{"id":16604,"date":"2020-08-20T13:25:46","date_gmt":"2020-08-20T11:25:46","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16604\/"},"modified":"2020-08-20T13:32:29","modified_gmt":"2020-08-20T11:32:29","slug":"ako-nastavit-konverzie-v-google-ads","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-nastavit-konverzie-v-google-ads\/","title":{"rendered":"Ako nastavi\u0165 konverzie v Google Ads"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><\/ul><\/li><li><\/li><li><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400\">Spr\u00e1vne nastaven\u00e9 meranie konverzi\u00ed v\u00e1m poskytuje inform\u00e1cie o tom, \u010di pou\u017e\u00edvate\u013e, ktor\u00fd interagoval s va\u0161ou reklamou v Google Ads vykonal po\u017eadovan\u00fa akciu. Mera\u0165 konverzie v Google Ads je tie\u017e d\u00f4le\u017eit\u00e9, ak chcete spr\u00e1vne vyhodnocova\u0165 \u00faspe\u0161nos\u0165 va\u0161ich rekl\u00e1m a vyu\u017e\u00edva\u0165 inteligentn\u00e9 cenov\u00e9 ponuky.\u00a0<\/span><\/p>\n<h1><span id=\"Co_su_to_konverzie\"><span style=\"font-weight: 400\">\u010co s\u00fa to konverzie<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">Konverzie s\u00fa okamihy, kedy d\u00f4jde k naplneniu o\u010dak\u00e1vanej akcie zo strany pou\u017e\u00edvate\u013ea.\u00a0 Je to napr\u00edklad dokon\u010denie n\u00e1kupu, odoslanie kontaktn\u00e9ho formul\u00e1ru, prihl\u00e1senie na odber newslettera a podobne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Konverzie ve\u013emi \u00fazko s\u00favisia s va\u0161\u00edm cie\u013eom a naj\u010dastej\u0161ie predstavuj\u00fa r\u00f4zne m\u00ed\u013eniky pou\u017e\u00edvate\u013ea na ceste k cie\u013eu. Aj preto sa konverzie naj\u010dastej\u0161ie rozde\u013euj\u00fa na <\/span><b>mikro <\/b><span style=\"font-weight: 400\">a <\/span><b>makro <\/b><span style=\"font-weight: 400\">konverzie.\u00a0<\/span><\/p>\n<h1><span id=\"Preco_pouzivat_sledovanie_konverzii\"><span style=\"font-weight: 400\">Pre\u010do pou\u017e\u00edva\u0165 sledovanie konverzi\u00ed\u00a0<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">Sledovanie konverzi\u00ed v\u00e1m umo\u017e\u0148uje z\u00edska\u0165 inform\u00e1cie o tom, ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, reklamy, reklamn\u00e9 skupiny alebo kampane s\u00fa naj\u00faspe\u0161nej\u0161ie v dosahovan\u00ed cie\u013eov. Pom\u00e1haj\u00fa v\u00e1m sledova\u0165 n\u00e1vratnos\u0165 invest\u00edci\u00ed do reklamy (ROAS) a rozhodova\u0165 sa na z\u00e1klade d\u00e1t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Poskytuj\u00fa v\u00e1m lep\u0161\u00ed poh\u013ead na z\u00e1kazn\u00edcku cestu a inform\u00e1cie o tom ko\u013eko z\u00e1kazn\u00edkov interaguje s reklamami v jednom zariaden\u00ed \u010di prehliada\u010di a potom dokon\u010d\u00ed konverziu v inom zariaden\u00ed alebo prehliada\u010di (cross-device).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak m\u00e1te dostatok d\u00e1t a spr\u00e1vne nastaven\u00e9 konverzie m\u00f4\u017eete vyu\u017e\u00edva\u0165 na optimaliz\u00e1ciu rekl\u00e1m <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882\"><span style=\"font-weight: 400\">inteligentn\u00e9 cenov\u00e9 ponuky<\/span><\/a><span style=\"font-weight: 400\"> od Google, ktor\u00e9 v\u00e1m pom\u00f4\u017eu u\u0161etri\u0165 \u010das a zv\u00fd\u0161i\u0165 v\u00fdkonnos\u0165 rekl\u00e1m.<\/span><\/p>\n<h1><span id=\"Typy_konverzii_v_Google_Ads\"><span style=\"font-weight: 400\">Typy konverzi\u00ed v Google Ads<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">Google Ads umo\u017e\u0148uje sledova\u0165 viacero typov konverzi\u00ed. V tejto \u010dasti ich pop\u00ed\u0161em detailnej\u0161ie.<\/span><\/p>\n<h2><span id=\"Konverzie_ktore_sa_uskutocnia_na_webe\"><span style=\"font-weight: 400\">Konverzie, ktor\u00e9 sa uskuto\u010dnia na webe<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Do tejto skupiny patria v\u0161etky konverzie, ktor\u00e9 sa uskuto\u010dnia na webe ako napr\u00edklad n\u00e1kupy, registr\u00e1cie a podobne. Sledovanie t\u00fdchto konverzi\u00ed mus\u00edte nastavi\u0165 manu\u00e1lne priamo na va\u0161om webe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google odpor\u00fa\u010da sledova\u0165 rozli\u010dn\u00e9 udalosti, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165 ako konverzie. Tieto viete vyu\u017ei\u0165 aj pri nastaven\u00ed dynamick\u00e9ho remarketingu. Medzi tieto udalosti patria:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zobrazenie v\u00fdsledkov vyh\u013ead\u00e1vania (view_search_results)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zobrazenie kateg\u00f3rie produktov (view_item_list)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zobrazenie produktu (view_item)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pridanie produktu do ko\u0161\u00edka (add_to_cart)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dokon\u010denie n\u00e1kupu (purchase)<\/span><\/li>\n<\/ul>\n<h2><span id=\"Telefonicke_konverzie\"><span style=\"font-weight: 400\">Telefonick\u00e9 konverzie<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Sledovanie t\u00fdchto konverzi\u00ed je vhodn\u00e9, ak s\u00fa pre v\u00e1s d\u00f4le\u017eit\u00e9 telefonick\u00e9 hovory. Umo\u017e\u0148uj\u00fa v\u00e1m sledova\u0165 nasleduj\u00face udalosti:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hovory z rekl\u00e1m.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hovory na telef\u00f3nne \u010d\u00edslo na va\u0161om webe.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kliknutia na \u010d\u00edslo na mobilnej verzii v\u00e1\u0161ho webu.<\/span><\/li>\n<\/ul>\n<h2><span id=\"Konverzie_suvisiace_s_aplikaciami\"><span style=\"font-weight: 400\">Konverzie s\u00favisiace s aplik\u00e1ciami<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Ak prostredn\u00edctvom rekl\u00e1m v Google Ads propagujete va\u0161u aplik\u00e1ciu, asi chcete vedie\u0165, ako sa va\u0161\u00edm reklam\u00e1m dar\u00ed plni\u0165 ciele, ktor\u00e9 ste si vyt\u00fd\u010dili. Medzi tak\u00e9to ciele m\u00f4\u017eu patri\u0165 napr\u00edklad stiahnutie aplik\u00e1cie alebo zak\u00fapenie platen\u00e9ho \u010dlenstva.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak v\u00e1s zauj\u00edma iba stiahnutie aplik\u00e1cie z <\/span><b>Google Play<\/b><span style=\"font-weight: 400\">, tak t\u00e1to konverzie sa sleduje <\/span><b>automaticky<\/b><span style=\"font-weight: 400\">. V\u0161etky ostatn\u00e9 konverzie je potrebn\u00e9 nastavi\u0165 <\/span><b>manu\u00e1lne.<\/b><\/p>\n<h2><span id=\"Konverzie_v_Google_Maps_miestne_akcie\"><span style=\"font-weight: 400\">Konverzie v Google Maps (miestne akcie)<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Tieto konverzie meria Google Ads <\/span><b>automaticky.<\/b><span style=\"font-weight: 400\"> Aktivuj\u00fa sa, ak v reklam\u00e1ch pou\u017e\u00edvate roz\u0161\u00edrenia o adresu. Vyu\u017e\u00edvaj\u00fa sa predov\u0161etk\u00fdm pri reklam\u00e1ch, ktor\u00e9 propaguj\u00fa miestne pobo\u010dky a kamenn\u00e9 predajne.<\/span><\/p>\n<h2><span id=\"Offline_Konverzie\"><span style=\"font-weight: 400\">Offline Konverzie<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Jedn\u00e1 sa o konverzie, ktor\u00e9 za\u010dn\u00fa online, no dokon\u010dia sa offline. Napr\u00edklad ke\u010f z\u00e1kazn\u00edk odo\u0161le kontaktn\u00fd formul\u00e1r online a nesk\u00f4r podp\u00ed\u0161e zmluvu vo va\u0161ej kancel\u00e1ri\u00ed. Tento typ konverzi\u00ed je vhodn\u00e9 sledova\u0165 predov\u0161etk\u00fdm pre B2B biznis kde je \u010dast\u00e9, \u017ee odoslanie kontaktn\u00e9ho formul\u00e1ru je iba prv\u00fd krok k dokon\u010deniu fin\u00e1lnej konverzie.<\/span><\/p>\n<h1><span id=\"Ako_nastavit_sledovanie_konverzii\"><span style=\"font-weight: 400\">Ako nastavi\u0165 sledovanie konverzi\u00ed\u00a0<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">V tejto \u010dasti v\u00e1m uk\u00e1\u017eem, ako m\u00f4\u017eete nastavi\u0165 sledovanie konverzi\u00ed na webe. Predt\u00fdm sa v\u0161ak pok\u00fasim objasni\u0165 nieko\u013eko ot\u00e1zok.\u00a0<\/span><\/p>\n<h2><span id=\"Importovat_konverzie_z_Google_Analytics_alebo_implementovat_na_web_konverznu_znacku_Google_Ads\"><span style=\"font-weight: 400\">Importova\u0165 konverzie z Google Analytics alebo implementova\u0165 na web konverzn\u00fa zna\u010dku Google Ads?\u00a0<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Najlep\u0161ie je pou\u017e\u00edva\u0165 oba sp\u00f4soby. Rozdiel je v tom, ak\u00e9 konverzie z nich pou\u017eijete na optimaliz\u00e1ciu cenov\u00fdch pon\u00fak. Ide o to, \u017ee ak pou\u017e\u00edvate konverzn\u00fa zna\u010dku, tak m\u00e1te k dispoz\u00edci\u00ed viac d\u00e1t, preto\u017ee ich z\u00edskavate od momentu, kedy pou\u017e\u00edvate\u013e klikol na reklamu a nie od momentu, kedy sa mu zobrazila str\u00e1nka. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Tento mal\u00fd rozdiel m\u00f4\u017ee vies\u0165 v niektor\u00fdch \u0161pecifick\u00fdch pr\u00edpadoch k ve\u013emi skreslen\u00fdm \u00fadajom. Predov\u0161etk\u00fdm ak m\u00e1te SPA str\u00e1nku alebo pou\u017e\u00edvate r\u00f4zne presmerovania a podobne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Odpor\u00fa\u010dam preto pou\u017e\u00edva\u0165 konverzn\u00fa zna\u010dku a konverzie z nej <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/4677036\"><span style=\"font-weight: 400\">zahrn\u00fa\u0165 do st\u013apca konverzi\u00ed<\/span><\/a><span style=\"font-weight: 400\">, na ktor\u00e9 sa bud\u00fa optimalizova\u0165 va\u0161e reklamy. Ak chcete, m\u00f4\u017eete si importova\u0165 aj konverzie z Google Analytics, no nezah\u0155\u0148al by som ich do st\u013apca konverzi\u00ed, preto\u017ee Google Analytics poskytuje pri konverzi\u00e1ch men\u0161ie mno\u017estvo d\u00e1t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hlavn\u00e1 v\u00fdhoda konverznej zna\u010dky je aj v tom, \u017ee v\u00e1m poskytuje cross-device d\u00e1ta a tie\u017e inform\u00e1cie o <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7320922\"><span style=\"font-weight: 400\">konverziach po zobrazen\u00ed<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Viac inform\u00e1ci\u00ed na t\u00fato t\u00e9mu m\u00f4\u017eete n\u00e1js\u0165 v tomto <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=rVXzJnsaA7Q\" data-rel=\"lightbox-video-0\"><span style=\"font-weight: 400\">videu<\/span><\/a><span style=\"font-weight: 400\"> od <\/span><a href=\"https:\/\/measureschool.com\/\"><span style=\"font-weight: 400\">Measure school<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><span id=\"MCC_alebo_Account_level\"><span style=\"font-weight: 400\">MCC alebo Account level?\u00a0<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Ak m\u00e1te iba jeden \u00fa\u010det Google Ads, tak je odpove\u010f jednoduch\u00e1, nastav\u00edte konverzie na \u00farovni \u00fa\u010dtu. \u010co v\u0161ak robi\u0165, ak m\u00e1te viacero \u00fa\u010dtov vo viacer\u00fdch krajin\u00e1ch, pr\u00edpadne ak m\u00e1te dokonca viacero \u00fa\u010dtov v tej istej krajine, ktor\u00e9 sa m\u00f4\u017eu navz\u00e1jom prekr\u00fdva\u0165?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Odpor\u00fa\u010dal by som vyu\u017e\u00edva\u0165 konverzie na \u00farovni MCC (My Client Centrum). Ich hlavnou v\u00fdhodou je to, \u017ee tieto konverzie m\u00f4\u017eete vyu\u017e\u00edva\u0165 pre viacer\u00e9 \u00fa\u010dty, ktor\u00e9 patria pod MCC a rovnako tak viete vyu\u017e\u00edva\u0165 aj publik\u00e1, ktor\u00e9 s\u00fa pod MCC. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">V praxi je to podobn\u00e9 ako s FB pixelom, ktor\u00fd b\u00fdva zvy\u010dajne iba jeden a ak ho potrebuj\u00fa pou\u017e\u00edva\u0165 viacer\u00e9 reklamn\u00e9 \u00fa\u010dty tak sa im iba prid\u00e1 pr\u00edstup k pixelu a m\u00f4\u017eu ho pou\u017e\u00edva\u0165 aj s historick\u00fdmi d\u00e1tami. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Predstavte si, \u017ee m\u00e1te nastavi\u0165 konverzie pre n\u00e1kup pre 10 r\u00f4znych \u00fa\u010dtov. Zvy\u010dajne by ste vytvorili 10 kr\u00e1t t\u00fa ist\u00fa konverziu a nasadili 10 konverzn\u00fd k\u00f3d na str\u00e1nku. Ak pou\u017eijete konverzn\u00fd k\u00f3d MCC, tak v\u00e1m sta\u010d\u00ed nasadi\u0165 tento k\u00f3d iba raz. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Ak chcete za\u010da\u0165 inzerova\u0165 v novom \u00fa\u010dte, napr\u00edklad by ste si vytvorili \u00fa\u010det iba na obsahovu reklamu, tak pri MCC konverziach m\u00e1te u\u017e historick\u00e9 d\u00e1ta k dispoz\u00edci\u00ed a nemus\u00edte \u010daka\u0165, k\u00fdm sa v\u00e1m nazbiera potrebn\u00e9 mno\u017estvo d\u00e1t. Navy\u0161e si teraz viete vybra\u0165 v ka\u017edej kampani \u0161pecifick\u00fa konverziu pre ak\u00fa sa m\u00e1 kampa\u0148 optimalizova\u0165.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Za\u010dali ste spolupr\u00e1cu s novou agent\u00farou? Ak m\u00e1te nasaden\u00fd MCC konverzn\u00fd k\u00f3d, m\u00f4\u017eete jej rovno vytvori\u0165 nov\u00fd \u00fa\u010det Google Ads a iba nazdie\u013ea\u0165 konverzie a reklamn\u00e9 publik\u00e1, na ktor\u00e9 m\u00e1 optimalizova\u0165 kampane. Agent\u00fara tak bude ma\u0165 k dispoz\u00edci\u00ed u\u017e historick\u00e9 d\u00e1ta pre lep\u0161iu optimaliz\u00e1ciu kampan\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Viac o MCC konverziach si viete pre\u010d\u00edta\u0165 v \u010dl\u00e1nku <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/3030657?hl=sk\"><span style=\"font-weight: 400\">Sledovanie konverzi\u00ed naprie\u010d \u00fa\u010dtami<\/span><\/a><span style=\"font-weight: 400\"> od Google.\u00a0<\/span><\/p>\n<h2><span id=\"Conversion_linker\"><span style=\"font-weight: 400\">Conversion linker?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Pri implement\u00e1ci\u00ed konverzi\u00ed prostredn\u00edctvom GTM je d\u00f4le\u017eit\u00e9 vyu\u017e\u00edva\u0165 tie\u017e conversion linker, ktor\u00fd v\u00e1m pom\u00e1ha zlep\u0161i\u0165 meranie konverzi\u00ed na webe. Viac o tom kedy sa tento tag v GTM pou\u017e\u00edva\u0165 a kedy nie si viete pre\u010d\u00edta\u0165 v tomto \u010dl\u00e1nku: <\/span><a href=\"https:\/\/www.analyticsmania.com\/post\/conversion-linker-google-tag-manager\/\"><span style=\"font-weight: 400\">What is Conversion Linker in Google Tag Manager?<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span id=\"Odoslanie_formularu\"><span style=\"font-weight: 400\">Odoslanie formul\u00e1ru<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Ak m\u00e1te na webe spr\u00e1vne implementovan\u00fd formul\u00e1r, tak nastavenie tejto konverzie je pomerne jednoduch\u00e9 a sta\u010d\u00ed, ak budete postupova\u0165 pod\u013ea tohto postupu:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vytvorenie konverzie v Google Ads.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nastavenie triggera v GTM pre formul\u00e1r, ktor\u00fd chcete sledova\u0165.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nastavenie konverzn\u00e9ho k\u00f3du pre Google Ads v GTM.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Overenie spr\u00e1vnosti implement\u00e1cie.<\/span><\/li>\n<\/ol>\n<h3><span id=\"1_Vytvorenie_konverzie_v_Google_Ads\"><span style=\"font-weight: 400\">1. Vytvorenie konverzie v Google Ads<\/span><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kliknite na ikonku k\u013e\u00fa\u010du <\/span><i><span style=\"font-weight: 400\">N\u00e1stroje a nastavenia<\/span><\/i><span style=\"font-weight: 400\"> a n\u00e1sledne kliknite na <\/span><i><span style=\"font-weight: 400\">Konverzie<\/span><\/i><span style=\"font-weight: 400\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-nastavit-konverzie-v-google-ads\/google-ads-ako-nastavit-konverzie_1\/\" rel=\"attachment wp-att-16610\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16610\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_1.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_1\" width=\"978\" height=\"394\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_1.png 978w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_1-300x121.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_1-600x242.png 600w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/a><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kliknite na modr\u00e9 tla\u010didlo plus.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16611\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_2.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_2\" width=\"692\" height=\"256\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_2.png 692w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_2-300x111.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_2-600x222.png 600w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400\">Vyberte si druh konverzi\u00ed, ktor\u00fd chcete sledova\u0165, v tomto pr\u00edpade to bude <i>Web<\/i>.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16613\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_3.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_3\" width=\"1113\" height=\"386\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_3.png 1113w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_3-300x104.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_3-1024x355.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_3-600x208.png 600w\" sizes=\"(max-width: 1113px) 100vw, 1113px\" \/><\/li>\n<li><span style=\"font-weight: 400\">Vyberte si kateg\u00f3riu, v tomto pr\u00edpade to bude <\/span><i><span style=\"font-weight: 400\">Odoslanie formul\u00e1ru pre potencion\u00e1lneho z\u00e1kazn\u00edka.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16614\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_4.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_4\" width=\"1050\" height=\"654\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_4.png 1050w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_4-300x187.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_4-1024x638.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_4-600x374.png 600w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><br \/>\n<\/span><\/i><\/li>\n<li><span style=\"font-weight: 400\">Vyberte si hodnotu konverzie. Ak pou\u017e\u00edvate viacero typov formul\u00e1rov, m\u00f4\u017eete t\u00fato hodnotu dop\u013a\u0148a\u0165 dynamicky prostredn\u00edctvom GTM. V tomto pr\u00edpade pou\u017eijem statick\u00fa hodnotu 50 \u20ac.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16615\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_5.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_5\" width=\"1018\" height=\"283\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_5.png 1018w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_5-300x83.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_5-600x167.png 600w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400\">Zvol\u00edte si sp\u00f4sob ak\u00fdm sa maj\u00fa po\u010d\u00edta\u0165 konverzie. Pri formul\u00e1roch sa odpor\u00fa\u010da r\u00e1ta\u0165 iba <\/span><b>jednu <\/b><span style=\"font-weight: 400\">konverziu.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16616\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_6.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_6\" width=\"1015\" height=\"186\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_6.png 1015w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_6-300x55.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_6-600x110.png 600w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Posledn\u00e9 4 nastavenia s\u00fa ve\u013emi d\u00f4le\u017eit\u00e9.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16618\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_7.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_7\" width=\"1015\" height=\"188\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_7.png 1015w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_7-300x56.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_7-600x111.png 600w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/span><\/span><b>D\u013a\u017eka sledovania konverzi\u00ed po prekliknut\u00ed <\/b><span style=\"font-weight: 400\">v\u00e1s informuje o tom, ako dlho m\u00e1 Google sledova\u0165 \u010di pou\u017e\u00edvate\u013e po kliknut\u00ed dokon\u010dil konverziu. \u010c\u00edm dlh\u0161\u00ed n\u00e1kupn\u00fd cyklus m\u00e1te, t\u00fdm v\u00e4\u010d\u0161ie okno by ste mali pou\u017ei\u0165 a naopak. Ak m\u00e1te k dispoz\u00edci\u00ed historick\u00e9 d\u00e1ta v Google Analytics, m\u00f4\u017eete pri nastaven\u00ed tejto konverzie vych\u00e1dza\u0165 z nich.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><b>D\u013a\u017eka sledovania konverzi\u00ed po zobrazen\u00ed <\/b><span style=\"font-weight: 400\">kedy minim\u00e1lna hodnota je 1 de\u0148. Tento sp\u00f4sob priradenia sa pou\u017e\u00edva pri obsahov\u00fdch a video reklam\u00e1ch. Tak\u017ee ak pou\u017e\u00edvate\u013e uvid\u00ed va\u0161u reklamu a do 1 d\u0148a vykon\u00e1 konverziu, Google Ads ju prip\u00ed\u0161e k reklame, ktor\u00fa videl. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><b>Zahrn\u00fa\u0165 do konverzi\u00ed<\/b><span style=\"font-weight: 400\"> v\u00e1m poskytuje mo\u017enos\u0165 dan\u00fa konverziu zahrn\u00fa\u0165 do konverzi\u00ed, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa pre optimaliz\u00e1ciu inteligentn\u00fdch cenov\u00fdch pon\u00fak. Ak pou\u017e\u00edvate viac konverzi\u00ed, odpor\u00fa\u010dam zahrn\u00fa\u0165 do konverzi\u00ed iba tie, ktor\u00e9 s\u00fa pre v\u00e1s d\u00f4le\u017eit\u00e9.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/atribucny-model-attribution-model\/\"><b>Atribu\u010dn\u00fd model<\/b><\/a><span style=\"font-weight: 400\"> v\u00e1s informuje o tom ak\u00fd sp\u00f4sob <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/atribucia-attribution\/\"><span style=\"font-weight: 400\">atrib\u00facie<\/span><\/a><span style=\"font-weight: 400\"> m\u00e1 Google Ads pou\u017ei\u0165 pre pripisovanie konverzi\u00ed.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Kliknete na <\/span><i><span style=\"font-weight: 400\">Ulo\u017ei\u0165 a Pokra\u010dova\u0165<\/span><\/i><span style=\"font-weight: 400\"> a ulo\u017ete si <\/span><b>Conversion ID <\/b><span style=\"font-weight: 400\">a <\/span><b>Conversion label<\/b><span style=\"font-weight: 400\">. Tieto \u00fadaje budete potrebova\u0165 nesk\u00f4r pri nastaveniach v GTM.<\/span><\/li>\n<\/ol>\n<h3><span id=\"2_Nastavenie_triggera_v_GTM_pre_formular_ktory_chcete_sledovat\"><span style=\"font-weight: 400\">2. Nastavenie triggera v GTM pre formul\u00e1r, ktor\u00fd chcete sledova\u0165<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pou\u017eijete k tomu auto-event trigger form submission, ktor\u00fd sleduje to, \u010di na webe do\u0161lo k odoslaniu formul\u00e1ru. Za\u010diarknete pol\u00ed\u010dko <\/span><b>check validation<\/b><span style=\"font-weight: 400\">, zvol\u00edte si form ID a nap\u00ed\u0161te <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/regex-regular-expression\/\"><span style=\"font-weight: 400\">regex<\/span><\/a><span style=\"font-weight: 400\"> v\u00fdraz .*.\u00a0<\/span><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/6-sposobov-ako-vyuzit-regex-pri-praci-weboveho-analytika\/\"><span>&#x1f449; Pre\u010d\u00edtajte si \u010dl\u00e1nok: 6 sp\u00f4sobov, ako vyu\u017ei\u0165 regex pri pr\u00e1ci webov\u00e9ho analytika<\/span><\/a><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16621\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger.png\" alt=\"Google Tag Manager (GTM) - Form Submission Trigger\" width=\"1294\" height=\"747\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger.png 1294w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger-300x173.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger-1024x591.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger-600x346.png 600w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" \/><\/p>\n<p><span style=\"font-weight: 400\">V pr\u00edpade, \u017ee sa na str\u00e1nke nach\u00e1dza viacero formul\u00e1rov, m\u00f4\u017eete k triggeru prida\u0165 podmienku aby sa spustil iba na konkr\u00e9tnej str\u00e1nke.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak sa na str\u00e1nke nach\u00e1dza viacero formul\u00e1rov, m\u00f4\u017eete k triggeru prida\u0165 podmienku aby sa spustil iba na konkr\u00e9tnej str\u00e1nke.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Napr\u00edklad, ke\u010f sa kontaktn\u00fd formul\u00e1r nach\u00e1dza na str\u00e1nke, ktor\u00e1 vo svojej url obsahuje <\/span><i><span style=\"font-weight: 400\">\/contact<\/span><\/i> <span style=\"font-weight: 400\">m\u00f4\u017eete pou\u017ei\u0165 podmienku <\/span><b>Page Path contains \/contact<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16625\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger_1.png\" alt=\"Google Tag Manager (GTM) - Form Submission Trigger_1\" width=\"1284\" height=\"848\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger_1.png 1284w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger_1-300x198.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger_1-1024x676.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Form-Submission-Trigger_1-600x396.png 600w\" sizes=\"(max-width: 1284px) 100vw, 1284px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Ak na webe vyu\u017e\u00edvate WordPress plugin na formul\u00e1re s n\u00e1zvom <\/span><a href=\"https:\/\/wordpress.org\/plugins\/contact-form-7\/\"><span style=\"font-weight: 400\">contact form 7<\/span><\/a><span style=\"font-weight: 400\">. Tak podrobn\u00fd n\u00e1vod, ako nastavi\u0165 sledovanie tohto formul\u00e1ru n\u00e1jdete v tomto \u010dl\u00e1nku <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-trackovat-formulare-contact-form-7-vo-wordpresse\/\"><span style=\"font-weight: 400\">Ako trackova\u0165 formul\u00e1re Contact Form 7 vo WordPresse<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><span id=\"3_Nastavenie_konverzneho_kodu_pre_Google_Ads_v_GTM\"><span style=\"font-weight: 400\">3. Nastavenie konverzn\u00e9ho k\u00f3du pre Google Ads v GTM<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Vytvor\u00edte si Google Ads Conversion Tag, vypln\u00edte <\/span><b>Conversion ID <\/b><span style=\"font-weight: 400\">a <\/span><b>Conversion label<\/b><span style=\"font-weight: 400\"> a ako trigger zvol\u00edte ten, ktor\u00fd ste si vytvorili v predch\u00e1dzaj\u00facom kroku. Nastav\u00edte vhodn\u00fd n\u00e1zov a ulo\u017e\u00edte.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vo v\u00fdsledku by v\u00e1\u0161 tag mal vyzera\u0165 nasledovne:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16627\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Contact-From-Submission.png\" alt=\"Google Tag Manager (GTM) - Google Ads Conversion - Contact From Submission\" width=\"1274\" height=\"691\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Contact-From-Submission.png 1274w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Contact-From-Submission-300x163.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Contact-From-Submission-1024x555.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Contact-From-Submission-600x325.png 600w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/p>\n<h3><span id=\"4_Overenie_spravnosti_implementacie\"><span style=\"font-weight: 400\">4. Overenie spr\u00e1vnosti implement\u00e1cie<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Najjednoduch\u0161\u00ed sp\u00f4sob ako si overi\u0165 spr\u00e1vnos\u0165 implement\u00e1cie je pomocou roz\u0161\u00edrenia <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-by-google\/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en\"><span style=\"font-weight: 400\">Google Tag Assistant<\/span><\/a><span style=\"font-weight: 400\">. Po na\u010d\u00edtan\u00ed str\u00e1nky kliknete na ikonu roz\u0161\u00edrenia vo va\u0161om prehliada\u010di a povol\u00edte doplnok, n\u00e1sledne si str\u00e1nku znova na\u010d\u00edtate a vykon\u00e1te konverziu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Po vykonan\u00ed konverzie uvid\u00edte v doplnku inform\u00e1ciu o tom, \u010di bola konverzia \u00faspe\u0161n\u00e1 a tie\u017e aj parametre ako <\/span><b>Conversion ID<\/b><span style=\"font-weight: 400\"> a <\/span><b>Conversion label <\/b><span style=\"font-weight: 400\">alebo <\/span><b>jej hodnotu<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16628\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Assistant-Google-Ads-Conversion.png\" alt=\"Google Tag Assistant - Google Ads Conversion\" width=\"556\" height=\"734\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Assistant-Google-Ads-Conversion.png 556w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Assistant-Google-Ads-Conversion-227x300.png 227w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-si-ulahcit-testovanie-implementacie-vyskusajte-tychto-5-chrome-rozsireni\/\"><span>&#x1f449; Pre\u010d\u00edtajte si \u010dl\u00e1nok: Ako si u\u013eah\u010di\u0165 testovanie implement\u00e1cie? Vysk\u00fa\u0161ajte t\u00fdchto 5 chrome roz\u0161\u00edren\u00ed!<\/span><\/a><\/div>\n<h2><span id=\"Dokoncenie_nakupu\"><span style=\"font-weight: 400\">Dokon\u010denie n\u00e1kupu<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Ak m\u00e1te na webe implementovan\u00fa d\u00e1tov\u00fa vrstvu (dataLayer), do ktorej odosielate inform\u00e1cie o dokon\u010den\u00ed n\u00e1kupu, m\u00f4\u017eete jednoducho sledova\u0165 aj hodnotu dokon\u010den\u00e9ho n\u00e1kupu alebo menu v akej sa n\u00e1kup uskuto\u010dnil. Pr\u00edpadne odosiela\u0165 ako hodnotu konverzie iba hodnotu n\u00e1kupu bez dane a dopravy alebo iba \u010dist\u00fd zisk, aby ste \u010do najlep\u0161ie vedeli vyhodnocova\u0165 n\u00e1vratnos\u0165 invest\u00edci\u00ed z reklamy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nastavenie konverzie je pomerne jednoduch\u00e9 a sta\u010d\u00ed postupova\u0165 pod\u013ea tohto postupu:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vytvorenie konverzie v Google Ads.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nastavenie triggera v GTM ke\u010f d\u00f4jde k dokon\u010deniu n\u00e1kupu.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vytvorenie vlastn\u00fdch premenn\u00fdch v GTM.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nastavenie konverzn\u00e9ho k\u00f3du pre Google Ads v GTM.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Overenie spr\u00e1vnosti implement\u00e1cie.<\/span><\/li>\n<\/ol>\n<h3><span id=\"1_Vytvorenie_konverzie_v_Google_Ads-2\"><span style=\"font-weight: 400\">1. Vytvorenie konverzie v Google Ads<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Opakujte postup uveden\u00fd v tejto \u010dasti <\/span><i><span style=\"font-weight: 400\">Vytvorenie konverzie v Google Ads<\/span><\/i><span style=\"font-weight: 400\">. V postupe vykonajte nasleduj\u00face zmeny:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uprav\u00edte vo <\/span><b>\u0161tvrtom bode<\/b><span style=\"font-weight: 400\"> kateg\u00f3riu, konverzie. Zvol\u00edte hodnotu <\/span><b>N\u00e1kup<\/b><span style=\"font-weight: 400\">.<br \/>\n<\/span><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16632\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_9.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_9\" width=\"1292\" height=\"321\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_9.png 1292w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_9-300x75.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_9-1024x254.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_9-600x149.png 600w\" sizes=\"(max-width: 1292px) 100vw, 1292px\" \/><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">V <\/span><b>piatom bode<\/b><span style=\"font-weight: 400\"> v\u0161ak vyberte mo\u017enos\u0165 <\/span><i><span style=\"font-weight: 400\">Pou\u017ei\u0165 pre jednotliv\u00e9 konverzie r\u00f4zne hodnoty.<\/span><\/i> <span style=\"font-weight: 400\">Ak chcete m\u00f4\u017eete pou\u017ei\u0165 predvolen\u00fa hodnotu.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16630\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_8.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_8\" width=\"1271\" height=\"462\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_8.png 1271w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_8-300x109.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_8-1024x372.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_8-600x218.png 600w\" sizes=\"(max-width: 1271px) 100vw, 1271px\" \/><\/span><b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pri <\/span><b>\u0161iestom bode <\/b><span style=\"font-weight: 400\">zvol\u00edte mo\u017enos\u0165 <\/span><i><span style=\"font-weight: 400\">V\u0161etky konverzie.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16633\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_10.png\" alt=\"Google ads - ako nastavi\u0165 konverzie_10\" width=\"1197\" height=\"224\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_10.png 1197w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_10-300x56.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_10-1024x192.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-ads-ako-nastavi\u0165-konverzie_10-600x112.png 600w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/><\/span><\/i><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><span id=\"2_Nastavenie_triggera_v_GTM_ked_dojde_k_dokonceniu_nakupu\"><span style=\"font-weight: 400\">2. Nastavenie triggera v GTM ke\u010f d\u00f4jde k dokon\u010deniu n\u00e1kupu<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Po dokon\u010den\u00ed objedn\u00e1vky v\u00e1m zvy\u010dajne developer odosiela do d\u00e1tovej vrstvy podrobn\u00e9 inform\u00e1cie o n\u00e1kupe. Naj\u010dastej\u0161ie sa jedn\u00e1 o udalos\u0165 (event) <\/span><a href=\"https:\/\/developers.google.com\/tag-manager\/enhanced-ecommerce#purchases\"><span style=\"font-weight: 400\">purchase<\/span><\/a><span style=\"font-weight: 400\">, ktor\u00e1 sa vyu\u017e\u00edva aj pri sledovan\u00ed <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/enhanced-ecommerce\/\"><span style=\"font-weight: 400\">roz\u0161\u00edren\u00e9ho elektronick\u00e9 obchodu<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aby ste mohli na t\u00fato udalos\u0165 naviaza\u0165 nejak\u00fd trigger, je potrebn\u00e9 aby k\u00f3d, ktor\u00fd sa odosiela do d\u00e1tovej vrstvy, obsahoval parameter <\/span><b>event<\/b><span style=\"font-weight: 400\"> a n\u00e1sledne n\u00e1zov tohto eventu, napr. <\/span><b>purchase<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">V pr\u00edpade, ak m\u00e1te d\u00e1ta k dispoz\u00edci\u00ed, no neodosielaj\u00fa sa do d\u00e1tovej vrstvy po\u010das \u0161pecifick\u00e9ho eventu (ako napr. Purchase) v preview mode GTM sa zobraz\u00ed iba hodnota <\/span><b>Message<\/b><span style=\"font-weight: 400\">, na ktor\u00fa sa ned\u00e1 nadviaza\u0165 \u017eiaden trigger v GTM.<\/span><\/p>\n<p><span style=\"font-weight: 400\">M\u00f4\u017eete v\u0161ak pou\u017ei\u0165 namiesto custom event triggera in\u00fd, napr. PageView, DOM Ready alebo Window loaded.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Uk\u00e1\u017eka d\u00e1t v d\u00e1tovej vrstve pri preview mode GTM bez n\u00e1zvu eventu:<\/span><\/p>\n<p><span style=\"font-weight: 400\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16634\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-Data-layer-Push.png\" alt=\"Google Tag Manager (GTM) - Preview Mode Data layer Push\" width=\"727\" height=\"853\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-Data-layer-Push.png 727w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-Data-layer-Push-256x300.png 256w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-Data-layer-Push-600x704.png 600w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Uk\u00e1\u017eka d\u00e1t v d\u00e1tovej vrstve pri preview mode GTM s n\u00e1zvom eventu:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16635\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-Data-layer-Push_2.png\" alt=\"Google Tag Manager (GTM) - Preview Mode Data layer Push_2\" width=\"705\" height=\"878\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-Data-layer-Push_2.png 705w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-Data-layer-Push_2-241x300.png 241w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-Data-layer-Push_2-600x747.png 600w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p><b>Custom Event Trigger<\/b><\/p>\n<p><span style=\"font-weight: 400\">Ak m\u00e1te v d\u00e1tovej vrstve vlastn\u00fd event s n\u00e1zvom purchase sta\u010d\u00ed v\u00e1m nastavi\u0165 trigger typu custom event a zada\u0165 n\u00e1zov eventu. Na obr\u00e1zku ni\u017e\u0161ie je uk\u00e1\u017eka pre event s n\u00e1zvom <\/span><b>purchase<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16636\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-custom-event-purchase-Trigger.png\" alt=\"Google Tag Manager (GTM) - custom event purchase Trigger\" width=\"1265\" height=\"476\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-custom-event-purchase-Trigger.png 1265w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-custom-event-purchase-Trigger-300x113.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-custom-event-purchase-Trigger-1024x385.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-custom-event-purchase-Trigger-600x226.png 600w\" sizes=\"(max-width: 1265px) 100vw, 1265px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Ak tak\u00fato mo\u017enos\u0165 nem\u00e1te mus\u00edte pou\u017ei\u0165 1 z t\u00fdchto 3 triggerov:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Page View<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">DOM Ready<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Window Loaded<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16637\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Page-View-Triggers.png\" alt=\"Google Tag Manager (GTM) - Page View Triggers\" width=\"752\" height=\"358\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Page-View-Triggers.png 752w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Page-View-Triggers-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Page-View-Triggers-600x286.png 600w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Pod\u013ea toho, v ktorom momente sa v\u00e1m odosielaj\u00fa inform\u00e1cie o n\u00e1kupe do d\u00e1tovej vrstvy (dataLayer) si vyberiete vhodn\u00fd trigger. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Jednoduch\u00e9 pravidlo znie, \u017ee trigger mus\u00ed nasta\u0165 a\u017e po tom, ako sa odo\u0161l\u00fa d\u00e1ta do d\u00e1tovej vrstvy. \u010ci\u017ee ak v preview m\u00f3de vid\u00edte nie\u010do tak\u00e9to:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16638\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Preview-Mode-events-order.png\" alt=\"Google Tag Manager (GTM) - Preview Mode events order\" width=\"277\" height=\"247\" \/><\/p>\n<p><span style=\"font-weight: 400\">Tak ako trigger pou\u017eijete hodnotu DOM Ready, preto\u017ee pri triggery Page View (Container Loaded) d\u00e1ta e\u0161te nie s\u00fa k dispoz\u00edci\u00ed v d\u00e1tovej vrstve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Uk\u00e1\u017eka Triggera pre DOM Ready na \u010fakovnej str\u00e1nke.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16639\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-DOM-Ready-order-confirmed-trigger.png\" alt=\"Google Tag Manager (GTM) - DOM Ready - order confirmed trigger\" width=\"1282\" height=\"559\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-DOM-Ready-order-confirmed-trigger.png 1282w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-DOM-Ready-order-confirmed-trigger-300x131.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-DOM-Ready-order-confirmed-trigger-1024x447.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-DOM-Ready-order-confirmed-trigger-600x262.png 600w\" sizes=\"(max-width: 1282px) 100vw, 1282px\" \/><\/p>\n<h3><span id=\"3_Vytvorenie_vlastnych_premennych_v_GTM\"><span style=\"font-weight: 400\">3. Vytvorenie vlastn\u00fdch premenn\u00fdch v GTM<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Na to aby ste boli schopn\u00ed vyu\u017ei\u0165 d\u00e1ta, ktor\u00e9 sa nach\u00e1dzaj\u00fa v d\u00e1tovej vrstve v r\u00e1mci GTM, mus\u00edte si pre ne vytvori\u0165 nov\u00e9 premenn\u00e9 (variables) pre d\u00e1tov\u00fa vrstvu.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16640\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-dataLayer-variable.png\" alt=\"Google Tag Manager (GTM) - dataLayer variable\" width=\"1878\" height=\"800\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-dataLayer-variable.png 1878w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-dataLayer-variable-300x128.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-dataLayer-variable-1024x436.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-dataLayer-variable-1536x654.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-dataLayer-variable-600x256.png 600w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Pre spr\u00e1vne nastavenie budete potrebova\u0165 hodnoty <\/span><b>Order ID <\/b><span style=\"font-weight: 400\">a <\/span><b>Order Value<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Uk\u00e1\u017eka nastavenia pre premenn\u00fa <\/span><b>Order ID<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16641\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-ID.png\" alt=\"Google Tag Manager (GTM) - Data Layer Variable - Transacton ID\" width=\"1284\" height=\"452\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-ID.png 1284w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-ID-300x106.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-ID-1024x360.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-ID-600x211.png 600w\" sizes=\"(max-width: 1284px) 100vw, 1284px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Uk\u00e1\u017eka nastavenia pre premenn\u00fa <\/span><b>Order Value<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16642\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-Value.png\" alt=\"Google Tag Manager (GTM) - Data Layer Variable - Transacton Value\" width=\"1277\" height=\"456\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-Value.png 1277w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-Value-300x107.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-Value-1024x366.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Data-Layer-Variable-Transacton-Value-600x214.png 600w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Ak neviete ako pristupova\u0165 k hodnot\u00e1m v d\u00e1tovej vrstve prostredn\u00edctvom GTM odpor\u00fa\u010dam v\u00e1m pre\u010d\u00edta\u0165 si tento \u010dl\u00e1nok: <\/span><a href=\"https:\/\/www.analyticsmania.com\/post\/pull-data-from-data-layer-google-tag-manager-tutorial\/\"><span style=\"font-weight: 400\">How to Pull Data from Data Layer: Google Tag Manager Tutorial<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><span id=\"4_Nastavenie_konverzneho_kodu_pre_Google_Ads_v_GTM\"><span style=\"font-weight: 400\">4. Nastavenie konverzn\u00e9ho k\u00f3du pre Google Ads v GTM<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Vytvor\u00edte si Google Ads Conversion Tag, vypln\u00edte <\/span><b>Conversion ID <\/b><span style=\"font-weight: 400\">a <\/span><b>Conversion label<\/b><span style=\"font-weight: 400\">. Do pol\u00ed\u010dka <\/span><b>Conversion Value <\/b><span style=\"font-weight: 400\">a <\/span><b>Order ID<\/b><span style=\"font-weight: 400\">, pou\u017eijete premenn\u00e9, ktor\u00e9 ste si vytvorili v predch\u00e1dzaj\u00facom kroku. Pri pou\u017eit\u00ed Order ID sa <\/span><b>vyhnete duplikovan\u00fdm transakciam<\/b><span style=\"font-weight: 400\"> v Google Ads, preto\u017ee syst\u00e9m si bude s\u00e1m overova\u0165 na z\u00e1klade ID transakcie, \u010di u\u017e dan\u00fa transakciu m\u00e1 evidovan\u00fa v syst\u00e9me.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Do pol\u00ed\u010dka <\/span><b>Currency Code<\/b><span style=\"font-weight: 400\"> vlo\u017e\u00edte menu, v ktorej sa odosiela hodnota konverzie. Ak m\u00e1te na webe viacero mien, odpor\u00fa\u010dam v\u00e1m odosiela\u0165 inform\u00e1cie o mene do d\u00e1tovej vrstvy spolu s objedn\u00e1vkou a n\u00e1sledne pou\u017ei\u0165 v tomto pol\u00ed\u010dku t\u00fato hodnotu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">T\u00fdmto nastaven\u00edm zabezpe\u010d\u00edte, \u017ee mena bude pre ak\u00fako\u013evek objedn\u00e1vku v\u017edy tak\u00e1, ak\u00fa v\u00e1m odo\u0161le developer do d\u00e1tovej vrstvy. Zvol\u00edte vhodn\u00fd n\u00e1zov, prid\u00e1te trigger a ulo\u017e\u00edte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vo v\u00fdsledku by v\u00e1\u0161 tag mal vyzera\u0165 nasledovne:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16643\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Purchase.png\" alt=\"Google Tag Manager (GTM) - Google Ads Conversion - Purchase\" width=\"1262\" height=\"880\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Purchase.png 1262w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Purchase-300x209.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Purchase-1024x714.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-GTM-Google-Ads-Conversion-Purchase-600x418.png 600w\" sizes=\"(max-width: 1262px) 100vw, 1262px\" \/><\/p>\n<h3><span id=\"5_Overenie_spravnosti_implementacie\"><span style=\"font-weight: 400\">5. Overenie spr\u00e1vnosti implement\u00e1cie<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Postupujte pod\u013ea pokynov uveden\u00fdch v tejto \u010dasti: Overenie spr\u00e1vnosti implement\u00e1cie.<\/span><\/p>\n<h1><span id=\"Vyhodnocovanie_Konverzii\"><span style=\"font-weight: 400\">Vyhodnocovanie Konverzi\u00ed\u00a0<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">To ako vyhodnocova\u0165 konverzie je kapitola sama o sebe a zasl\u00fa\u017ei si aj samostatn\u00fd \u010dl\u00e1nok. Vyhodnotenie z\u00e1vis\u00ed od toho, kto to vyhodnotenie vykon\u00e1va. Ak vyhodnocujete konverzie z poh\u013eadu \u00faspe\u0161nosti Google Ads, tak sa m\u00f4\u017eete pozera\u0165 na konverzie iba priamo v tomto n\u00e1stroji. Ak v\u0161ak m\u00e1te reklamy nie len v Google Ads, ale napr\u00edklad aj na Facebooku a zauj\u00edma v\u00e1s\u00a0 celkov\u00fd po\u010det konverzi\u00ed, <\/span><b>nie je vhodn\u00e9 vyhodnocova\u0165 konverzie v reklamn\u00fdch platform\u00e1ch osobitne<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">D\u00f4vodom je ten, \u017ee ka\u017ed\u00fd n\u00e1stroj si mohol zapo\u010d\u00edta\u0165 1 a t\u00fa ist\u00fa konverziu pre seba, \u010do v kone\u010dnom v\u00fdsledku m\u00f4\u017ee vy\u00fasti\u0165 k tomu, \u017ee v Google Ads budeme vidie\u0165 100 konverzi\u00ed, Facebook ads v\u00e1m bude ukazova\u0165 tie\u017e 100 konverzi\u00ed, no re\u00e1lne budete ma\u0165 iba 140 n\u00e1kupov (konverzi\u00ed).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Preto je vhodn\u00e9 vyhodnocova\u0165 konverzie naprie\u010d viacer\u00fdmi reklamn\u00fdmi platformami v analytickom n\u00e1stroji ako je napr\u00edklad Google Analytics alebo Facebook Analytics. D\u00f4vod je ten, \u017ee analytick\u00e9 n\u00e1stroje r\u00e1taj\u00fa konverzie iba raz pre dan\u00fa platformu.\u00a0<\/span><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-analytics-vs-facebook-analytics\/\"><span>&#x1f449; Pre\u010d\u00edtajte si \u010dl\u00e1nok: Google Analytics vs Facebook Analytics \u2013 Ve\u013ek\u00e9 porovnanie metr\u00edk<\/span><\/a><\/div>\n<h1><span id=\"Zaver\"><span style=\"font-weight: 400\">Z\u00e1ver<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">V \u010dl\u00e1nku som pop\u00edsal \u010do s\u00fa to konverzie a ak\u00e9 je ich z\u00e1kladn\u00e9 delenie. Nau\u010dili ste sa ako m\u00f4\u017eete na v\u00e1\u0161 web nasadi\u0165 konverzie prostredn\u00edctvom GTM. Uk\u00e1zali som v\u00e1m sp\u00f4sob, ak\u00fdm viete vyu\u017ei\u0165 d\u00e1ta, ktor\u00e9 m\u00e1te k dispoz\u00edcii v d\u00e1tovej vrstve a pomocou GTM ich odosiela\u0165 do Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400\">T\u00e9ma konverzi\u00ed je sama o sebe celkom obsiahl\u00e1 a je n\u00e1ro\u010dn\u00e9 ju detailne pokry\u0165 v jednom \u010dl\u00e1nku. Ak v\u00e1s zauj\u00edmaj\u00fa \u010fal\u0161ie inform\u00e1cie t\u00fdkaj\u00face sa tejto t\u00e9my ako napr\u00edklad import offline konverzi\u00ed alebo sledovanie hodnoty ko\u0161\u00edka a podobne, nap\u00ed\u0161te mi do koment\u00e1ra a r\u00e1d v\u00e1m priprav\u00edm na dan\u00fa t\u00e9mu \u010dl\u00e1nok. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">\u010eakujem a te\u0161\u00edm sa, \u017ee ste sa dostali a\u017e sem na koniec \u010dl\u00e1nku. Ver\u00edm, \u017ee ak ste tento dlh\u00fd \u010dl\u00e1nok vydr\u017eali \u010d\u00edta\u0165 do konca ur\u010dite sa radi podel\u00edte o cenn\u00e9 inform\u00e1cie v \u0148om aj so svojimi priate\u013emi, \u010di kolegami na soci\u00e1lnych sie\u0165ach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Som r\u00e1d za ka\u017edy share, like, comment a pod. \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spr\u00e1vne nastaven\u00e9 meranie konverzi\u00ed v\u00e1m poskytuje inform\u00e1cie o tom, \u010di pou\u017e\u00edvate\u013e, ktor\u00fd interagoval s va\u0161ou reklamou v Google&#8230;<\/p>\n","protected":false},"author":69,"featured_media":16622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640,639,637],"tags":[603,620,162,602,794,795],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16604"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16604"}],"version-history":[{"count":19,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16604\/revisions"}],"predecessor-version":[{"id":16650,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16604\/revisions\/16650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16622"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}