{"id":16545,"date":"2020-07-31T11:54:14","date_gmt":"2020-07-31T09:54:14","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16545\/"},"modified":"2020-07-31T14:43:12","modified_gmt":"2020-07-31T12:43:12","slug":"analytics-news-jul-2020","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jul-2020\/","title":{"rendered":"Hor\u00face letn\u00e9 novinky z analytiky"},"content":{"rendered":"<h2>Mo\u017eno u\u017e \u010doskoro uvid\u00edme d\u00e1ta z Analyticsu v rozhran\u00ed Search Console. Google testuje novinku<\/h2>\n<p>Ak ste doteraz chceli vidie\u0165 d\u00e1ta zo <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-search-console\/\">Search Console<\/a> a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-analytics\/\">Google Analytics<\/a> na jednom mieste, mali ste dve mo\u017enosti &#8211; bu\u010f si vysklada\u0165 vlastn\u00fd dashboard v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-data-studio\/\">Data Studiu<\/a>, alebo pou\u017ei\u0165 integr\u00e1ciu do Google Analytics. Google moment\u00e1lne testuje opa\u010dn\u00fa integr\u00e1ciu, teda z Google Analytics do Data Studia. Aj ke\u010f zatia\u013e Google nevydal \u017eiadnu ofici\u00e1lnu spr\u00e1vu o tomto teste, viacero u\u017e\u00edvate\u013eov slu\u017eby Search Console t\u00fato mo\u017enos\u0165 vo svojom \u00fa\u010dte u\u017e m\u00e1. Ja medzi \u0161\u0165astlivcami nie som, ale sk\u00faste sa pozrie\u0165 do svojho \u00fa\u010dtu, mo\u017eno tam uvid\u00edte:<\/p>\n<ul>\n<li>celkov\u00fd po\u010det zobrazen\u00fdch str\u00e1nok<\/li>\n<li>zobrazen\u00ed str\u00e1nok pre individu\u00e1lne str\u00e1nky na webe<\/li>\n<li>priemern\u00fd \u010das na webe<\/li>\n<li>priemern\u00fd \u010das na individu\u00e1lnych str\u00e1nkach na webe<\/li>\n<li>porovnanie n\u00e1v\u0161tevnosti z organick\u00e9ho vyh\u013ead\u00e1vania, soci\u00e1lnych siet\u00ed a priamej n\u00e1v\u0161tevnosti<\/li>\n<li>naj\u010dastej\u0161ia a najnov\u0161ia odkazuj\u00faca n\u00e1v\u0161tevnos\u0165 z in\u00fdch webov (referral)<\/li>\n<li>a mnoh\u00e9 in\u00e9<\/li>\n<\/ul>\n<p>Nechcem v\u00e1m (ani sebe) d\u00e1va\u0165 zbyto\u010dn\u00e9 n\u00e1deje, je to st\u00e1le len test, ktor\u00fd navy\u0161e ani nebol potvrden\u00fd. A\u017e \u010das uk\u00e1\u017ee, \u010di t\u00e1to integr\u00e1cia nadobudne re\u00e1lne kont\u00fary. Ost\u00e1va len d\u00fafa\u0165, \u017ee to tak bude. Ka\u017edop\u00e1dne, bola by to najv\u00e4\u010d\u0161ia bomba v Search Console za posledn\u00fa dobu.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/searchengineland.com\/google-tests-showing-analytics-data-in-search-console-with-insights-336835\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a><\/p>\n<h2>Nov\u00e9 predikt\u00edvne funkcie v Google Analytics App + Web<\/h2>\n<p>Data-driven bud\u00facnos\u0165 je bli\u017e\u0161ie ako by sa mohlo zda\u0165. Google predstavil nov\u00e9 predikt\u00edvne metriky pre vlastn\u00edctva App + Web, tak\u017ee ak ich n\u00e1hodou e\u0161te vo svojich \u00fa\u010dtoch nevid\u00edte, v najbli\u017e\u0161\u00edch t\u00fd\u017ed\u0148och by sa to malo zmeni\u0165 &#8211; samozrejme za predpokladu, \u017ee m\u00e1te vo svojich \u00fa\u010dtoch dostato\u010dn\u00e9 mno\u017estvo d\u00e1t. A o ak\u00fdch predikt\u00edvnych metrik\u00e1ch sa vlastne bav\u00edme?<\/p>\n<p>Zatia\u013e s\u00fa k dispoz\u00edcii dve metriky &#8211; <strong>pravdepodobnos\u0165 n\u00e1kupu<\/strong> a <strong>pravdepodobnos\u0165 straty akt\u00edvneho n\u00e1v\u0161tevn\u00edka<\/strong>. V prvom pr\u00edpade algoritmus predpoved\u00e1 pravdepodobnos\u0165 toho, \u017ee n\u00e1v\u0161tevn\u00edci webu sa v priebehu siedmich dn\u00ed na web vr\u00e1tia a vykonaj\u00fa konverziu (n\u00e1kup). V pr\u00edpade druhej metriky ide o opa\u010dn\u00fa situ\u00e1ciu, t.j. predpoved\u00e1 sa publikum u\u017e\u00edvate\u013eov, u ktor\u00fdch nie je predpoklad opakovan\u00fdch n\u00e1v\u0161tev na webe.<\/p>\n<p>Vyu\u017eitie t\u00fdchto predik\u010dn\u00fdch metr\u00edk je \u0161irok\u00e9. M\u00f4\u017eete na z\u00e1klade nich vytv\u00e1ra\u0165 \u0161pecifick\u00e9 publik\u00e1, alebo ich pou\u017ei\u0165 pri anal\u00fdze a optimaliz\u00e1cii v\u00fdkonnosti kampan\u00ed. Toto s\u00fa len prv\u00e9 lastovi\u010dky a je ve\u013ek\u00fd predpoklad, \u017ee v bud\u00facnosti bude predikt\u00edvnych metr\u00edk ove\u013ea viac. Nechajme sa prekvapi\u0165, s \u010d\u00edm pr\u00eddu v\u00fdvoj\u00e1ri v Google najbli\u017e\u0161ie.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9846734\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support\u00a0<\/a><\/p>\n<h2>Vieme, kam sa podeli Data Studio dashboardy z v\u00e1\u0161ho Google Drive<\/h2>\n<p>Ak ste zvykli do reportov v Data Studiu pristupova\u0165 cez Google Drive, asi v\u00e1s za\u010diatkom j\u00fala prekvapilo, \u017ee ste svoje dashboardy na drive nena\u0161li. Je za t\u00fdm migr\u00e1cia meta \u00fadajov k Data Studio dashboardom pre\u010d z Google Drive (pre G Suite u\u017e\u00edvate\u013eov). \u010co to pre v\u00e1s znamen\u00e1?<\/p>\n<p>Prakticky ni\u010d, t\u00e1to zmena nijako negat\u00edvne neovplyv\u0148uje pou\u017eite\u013enos\u0165 produktu samotn\u00e9ho. Najv\u00e4\u010d\u0161ou zmenou je mo\u017enos\u0165 nastavenia pr\u00edstupov\u00fdch pr\u00e1v k dashboardom priamo cez <strong>vynoven\u00e9 okno na zdie\u013eanie pr\u00edstupov\u00fdch pr\u00e1v<\/strong> v Data Studiu alebo cez admin panel v G Suite.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16554\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/share-dashboard.png\" alt=\"novinky data studio dashboar share settings\" width=\"523\" height=\"375\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/share-dashboard.png 797w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/share-dashboard-300x215.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/share-dashboard-600x430.png 600w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/p>\n<p>Nemus\u00edte sa b\u00e1\u0165 slova &#8222;migr\u00e1cia&#8220;. Migrovali sa len metad\u00e1ta k dashboardom, nijako to neovplyvnilo d\u00e1ta, ktor\u00e9 pou\u017e\u00edvate vo svojich dashboardoch a nezmenili sa ani p\u00f4vodne nastaven\u00e9 pristupov\u00e9 pr\u00e1va k reportom. Treba si len zvykn\u00fa\u0165 na pr\u00edstup k reportom priamo cez rozhranie Data Studia.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/datastudio\/answer\/9460734\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support\u00a0<\/a><\/p>\n<h2>App + Web odteraz automaticky filtruje spamov\u00e9 n\u00e1v\u0161tevy botov<\/h2>\n<p>V novom App + Web by ste m\u00e1rne h\u013eadali checkbox na vyl\u00fa\u010denie n\u00e1v\u0161tevnosti v\u0161etk\u00fdch zn\u00e1mych botov ako ho pozn\u00e1me v Univerzal Analytics. Odteraz ho u\u017e ani h\u013eada\u0165 nemus\u00edte, preto\u017ee Google za\u010dal filtrova\u0165 spamov\u00fa n\u00e1v\u0161tevnos\u0165 automaticky.<\/p>\n<p>Zoznam botov je pravidelne aktualizovan\u00fd Googlom a organiz\u00e1ciou Interactive Advertising Bureau. Pr\u00edstup k tomuto <a href=\"https:\/\/www.iab.com\/guidelines\/iab-abc-international-spiders-bots-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">medzin\u00e1rodn\u00e9mu zoznamu botov<\/a> je \u0161tandardne platen\u00fd, tak\u017ee ost\u00e1va n\u00e1m veri\u0165 Googlu a IAB, \u017ee vedia \u010do filtruj\u00fa.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9888366\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Extra tip pre SEO\u010dk\u00e1rov od Johna Muellera: ako zobrazova\u0165 grafy na webe<\/h2>\n<p>U\u017e ste sa niekedy zam\u00fd\u0161\u013eali nad t\u00fdm, ako zverejni\u0165 na webe d\u00e1ta vo forme grafov? Ako iframe z Data Studia, fancy HTML graf, alebo len \u0161tandardn\u00fd obr\u00e1zok so screenshotom? Ka\u017ed\u00fd variant m\u00e1 svoje v\u00fdhody aj nev\u00fdhody, tak\u017ee univerz\u00e1lna odpove\u010f asi neexistuje. Alebo existuje &#8211; <em>It depends<\/em>.<\/p>\n<p>John Mueller, SEO \u0161pecialista z Googlu rad\u00ed pou\u017e\u00edva\u0165 grafy vo forme obr\u00e1zkov a to hlavne v t\u00fdch pr\u00edpadoch, ak si chcete uchmatnu\u0165 kus kol\u00e1\u010da (kol\u00e1\u010dov\u00e9ho grafu \ud83d\ude42 ) vo vyh\u013ead\u00e1van\u00ed obr\u00e1zkov na Googli. Tak\u00fdto graf by mal by\u0165 na va\u0161om webe spr\u00e1vne ozna\u010den\u00fd atrib\u00fatom alt a bli\u017e\u0161ie pop\u00edsan\u00fd v texte. Presne takto to urobila Julka vo svojom <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-este-mensim-rozpoctom\/\">novoro\u010dnom \u010dl\u00e1nku, kde zhrnula, ak\u00fd bol rok 2019 pre DASE<\/a> &#8211; sexy \u010d\u00edselk\u00e1 maj\u00fa odvtedy svoje \u010destn\u00e9 miesto na Googli.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-16549\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-statistiky.png\" alt=\"grafy v google obr\u00e1zkoch - seo, dase \u0161tatistiky\" width=\"1898\" height=\"862\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-statistiky.png 1898w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-statistiky-300x136.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-statistiky-1024x465.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-statistiky-1536x698.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-statistiky-600x272.png 600w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.searchenginejournal.com\/googles-john-mueller-use-images-instead-of-html-to-display-charts\/375845\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Journal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u017eno u\u017e \u010doskoro uvid\u00edme d\u00e1ta z Analyticsu v rozhran\u00ed Search Console. Google testuje novinku Ak ste doteraz chceli&#8230;<\/p>\n","protected":false},"author":70,"featured_media":16560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[774,668,773],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16545"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16545"}],"version-history":[{"count":17,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16545\/revisions"}],"predecessor-version":[{"id":16573,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16545\/revisions\/16573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16560"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}