{"id":16493,"date":"2020-07-17T15:19:33","date_gmt":"2020-07-17T13:19:33","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16493\/"},"modified":"2020-07-21T13:00:55","modified_gmt":"2020-07-21T11:00:55","slug":"google-analytics-vs-facebook-analytics","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/google-analytics-vs-facebook-analytics\/","title":{"rendered":"Google Analytics vs Facebook Analytics &#8211; Ve\u013ek\u00e9 porovnanie metr\u00edk"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><ul><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400\">Viete ako sa odli\u0161uje meranie medzi Google Analytics a Facebook Analytics? Pre\u010do oba n\u00e1stroje reportuj\u00fa odli\u0161n\u00e9 \u010d\u00edsla a ako ve\u013emi sa od seba tieto \u010d\u00edsla l\u00ed\u0161ia? Pok\u00fasili sme sa n\u00e1js\u0165 odpovede na tieto ot\u00e1zky za v\u00e1s a v tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme v\u00fdsledky.<\/span><\/p>\n<p><b>\u010casov\u00fd rozsah porovn\u00e1van\u00fdch d\u00e1t: okt\u00f3ber 2019 &#8211; apr\u00edl 2020<\/b><\/p>\n<h1><span id=\"Ako_sme_postupovali\"><span style=\"font-weight: 400\">Ako sme postupovali<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">Na za\u010diatku sme si vytvorili nov\u00e9 <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/vlastnictvo-property\/\"><span style=\"font-weight: 400\">vlastn\u00edctvo<\/span><\/a><span style=\"font-weight: 400\"> v Google Analytics a sledovac\u00ed pixel pre Facebook Analytics. N\u00e1sledne sme pomocou <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-tag-manager\/\"><span style=\"font-weight: 400\">GTM<\/span><\/a><span style=\"font-weight: 400\"> nasadili oba k\u00f3dy na web. <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/facebook-pixel\/\"><span style=\"font-weight: 400\">Facebook pixel<\/span><\/a><span style=\"font-weight: 400\"> sme nasadili pomocou <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6107167?hl=sk#CustomHTML\">HTML tagu<\/a> a pomocou <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6107167?hl=sk#CustomImage\">Image tagu<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Image Tag sa odpa\u013euje aj vtedy, ke\u010f je na webe blokovan\u00fd javascript alebo ke\u010f je v prehliada\u010di zapnut\u00fd adblocker, ktor\u00fd neblokuje GTM, no blokuje spr\u00e1vnu inicializ\u00e1ciu facebook pixelu ak je implementovan\u00fd cez HTML tag.\u00a0<\/span><\/p>\n<p><b><i>Pozn\u00e1mka:<\/i><\/b><i><span style=\"font-weight: 400\"> ka\u017ed\u00fd sp\u00f4sob merania (HTML alebo Image) pou\u017e\u00edval samostatn\u00fd pixel a d\u00e1ta boli spracovan\u00e9 v oddelenom facebook analytics.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Po uplynut\u00ed cca 7 mesiacov sme porovnali:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Analytics vs Facebook Analytics (HTML Tag)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Analytics vs Facebook Analytics (Image Tag)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook Analytics (HTML Tag) vs Facebook Analytics (Image Tag)<\/span><\/li>\n<\/ul>\n<h1><span id=\"Co_sme_porovnavali\"><span style=\"font-weight: 400\">\u010co sme porovn\u00e1vali\u00a0<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">Pred za\u010dat\u00edm testu sme si ur\u010dili na porovnanie nasleduj\u00face metriky:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Pou\u017e\u00edvatelia (users)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nov\u00ed Pou\u017e\u00edvatelia (new users)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rel\u00e1cie (sessions)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zobrazenie str\u00e1nky (pageviews)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Priemern\u00fa d\u013a\u017eku rel\u00e1cie (avg. session duration)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Okam\u017eit\u00fa mieru odchodu (bounce rate)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Objedn\u00e1vky (Transactions)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dostupnos\u0165 demografick\u00fdch \u00fadajov (vek a pohlavie)<\/span><\/li>\n<\/ul>\n<h1><span id=\"Odlisne_datove_modely_pre_spracovanie_udajov\"><span style=\"font-weight: 400\">Odli\u0161n\u00e9 d\u00e1tov\u00e9 modely pre spracovanie \u00fadajov<\/span><\/span><\/h1>\n<h2><span id=\"Google_Analytics\"><span style=\"font-weight: 400\">Google Analytics<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Universal Analytics vyu\u017e\u00edva d\u00e1tov\u00fd model zalo\u017een\u00fd na rel\u00e1ci\u00e1ch (sessions) a <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/zobrazenia-stranok-pageviews\/\"><span style=\"font-weight: 400\">zobrazen\u00ed str\u00e1nok (page views)<\/span><\/a><span style=\"font-weight: 400\">. Tento model je star\u0161\u00ed a vznikol v dobe, ke\u010f e\u0161te neexistovali aplik\u00e1cie iba webov\u00e9 str\u00e1nky.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Postupne ho nahr\u00e1dza d\u00e1tov\u00fd model, ktor\u00fd poskytuje v\u00e4\u010d\u0161iu flexibilitu a je zalo\u017een\u00fd na <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/udalost-event\/\"><span style=\"font-weight: 400\">udalostiach (events)<\/span><\/a><span style=\"font-weight: 400\"> a ich parametroch, podobne ako je tomu vo Firebase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tento nov\u00fd sp\u00f4sob merania vyu\u017e\u00edva u\u017e aj nov\u00fd <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/10-dovodov-preco-si-zalozit-novy-google-analytics-appweb-uz-dnes\/\"><span style=\"font-weight: 400\">Google Analytics App+Web<\/span><\/a><span style=\"font-weight: 400\">.<\/span><br \/>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ebook\/ebook-google-analytics-app-web\/\"><span>&#x1f449; Pre\u010d\u00edtajte si n\u00e1\u0161 Ebook: Nov\u00fd Google Analytics App + Web<\/span><\/a><\/div><\/p>\n<h2><span id=\"Facebook_Analytics\"><span style=\"font-weight: 400\">Facebook Analytics<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Facebook Analytics pou\u017e\u00edva d\u00e1tov\u00fd model zalo\u017een\u00fd na udalostiach (events) rovnako, ako je tomu pri novom vlastn\u00edctve App+Web v Google Analytics.\u00a0<\/span><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.youtube.com\/watch?v=e6iDv1PJ-BU\" data-rel=\"lightbox-video-0\"><span>&#x25b6;&#xfe0f; Pozrite si video: Ako implementova\u0165 nov\u00fa verziu Analytics App+Web<\/span><\/a><\/div>\n<h1><span id=\"Vysledky_porovnania\"><span style=\"font-weight: 400\">V\u00fdsledky porovnania<\/span><\/span><\/h1>\n<h2><span id=\"Pouzivatelia_Users\"><span style=\"font-weight: 400\">Pou\u017e\u00edvatelia (Users)<\/span><\/span><\/h2>\n<p><b>Google Analytics <\/b><span style=\"font-weight: 400\">definuje pou\u017e\u00edvate\u013eov ako <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/cookie\/\"><span style=\"font-weight: 400\">cookies<\/span><\/a><span style=\"font-weight: 400\">. \u010ci\u017ee ka\u017ed\u00e9 zariadenie, alebo e\u0161te presnej\u0161ie internetov\u00fd prehliada\u010d, do ktor\u00e9ho zap\u00ed\u0161e cookie uvid\u00edte v preh\u013eadoch Google Analytics ako pou\u017e\u00edvate\u013ea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak m\u00e1te aktivovan\u00fa funkcionalitu <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-signals\/\"><span style=\"font-weight: 400\">Google Signals<\/span><\/a><span style=\"font-weight: 400\">, tak Google pou\u017e\u00edva agregovan\u00e9 a anonymizovan\u00e9 d\u00e1ta o pou\u017e\u00edvate\u013eoch, ktor\u00ed sa prihlasuj\u00fa do svojho Google \u00fa\u010dtu na r\u00f4znych zariadeniach.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V praxi to funguje tak, \u017ee ak si pou\u017e\u00edvate\u013e na po\u010d\u00edta\u010di prehliada str\u00e1nku v prehliada\u010di, v ktorom je prihl\u00e1sen\u00fd a n\u00e1sledne si pozrie str\u00e1nku na mobile v prehliada\u010di, v ktorom je prihl\u00e1sen\u00fd pod t\u00fdm ist\u00fdm \u00fa\u010dtom a m\u00e1 povolen\u00e9 prisp\u00f4sobenie rekl\u00e1m v Google, tak Google Analytics vie tohto pou\u017e\u00edvate\u013ea sp\u00e1rova\u0165 a nepova\u017euje ho u\u017e za 2 samostatn\u00e9 entity, ale za jedn\u00e9ho pou\u017e\u00edvate\u013ea, ktor\u00fd vyu\u017e\u00edva viacero zariaden\u00ed.\u00a0\u00a0<\/span><\/p>\n<p><b>Facebook Analytics <\/b><span style=\"font-weight: 400\">definuje pou\u017e\u00edvate\u013ea ako registrovan\u00e9ho pou\u017e\u00edvate\u013ea Facebooku. Ak nav\u0161t\u00edvite ak\u00fako\u013evek str\u00e1nku v prehliada\u010di, v ktorom ste sa sa prihl\u00e1sili na Facebook, tak v\u00e1m vo va\u0161om prehliada\u010di ulo\u017e\u00ed va\u0161e Facebook user id, do 3-rd party cookie s n\u00e1zvom c_user.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">V pr\u00edpade, ak by ste neboli prihl\u00e1sen\u00ed, tak v\u00e1m vytvor\u00ed jedine\u010dn\u00e9 ID, ktor\u00e9 po prihl\u00e1sen\u00ed synchronizuje s va\u0161\u00edm Facebook profile ID a n\u00e1sledne sp\u00e1ruje s va\u0161\u00edm profilom. Dalo by sa poveda\u0165, \u017ee je v tomto d\u00f4slednej\u0161\u00ed ako Google.<\/span><\/p>\n<p><b>V\u00fdsledky<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Users.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16500\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Users.png\" alt=\"Google Analytics vs Facebook Analytics - Users\" width=\"1207\" height=\"653\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Users.png 1207w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Users-300x162.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Users-1024x554.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Users-600x325.png 600w\" sizes=\"(max-width: 1207px) 100vw, 1207px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Ako vidie\u0165 na grafe vy\u0161\u0161ie, tak Facebook Analytics (HTML Tag) zaznamenal v priemere 19% menej unik\u00e1tnych pou\u017e\u00edvate\u013eov ako Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook HTML Tag zaznamenal o 3% menej pou\u017e\u00edvate\u013eov ako Image Tag.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vzh\u013eadom na to, \u017ee Facebook m\u00e1 k dispoz\u00edci\u00ed presnej\u0161ie d\u00e1ta ako Google Analytics, dovol\u00edm si tvrdi\u0165, \u017ee Google skres\u013euje d\u00e1ta o pou\u017e\u00edvate\u013eoch o 19%.<\/span><\/p>\n<h2><span id=\"Novi_pouzivatelia_New_users\"><span style=\"font-weight: 400\">Nov\u00ed pou\u017e\u00edvatelia (New users)<\/span><\/span><\/h2>\n<p><b>Google Analytics<\/b><span style=\"font-weight: 400\"> definuje nov\u00e9ho pou\u017e\u00edvate\u013ea na z\u00e1klade zap\u00edsania cookie _ga do prehliada\u010da. Ak str\u00e1nku nav\u0161t\u00edvi pou\u017e\u00edvate\u013e, pri ktorom je t\u00e1to cookie u\u017e vytvoren\u00e1, tak to z poh\u013eadu Google Analytics u\u017e nie je nov\u00fd pou\u017e\u00edvate\u013e. V pr\u00edpade, \u017ee by t\u00e1to cookie, neexistovala, Google Analytics by ju vytvoril a zar\u00e1tal by tohto pou\u017e\u00edvate\u013ea medzi nov\u00fdch pou\u017e\u00edvate\u013eov.\u00a0<\/span><\/p>\n<p><b>Facebook Analytics <\/b><span style=\"font-weight: 400\">definuje nov\u00e9ho pou\u017e\u00edvate\u013ea tie\u017e na z\u00e1klade zap\u00edsania cookie. Tak\u017ee ak si ju u\u017e\u00edvate\u013e vyma\u017ee, bude zar\u00e1tan\u00fd op\u00e4\u0165 ako nov\u00fd pou\u017e\u00edvate\u013e. K zap\u00edsaniu cookie d\u00f4jde k momente, ke\u010f pou\u017e\u00edvate\u013e interaguje s Facebook pixelom.\u00a0<\/span><\/p>\n<p><b>V\u00fdsledky<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-New-Users.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16498\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-New-Users.png\" alt=\"Google Analytics vs Facebook Analytics - New Users\" width=\"1222\" height=\"656\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-New-Users.png 1222w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-New-Users-300x161.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-New-Users-1024x550.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-New-Users-600x322.png 600w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Ako vidie\u0165 na grafe vy\u0161\u0161ie, Facebook Analytics (HTML Tag). m\u00e1 v priemere o 23% menej nov\u00fdch pou\u017e\u00edvate\u013eov ako Google Analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook HTML Tag zaznamenal o 2% menej nov\u00fdch pou\u017e\u00edvate\u013eov ako Image Tag.<\/span><\/p>\n<h2><span id=\"Relacie_Sessions\"><span style=\"font-weight: 400\">Rel\u00e1cie (Sessions)<\/span><\/span><\/h2>\n<p><b>Google Analytics <\/b><span style=\"font-weight: 400\">definuje rel\u00e1ciu od momentu prvej interakcie pou\u017e\u00edvate\u013ea so str\u00e1nkou (naj\u010dastej\u0161ie zobrazenie str\u00e1nky). Po 30 min\u00fatach ne\u010dinnosti pou\u017e\u00edvate\u013ea\u00a0 sa rel\u00e1cia skon\u010d\u00ed. T\u00e1to hodnota je \u0161tandardne prednastaven\u00e1, ale d\u00e1 sa zmeni\u0165 pod\u013ea potreby.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Rel\u00e1cia sa automaticky skon\u010d\u00ed aj o polnoci. Tak\u017ee ak za\u010dnete rel\u00e1ciu o 23:55 a skon\u010d\u00edm ju o 00:15, tak sa v Google Analytics zap\u00ed\u0161u dve rel\u00e1cie, namiesto jednej. Rel\u00e1cia m\u00f4\u017ee by\u0165 tie\u017e ukon\u010den\u00e1, ak d\u00f4jde k zmene zdroja alebo kampane. Napr\u00edklad, ak ste po\u010das objedn\u00e1vky presmerovan\u00fd na platobn\u00fa br\u00e1nu a vr\u00e1tite sa sp\u00e4\u0165 na str\u00e1nku, tak pri \u0161tandardn\u00fdch nastaveniach Google Analytics zaznamen\u00e1 nov\u00fa rel\u00e1ciu.<\/span><\/p>\n<p><b>Facebook Analytics <\/b><span style=\"font-weight: 400\">m\u00e1 podobn\u00fa defin\u00edciu rel\u00e1cie ako Google Analytics. L\u00ed\u0161i sa v\u0161ak v tom, \u017ee rel\u00e1ciu neukon\u010duje o polnoci.\u00a0<\/span><\/p>\n<p><b>V\u00fdsledky<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Sessions.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16502\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Sessions.png\" alt=\"Google Analytics vs Facebook Analytics - Sessions\" width=\"1193\" height=\"651\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Sessions.png 1193w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Sessions-300x164.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Sessions-1024x559.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Sessions-600x327.png 600w\" sizes=\"(max-width: 1193px) 100vw, 1193px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Ako vidie\u0165, na grafoch vy\u0161\u0161ie, Google Analytics m\u00e1 v priemere o 30% viac rel\u00e1ci\u00ed ako Facebook Analytics (HTML Tag).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook HTML Tag zaznamenal o 5% menej rel\u00e1ci\u00ed ako Image Tag.<\/span><\/p>\n<h2><span id=\"Zobrazenie_stranky_Pageviews\"><span style=\"font-weight: 400\">Zobrazenie str\u00e1nky (Pageviews)<\/span><\/span><\/h2>\n<p><b>Google Analytics <\/b><span style=\"font-weight: 400\">zaznamen\u00e1 zobrazenie str\u00e1nky po odoslan\u00ed pageview <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/pristup-hit\/\"><span style=\"font-weight: 400\">hitu<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><b>Facebook Analytics <\/b><span style=\"font-weight: 400\">r\u00e1ta zobrazenie str\u00e1nky rovnako ako Google Analytics, po odoslan\u00ed udalosti s n\u00e1zvom PageView.<\/span><\/p>\n<p><b>V\u00fdsledky<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Pageviews.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16506\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Pageviews.png\" alt=\"Google Analytics vs Facebook Analytics - Pageviews\" width=\"1211\" height=\"652\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Pageviews.png 1211w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Pageviews-300x162.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Pageviews-1024x551.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Pageviews-600x323.png 600w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Ako vidie\u0165, v tabu\u013eke vy\u0161\u0161ie, Google Analytics m\u00e1 v priemere o 2% menej zobrazen\u00ed str\u00e1nok ako Facebook Analytics (HTML Tag).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook HTML Tag zaznamenal o 3% menej zobrazen\u00ed str\u00e1nok ako Image Tag.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tento rozdiel je celkom zauj\u00edmav\u00fd vzh\u013eadom na to, \u017ee Google zaznamenal v\u00e4\u010d\u0161\u00ed po\u010det rel\u00e1ci\u00ed. Dalo by sa tak poveda\u0165, \u017ee z poh\u013eadu Google Analytics, bola kvalita rel\u00e1ci\u00ed ni\u017e\u0161ia, preto\u017ee si pozreli v priemere iba 1,73 str\u00e1nok po\u010das rel\u00e1cie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">No z poh\u013eadu Facebook Analytics (HTML Tag) boli rel\u00e1cie kvalitnej\u0161ie, preto\u017ee si pozreli v priemere 2,35 str\u00e1nok po\u010das rel\u00e1cie.<\/span><\/p>\n<h2><span id=\"Priemerna_dlzka_relacie_Avg_Session_Duration\"><span style=\"font-weight: 400\">Priemern\u00e1 d\u013a\u017eka rel\u00e1cie (Avg. Session Duration)<\/span><\/span><\/h2>\n<p><b>Google Analytics<\/b><span style=\"font-weight: 400\"> definuje priemern\u00fa d\u013a\u017eku rel\u00e1cie ako hodnotu, ktor\u00e1 vyjadruje, ko\u013eko \u010dasu tr\u00e1via n\u00e1v\u0161tevn\u00edci na va\u0161om webe v r\u00e1mci jednej rel\u00e1cie (session).\u00a0<\/span><\/p>\n<p><b>Facebook Analytics <\/b><span style=\"font-weight: 400\">pova\u017euje za priemern\u00fa d\u013a\u017eku rel\u00e1cie dobu, ktor\u00fa pou\u017e\u00edvatelia str\u00e1via interakciou s va\u0161im webom po\u010das jednej rel\u00e1cie. D\u013a\u017eka rel\u00e1cie sa vypo\u010d\u00edta tak, \u017ee sa zoberie \u010das poslednej udalosti v rel\u00e1cii a odpo\u010d\u00edta sa \u010das prvej udalosti v rel\u00e1cii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pre obe platformy plat\u00ed, \u017ee hodnota je len orienta\u010dn\u00e1 a to z nasleduj\u00facich d\u00f4vodov:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google Analytics ani Facebook Analytics nemeraj\u00fa \u010das str\u00e1ven\u00fd na poslednej str\u00e1nke v r\u00e1mci jednej rel\u00e1cie (session).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ak je vstupn\u00e1 str\u00e1nka z\u00e1rove\u0148 poslednou (<\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bounce\/\"><span style=\"font-weight: 400\">bounce<\/span><\/a><span style=\"font-weight: 400\">), rel\u00e1cia sa s\u00edce zapo\u010d\u00edta, ale vzh\u013eadom na vy\u0161\u0161ie uveden\u00e9 bud\u00fa ma\u0165 v\u0161etky tak\u00e9to n\u00e1v\u0161tevy \u010das trvania rel\u00e1cie 0 sek\u00fand, \u010do rovnako ovplyvn\u00ed aj priemern\u00fd \u010das na str\u00e1nke.<\/span><\/li>\n<\/ul>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/realny-cas-straveny-na-stranke\/\"><span>&#x1f449; Pre\u010d\u00edtajte si n\u00e1vod ako spr\u00e1vne nastavi\u0165 sledovanie re\u00e1lneho \u010dasu na str\u00e1nke<\/span><\/a><\/div>\n<p><b>Facebook m\u00e1 v tomto predsa len v\u00fdhodou<\/b><span style=\"font-weight: 400\">, ktorou je<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1292598407460746\"><span style=\"font-weight: 400\"> automatick\u00e9 meranie udalost\u00ed,<\/span><\/a><span style=\"font-weight: 400\"> pomocou ktor\u00fdch zaznamen\u00e1va interakcie u\u017e\u00edvate\u013ea na str\u00e1nke. V praxi to znamen\u00e1, \u017ee ak pou\u017e\u00edvate\u013e pr\u00edde na str\u00e1nku a vykon\u00e1 na nej interakciu v podobe kliknutia alebo odoslania formul\u00e1ra a n\u00e1sledne str\u00e1nku opust\u00ed, tak Facebook pre t\u00fato rel\u00e1ciu u\u017e vie vypo\u010d\u00edta\u0165 jej priemern\u00fa d\u013a\u017eku, preto\u017ee pozn\u00e1 za\u010diatok rel\u00e1cie a tie\u017e \u010dasov\u00fa zna\u010dku (timestamp) poslednej interakcie so str\u00e1nkou.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google by pre tak\u00fato rel\u00e1ciu nevedel vypo\u010d\u00edta\u0165 jej priemern\u00fa d\u013a\u017eku preto\u017ee by mal k dispoz\u00edci\u00ed inform\u00e1ciu iba o tom, kedy sa za\u010dala, no nemal by inform\u00e1ciu o \u010fal\u0161ej interakci\u00ed a t\u00fdm p\u00e1dom by stanovil d\u013a\u017eku na nulov\u00fa hodnotu. V pr\u00edpade, \u017ee by ste mali nastaven\u00e9 sledovanie udalost\u00ed v\u00fdpo\u010det by bol in\u00fd.\u00a0<\/span><\/p>\n<p><b>V\u00fdsledky<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Avg.-Session-Duration.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16507\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Avg.-Session-Duration.png\" alt=\"Google Analytics vs Facebook Analytics - Avg. Session Duration\" width=\"1207\" height=\"656\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Avg.-Session-Duration.png 1207w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Avg.-Session-Duration-300x163.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Avg.-Session-Duration-1024x557.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Avg.-Session-Duration-600x326.png 600w\" sizes=\"(max-width: 1207px) 100vw, 1207px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Pri tejto metrike s\u00fa rozdiely medzi platformami v priemere minim\u00e1lne. S\u00favis\u00ed to aj s t\u00fdm, \u017ee sme v Google Analytics mali nastaven\u00e9 udalosti, ktor\u00e9 Google Analytics v\u00fdrazne pom\u00e1hali s ur\u010dovan\u00edm priemernej d\u013a\u017eky rel\u00e1cie. V pr\u00edpade, \u017ee by sme mali nastaven\u00fd iba \u0161tandardn\u00fd k\u00f3d Google Analytics bez dodato\u010dn\u00fdch nastaven\u00ed, rozdiely by boli v\u00fdraznej\u0161ie.<\/span><\/p>\n<h2><span id=\"Miera_okamzitych_odchodov_Bounce_Rate\"><span style=\"font-weight: 400\">Miera okam\u017eit\u00fdch odchodov (Bounce Rate)<\/span><\/span><\/h2>\n<p><b>Google Analytics<\/b><span style=\"font-weight: 400\"> definuje <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/miera-odchodov-bounce-rate\/\"><span style=\"font-weight: 400\">okam\u017eit\u00fa mieru odchodov<\/span><\/a><span style=\"font-weight: 400\"> ako metriku, ktor\u00e1 ud\u00e1va percentu\u00e1lny podiel n\u00e1v\u0161tev, ktor\u00e9 obsahovali iba jedno zobrazenie str\u00e1nky, alebo okrem jedn\u00e9ho zobrazenia str\u00e1nky neobsahovali interakt\u00edvnu udalost.\u00a0<\/span><\/p>\n<p><b>Facebook Analytics <\/b><span style=\"font-weight: 400\">m\u00e1 podobn\u00fa defin\u00edciu okam\u017eitej miery odchodu ako Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Podobne ako pri priemernej d\u013a\u017eke rel\u00e1cie, aj v tomto pr\u00edpade sta\u010d\u00ed, ak pou\u017e\u00edvate\u013e pr\u00edde na \u010dl\u00e1nok, pre\u010d\u00edta si ho, interaguje s jeho prvkami a pokia\u013e nie je presmerovan\u00fd na nov\u00fa str\u00e1nku, tak Google Analytics pri \u0161tandardnom nastaven\u00ed pova\u017euje tak\u00fato rel\u00e1ciu za <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bounce\/\"><span style=\"font-weight: 400\">bounce<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><b>Facebook m\u00e1 v tomto op\u00e4\u0165 v\u00fdhodou<\/b><span style=\"font-weight: 400\">, ktorou je u\u017e spom\u00ednan\u00e9 automatick\u00e9 zaznamen\u00e1vanie udalost\u00ed, pomocou ktor\u00fdch zaznamen\u00e1va interakcie u\u017e\u00edvate\u013ea na str\u00e1nke.\u00a0<\/span><\/p>\n<p><b>V\u00fdsledky<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Bounce-Rate.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16508\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Bounce-Rate.png\" alt=\"Google Analytics vs Facebook Analytics - Bounce Rate\" width=\"1215\" height=\"659\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Bounce-Rate.png 1215w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Bounce-Rate-300x163.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Bounce-Rate-1024x555.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Bounce-Rate-600x325.png 600w\" sizes=\"(max-width: 1215px) 100vw, 1215px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Pri tejto metrike s\u00fa rozdiely medzi platformami naozaj v\u00fdrazn\u00e9. Google m\u00e1 v priemere a\u017e o 67% ni\u017e\u0161iu okam\u017eit\u00fa mieru odchodov ako Facebook Analytics (HTML Tag). <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Tento rozdiel ma naozaj prekvapil, preto\u017ee v Google Analytics boli nastaven\u00e9 udalosti, ktor\u00e9 by mali pom\u00f4c\u0165 pribl\u00ed\u017ei\u0165 okam\u017eit\u00fa mieru odchodu realite. Vzh\u013eadom na to, \u017ee Facebook navy\u0161e vyu\u017e\u00edva automaticky zber udalost\u00ed, tak som o\u010dak\u00e1val ni\u017e\u0161iu okam\u017eit\u00fa mieru odchodov ako v Google Analytics, no realita je presne opa\u010dn\u00e1.\u00a0<\/span><\/p>\n<h2><span id=\"Objednavky_Transactions\"><span style=\"font-weight: 400\">Objedn\u00e1vky (Transactions)<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Pre obe platformy plat\u00ed t\u00e1 ist\u00e1 defin\u00edcia objedn\u00e1vky. Bol to moment, kedy na str\u00e1nke do\u0161lo k pre\u010d\u00edtaniu str\u00e1nky a odp\u00e1leniu udalosti (Event). Po pre\u010d\u00edtan\u00ed obsahu str\u00e1nky sa cez GTM odp\u00e1lili tagy ako pre Google, tak aj pre Facebook.\u00a0<\/span><\/p>\n<p><b>V\u00fdsledky<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Transactions.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16509\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Transactions.png\" alt=\"Google Analytics vs Facebook Analytics - Transactions\" width=\"1221\" height=\"657\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Transactions.png 1221w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Transactions-300x161.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Transactions-1024x551.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Transactions-600x323.png 600w\" sizes=\"(max-width: 1221px) 100vw, 1221px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Ako vidie\u0165, na grafoch vy\u0161\u0161ie, Google Analytics zaznamenal v priemere o 6% menej objedn\u00e1vok ako Facebook Analytics (HTML Tag). Tu dopln\u00edm, \u017ee sa jedn\u00e1 o v\u0161etky objedn\u00e1vky na webe a atrib\u00facia tak nezohr\u00e1va \u017eiadnu \u00falohu.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Zauj\u00edmavos\u0165ou je 29 % rozdiel medzi<\/span> <span style=\"font-weight: 400\">Facebook Analytics (HTML Tag) a Facebook Analytics (Image Tag). \u010cakal som opa\u010dn\u00fa situ\u00e1ciu, ke\u010f\u017ee Image Tag by sa mal odpa\u013eova\u0165 vo viacer\u00fdch pr\u00edpadoch v porovnan\u00ed s HTML Tagom.\u00a0<\/span><\/p>\n<h2><span id=\"Dostupnost_demografickych_udajov_vek_a_pohlavie\"><span style=\"font-weight: 400\">Dostupnos\u0165 demografick\u00fdch \u00fadajov (vek a pohlavie)<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">To ako vedia jednotliv\u00e9 n\u00e1stroje identifikova\u0165 demografick\u00e9 \u00fadaje pou\u017e\u00edvate\u013eoch je d\u00f4le\u017eit\u00e9, ak chcete vedie\u0165 nie\u010do viac o pou\u017e\u00edvate\u013eoch, ktor\u00ed nav\u0161tevuj\u00fa v\u00e1\u0161 web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pozreli sme pri ko\u013ek\u00fdch percent\u00e1ch boli platformy schopn\u00e9 ur\u010di\u0165 pohlavie alebo vek.\u00a0<\/span><\/p>\n<p><b>Google Analytics <\/b><span style=\"font-weight: 400\">zbiera demografick\u00e9 \u00fadaje pomocou 3rd party cookies <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/DoubleClick\"><span style=\"font-weight: 400\">DoubleClick<\/span><\/a><span style=\"font-weight: 400\">. Tento zber nie je automatick\u00fd a je potrebn\u00e9 ho povoli\u0165 v nastaveniach vlastn\u00edctva. Okrem toho pou\u017e\u00edva e\u0161te reklamn\u00e9 identifik\u00e1tory v aplik\u00e1ci\u00e1ch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Zdrojom t\u00fdchto \u00fadajov s\u00fa osobn\u00e9 profily pou\u017e\u00edvate\u013eov, \u010di\u017ee to, \u010do maj\u00fa vyplnen\u00e9 vo svojich profiloch na Google.\u00a0<\/span><\/p>\n<p><b><i>Tip: <\/i><\/b><i><span style=\"font-weight: 400\">Ak v\u00e1s zauj\u00edma ako v\u00e1s vn\u00edma Google m\u00f4\u017eete si pozrie\u0165 svoj profil na tejto <\/span><\/i><a href=\"https:\/\/adssettings.google.com\/authenticated?hl=sk\"><i><span style=\"font-weight: 400\">str\u00e1nke<\/span><\/i><\/a><i><span style=\"font-weight: 400\">.\u00a0\u00a0<\/span><\/i><\/p>\n<p><b>Facebook Analytics<\/b><span style=\"font-weight: 400\"> na ur\u010denie demografick\u00fdch d\u00e1t pou\u017e\u00edva \u00fadaje, ktor\u00e9 maj\u00fa pou\u017e\u00edvatelia uveden\u00e9 vo svojom osobnom profile a d\u00e1ta z tret\u00edch str\u00e1n.\u00a0<\/span><\/p>\n<p><b><i>Tip: <\/i><\/b><i><span style=\"font-weight: 400\">Ak v\u00e1s zauj\u00edma ako v\u00e1s vn\u00edma Facebook m\u00f4\u017eete si pozrie\u0165 svoj profil na tejto <\/span><\/i><a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\"><i><span style=\"font-weight: 400\">str\u00e1nke<\/span><\/i><\/a><i><span style=\"font-weight: 400\">.\u00a0\u00a0<\/span><\/i><\/p>\n<p><b>V\u00fdsledky<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Demographic-Data.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16510\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Demographic-Data.png\" alt=\"Google Analytics vs Facebook Analytics - Demographic Data\" width=\"1240\" height=\"730\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Demographic-Data.png 1240w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Demographic-Data-300x177.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Demographic-Data-1024x603.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Demographic-Data-600x353.png 600w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Ako sa dalo predpoklada\u0165 Facebook m\u00e1 v\u00e4\u010d\u0161ie pokrytie demografick\u00fdch d\u00e1t ako Google. Kvalita t\u00fdchto d\u00e1t je ot\u00e1zna, preto\u017ee nie ka\u017ed\u00fd o sebe uv\u00e1dza pravdiv\u00e9 inform\u00e1cie.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Demographic-Data-Dostupnost.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16511\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Demographic-Data-Dostupnost.png\" alt=\"Google Analytics - Demographic Data Dostupnost\" width=\"1233\" height=\"336\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Demographic-Data-Dostupnost.png 1233w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Demographic-Data-Dostupnost-300x82.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Demographic-Data-Dostupnost-1024x279.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-Demographic-Data-Dostupnost-600x164.png 600w\" sizes=\"(max-width: 1233px) 100vw, 1233px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-HTML-Tag-Demographic-Data-Dostupnost.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16512\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-HTML-Tag-Demographic-Data-Dostupnost.png\" alt=\"Facebook Analytics HTML Tag - Demographic Data Dostupnost\" width=\"1226\" height=\"337\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-HTML-Tag-Demographic-Data-Dostupnost.png 1226w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-HTML-Tag-Demographic-Data-Dostupnost-300x82.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-HTML-Tag-Demographic-Data-Dostupnost-1024x281.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-HTML-Tag-Demographic-Data-Dostupnost-600x165.png 600w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-IMAGE-Tag-Demographic-Data-Dostupnost.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16513\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-IMAGE-Tag-Demographic-Data-Dostupnost.png\" alt=\"Facebook Analytics IMAGE Tag - Demographic Data Dostupnost\" width=\"1219\" height=\"320\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-IMAGE-Tag-Demographic-Data-Dostupnost.png 1219w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-IMAGE-Tag-Demographic-Data-Dostupnost-300x79.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-IMAGE-Tag-Demographic-Data-Dostupnost-1024x269.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Analytics-IMAGE-Tag-Demographic-Data-Dostupnost-600x158.png 600w\" sizes=\"(max-width: 1219px) 100vw, 1219px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Vzh\u013eadom na v\u00fdrazne vy\u0161\u0161iu mieru dostupnosti demografick\u00fdch \u00fadajov by som pri anal\u00fdzach kde s\u00fa tieto d\u00e1ta potrebn\u00e9 uprednostnil ako zdroj d\u00e1t Facebook Analytics.<\/span><\/p>\n<h1><span id=\"Zaver\"><span style=\"font-weight: 400\">Z\u00e1ver<\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400\">Ako sme si uk\u00e1zali, d\u00e1ta sa v z\u00e1vislosti od platormy m\u00f4\u017eu v\u00fdrazne l\u00ed\u0161i\u0165. Preto nie je pr\u00edli\u0161 d\u00f4le\u017eit\u00e9 tieto metriky medzi sebou porovn\u00e1va\u0165 v absol\u00fatnych \u010d\u00edslach &#8211; omnoho d\u00f4le\u017eitej\u0161ie s\u00fa relat\u00edvne zmeny, ktor\u00e9 by mali by\u0165 naprie\u010d platformami omnoho podobnej\u0161ie.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Ak vid\u00edm, \u017ee sa zni\u017euje po\u010det pou\u017e\u00edvate\u013eov v \u010dase, nez\u00e1le\u017e\u00ed na tom, \u017ee Facebook zaznamenal o 19% menej pou\u017e\u00edvate\u013eov ako Google, d\u00f4le\u017eit\u00e9 je, \u017ee n\u00e1m oba n\u00e1stroje pom\u00f4\u017eu identifikova\u0165 negat\u00edvny trend vo v\u00fdvoji.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u0161etky v\u00fdsledky si viete pozrie\u0165 aj v tomto <\/span><a href=\"https:\/\/datastudio.google.com\/reporting\/5ff99730-e0f7-41db-ae40-6eea261cfa54\"><span style=\"font-weight: 400\">preh\u013eade<\/span><\/a><span style=\"font-weight: 400\"> v Data Studiu<\/span><\/p>\n<p><a href=\"https:\/\/datastudio.google.com\/reporting\/5ff99730-e0f7-41db-ae40-6eea261cfa54\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-16515\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Google-Data-Studio-Dashboard.png\" alt=\"\" width=\"1307\" height=\"705\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Google-Data-Studio-Dashboard.png 1307w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Google-Data-Studio-Dashboard-300x162.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Google-Data-Studio-Dashboard-1024x552.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-vs-Facebook-Analytics-Google-Data-Studio-Dashboard-600x324.png 600w\" sizes=\"(max-width: 1307px) 100vw, 1307px\" \/><\/a><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/datastudio.google.com\/reporting\/5ff99730-e0f7-41db-ae40-6eea261cfa54\"><span>&#x1f4ca; Pozrite si preh\u013ead s v\u00fdsledkami v Data Studiu<\/span><\/a><\/div>\n<p><span style=\"font-weight: 400\">Ktor\u00fd z n\u00e1strojov, vyu\u017e\u00edvate pre vyhodnocovanie v\u00fdkonnosti webov\u00fdch str\u00e1nok? Pode\u013ete sa so mnou o va\u0161e tipy a triky v koment\u00e1roch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, budem r\u00e1d ak ho budete zdie\u013ea\u0165 so svojimi kolegami a s priate\u013emi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viete ako sa odli\u0161uje meranie medzi Google Analytics a Facebook Analytics? Pre\u010do oba n\u00e1stroje reportuj\u00fa odli\u0161n\u00e9 \u010d\u00edsla a&#8230;<\/p>\n","protected":false},"author":69,"featured_media":16535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640],"tags":[603,791,162,668],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16493"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16493"}],"version-history":[{"count":28,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16493\/revisions"}],"predecessor-version":[{"id":16538,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16493\/revisions\/16538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16535"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}