e\u0161ie inform\u00e1cie, napr\u00edklad o v\u00fdkone jednotliv\u00fdch produktov, kliknite na link v pravom dolnom rohu pr\u00edslu\u0161nej karty.<\/p>\n

V Ecommerce reporte zatia\u013e nen\u00e1jdete funnel n\u00e1kupn\u00e9ho spr\u00e1vania, resp. ko\u0161\u00edka. To v\u0161ak nemus\u00ed by\u0165 a\u017e tak\u00fd ve\u013ek\u00fd probl\u00e9m, ke\u010f\u017ee pr\u00e1ve skladanie \u0161pecifick\u00fdch funnelov je jednou z najv\u00e4\u010d\u0161\u00edch prednost\u00ed App + Web<\/a> v porovnan\u00ed so „star\u00fdm“ Analyticsom. My v DASE si mysl\u00edme, \u017ee ak ste tak e\u0161te nespravili, pr\u00e1ve teraz je najvy\u0161\u0161\u00ed \u010das zalo\u017ei\u0165 si App + Web aj pre v\u00e1\u0161 web.<\/p>\n

Viac na: blogu Kristy Seiden<\/a><\/p>\n

S nov\u00fdmi parametrami v Data Studiu bud\u00fa va\u0161e reporty e\u0161te viac interakt\u00edvne<\/h2>\n

K metrik\u00e1m a dimenzi\u00e1m<\/a> pribudla pred p\u00e1r d\u0148ami nov\u00e1 in\u0161tancia, ktorou je parameter. S parametrami sa daj\u00fa robi\u0165 ve\u013ek\u00e9 veci, tie naj\u013eah\u0161ie pochopite\u013en\u00e9 s\u00fa:<\/p>\n

    \n
  1. mo\u017enos\u0165 v\u00fdberu dimenzie u\u017e\u00edvate\u013eom – u\u017e nebude nutn\u00e9 vytv\u00e1ra\u0165 pre ka\u017ed\u00fa dimenziu samostatn\u00fd report<\/li>\n
  2. mo\u017enos\u0165 obohati\u0165 URL o parameter, pod\u013ea ktor\u00e9ho sa na\u010d\u00edta report s po\u017eadovan\u00fdmi \u00fadajmi<\/li>\n<\/ol>\n

    Ale ako sa hovor\u00ed, lep\u0161ie raz vidie\u0165 ako stokr\u00e1t \u010d\u00edta\u0165<\/span> po\u010du\u0165, pripravil som tento jednoduch\u00fd report, v ktorom si m\u00f4\u017eete vybra\u0165 sekund\u00e1rnu dimenziu. Nasleduj\u00face dva linky smeruj\u00fa na ten ist\u00fd report, ale v ka\u017edom z nich je pou\u017eit\u00fd in\u00fd parameter, pod\u013ea ktor\u00e9ho sa dynamicky zvol\u00ed in\u00e1 dimenzia v reporte (v\u0161imnite si rozdielne URL v prehliada\u010di).<\/p>\n

    \"novinky<\/a><\/p>\n

    \n
    \n
    \n
    \n
    \n
    Report so sekund\u00e1rnou dimenziou 'Source'<\/span><\/a><\/div><\/div>\n
    Ten ist\u00fd report so sekund\u00e1rnou dimenziou 'Medium'<\/span><\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    <\/div>\n
    Samozrejme, mo\u017enosti parametrov s\u00fa ove\u013ea \u0161ir\u0161ie. Ak v\u00e1s t\u00e1to t\u00e9ma zaujala, sledujte n\u00e1\u0161 blog<\/a> a my sa ur\u010dite parametrom v Data Studiu budeme venova\u0165 bli\u017e\u0161ie v na\u0161ich \u010fal\u0161\u00edch \u010dl\u00e1nkoch.<\/div>\n
    <\/div>\n
    Viac na:\u00a0 Google Support<\/a><\/div>\n

    Facebook aj Google bud\u00fa uchov\u00e1va\u0165 d\u00e1ta maxim\u00e1lne 3 roky<\/h2>\n

    S narastaj\u00facim mno\u017estvom d\u00e1t prich\u00e1dzaj\u00fa aj obmedzenia – najnov\u0161ie vo Facebook Ads, Google Ads a Google AdSense. D\u00e1ta v t\u00fdchto syst\u00e9moch bud\u00fa uchov\u00e1van\u00e9 najviac po dobu 3 rokov<\/strong> (aby sme boli presn\u00ed, tak technicky 36-38 mesiacov). Po uplynut\u00ed tejto doby bud\u00fa d\u00e1ta nen\u00e1vratne straten\u00e9.<\/p>\n

    Ka\u017edop\u00e1dne nie je v\u0161etk\u00fdm d\u0148om koniec a aj t\u00e1to situ\u00e1cia m\u00e1 svoje rie\u0161enie. Ak potrebujete uchov\u00e1va\u0165 d\u00e1ta dlh\u0161ie, m\u00f4\u017eete ich uchov\u00e1va\u0165 na cloude, ide\u00e1lne cez BigQuery. V takomto pr\u00edpade sa st\u00e1vate vlastn\u00edkmi d\u00e1t a budete ich m\u00f4c\u0165 pou\u017e\u00edva\u0165 aj po uplynut\u00ed 36 mesiacov. A kedy za\u010dne t\u00e1to zmena plati\u0165? V pr\u00edpade Facebooku v okt\u00f3bri 2020, v r\u00e1mci Ads\/AdSense to bude e\u0161te o mesiac sk\u00f4r, v septembri 2020.<\/p>\n

    Viac na: Facebook Business Help Center<\/a><\/p>\n

    Chystaj\u00fa sa ve\u013ek\u00e9 zmeny v Google AdSense. Ako prv\u00fd pri\u0161iel na rad redizajn<\/h2>\n

    Rozhranie Google AdSense si udr\u017eiava svoj \u0161tandard u\u017e dlho. Tomu je v\u0161ak \u010dochv\u00ed\u013ea koniec. Google postupne sp\u00fa\u0161\u0165a nov\u00fd redizajn cel\u00e9ho AdSense rozhrania<\/strong> a malo by sa tak sta\u0165 v najbli\u017e\u0161\u00edch d\u0148och. Zmena toti\u017e s\u00favis\u00ed so zmenou maxim\u00e1lnej d\u013a\u017eky uchov\u00e1vania d\u00e1t, o ktorej p\u00ed\u0161eme vy\u0161\u0161ie.<\/p>\n

    Po redizajne u\u017e\u00edvate\u013esk\u00e9ho rozhrania dostane publisher mo\u017enos\u0165 dosta\u0165 sa k historick\u00fdm \u00fadajom aspo\u0148 do\u010dasne, konkr\u00e9tne do konca septembra. Po tomto d\u00e1tume zostan\u00fa z historick\u00fdch d\u00e1t dostupn\u00e9 u\u017e len inform\u00e1cie o platb\u00e1ch. Redizajn v\u0161ak prin\u00e1\u0161a mno\u017estvo inov\u00e1ci\u00ed, v\u010faka ktor\u00fdm z\u00edska publisher lep\u0161\u00ed preh\u013ead o v\u00fdkone jednotliv\u00fdch webov \u010di konkr\u00e9tnych \u010dl\u00e1nkov. Bude tak m\u00f4c\u0165 lep\u0161ie optimalizova\u0165 obsah na svojich weboch a v\u010faka tomu maximalizova\u0165 svoj zisk. Google okrem toho s\u013eubuje ve\u013ek\u00fd upgrade svojej AdSense API, \u010do by malo prinies\u0165 publisherom dosia\u013e nev\u00eddan\u00e9 mo\u017enosti.<\/p>\n

    \"novinky<\/a><\/p>\n

    Ako si m\u00f4\u017eete v\u0161imn\u00fa\u0165 na ilustra\u010dnom obr\u00e1zku, report v AdSense sa zmen\u00ed od z\u00e1kladov – p\u00f4vodn\u00fd nezostane sn\u00e1\u010f ani jeden prvok v reporte.<\/p>\n

    Viac na: Search Engine Land<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Ecommerce reporty v App + Web s\u00fa realitou Pou\u017e\u00edva\u0165 App + Web ako n\u00e1hradu za Universal Analytics sme…<\/p>\n","protected":false},"author":70,"featured_media":16666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[774,162,668],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16652"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16652"}],"version-history":[{"count":21,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16652\/revisions"}],"predecessor-version":[{"id":17934,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16652\/revisions\/17934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16666"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}